Wednesday, April 29, 2015

FIR on Higher Education #33 – Communicating the Impact of Your Location

Unless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps a “boring” location.

On FIR on Higher Education #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of our locations. He brings a unique perspective as the architect behind Stockholm, Sweden’s branding project.

In our reports section, I talk about reasons deans tweet, while technology correspondent Harry Hawk summarizes a new blogging initiative that he has started with his students.

About Julian Stubbs
Julian Stubbs, who is English but lives in Stockholm, Sweden, is an international brand strategist and has worked with brand and identity projects for clients such as Stockholm, where he was involved with creating the positioning of the city as The Capital of Scandinavia. His book Wish You Were Here documents this work as well as the issues involved in major place branding projects. Julian headed the team that worked with Technicolor, the Hollywood movie company, where he helped develop a completely new visual identity for this world famous brand.  Julian has also worked with the Nobel Peace Prize Concert, which involved both the development of a new identity as well as digital and social media work. Julian is also one of the founders of Up There, Everywhere the global cloud based brand and communications consultancy, which today has over 160 people.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Kevin Anselmo on 04/29 at 02:07 AM
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Tuesday, April 28, 2015

FIR Presents Young PR Pros Episode 101: The Best PR and Communications Campaigns

Young PR Pros This week, our hosts Kristine D’Arbelles and Julia Kent welcome on the show for the second episode in the row - Ross Simmonds. Ross is a communications and marketing strategist and entrepreneur. You might know him as @theCoolestCool on Twitter. Ross has agreed to join us from Halifax as a superb guest host to help bring new views and opinions to the show.

For episode 101, we discuss the best PR and communications campaigns. A few weeks ago, our host and roving reporter Kristine attended the University of Ottawa Public Relations Association (uOPRA) conference Connect 2 Success. The one-day conference brought together professionals from all industries of PR and communications to talk about what young professionals need to be successful in their future careers. At the conference she interviewed speakers, experts and panelists and asked them to share the best PR or communications campaign that has resonated with them throughout their careers. You can find video footage of all the interviews mentioned in this episode on our website, or on our YouTube channel.

The examples ranged from the great Tylenol crisis communications taught in all PR classes, to Dear Future Mom a campaign promoting Down Syndrome Day, to an award-winning campaign that aimed to make tea more popular than coffee, and even the Obama presidential campaign. Kristine, Julia and Ross added to the list. Here are a few campaigns we think are the best campaigns ever:

The hosts then discussed what made these campaigns memorable, what do they have in common and why do they resonate with so many people. The top three things we found were:

  • Each campaign included some elements of good storytelling
  • Campaigns with a human touch or emotional touch resonated more with audiences
  • And finally, all these campaigns followed the first commandant of communications: know thine audience

Listen to the full episode and then share your opinion.

What is the best PR or communications campaign you think should be added to our list?

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at .(JavaScript must be enabled to view this email address), or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Kristine on 04/28 at 07:06 PM
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Thought Leader Life with Mitchell Levy, Episode 66: April 28, 2015

Thought Leader Life with Mitchell Levy

Our co-host for the month of March is Jim Canfield (@jimcanfield) and one of our guests for March was (@Ken_Hazen).

In this episode, Mitchell Levy and his co-host for the month of March, Jim Canfield,share insights with #ThoughtLeader Ken Hazen, CEO of CTSI Global. As a long-time member of Renaissance Executive Forums, Ken says it’s important to have people whom you can talk with, especially those who have been in the same tough situations as you have. Given that CEOs are personally invested in the organization, taking care of the employees, as well as their families, becomes a commitment. Ken highlights the importance offorums like Renaissance, noting that the friendships he has made in it are still strong after 15 years. Mitchell adds that the best part about forum groups is that you can ask people you like, trust, and respect about what they think, and they are not afraid to tell you when you’re wrong. One advice Ken shareswith other CEOs is to trust your peer groups more than your lawyer, because peers are not paid to keep a secret. Jim also notes that in forum groups, you’re not there to hear what you want to hear, but what you need to hear.

