Friday, April 24, 2015

Thought Leader Life with Mitchell Levy, Episode 65: March 21, 2015

Thought Leader Life with Mitchell Levy

Our co-host for the month of March is Jim Canfield (@jimcanfield) and one of our guests for March was Tim Leman (@TimLeman).

In this episode, Mitchell Levy and his co-host for the month of March, Jim Canfield,interview #ThoughtLeader Tim Leman, the chairman and CEO at Gibson Insurance (http://www.gibsonins.com/).The lively discussion starts with Tim relating how being “lonely at the top ” resonates for him. He says that when you’re at the top, the friendships and relationships that you have all change. Tim shares how he copes with these changes through his leadership blogs, which have helped him stay connected and allow him to be transparent and humble. Jim notes that not all executives are able to keep relationships, and asks Tim what specific tools he can share with other execs who want to stay close with their constituency. Tim frequently uses social media to keep connected and figure out what matters to a group of people or an individual. He also hasa 15-minute spontaneous meeting online every Friday with a certain employee or group.

Tim Leman  Another interesting topic is the evolution of Tim’s company as a place where millennials and boomers get to work together and support each other. Tim says they get more productivity when the millennials are teamed with boomers. They have also made the parents of millennials in their team “allies,” and had a”weekend family bonding” where the parents were invited and enrolled in the program. Finally, Tim shares the benefits that a CEO forum gives him. He says that one of the best places for sharing is Executive Forums, whichhavehelped him get through tough times, embrace changes, and innovate.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Some of the changes we need are evolutionary, some are revolutionary. @timleman #TLL
• In using social media for business, the upside far outweighs the downside. @timleman #TLL
• The primary purpose of #TLL is to democratize #ThoughtLeadership. @happyabout #TLL
• What’s keeping you from connecting withyour team? @jimcanfield #TLL

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/24 at 09:10 AM
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FIR presents AMP Up Your Social Media #49: Justin Gray on marketing automation solutions

AMP UP Your Social MediaJustin Gray is the founder and CEO of LeadMD, a company that helps marketers build revenue engines. In 2011, Justin realized the potential that lies in creating organic and engaging content, catapulting Justin into the social media mogul he is today! Justin recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media.

“Spend a day with sales. It’s the most high-performance activity you can do as a marketer.”

Justin discusses tips for providing technology and automation into your social media strategy:

  1. Educate and train your employees. Technologies are easy to purchase, but truly mastering the technology will reap the most benefits for your company. There are always new skill sets for marketers to learn.
  2. Organize your funnel and the technology that helps manage that funnel. The new role of management of the technology stack means that marketing automation is the most broad-based marketing solution. It works to create engagement throughout the buying lifecycle. CRM, GaggleAMP, and other social tools can integrate into an effective buying cycle or ‘marketing funnel’.
  3. Get your marketing and automation teams on the same page. Education and alignment are the top barriers. Naturally, alignment comes with education, and it’s truly a top-down initiative. Have the teams gather in one room and agree on the buying cycle and the universal definitions.
  4. Break away from the traditional marketing funnel diagram. It’s truly more of a bell curve, and communicating to the middle of that bell curve will help those who are stuck in the middle of the B2B cycle. Create engaging messaging to each area of the curve or funnel.

Justin would love to hear from you! Connect with him on LinkedIn, Twitter, or jgraymatter.com.

Subscribe and get the AMP UP Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUPSocial. AMP UP Your Social Media is a proud member of the FIR Podcast Network.

About Justin Gray

Justin GrayAs a marketing professional, Justin obviously leads a busy life. But he prides himself on always making time to connect with others and building relationships. He speaks both German and English, and he has a soft spot for animal welfare, education, and economic empowerment. He’s a sponsor for Helping Hands for Freedom and is a board member for Future for KIDS.

Get this podcast:

AMP UP Your Social Media is sponsored by:

  • GaggleAMP – Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks – Know when your links on social media messages fail before you lose out on the people clicking on them.
Posted by Glenn Gaudet on 04/24 at 07:10 AM
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Wednesday, April 22, 2015

FIR B2B #26: How SAP Makes Brand Advocacy Work Across Multiple Cultures

FIR B2BIn this episode:

News & Trends

Fair use is an essential tool for journalists, enabling them to draw upon copyrighted material in the name of the public’s right to know. But who decides what constitutes fair use in a medium that spans the globe? It turns out that many platform providers are designating themselves as judge, jury and executioner. If you’ve ever had a video removed from YouTube because it included a clip from a popular song, you’ll be interested in how the story plays out. Facebook’s plan to host content from major media outlets may bring the issue of content ownership to the fore.

