Wednesday, January 28, 2015

FIR Interview: Creative Commons Sr. Fellow Mike Linksvayer on copyright and the value of information

Creative CommonsIn 2001, constitutional lawyer and professor Lawrence Lessig launched Creative Commons, a nonprofit that provided content publishers with an alternative the existing all-or-nothing copyrights. A Creative Commons license allows publishers to define what parts of their content others can share, and under what circumstances. (You are welcome to reuse FIR podcasts under a Creative Commons non-commercial sharealike license.)

From 2007 to 2012, Mike Linksvayer served as Vice President at Creative Common’s San Francisco headquarters, managing operations, finance, and technology, along with most of the staff. His LinkedIn profile notes that his role was more like the overall on-the-ground leader and Chief Operating Officer for the organization.

In this FIR interview, correspondent Harry Hawk interviews Linksvayer about Creative Commons, copyright issues in general, and the economic value of information in a free society.

Additional links from the episode:

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The complete 105-minute version of this interview is available from Harry’s blog, Talking About Everything.

About our Conversation Partner

Mike LinksvayerMike Linsvayer earned a B.A. in economics from the University of Illinois. Rather than diving into an econmics career, he worked as a software developer and consultant. In 2000, he co-founded Bitzi, an early open content/open data service.

He joined Creative Commons as Chief Technology Officer in 2003 where, according to the organization’s former executive director, he brought stability to the organization much as a drummer does to a band. He took over as VP in 2007.

In addition to his work at Creative Commons, Linksvayer encouraged NASA to make its data available to the public via APIs, and advocated that scientists and planetary societies employ Creative Commons licenses to distribute phpotos and other works in order to broaden public access to them.

Linksvayer continues to serve Creative Commons as a part-time Senior Fellow, and serves on the boards of several other organizations, including the Software Freedom Conservancy. He chairs the Open Definition Advisory Council.

His commitment to his vegan lifestyle was covered in a news story that was carried by a number of media outlets. He is also an active contributor to Wikipedia.

Linksvayer blogs occasionally. You can follow him on Twitter at @mlinksva.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Photo via Unify on Forbes.)

Posted by shel on 01/28 at 04:27 PM
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FIR Presents AMP Up Your Social Media #44: Brand Marketing in Social Media with Douglas Spencer

AMP UP Your Social MediaDouglas Spencer is a marketing and branding expert and is president at Spencer Brenneman, LLC. As a brand strategy consultant, he has 25 years of experience in branding and marketing. He ensures that brand strategies build businesses by connecting with customers and employees. Douglas recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss brand marketing on social media.

“Get a handle on who is representing you on social. Understand where your voice is being amplified - and by whom. Do they have what they need?”

Douglas discusses tips for effective brand marketing in social media:

  1. Strong brands are built on consistency. Tone of voice and messages in general demand consistency if they are to represent a strong brand. This includes employees out on their own time communicating with potential customers.
  2. Governance is important with social media. Everyone needs to not only be held accountable but also get pointed in the right direction - and this is up to the company to get their employees on the right track! Strong governance programs take into account the needs of the business as well as the needs of each individual function (sales, customer service, marketing, etc).
  3. Create employee advocacy programs. To be effective, blend these programs with other trainings. Employee advocacy comes naturally for many, so training on tone of voice, translations on social media, and other aspects are left to the brand policies to harness these intricacies.
  4. Tone of voice is important. With subtleties and intricacies, tone of voice can be a tricky part of training! Getting employees focused without feeling restricted can truly boost your social media brand efforts.
  5. Everything starts with a brand strategy. Understand not only what your brand IS but also what your brand WANTS to be! This will help you focus on a projection of yourself that you want to develop to connect with your ideal customer. Having everyone coming from the same place and going towards a common goal is essential.

About Douglas Spencer

Douglas SpencerDouglas is a graduate of Marietta College, specializing in journalism. He’s a board member to Fenway Health, AIDS Action Committee of Massachusetts, and Agency Spotter. You can find his dog popping up at his headquarters often on social media sites as well!

Douglas would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn



Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 01/28 at 04:12 PM
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FIR on Higher Education #27: Professor Cynthia Bulik on How to Deliver Your Message to the Media

This link will take you to a terrific CBS media interview conducted by University of North Carolina Professor Cynthia Bulik, an expert on eating disorders. Impressively, she answers six different questions in a three-minute time period. She communicates all her key talking points and even gets her book mentioned. How does she accomplish this, and how can you do the same? On episode 27, Cynthia shares some of her best practice. Among her key points:

• “Research doesn’t do a whole lot if it just stays in the ivory tower.”

• “My goal is to take what I do and find the lowest common denominator of vocabulary so that the maximum number of people can understand it.”

