Monday, February 13, 2006
The Hobson & Holtz Report - Podcast #111: February 13, 2006
Content summary: Low ethics pay-for-placement PR; Luke Armour’s PR paper; RSS software converts content into spam blogs; Eric Schwartzman interviews The New Yorker Magazine’s Ken Auletta; Coca-Cola sends bloggers to Torino; NBC’s The Office character blog; Lee Hopkins report; are there libel concerns with using coComment?; listeners’ comments discussion; preview: potential new FIR intro music; the pros and cons of IABC and PRSA; the music and much more.
Show notes for February 13, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Calgary, Alberta, Canada.
Download the file here (MP3, 42MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes to come
Content start points guide -
- Intro 00:28
- News and Commentary 04:08
- Listeners’ Comments Discussion 59:52
- Outro 83:36
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday February 16…
Thursday, February 09, 2006
The Hobson & Holtz Report - Podcast #110: Thursday, February 9, 2006
Content summary: Nvidia and its PR agency are accused of unethical viral marketing; follow-up to Google’s removal of BMW from its search; Gallup assesses the importance of blogs to web users; your value decreases the longer you’re unemployed; NPR opens the podcast floodgates; new services from Odeo; a report from Dan York; listeners’ comments discussion (time for effective communication in the EU; opening a window on culture; a report on the separation of PR and marketing); the music.
Show notes for February 9, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute podcast recorded live from Philadelphia, Pennsylvania, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 29.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes; what’s in today’s show
News and Commentary:
- 02:26 The dark side of viral marketing - are graphics card maker nVidia and PR firm AEG engaging in underhand practices in gamers’ forums and employing some peculiar PR tactics to respond to such accusations? We discuss wide-ranging commentary from Christopher Carfi, Thomas Hawk and the Digg crowd, adding our own perspectives as we ask: What should nVidia do to address this issue, and is such activity symptomatic of business un-ethics today? We also discuss a Wall Street Journal story today regarding FON and positive commentaries by bloggers who don’t fully disclose their interests.
- 28:58 BMW’s return to grace after trying to game Google; an alternative view that presents an ‘end justifies the means’ case for why brands should spam search engines
- 37:06 Was Google’s lack of engagement over the China search engine furore the right communication approach? Brad Bellaver thinks so
- 40:16 A Gallup report provides some answers to the question on how many people are reading blogs - is that even the right question? How this fits in with ideas from PR bloggers like Steve Rubel on developing new metrics about blogs and communication measurement
- 44:06 The longer you’re unemployed, the more your value decreases, according to a report from the Royal Economic Society
- 49:15 The podcast floodgates open at National Public Radio in the US with a directory featuring 250 titles from 79 public radio stations as podcast downloads reach 13 million
- 51:29 Odeo introduces a way you can record comments to podcasts, send audio messages and call in comments via a phone number
- 55:04 Steve Lubetkin shouts out!
- 55:33 Dan York reports - it’s snowing in Vermont, beta testing Windows Live Messenger, Gmail for mobile devices, moderating a panel discussion at IABC Yankee Chapter, can’t make it to the New Communications Forum next month but hopes to get to Vancouver in June for the IABC 2006 conference
Listeners’ Comments Discussion:
- 61:21 Philip Borremans says, yes, it’s about time for effective communciation by the EU
- 62:53 David Phillips opens a window on culture (and we say we’re looking forward to meeting David at the New Communications Forum)
- 66:28 Luke Armour‘s research into the separation of PR and marketing (we have copies and we will be talking about it soon)
Outro:
- 67:43 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 69:49 Outro podsafe music via KillRockStars.com - The Unhappy Song by John Doe
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday February 13…
Monday, February 06, 2006
The Hobson & Holtz Report - Podcast #109: February 6, 2006
Content summary: The latest state of the blogosphere according to Technorati; new media in the travel business; practicing safe surfing and the global blogathon; the Google internet; BMW gets kicked off Google; Lee Hopkins report; tracking conversations with the Conversational Index and coComments; the Superbowl and the Six Nations Championship; revitalizing the press release; Eric Schwartzman interviews Walt Mossberg; listeners’ comments discussion (Stanford on iTunes; PR gets a bad name; FIR goes viral; those cartoons); the music.
Show notes for February 6, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Philadelphia, Pennsylvania, USA.
Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:29 Neville introduces the show; Shel’s not here live today; what the show’s about; how to give your feedback; show notes; what’s in today’s show
News and Commentary:
- 03:11 Technorati’s state of the blogosphere - it keeps doubling every five months, now 60 times bigger than it was three years ago; tagging is the big growth area
- 07:17 Shel takes a break during the Superbowl and explains why he’s in Philly all week
- 08:46 What’s going on in new media as it relates to the travel business - quite a lot, says Shel
- 11:26 Tomorrow is the EU’s Safer Internet Day and the start of the global blogathon
- 16:02 Is Google planning a separate internet and is EPIC looking less like fiction? And if you try and game Google, you’ll get kicked off the search engine as BMW found to its cost
- 22:29 Cruisebox shouts out!
- 22:48 From Our Correspondent Down Under: Lee Hopkins - Heidi Miller‘s great podcasting microphone podcast, RocketPost blogging tool,Telstra’s PDF on emerging technologies, and on reading your email out loud; Neville adds some commentary on RocketPost, and on QumanaXP beta
- 31:32 Tracking conversations with the Conversational Index and coComment (plus a “yes, but…” note by Jeremy Pepper)
- 38:36 Shel’s finished watching the Superbowl…
- 39:55 Revitalizing the press release - PR Newswire adds del.icio.us tags to press releases, says Steve Rubel, to create more discoverability for online content; Gary Goldhammer’s rating system for today’s modern press release;
- 49:07 Neville’s response to Shel’s Superbowl comments - what about the Six Nations Championship rugby!
- 50:26 From The Spinfluencer in LA - Eric Schwartzman has an interview with Walt Mossberg of the Wall Street Journal, on the importance of online communications
Listeners’ Comments Discussion:
- 61:30 Howard Harawitz points us to Stanford on iTunes, the university’s offerings of university-related podcasts via iTunes
- 63:12 Clarence Jones says no wonder PR gets a bad name with this example of the threats of legal action against Cory Doctorow of Boing Boing
- 65:05 FIR goes viral thanks to David Phillips
- 66:21 Dan Hill on the cartoons about the Prophet Mohammed; Neville adds some comment about freedom and responsibilities of the press
Outro:
- 70:44 Neville wraps the show; how and where to send your comments; the FIR community on Frappr continues to grow; where to find the show notes
- 73:23 Outro podsafe music via the Podsafe Music Network - El Puente Closing Theme by Larry Sayer
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday February 9…
Thursday, February 02, 2006
The Hobson & Holtz Report - Podcast #108: February 2, 2006
Content summary: New Flash player in show notes; Google continued: China and earnings; Microsoft blog censorship in China; the press release padding trap; Edelman’s new podcast; new podcast magazine launches; what the EU needs is effective communication; is citizen journalism dead?; a job ad from the future; listeners’ comments discussion (moving to the Bay area, differing roles of PR and marketing, Montreal not Toronto); the music.
Show notes for February 2, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes
- 02:11 Thanks for your support for voting for FIR on Podcast Alley - now at #3 in the Business category
- 03:11 New Dew Flash player in the show notes - you can just click and listen to each show
News and Commentary:
- 06:02 The heated debates about Google’s search-censorship in China continue; Rubber Room Radio‘s comment to the Daily Source Code #326; hanging Google out to dry over their ‘Do No Evil’ motto
- 12:51 Google gets a pasting over their earnings announcement; little communication from Google; a BBC reporter’s take on what Google’s like; is Google just arrogant?
- 20:01 Microsoft’s blog-censorship in China also attracts criticism: unlike Google, Microsoft responds with some positive action
- 23:34 Skype to offer audio-conferencing services, and signs a deal with Warner Music to offer music from A-list artists as ring tones
- 28:35 The press release padding trap: don’t just copy-and-paste press releases into your blog post, says Performancing’s Chris Garrett - add value!
- 33:11 David Murray shouts out
- 33:23 We listen to the first episode of earSHOT, the new podcast from Edelman PR presented by Phil Gomes. So what did we think?