Sprinklr is acquiring Get Satisfaction, demonstrating how important customer reviews have become to both social media listening and promotion. Get Satisfaction has signed up a blue-chip base of customers that use its embedded review service not only to gather feedback but to drive sales from peer recommendations. Interestingly, companies that host reviews on their own commerce sites tend to generate better feedback than those that don’t.

Have you tried Meerkat or Periscope yet? Many marketers are beginning to tinker with the new tools of live streaming, and we expect to soon see an explosion of innovative content as a result. Here’s a tutorial to get you started.

Special Guest: Sarah Goodall, Head of Social Business, EMEA, SAP

Employee brand advocacy programs are difficult enough to implement when your people all speak the same language and live in the same country, but what do you do when you program spans dozens of borders, languages and cultures? That’s the task that special guest Sarah Goodall of SAP tackles in her role as Head of Social Business for Europe, the Middle East and Africa. Sarah’s experience will be of interest to any communications professional who works with a multicultural audience. You’ll be particularly interested to hear her observations on the characteristics of specific cultures, from the outgoing social networkers in Italy to the intensely private Scandinavians.

Follow Sarah on Twitter.

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

.(JavaScript must be enabled to view this email address) or connect with him on Twitter: @pgillin

Eric Schwartzman is a digital strategist with 15 years of experience selling and leading teams on the agency side in the development and delivery of innovative integrated marketing initiatives for multinational corporations, NGOs, federal government agencies and military commands. He is a frequent speaker at conferences all over the world on the topic of how technology is changing the way organizations communicate and the way people use media and information.

Follow Eric on Twitter at @ericschwartzman.

Eric’s expertise is in digital strategy, digital governance, content marketing, database marketing, user experience design, employee advocacy, education technology, digital multimedia production, B2B lead generation, search engine optimization and social media engagement techniques. He’s also the best-selling co-author of Social Marketing to the Business Customer.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Paul Gillin on 04/22 at 12:56 PM
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Monday, April 20, 2015

The Hobson & Holtz Report - Podcast #804: April 20, 2015

FIRReminder: Neville away for May 4 episode, Gini Dietrich will guest host with Shel;

Quick News: 40 organizations lead the world in employee engagement says Gallup, US federal government workers get social media guidelines, to speak Millennial use email, holograms protest gag law in Spain; the Media Monitoring Minute with CustomScoop;

News That Fits: Some podcasting updates including Podcast.com from Dave Winer, inside NPR’s podcast strategy, Spotify plans, and more; Michael Netzley’s Asia Report: China’s Great Firewall is now armed with a cannon; being a full-stack employee: a viable model?; listener comments in the FIR Podcast Community on Google+; engagement gains importance as companies look to employees for social media advocacy; Igloo Software promo; Dan York’s Tech Report: recently-patched Windows flaw, WhatsApp hits 800K users, #Mobilegeddon, and more; the past week on the FIR Podcast Network; five reasons why Google+ died;

Music from Holly Benton; and more.

Get FIR:

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 20, 2015: A 93—minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 27…

Posted by neville on 04/20 at 01:54 PM
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FIR Presents Inside PR #407: PR generalists versus specialists

FIR Presents Inside PRMartin here and it’s a jam-packed episode this week. But first a milestone: it’s been nine years since Terry Fallis and David Jones started Inside PR and we want to give Terry and Dave a big congratulations and bigger thank you! And thanks to all of you for sticking with us. If you’re interested, head to the archives and listen to IPR #1.

Back to 2015…On today’s show, we talk about three things:

  1. When to hire a PR firm – and when you should wait
    Gini wrote a post about a startup client whose product wasn’t ready when they hired her firm, so any traffic the Arment Dietrich team drove to the site led to customer frustration since the business wasn’t ready for…um business. Moral: sometimes entrepreneurs need to put the brakes on their PR efforts until they have something to show, solid goals and can afford it.

