Tuesday, December 23, 2014

FIR Presents AMP Up Your Social Media #43: Simone Douglas on Getting More out of Social Strategies

AMP UP Your Social MediaSimone Douglas is a Social Media Specialist trainer, presenter, and coach as well as founding partner of Social Media AOK, a social media agency in Australia. With 17 years of specialty experience in corporate management roles, she is considered an expert in her field of social media, risk management, and marketing strategy. Simone recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss practical training techniques on how to get the most out of your social media strategies.

“Get into the habit of using LinkedIn daily…Send [those who have viewed your profile] a connection message!”

Simone discusses tips for getting the most out of your social media:

  1. Don’t forget the basics of business. Have a social networking marketing plan that keeps the human connection at the forefront. The way we do business hasn’t changed in terms of human context, and many overlook this when attempting to connect with clients on social media - and that oversight could be costly.
  2. Find your contact strategy. There’s no right or wrong way to do this, but here’s what I do: If someone sends you a connection request, you could potentially do business with them or ignore it - open yourself to connecting with them without a sale in mind. Grow your network with the idea that you’re establishing peer connections.
  3. Twitter is great for small talk. Use Twitter to reconnect and reunite with users! It’s quicker than email, and you can tag those users to grow your relationships.
  4. Remember the purpose. Investing the time, effort, and energy really boils down to more than simply connecting with a community. You’re looking for sales, at the end of the day! Build relationships that can gain you customers and that are congruent with clients you’re interested in, and foster their growth.
  5. Face-to-Face scenarios are beneficial. Connecting via social media is a great way for extending your reach and growing your network, but fostering relationships by setting up face-to-face contact where possible can help to strengthen those ties.

Simone would love to hear from you! Chat with her on Twitter or connect with her on LinkedIn.

Simone DouglasAbout Simone Douglas

Simone is a Telstra Business Awards 2014 Finalist and prides herself on being creative and forward-thinking in life.  She’s also a member of Family Business Australia, a peak body committed to contributing to Australia’s future through a dynamic and sustainable family business community. She values animal welfare as well as civil rights and human rights!

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 12/23 at 10:51 AM
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Media Bullseye Roundtable 2014.24 with Guest Co-Hosts Doug Haslam and Jen Phillips

Media Bullseye Roundtable

In this special episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting and Jen Phillips of 4L Strategies to look back at three important public relations themes from the past year:

—The state of ethics in the PR industry.

—The future of the business of PR.

—The role of measurement in modern PR.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 12/23 at 09:52 AM
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Monday, December 22, 2014

Chats with Chip #6: Gini Dietrich of Arment Dietrich (and Spin Sucks)

Chats with ChipGini Dietrich is the founder and CEO of Arment Dietrich, a successful and growing PR agency based in Chicago. She has two books to her credit, and runs the very popular Spin Sucks blog, which also serves as the unofficial water cooler for the PR community.

In this conversation, we explore everything from the business of PR to writing books, building an online community and more.


Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 12/22 at 05:54 PM
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The Hobson & Holtz Report - Podcast #787: December 22, 2014

FIRIntro: Contributions for the January 5 (10th anniversary) episode, recording of Cision/Vocus webinar “Social Media Marketing vs Social PR” available;

Quick News: PCs are still tops for video viewing, Doximity the ‘LinkedIn for doctors’ has signed up more than half of US physicians, bad web bots account for one in three visitors to sites, Microsoft free again to ignore Internet Explorer rivals in Europe; Ragan promo;

News That Fits: Dealing with harassment and abuse online: the role for communicators; Michael Netzley’s Asia Report: what can Russian broadcasting teach us about modern propaganda?, Biadu speech recognition, Putin’s PR, and more; content marketing, community, and the long tail; the Media Monitoring Minute with CustomScoop; listener comments in audio, email and in the FIR Podcast Community on Google+; “Distraction-free writing”: a saviour for creating long-form content?; Dan York’s Tech Report: New WordPress 4.1 provides a much improved distraction-free writing experience, and more; the past week on the FIR Podcast Network; Igloo Software promo; mobile update: deep-links extensions, messaging apps, Line and Microsoft’s MixRadio, mobile will revive and redefine content marketing;

Music from Allison Crowe; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 22, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 29…

Posted by neville on 12/22 at 01:44 PM
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Friday, December 19, 2014

FIR Presents Inside PR 394: The 2015 Public Relations Predictions

FIR Presents Inside PRIt’s the last episode of 2014 and we couldn’t let the year end without giving you our public relations predictions for 2015.