- 39:40 Shel talks about another new PR podcast out of the US, PR/PA Ideas To Use from Novita Issue Communications; Neville wonders when we’ll see the first one out of the UK
- 41:29 Podcast User, the first online magazine about podcasting and podcasters, launches
- 43:46 Communications in the European Union are key to every citizen’s understanding of the EU, says Philip Borremans, highlighting a new white paper on communications for the EU which is a step in the right direction this time
- 51:43 Is citizen journalism dead? A look at Dan Gillmor’s Bayosphere experiment and why he’s abandoning it; how the citizen journalism concept can work within organizations
- 57:08 “Candidates must have a Google Page Rank of at least 5. And/or an Alexa Rank of at least 750,000 or better. Candidates with at least 1,000 Google hits on their name are also eligible.” Is this what a job ad in the future might look like? Tom Foremski thinks so
Listeners’ Comments Discussion:
- 64:58 Jeremy Pepper comments on his being hired by Weber Shandwick - yes, he’s moving
- 65:44 David Phillips say the differing roles of PR and marketing is not just a semantic discussion
- 70:50 Julien corrects us about the Cirque du Soleil debut in Canada where bloggers were invited - it was in Montréal, not Toronto
Outro:
- 71:38 Neville wraps the show; the FIR community on Frappr grows; how and where to send your comments; where to find the show notes
- 74:03 Shel’s in Philadelphia next week
- 74:21 Outro podsafe music via the Podsafe Music Network - 143 by Stingray
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday February 6…
Monday, January 30, 2006
The Hobson & Holtz Report - Podcast #107: January 30, 2006
Content summary: Windows Live; Google in China; Weber Shandwick hires Jeremy Pepper; BluePulse apologizes and wins; US bloggers get an Amsterdam junket; Cirque du Soleil invites bloggers to Canadian debut; listeners’ comments discussion (paying attention to Technorati); the music.
Show notes for January 30, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:30 Neville intros the show; what the show’s about; how to give your feedback; show notes
- 02:01 Thanks for your support for voting for FIR on Podcast Alley - now at #5 in the Business category
News and Commentary:
- 03:28 Neville’s impressions from the Windows Live preview event in London last week; we talk about mobile-enabled content; Ajax and why communicators should pay attention to this new technology
- 18:44 Is Google compromising its values? Google’s actions in China in censoring search results continue to attract much passionate opinion and commentary; we discuss some of the latest buzz including by Dave Taylor, Steve Crescenzo and Jason Calacanis, and hear critical comment from Tom Raftery
- 38:01 PR blogger Jeremy Pepper gets hired by Weber Shandwick
- 41:56 Brother Love shouts out!
- 42:17 Changing web content will backfire on you when there’s a search engine cache - a cautionary tale about BluePulse which has a positive outcome
- 48:54 Twenty-five US bloggers get an Amsterdam junket in exchange for promoting Amsterdam including ads on their blogs; one blogger, Outside The Beltway, answers criticism about ethics
- 56:48 Howard Harawitz tells us about a Digg item on Cirque du Soleil inviting two bloggers to be at the debut of their Canadian tour, so we discuss blogger outreach
Listeners’ Comments Discussion:
- 62:51 Paul Baker has a tale that highlights why you should pay attention to what’s being said about you on Technorati
Outro:
- 66:17 A get-well message to Lee Hopkins
- 66:40 Shel wraps the show; how and where to send your comments; where to find the show notes
- 67:27 Outro podsafe music via the Podsafe Music Network - Nobody Else But You by the Mike Andersen Band
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday February 2…
Thursday, January 26, 2006
The Hobson & Holtz Report - Podcast #106: January 26, 2006
Content summary: Search firms’ PR woes, a fake Wikipedia entry, dull Davos, the never-ending press release meme, reports from Eric Schartzman and Dan York, a conversation with Jen McClure, listener comments, the music.
Show notes for January 26, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 101-minute podcast recorded live in Concord, CA and nearly live from Amsterdam, The Netherlands.
Download the file here (MP3, 40.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:32 Shel intros the show; how to give your feedback; show notes
- 01:51 We’re asking for your vote on Podcast Alley
News and commentary:
- 06:03 Neville introduces his first segment
- 06:42 Neville will talk about news from the world of search engines
- 07:07 First up, Google agrees to censor search results in China
- 13:07 Next, Yahoo’s CFO seems to concede search to Google; other Yahoo employees disagree
- 19:38 Shel comments on the Yahoo story with an assist from a post by Dave Taylor
- 24:20 Eric Schwartzman shares audio clips from the PRSA/Los Angeles chapter’s “State of the State” panel
- 28:28 Dan York’s report—he’s in San Francisco for O’Reilly’s Emerging Telephony conference, which has its own blog
- 29.37 Dan introduces Mobilcast, which lets you subscribe to and retrieve podcasts over some cell phones
- 30:30 Dan introduces Podsage, a new podcast/videocast player
- 31:12 Dan is having trouble with the battery life on his Marantz PMD-660 digital recorder
- 32:07 Dan agrees with Lee HOpkins about the decline in the use of rich language
- 34:18 Shel comments on Dan’s Marantz issue
- 34:40 Shel points Dan to the Podictionary “word of the day” podcast
- 35:00 Shel’s hurt that Dan came to San Francisco but didn’t call—but he’ll live
- 35:12 IABC has opened a new online media center
- 36:19 The Media Orchard blog points us to an ad agency that created a fake Wikipedia entry (which is now gone)
- 40:24 Neville comments on the World Economic Forum in Davos, its blog and podcast (managed by Loic Le Meur) and an interview Loic conducted for the podcast with Richard Edelman
- 48:28 Sallie Goetsch gives us a shout-out!