  2. PR generalist or specialist – where is the industry heading?
    According to the Holmes Report Card, in recent years PR agencies have been hiring specialists over generalists, similar to the way things operate in the ad and marketing industries. However, data now shows the generalist may still have a role, especially as it pertains to developing strategy. Thanks to Shel Holtz for suggesting this idea.

  3. LinkedIn buys Lynda.com – are jobs posting now going to be linked to skills training?
    LinkedIn’s become a publisher, job source, networking space and virtual Rolodex and now it’s moving into training with its $1.5 billion purchase of training site, Lynda.com. See a job you want but lack some of the skills. LI may have a training program for you. Thanks to Alison Garwood-Jones for suggesting this topic.

What do you think?

We’d love to hear from you

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.  You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

We’d ask one favor of you. If you like this podcast, please rate us on iTunes.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

Posted by shel on 04/20 at 12:26 PM
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Friday, April 17, 2015

FIR On Technology with Dan York, Episode 4 - How To Make Your Website Mobile-Friendly

FIR On Technology logoHow do you make your website “mobile-friendly”? Given Google’s impending April 21, 2015, deadline to start using mobile-friendliness as a ranking factor for mobile search results, what can you do both in the short-term and in the longer-term to both provide the best experience for mobile users - and also retain your Google search result ranking?

In this fourth episode of “FIR On Technology” Dan York explains what you need to be thinking about with regard to “responsive design” of your website, outlines some of the resources Google offers to help, and explains several of the options you have to make your site mobile-friendly.  During the episode Dan discusses the following sites:

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About Your Host

Dan YorkDan York focuses on explaining the changes going on all around us within communication technology and practices. An author of multiple books on networking, security, IPv6 and Linux, Dan frequently presents at industry conferences and events, has been blogging and writing online since 2000 and has been podcasting since 2005.

Since the mid-1980s Dan has been working with online communication technologies and helping businesses and organizations understand how to use and participate in those new media. Today Dan serves the Internet Society as the Senior Content Strategist focused on helping the organization tell the stories about its work to ensure the open development, evolution, and use of the Internet for the benefit of all people throughout the world.

Previously Dan worked for Voxeo Corporation heading up the company’s communication through both traditional and new/social media. Prior to that, Dan served in the Office of the CTO for both Voxeo and before that Mitel focused on analyzing/evaluating emerging technology, participating in industry standards bodies and addressing VoIP security issues.

More information about Dan can be found at danyork.com and danyork.me

Connect with Dan on:

  • Twitter: @danyork
  • Google+: +DanYork
  • Ello: danyork
  • SoundCloud: danyork
  • Email: .(JavaScript must be enabled to view this email address)

The music for the intro and outro is “Early Warning” from Mark Knox and is used with his permission.

Sharing Your Comments

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype:fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

 

Posted by Dan York on 04/17 at 03:21 PM
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Thought Leader Life with Mitchell Levy, March ‘15: April 17, 2015

Thought Leader Life with Mitchell Levy

Our co-host for the month of March was Jim Canfield (@jimcanfield).

In this episode, Mitchell Levy interviews #ThoughtLeader Jim Canfield, CEO of Renaissance Executive Forums. Jim, who is Mitchell’s #TLL co-host for the month of March, has reached out to thousands of top executives to help them become better leaders of their company by providing a venue where they can share ideas and perspectives with other top executives. The Renaissance Executive Forums currently has over 2,000 members internationally, and after 10 years, it continues to help companies become successful.Jim notes that Executive Forums may seem to tackle various issues, but really there are only five that are discussed repeatedly in different ways: people, process, performance, personal leadership, and planning. Having a forum to discuss these five Ps, getting different ideas and perspectives about them, is the major reason why executives become active in the forum and stick with the group for an average of five years.

Jim Canfield Being a part of an executive forum allows executives not only to share and learn new things, but also to achieve personal growth. According to Jim, through feedback and accountability, group members strive to meet what they promised to achieve. The group holds each other accountable, and thus becomes what Mitchell calls an “ad hoc board.” Executives become better leaders because they see other people do the exact opposite of what they thought was the best way to do things. They realize that it is possible to get good results by doing things differently.
To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com

• It only works when you actually try it. @jimcanfield #TLL
• It’s amazing how what might be routine in one org has never been tried in another, but works just the same.@happyabout #TLL
• The forums lead you to being accountable for long-term decisions that need to be made in your org. @jimcanfield #TLL

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/17 at 05:05 AM
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