Before we get to those predictions, though, Joe talks about a few changes at Google, including updates to the Customer Journey to Online Purchase. For communicators, this is pretty interesting to check out because it helps you determine how a customer might make a purchase decision and how you can help them along through the process. No longer do you have to guess at the types of content that will help them make a decision.

The trends we discuss are:

  • The continual integration of PESO (paid, earned, shared, and owned media);
  • Return of big ideas a la West Jet Holiday Miracle; and
  • The quest for scale, bot for organizations and for content.

Of course, we talk about why we’ve chosen each of these and what they mean for the industry. They also all seem to intertwine with one another, which was not planned. We didn’t discuss beforehand which trend we had each chosen. Serendipity!

And, before you begin your holiday cheer, please join us in making fun of Martin Waxman for always saying, “At triple W insidepr dot C A” instead of just “insidepr dot CA.”

Happy Holidays to all of you! We wish you a great start to 2015 and look forward to hanging out in your ears for another year.

We’d love to hear what you think.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 12/19 at 10:10 AM
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Thursday, December 18, 2014

Thought Leadership with Mitchell Levy, Episode 53: December 18, 2014

Thought Leadership with Mitchell

Our guest on this episode was Bryan Kramer (@bryankramer).

Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal.

Bryan recently is an author of the new best selling book, Human to Human #H2H. He has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. His focus, fun and passion is as CEO at Purematter. It’s proudly one of the fastest growing private companies in Silicon Valley. As a social media strategist followed by over 200k combined social media followers and is often asked to keynote. In true social style, he loves to talk about social marketing and marketing.

Bryan KramerBryan is excited to have been included on the following lists:
• The 43rd most talked about marketer by global senior marketers – LeadTail
• #26 Global Top CEO Influencer on Social Media – Kred
• Top 50 Social CEOs on Twitter Globally – Huffington Post.
• Top 25 Influencer to follow – Forbes
• The 100 Most Influential Tech People On Twitter – Business Insider.

Being a veracious consumer of knowledge, understanding social media and how it works both as a communication channel and shaper of popular culture has his full attention. With over 250k+ social followers, Bryan has quickly become one of the country’s leading authorities on social and digital, speaking all over the country and internationally on a variety of topics. As an active blogger and author, Bryan has built a community of over 20k+ readers to his syndicated network each month. Bryan also hosts “From the Author’s Point of View” author podcast series, as well as #Substance, PureMatter’s Luminary Video Series. He is a featured contributor on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 12/18 at 08:27 AM
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FIR Presents AMP Up Your Social Media #42: The Significance of Content Marketing and Strategy

AMP UP Your Social MediaBrad Young is a global content strategy leader for Dun and Bradstreet, leading the creation, curation, and editorial coordination of world-class, modern content and content experiences for customers, sales teams, partners, alliances and influencers. He also has 17 years of content and marketing experience, making him a leader in content strategy marketing! Brad recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the significance of content marketing and strategy.

“Be absolutely relentless in asking yourself ‘Who is this for?’ and ‘What’s the value?’”

Brad discusses tips for content marketing and strategy:

  1. Become a powerful storyteller. When you have the mentality, metabolism, and mindset, you have an incredible opportunity to reach the most people in an engaging, revenue-driving way.
  2. Use modern technology. Your story is only as good as who it reaches. Don’t be afraid of utilizing modern technology and social media to get your content into the hands of the most people possible.
  3. Use data to advance relationships. Your raw data can have stories built around them, and use this data to move your company forward.
  4. Content marketing needs to be useful. Don’t make it all about you! Your content should be designed around the lifestyle of your target audience, and you don’t have to be promotional to sell your product.
  5. Story first, media second. Mine your content for all it’s worth, and create content calendars to drive your story forward. It may be appropriate in some instances to outsource your videos to other companies so you can focus on your story!

Brad would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

Brad YoungAbout Brad Young

Brad is married to a wonderful wife and is the father of two daughters. He’s a positive thinker and progressive leader with a degree in journalism from Penn State University. He currently calls New Jersey home and roots for the Phillies in baseball and, of course, Penn State in football!




Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 12/18 at 08:00 AM
Show NotesAMP Up Your Social Media • (0) CommentsPermalink

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