e The FIR Podcast Network

Friday, April 04, 2014

FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling

The Power of Visual StorytellingFIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gilglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The publisher’s description of the book notes:

  • Human brain processes visuals 60,000 times faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

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About our Conversation Partners

Ekaterina Walter and Jessica Gioglio

Ekaterina Walter (left in photo above) led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a CMO of Branderati. She is an international speaker and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” and co-author of “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” Ekaterina sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Her thought leadership was featured on CNBC, ABC, NBC, Fox News, Forbes, TechCrunch, CNN, WSJ, Inc., Entrepreneur, Huffington Post, and more. You can find her on Twitter: @Ekaterina. Her blog is at ekaterinawalter.com.

Jessica Gioglio (right in photo above) is the social media manager for Dunkin’ Donuts and the co-author of, “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” Prior to joining Dunkin’ Donuts, Jessica held roles at TripAdvisor, State Street and Comcast. Reach Jessica on Twitter at @savvybostonian.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 04/04 at 04:45 AM
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FIR Interview: Therese Manus and Stine Jarmund, Norwegian Communication Association

#komdagen selfieAttracting record attendance to an annual conference is no small feat, but is one achieved by The Norwegian Communication Association (NCA) which saw the highest number of its members take part in Communications Day, its annual conference in Oslo at the end of March.

What attracted 600 NCA members to take part in Communications Day 2014 is one of the topics discussed when FIR co-host Neville Hobson - who was an invited keynote speaker at the event - sat down with Therese Manus, managing director, and Stine Jarmund, training and events adviser, of the NCA to talk about the communication landscape in Norway.

The conversation addressed hot topics that concern communicators and professional associations everywhere - professionalism, for example, ongoing education and training, transparency and trust - that are issues that the NCA is also debating and discussing with its stakeholders in Norway, and on the broader international stage via its affiliation with the Global Alliance for Public Relations and Communication Management.

The final part of the discussion looked to the future of communication - the theme of this year’s Communication Day conference - and the profession, and what that might look like in Norway during the next five years.

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About our Conversation Partners

Therese ManusTherese Manus is the Managing Director of The Norwegian Communication Association. She has previously worked as Head of Section at the National Library of Norway, Communications Advisor at Energy Norway and Journalist and Editor at Budstikka Media.

Therese has a Master of Management module in PR Management and Strategic Communication from BI Norwegian Business School, a Bachelor’s degree in Media Studies from the University of Westminster, and has several subjects from the University of Oslo.

Stine JarmundStine Jarmund is an Advisor for training programs and conferences at The Norwegian Communication Association. Stine has previously worked as a Consultant for SHL Norway and as an Advisor for JCK Communication.

Stine has a Master’s degree in Social Sciences with a specialization in psychology from the Norwegian University of Science and Technology, and a Master of Management module in PR Management and Strategic Communication from BI Norwegian Business School.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/04 at 01:01 AM
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Wednesday, April 02, 2014

FIR B2B Show #6: Marketers Struggle With Reinvention; Plus Euromoney’s Marissa Pick

FIR B2BPaul Gillin and Allan Schoenberg host the FIR B2B podcast. In this episode:

News & Trends

It’s our “bad news for marketers” show, although the theme was unintentional. It’s just that a lot of recent news we’ve seen has cast B2B marketers in a rather unfavorable light. Highlights:

Even though most B2B companies have a lead-generation process in place, just 9% of B2B marketers say they are highly effective at generating leads, according to a study from research firm Demand Metric. This tends to confirm comments made by Dan McDade in FIR B2B #5 about how marketing often drops the ball on lead quality.

Even though CMOs believe that advanced analytics will play a significant role in helping them reach their goals, most feel their organizations are not in a position to leverage data to its full extent to gain a deeper understanding of the customer, according to a new study from IBM. Here’s a link to the report.

A new Adobe study says marketers see a need to reinvent themselves but don’t know how to do it. Data analytics skills are seen as vital. “A majority of marketers (76 percent) reported they need to be more data-focused to succeed; however, 49 percent said they rely on ‘trusting my gut’ when making budget decisions. Seventy-two percent of marketers said their long-term success is tied to proving marketing return on investment.”

A new research study of 350 business buyers by the CMO Council and Netline finds that third-party sources heavily influence B2B buying decisions. That’s not surprising, but what’s depressing is that only 9% said vendors are trusted sources of content. “Marketing executives unanimously agreed that a solid content strategy is imperative for building awareness it requires them to position themselves as trusted experts in their field,” the report concludes.

LinkedIn has launched new tools to help B2B marketers gauge content performance. They give brands a single score to gauge the effectiveness of multiple pieces of paid and organic content on LinkedIn, including company pages, LinkedIn groups, Influencer posts, employee updates and Sponsored Updates. It’s another useful new service from the B2B social network of choice. BTW, listen to the latest episode of Chuck Hester’s Linked Conversations to learn what LinkedIn’s “retirement” of the Products & Services tab in company profiles means to marketers.

Special Guest: Marissa Pick

Our special guest this week is Marissa Pick, Senior Social Media Marketing Manager at Euromoney Institutional Investor.  Marissa advises more than 100 global businesses internally on best practices to help drive traffic, membership, engagement, and ROI from social media effort across publications, events businesses, and other internal programs. Her internal clients span a huge range of market-specific publications and services. Marissa talks about the many channels Euromoney uses for promotion and the surprising power of Facebook as both a word-of-mouth and paid advertising channel.  Follow Marissa on Twitter.

Closing Rant

In our closing rant Paul Gillin picks up on a post by Danny Sullivan that calls out Google for penalizing a blogger’s entire site because of one allegedly spammy link posted nearly a year ago. Paul supports Google’s focus on quality content but believes the search giant needs to be more transparent about what is and isn’t permissible.


