Wednesday, October 22, 2014

FIR on Higher Education #21 – Harvard Business School CMO Brian Kenny on Marketing Leadership

How do you balance stakeholder priorities in leading a school’s marketing and communications operations? How do you build consensus without getting bogged down in politics?

These are among the questions addressed on episode #21 with guest Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School.

Brian provides tips on how to lead a marketing and communications office. We cover:

• The lessons Brian learned in launching a new brand campaign when he first joined Harvard Business School in 2008.
• How Brian mobilizes and empowers his team.
• How Harvard Business School balanced competing internal points of view and ultimately adopted a paid model for online courses.
• Advice on starting in a new role in marketing and communications.

In our reports section, I share findings from the Chronicle of Higher Education’s survey of Professors Who Taught a MOOC, while contributor Harry Hawk discusses big data and higher education.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Brian Kenny
Brian brings two decades of experience in developing marketing strategies and plans for large global institutions to his role at Harvard Business School (HBS). As the School’s first Chief Marketing and Communications Officer, he has oversight of the HBS brand globally, including coordinating the planning and implementation of all the School’s marketing, communications and public relations efforts around the world. Working with the dean’s executive team and leading HBS faculty, Brian oversees the alignment of branding, marketing, and media relations efforts across the HBS enterprise including the MBA program, Executive Education, and HBS Publishing.

Brian has led multifunctional marketing teams in several global institutions spanning a number of industry sectors. Most recently he was Vice President of Marketing and Communications at Northeastern University, where he engineered a branding and marketing program to help propel the university into the top 100 nationwide. Previously he oversaw global marketing for management consultancy The Monitor Group and led marketing programs for Genuity, a $2 billion Internet company. In addition, he has held marketing leadership positions at various other organizations, including Arthur D. Little and Boston University.

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About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 10/22 at 10:35 AM
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Monday, October 20, 2014

The Hobson & Holtz Report - Podcast #778: October 20, 2014

FIRIntro: Shel’s in Copenhagen, Neville just got back from Sweden, so this show is a ‘compilation episode’; coming this week - podcast with Syracuse University  London campus students;

Quick News: McDonald’s hires former MythBusters host to address food issues, BBC launches WhatsApp service in West Africa to help people be better informed about Ebola, marketers flee from YouTube in favour of videos on Facebook, internet trolls in the UK face up to two years in jail under new laws; Ragan promo;

News That Fits: Introducing ‘digital naturals,’ replacing ‘digital natives’ and ‘digital immigrants’ - will it fare well?; Dan York’s Tech Report; a brief conversation about executives and intranets with IntraTeam’s Kurt Kragh Sorenson; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; from “The Internet of Caring Things:” The doctor will see you now - via Google; Michael Netzley’s Asia Report; Igloo Software promo; last week on the FIR Podcast Network; travel industry gets what others must figure out: employees are your best spokespeople;

Music from Holly Benton; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 20, 2014: An 70-minute podcast recorded live from Wokingham, Berkshire, England, and Copenhagen, Denmark.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 27…

Posted by neville on 10/20 at 03:01 AM
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Friday, October 17, 2014

FIR Presents Young PR Pros: Good PR and Blogger Relations

Young PR Pros In this episode our hosts Kristine D’Arbelles and Julia Kent talk about some good PR and how blogger relations made it happen.

Although not a completely new concept in PR and communications, blogger relations has grown into an excellent way to get your message out through a non-traditional gatekeeper. Back in the day, your only gatekeeper was journalists. If you wanted to be featured on the 6 o’clock news, you had to build relationships with the right journalists, editors, producers, etc. Today bloggers can be equally as powerful gatekeepers. In fact, some bloggers have a stronger and more dedicated followings through website hits and social media followers than the local newspaper. As a young professional entering their new career, don’t discount the possibilities of a good blogger relations strategy.

To demonstrate the possibilities, Kristine and Julia share their experience as bloggers. Julia shares her experience as a book club blogger and how it landed her an interview on TV as a subject matter expert. Kristine shares her Cardel Homes story. Cardel, a local home builder, invited bloggers and their spouses to truly experience what a Cardel home has to offer - and what better way then to host a small get together complete with wine and delicious food. Bloggers got to experience first hand the versatility of the home. The Cardel example shows PR professionals and communicators that using blogger relations can go beyond the basic “pitch” and the online world.

The other lesson learned here is that young professionals are encouraged to take advantage of the blogger relations trend in PR and communications to make a name for themselves as they build a career. Improve your writing skills and get experience in social media strategies by building your own strategy to gain new followers and readers.

What about you? Have you started a blog to help build your personal brand? Do you have a good blogger relations story to share?

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at .(JavaScript must be enabled to view this email address), or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 10/17 at 05:41 AM
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Chats with Chip #3: Matt Cookson of Cookson Strategies

Chats with ChipIn this episode of Chats with Chip, Matt Cookson of Cookson Strategies joins me to discuss founding his own public relations firm and the work he does in the high-tech and education spaces, in particular.

Matt is a man of many talents, and therefore, many titles. In addition to being President and Founder of Cookson Strategies, he is also the Executive Director of the New Hampshire High Tech Council, and Chief Communications and Marketing Officer for Antioch University. In his free time, he is a member of the board of directors of Stay Work Play New Hampshire, which he helped to found.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/17 at 04:57 AM
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Wednesday, October 15, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 44: October 15, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode we hung out with Eileen McDargh and talked the about the benefits of resiliency to both organizations and thought leaders.

Eileen McDargh (@macdarling) provides customized content, interaction, and insights designed to help individuals develop resilience skills for leadership and life. Her inspirational speeches are sought after by meeting planners around the world.

Eileen McDarghAs a facilitator, she works intensely with executive teams in off-sites and functional meetings to address interpersonal dynamics, tackle issues, and produce specific results. “She makes strong teams even stronger,” Dr. Rob Kowalski, Global Head Novartis.

As a consultant, she helps organizations execute key in-person events from small strategic planning sessions to large-scale company-wide meetings. She works with planning teams to give them creative input on everything from theme to program flow, pacing and training.

As a moderator or emcee, Eileen helps create audience-centered questions, provides continuity, and offer in-the-moment humor and information.

More about Eileen at linkedin.com/in/EileenMcDargh


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/15 at 04:58 PM
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FIR presents Linked Conversations with Chuck Hester, Episode 22: October 15, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover major changes in LinkedIn’s Terms of Service and User Agreement. VERY positive changes, in fact.

Here’s a link to the LinkedIn blog post that explains it all.

I also cover a recent blog post I wrote on LinkedIn about Reviving the Lost Art of Connecting. You can see it and my other LinkedIn posts here.

Finally, my new book: Social Media for the Rest of Us: A Boomer’s Perspective is now available for pre-order here. Exclusively for my listeners, you can get 25 percent off by using the code:

SM4Boomers (case sensitive)

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/15 at 09:34 AM
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Media Bullseye Roundtable 2014.17 with Guest Co-Hosts Jen Phillips and Doug Haslam

Media Bullseye Roundtable

While I attended the PRSA International Conference in Washington, DC this week, Jen Phillips of 4L Strategies graciously recorded the Roundtable with Doug Haslam of Stone Temple Consulting. They covered three topics:

—Harassment of women in technology, with specific reference to Kathy Sierra and Brianna Wu.

—Tips for PR pros using LinkedIn.

—Ebola and handling communications in a panic situation.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/15 at 05:09 AM
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