• “A concise message is a clear message. You don’t want to have to go digging through to find what the kernel is. I want the kernel to be front and center.”

• “Get media training and do it often.”

• “Watch yourself. So many people will do an interview and then say ‘Oh I can’t watch or listen to that.’ But you are your best critic. Have your parents watch it, have your friends watch and have them give you honest feedback. Find someone who can tell you what you are doing wrong.”

If you want to improve in how you come across in media interviews, you won’t want to miss hearing Cynthia’s insights. Ditto if you are communicator looking to provide insights to your colleagues. 

In our reports section, I share some thoughts on academics can avoid jargon, while technology correspondent Harry Hawk previews an interview he did with Dan Zaiontz, author of #FollowTheLeader, which highlights lessons in social media success from university presidents.

About Cynthia Bulik
Cynthia M. Bulik, Ph.D., FAED, is Distinguished Professor of Eating Disorders in the Department of Psychiatry in the School of Medicine at the University of North Carolina at Chapel Hill, where she is also Professor of Nutrition in the Gillings School of Global Public Health, and founding director of the UNC Center of Excellence for Eating Disorders. She is also Co-Director of the UNC Center for Psychiatric Genomics. Dr. Bulik is also professor of Medical Epidemiology and Biostatistics at the Karolinska Institutet in Stockholm, Sweden. She is passionate about translating science for the public.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 01/28 at 04:27 AM
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Thought Leader Life with Mitchell Levy, Episode 58: January 28, 2015

Thought Leader Life with Mitchell Levy

Our guest and co-host for the month of January is Kelley Steven-Waiss (@ExtremeKelley).

Kelley Steven-Waiss serves as Senior Vice President of Worldwide Human Resources where she is responsible for the Company’s global human capital strategies. Kelley oversees every aspect of Extreme Networks’ talent management strategy, including all global staffing, compensation, employee communications, talent development, and business partnering. She excels in aligning people and resources to effectively execute the business strategy.

Kelley Steven-Waiss Kelley has 20 years of executive management experience in human resources, change management, and corporate communications. She excels in aligning people and resources to meet business goals in addition to staff development and recruiting. Kelley comes to Extreme Networks from Integrated Device Technology (IDT) where she served as Vice President of Worldwide Human Resources. Prior to IDT, Kelley was Vice President, Worldwide Human Resources for PMC-Sierra. She has also held executive management and consulting positions in large global consulting firms, public software and retail companies. Kelley earned her MA in human resources and organizational development from the University of San Francisco and a BA in journalism from the University of Arizona.

Our guest on 24 January was Bilal Jaffery (@BilalJaffery).

Bilal Jaffery Bilal Jaffery is an award-winning industry recognized digital executive with a 10+ year track record in successful digital transformation of top tier brands like IBM, Bell Canada, Siemens Enterprise Communications & Extreme Networks. He is a 2x Forrester Groundswell Winner for best digital projects in the world. Executive Chairman at Digital Transformation and Experience Standards Association.

He led IBM’s Global Digital, Social Media and Community Strategy to save $100m/year and drive $1B+ in validated lead revenue. He also led Bell Canada’s first ever enterprise digital & social strategy to support B2B + B2C units across Marketing, Support, PR, Brand, Web & Strategy functions.

Some of the work has been recognized as industry’s best practices by Forrester, CRMNews, Forbes, AOL, Fast Company, Mashable, SocialMediaToday, Web 2.0 Expo, CIO Forum & in academia by U of Toronto, U of Sydney, Waterloo & U of NY and recently in “The World Gone Social” book by Ted Coine.

He is well experienced in development of holistic digital centric programs that leverage data rich & insight generating activities to increase the effectiveness of offline & online experiences. The result is a multi-channel integrated experience which increases effectiveness, relevance, and investment impact across business units. Aka Chief Digital Officer.

He started his online career in ’96 with his startup that offered streaming, email, community forums with his partner, Outblaze (now IBM).

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 01/28 at 02:44 AM
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Tuesday, January 27, 2015

Thought Leader Life with Mitchell Levy, Episode 57: January 27, 2015

Thought Leader Life with Mitchell Levy

Our guest and co-host for the month of January is Kelley Steven-Waiss (@ExtremeKelley).

Kelley Steven-Waiss serves as Senior Vice President of Worldwide Human Resources where she is responsible for the Company’s global human capital strategies. Kelley oversees every aspect of Extreme Networks’ talent management strategy, including all global staffing, compensation, employee communications, talent development, and business partnering. She excels in aligning people and resources to effectively execute the business strategy.