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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 04/02 at 11:35 AM
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Tuesday, April 01, 2014

FIR presents Linked Conversations with Chuck Hester,  Episode 12: April 1, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode is a little different, as I’m devoting the entire show to the news that LinkedIn is drastically changing Company Pages by removing the Products and Services tab on April 14, 2014. I’ll explain what they are doing instead, discuss the ramifications for LinkedIn Company Page administrators (and small companies who do it themselves) and take LinkedIn to task on how they made the change known to LinkedIn users.

More information about the change can be found at this link in the LinkedIn Help section.

Showcase Page information can be found in this LinkedIn blog post from November, 2013.

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/01 at 11:31 AM
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Monday, March 31, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 16: Mar 31, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Willis Turner CEO of SMEI.

In this episode, Mitchell and Michael speak with thought leader Matt Heinz (@HeinzMarketing) about some of the secrets to a successful social selling career. Matt, who belongs to the elite Forbes’ list of top 30 social selling influencers, describes himself as someone who has been doing B2B sales and marketing most of his life and who understands the language of sales.

More about Matt on LinkedIn

Matt HeinzSome Tweetable Moments from the show:

  • Sustain attention by re-purposing content, curating content and making yourself open and accessible
  • It takes years of hard work to provide value to grow your followers organically
  • Engage on LinkedIn and Facebook, when you provide your followers attention, you will turn your future advocates into advocates

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/31 at 06:14 PM
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Kurt Shaver on AMP UP your Social Media #21

AMP UP Your Social MediaKurt Shaver is the founder of The Sales Foundry. The Sales Foundry helps companies increase sales by implementing advanced Social Selling techniques and tools like LinkedIn to connect with more decision makers. Kurt recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how salespeople can use social media to increase sales.

“I tell salespeople to focus their efforts on growing their networks.”

Kurt offers these tips to help salespeople grow their presence on LinkedIn:

  1. Create a good looking profile. Spend some time making your profile robust with information about you, videos you created, blogs you wrote, publications you have been published in, etc.
  2. Grow your network. You want a strong network made of both quality and quantity. Establish contacts and build report. Personalize your message when you send them a connection request. Ex: “Hey Glenn, I really liked your blog post you wrote about staffing needs.” Then mention why you want to connect and how you think the other person will benefit from connecting with you.
  3. Repurpose and leverage content. Take the information that you have been given from your marketing team and sales managers and repurpose that content into LinkedIn posts: Ex: facts from a PowerPoint, testimonials from emails, etc.

Connect with Kurt on Linked or find him on Twitter at @kurtshaver.

About Kurt Shaver

Kurt ShaverKurt Shaver is founder of The Sales Foundry, a sales training company that helps businesses build social selling cultures. He brings an in-depth understanding of social selling technologies and real-world experience gained over 20 years in corporate sales and sales management. He is the creator of the 30-Day Social Selling Boot Camp and the “Social Selling Superstars podcast. Before starting The Sales Foundry in 2008, Kurt sold multi-million dollar networks for AT&T, led sales at two dot.com start-ups, and was VP of Sales for a security software vendor.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by shel on 03/31 at 04:25 PM
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The Hobson & Holtz Report - Podcast #749: March 31, 2014

FIRIntro: Neville’s away; our guest co-host is Olivier Blanchard, a brand management and digital communications consultant to companies and agencies around the world.

Quick News: Google Glass in talks with Luxottica, makers of Ray Ban and Oakley sunglasses; USC’s Annenberg journalism school will offer a Google Glass course; Facebook acquires Oculus Rift (and creates some confusion); will Twitter do away with the @ and #?; Neville talks about two interviews he has conducted; Ragan promo;

News That Fits: With all that big data floating around, sentiment analysis is getting easier; Michael Netzley’s Asia Report looks at the growing tension between Malaysia and China as a result of the missing Malaysian airliner; the death of Facebook organic reach and the shift from earned media to paid media the Media Monitoring Minute with CustomScoop; listener comments from Rachel Miller and Michael Procopio, as well as the FIR Podcast Community on Google+; Dan York’s Tech Report explores Turkey’s banning of Twitter and YouTube expanding into a larger attack against the Internet’s infrastructure; a look at what the FIR Podcast Network has had to offer in the last week; Olivier talks about his new work of fiction;

Outro: Music from Make the Girl Dance; and more.

About our guest co-host

Olivier BlanchardOlivier Blanchard is a global business consultant who specializes in brand strategy, marketing management, social business integration, and change management. He helps companies and their strategic partners understand how to develop effective digital strategies, properly deploy social business capabilities across their organizations, and align their programs to business goals and objectives. He is a sought after speaker and the author of the #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization (Que/Pearson). Olivier is also an avid cyclist and a novelist. His first foray into fiction, The Peacemakers, is the first of three volumes in his Jules Verne and H.G. Wells inspired The Nemesis Engines series, which combines historical fiction, adventure and a dash of sci-fi. When he isn’t traveling, Olivier lives in Greenville, SC with his wife, two children and three chihuahuas.

Connect with Olivier on Twitter at @TheBrandBuilder.

The PeacemakersOlivier’s new novel is The Peacemakers, the first of a three-volume series titled, The Nemesis Engines. The Amazon.com description of the book begins, “1915 – While all eyes are on Europe’s battlefields, scientists, anti-war industrialists and financiers all around the world are vanishing without a trace, and rumors of a plot to provide Germany with devastating new weapons have forced Britain’s intelligence services into a frantic, desperate race to hunt down and stop a new faceless enemy.”

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 31, 2014: A 102-minute podcast recorded live from Concord, California, USA, and Greenville, South Carolina.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 7…

Posted by shel on 03/31 at 02:58 PM
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