Ken Hazen

The discussion also touched on other interesting topics, including hiring millennials, utilizing social media for business, and how to be successful in striking work-life balance. Ken notes that the most important quality for top executives is listening.The opendoor policy still works if you want your business to be successful.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Sometimes, CEOs just need a sanity check. You got to be able to talk to somebody who’s been in the same situation. @CTSIGlobal #TLL
• To stay on top of business today, have a lot of smart people working for you. Hire the best & the brightest. @CTSIGlobal
• We are all allotted the same number of hours, so we all have to make choices on how to allocate them. @jimcanfield #TLL
• The best thing in CEO forums is that when you ask, “What do you think,” they don’t mind telling you you’re wrong. @happyabout #TLL

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/28 at 05:55 AM
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Monday, April 27, 2015

The Hobson & Holtz Report - Podcast #805: April 27, 2015

FIRIntro: Neville will be away in Boston next week, Gini Dietrich will guest co-host next week’s episode; FIR Book Review coming from Shel on Jeff Jarvis’s “Geeks Bearing Gifts”;

Quick News: The fewer likes your Facebook page has the better its organic reach, NHL bans media from using Periscope and Meerkat, explosion of mobile messaging apps continues, Twitter sells sports tickets in tweets; the Media Monitoring Minute with CustomScoop;

News That Fits: Twitter begins to embrace its role as a destination for people who will never be active tweeters; Dan York’s Tech Report; the sudden interest in mobile video streaming apps; listener comments in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: video advocating a day of rest for domestic workers ruffles feathers in Singapore; the past week on the FIR Podcast Network; what journalists have to say about pitches;

Music from Motorama; and more.

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Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 27, 2015: An 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 4…

Posted by neville on 04/27 at 06:01 AM
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Friday, April 24, 2015

Thought Leader Life with Mitchell Levy, Episode 65: March 21, 2015

Thought Leader Life with Mitchell Levy

Our co-host for the month of March is Jim Canfield (@jimcanfield) and one of our guests for March was Tim Leman (@TimLeman).

In this episode, Mitchell Levy and his co-host for the month of March, Jim Canfield,interview #ThoughtLeader Tim Leman, the chairman and CEO at Gibson Insurance (http://www.gibsonins.com/).The lively discussion starts with Tim relating how being “lonely at the top ” resonates for him. He says that when you’re at the top, the friendships and relationships that you have all change. Tim shares how he copes with these changes through his leadership blogs, which have helped him stay connected and allow him to be transparent and humble. Jim notes that not all executives are able to keep relationships, and asks Tim what specific tools he can share with other execs who want to stay close with their constituency. Tim frequently uses social media to keep connected and figure out what matters to a group of people or an individual. He also hasa 15-minute spontaneous meeting online every Friday with a certain employee or group.

Tim Leman  Another interesting topic is the evolution of Tim’s company as a place where millennials and boomers get to work together and support each other. Tim says they get more productivity when the millennials are teamed with boomers. They have also made the parents of millennials in their team “allies,” and had a”weekend family bonding” where the parents were invited and enrolled in the program. Finally, Tim shares the benefits that a CEO forum gives him. He says that one of the best places for sharing is Executive Forums, whichhavehelped him get through tough times, embrace changes, and innovate.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Some of the changes we need are evolutionary, some are revolutionary. @timleman #TLL
• In using social media for business, the upside far outweighs the downside. @timleman #TLL
• The primary purpose of #TLL is to democratize #ThoughtLeadership. @happyabout #TLL
• What’s keeping you from connecting withyour team? @jimcanfield #TLL

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/24 at 09:10 AM
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FIR presents AMP Up Your Social Media #49: Justin Gray on marketing automation solutions

AMP UP Your Social MediaJustin Gray is the founder and CEO of LeadMD, a company that helps marketers build revenue engines. In 2011, Justin realized the potential that lies in creating organic and engaging content, catapulting Justin into the social media mogul he is today! Justin recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media.

“Spend a day with sales. It’s the most high-performance activity you can do as a marketer.”