Kelley Steven-Waiss Kelley has 20 years of executive management experience in human resources, change management, and corporate communications. She excels in aligning people and resources to meet business goals in addition to staff development and recruiting. Kelley comes to Extreme Networks from Integrated Device Technology (IDT) where she served as Vice President of Worldwide Human Resources. Prior to IDT, Kelley was Vice President, Worldwide Human Resources for PMC-Sierra. She has also held executive management and consulting positions in large global consulting firms, public software and retail companies. Kelley earned her MA in human resources and organizational development from the University of San Francisco and a BA in journalism from the University of Arizona.

Our guest on 24 January was Ayelet Baron (@ayeletb).

Ayelet Baron As a Futurist, Ayelet Baron combines lessons learned from more than a decade as a high-tech industry executive with her roots as a researcher, change catalyst and global leader. This rare blend of expertise enables her to assess and advise individuals and organizations that seek to embrace new ways of running a business from innovation to results. As a futurist at Simplifying Work, she is building a diagnostic tool to assess whether an organization has industrial or 21st century practices to help leaders transform and build healthy and resilient organizations.

Ayelet speaks on the future of work and how to integrate technology solutions (like social media, Enterprise 2.0 and knowledge sharing) into organizations. Most recently, she spoke at SxSW and client’s executive team off-sites.

Prior to Simplifying Work, Ayelet was the Chief Strategist, Cisco Canada and helped position Canada as the second largest revenue generating country for Cisco at $1.9B. She was also on the executive team of Cisco’s Emerging Markets (covering Africa, Middle East, Latin America, CEE, Russia/CIS) and was the chief strategist for Cisco’s $2B global mobile business. As a Cisco Leadership Fellow, she worked with 21 of the largest NGOs and developed a social networking handbook for social good and ICT for Healthcare initiatives.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 01/27 at 03:08 AM
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Monday, January 26, 2015

The Hobson & Holtz Report - Podcast #792: January 26, 2015

FIRQuick News: WhatsApp is now available on a web browser, Twitter wants its top users to stop sharing Instagram photos, Windows 10 will be a free upgrade, two new resources to be aware of: a LinkedIn competitor and an anonymous app for the enterprise; Ragan promo;

News That Fits: Edelman Trust Barometer 2015; Michael Netzley’s Asia Report: Trust is a mixed bag for Asia in 2015; people who are good at cocktail parties are also better at the internet; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; podcast audience grows, but among podcast listeners, it’s huge; Dan York’s Tech Report: developments at Ello, and more; Igloo Software promo; the past week on the FIR Podcast Network; what’s worse, asks maritime lawyer: Royal Caribbean Cruise Lines’ safety or its public relations department?;

Music from Pretty Visitors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 26, 2014: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 2…

Posted by neville on 01/26 at 09:01 AM
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Tuesday, January 20, 2015

Thought Leader Life with Mitchell Levy, Episode 56: January 20, 2015

Thought Leader Life with Mitchell Levy

Our guest and co-host for the month of January is Kelley Steven-Waiss (@ExtremeKelley).

Kelley Steven-Waiss serves as Senior Vice President of Worldwide Human Resources where she is responsible for the Company’s global human capital strategies. Kelley oversees every aspect of Extreme Networks’ talent management strategy, including all global staffing, compensation, employee communications, talent development, and business partnering. She excels in aligning people and resources to effectively execute the business strategy.

Kelley Steven-Waiss Kelley has 20 years of executive management experience in human resources, change management, and corporate communications. She excels in aligning people and resources to meet business goals in addition to staff development and recruiting. Kelley comes to Extreme Networks from Integrated Device Technology (IDT) where she served as Vice President of Worldwide Human Resources. Prior to IDT, Kelley was Vice President, Worldwide Human Resources for PMC-Sierra. She has also held executive management and consulting positions in large global consulting firms, public software and retail companies. Kelley earned her MA in human resources and organizational development from the University of San Francisco and a BA in journalism from the University of Arizona.

Our guest on 17 January was Michael Grove (@collabworks).

Michael Grove Michael Grove is the Founder and CEO of CollabWorks, a software and professional services company. After many interviews and workshops CollabWorks has developed a revolutionary process called Worker-as-a-Service™ (WaaS). The process empowers employees to improve both the work and their talent to their mutual benefit. Michael leads a thought leadership community committed to improving work, worker, and workplace.

Michael has been a CEO for 25 years and has deep functional experience in sales, marketing, engineering, and program management in a broad range of businesses including – aerospace, renewable energy, M&A, semiconductor, systems management, social networking, and productivity tools. He is an expert in blending on demand contingent workers to optimize employee talent.

His earlier funded ventures include: Open Country, a leader of remote systems management; Introplus, a social matching-engine company; and MicroModule Systems, a semiconductor packaging company. Prior to founding these companies, Michael was a Director of New Ventures at Lockheed-Martin. He has published numerous papers, received several patents, and coached a variety of startup companies.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 01/20 at 05:40 AM
Thought Leadership • (0) CommentsPermalink

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