- 49:08 A post by Jeremy Pepper reopens the “press release is dead” meme
- 56:10 Eric Schwartzman is back with an interview with Doc Searls
- 60:40 Shel chats with Jen McClure about the upcoming New Communications Forum
Listeners’ Comments Discussion:
- 71:46 Alice Marshall adds to Monday’s discussion about the Washington Post’s blog comment controversy
- 78:03 Kevin Dugan offers an audio comment on The Bad Pitch Blog
- 79:58Dan Karleen talks about “rewindability,” “dialing,” and Skype problems
- 82:12 Clarence Jones talks about how spam may be prompting a new copywriting renaissance
- 84:50 Luke Armour thanks Neville for advice he used to relaunch his blog; he also talks about whether CEOs should blog
- 87:21 David Phillips on the future of public relations
- 90:47 Keith Childs listens to FIR in his car
- 92:32 Lee Hopkins comments on RSS delivering scents
- 95:18 Michael Soulier lets us know that Google has finally released
Outro:
- 95:50 Shel wraps the show with information on where to send comments and find show notes; he also talks about other content you can find on the FIR website
- 97:48 Outro podsafe music via Podsafe Music Network - Sweet Blossom by Robin Stine
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday January 30…
Monday, January 23, 2006
The Hobson & Holtz Report - Podcast #105: January 23, 2006
Content summary: The Bad Pitch Blog; blogging Gonzo the Whale; Washington Post comments brouhaha; science blogs as a vehicle for selling ads; thoughts, commentary and a question from The Copenhagen Bloggers; Lee Hopkins’ report; Shel’s and Neville’s podcast interviews; listeners’ comments discussion (stop talking about rewinding; adopting intelligent evaluation for PR; IABC, corporate blogs, CPRS); growing FIR Frappr community; links on The New PR Wiki; Windows Live; the music.
Show notes for January 23, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 86-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:28 Shel intros the show; what the show’s about; how to give your feedback; show notes
News Briefs:
- 01:32 Outing bad PR pitches - Kevin Dugan and Richard Laermer launch The Bad Pitch Blog
- 06:43 Lewis PR blogs Gonzo the whale with the Whale Watch Blog, highlights animal charities
- 13:41 The Washington Post turns off blog commenting, provoking a bit of a brouhaha
- 24:03 A science blogs network launches as a vehicle for selling advertising
Features:
- 30:31 Where is PR going in the next five years? Thoughts, commentary and that question from The Copenhagen Bloggers; we offer some thoughts in response including some ideas about ‘stinkcasting’
- 54:11 Shel Israel shouts out!
- 54:22 Lee Hopkins reports - an interview with two ‘shady underworld figures’; the Transparent Generation; the printing and photocopying blues in Dubai
- 58:20 Neville and Shel on recent podcast interviews by Lee Hopkins, Tom Raftery and Jacob Boetter
Listeners’ Comments Discussion:
- 60:10 Sallie Goetsch says maybe it’s time for us to stop talking about ‘rewinding’
- 62:52 David Phillips on the need to adopt intelligent evaluation in PR to get any sense of where the good stuff is and where the croc lurks in the swamp
- 73:32 Brian Kilgore on matters IABC, corporate blogs, the CPRS and more
Outro:
- 77:13 Neville wraps the show; the growing FIR community on Frappr - add yourself!
- 79:36 How and where to send your comments; where to find the show notes
- 80:12 Shel’s reminder that links to people and places we talk about in FIR are on The New PR Wiki - you can add links
- 81:27 Shel will be solo on Thursday’s show as Neville will be at the UK public preview of Microsoft’s Windows Live
- 81:58 Outro podsafe music via PodcastNYC - Kissed Awake by Cordalene
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday January 26…
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