Justin discusses tips for providing technology and automation into your social media strategy:

  1. Educate and train your employees. Technologies are easy to purchase, but truly mastering the technology will reap the most benefits for your company. There are always new skill sets for marketers to learn.
  2. Organize your funnel and the technology that helps manage that funnel. The new role of management of the technology stack means that marketing automation is the most broad-based marketing solution. It works to create engagement throughout the buying lifecycle. CRM, GaggleAMP, and other social tools can integrate into an effective buying cycle or ‘marketing funnel’.
  3. Get your marketing and automation teams on the same page. Education and alignment are the top barriers. Naturally, alignment comes with education, and it’s truly a top-down initiative. Have the teams gather in one room and agree on the buying cycle and the universal definitions.
  4. Break away from the traditional marketing funnel diagram. It’s truly more of a bell curve, and communicating to the middle of that bell curve will help those who are stuck in the middle of the B2B cycle. Create engaging messaging to each area of the curve or funnel.

Justin would love to hear from you! Connect with him on LinkedIn, Twitter, or jgraymatter.com.

Subscribe and get the AMP UP Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUPSocial. AMP UP Your Social Media is a proud member of the FIR Podcast Network.

About Justin Gray

Justin GrayAs a marketing professional, Justin obviously leads a busy life. But he prides himself on always making time to connect with others and building relationships. He speaks both German and English, and he has a soft spot for animal welfare, education, and economic empowerment. He’s a sponsor for Helping Hands for Freedom and is a board member for Future for KIDS.

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AMP UP Your Social Media is sponsored by:

  • GaggleAMP – Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks – Know when your links on social media messages fail before you lose out on the people clicking on them.
Posted by Glenn Gaudet on 04/24 at 07:10 AM
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Wednesday, April 22, 2015

FIR B2B #26: How SAP Makes Brand Advocacy Work Across Multiple Cultures

FIR B2BIn this episode:

News & Trends

Fair use is an essential tool for journalists, enabling them to draw upon copyrighted material in the name of the public’s right to know. But who decides what constitutes fair use in a medium that spans the globe? It turns out that many platform providers are designating themselves as judge, jury and executioner. If you’ve ever had a video removed from YouTube because it included a clip from a popular song, you’ll be interested in how the story plays out. Facebook’s plan to host content from major media outlets may bring the issue of content ownership to the fore.

Sprinklr is acquiring Get Satisfaction, demonstrating how important customer reviews have become to both social media listening and promotion. Get Satisfaction has signed up a blue-chip base of customers that use its embedded review service not only to gather feedback but to drive sales from peer recommendations. Interestingly, companies that host reviews on their own commerce sites tend to generate better feedback than those that don’t.

Have you tried Meerkat or Periscope yet? Many marketers are beginning to tinker with the new tools of live streaming, and we expect to soon see an explosion of innovative content as a result. Here’s a tutorial to get you started.

Special Guest: Sarah Goodall, Head of Social Business, EMEA, SAP

Employee brand advocacy programs are difficult enough to implement when your people all speak the same language and live in the same country, but what do you do when you program spans dozens of borders, languages and cultures? That’s the task that special guest Sarah Goodall of SAP tackles in her role as Head of Social Business for Europe, the Middle East and Africa. Sarah’s experience will be of interest to any communications professional who works with a multicultural audience. You’ll be particularly interested to hear her observations on the characteristics of specific cultures, from the outgoing social networkers in Italy to the intensely private Scandinavians.

Follow Sarah on Twitter.

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

.(JavaScript must be enabled to view this email address) or connect with him on Twitter: @pgillin

Eric Schwartzman is a digital strategist with 15 years of experience selling and leading teams on the agency side in the development and delivery of innovative integrated marketing initiatives for multinational corporations, NGOs, federal government agencies and military commands. He is a frequent speaker at conferences all over the world on the topic of how technology is changing the way organizations communicate and the way people use media and information.

Follow Eric on Twitter at @ericschwartzman.

Eric’s expertise is in digital strategy, digital governance, content marketing, database marketing, user experience design, employee advocacy, education technology, digital multimedia production, B2B lead generation, search engine optimization and social media engagement techniques. He’s also the best-selling co-author of Social Marketing to the Business Customer.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Paul Gillin on 04/22 at 12:56 PM
FIR B2B • (0) CommentsPermalink

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