Wednesday, November 12, 2014

FIR Presents Inside PR 390: Throw Away Your Crisis Communications Playbook

FIR Presents Inside PRYou didn’t think we’d not do a show about Jian Ghomeshi, did you?

Though he was a CBC Canadian star, his crisis evolved beyond the borders and certainly hit the United States as we all watched in wonder to see what would come of it all.

If you are like me and have never heard of him, the story goes that he was abusive to some former girlfriends in the bedroom. His story is that it was all consensual. The side of the women is that it wasn’t so much, particularly when he punched one of them in the face.

There, of course, are always three sides to a story (his side, her side, and the truth), but what has been interesting to watch is how Ghomeshi has handled the crisis, from a communications perspective.

The moment he was fired from the CBC, he wrote a long explanation to his fans on his Facebook page. Then he filed a $55 million lawsuit against the media company. Because he was a union employee, he cannot file a lawsuit, but speculation is he did it so he could tell his side of the story in legal documents that couldn’t be held against him later.

Then things got really hairy. His high-profile crisis firm dropped him and he “fled” to California. The case is ongoing and it certainly hasn’t died down because he stopped being vocal.

We discuss how he and his team framed the issue, what they did extraordinarily well, but also what they forgot to include, based on the flamethrowers on social media. Joe brings up a good point about how this also relates to Gamergate and how, in social media, people begin to define the issue themselves.

We’d love to hear what you think about how crisis should be handled in 2014/2015 versus 1990.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 11/12 at 10:39 AM
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AMP Up Your Social Media #38: Involving Employees in Social Media Strategy with Tara Zoumer

AMP UP Your Social MediaTara Zoumer is the PR coordinator and Social Media Manager for TriNet, a cloud-based HR management partner. From cupcakes to Alzheimer’s care, Tara has extensive experience in in-house PR and marketing. Tara stresses the importance of communication and enjoys the challenge of figuring out how to best communicate a message and making sure that it resonates with the intended audience.  Tara recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the importance of including your employees in your social media strategy.

“We brought GaggleAMP on as a tool to help provide and approve safe messaging for employees…GaggleAMP gave us a way to make it easier to share.”

Tara offers this insight to the importance of including your employees:

  1. A Social Strategy. Whether you like it or not, the conversation about your company or product is happening online. You don’t have to participate in it, however the more you try to ignore it, you will find that you end up running into it anyway. Instead of ignoring it, you should embrace it. Social media offers a unique opportunity to be transparent and open and have a two-way conversation between your clients, your employees and the general public. Further, if you find that you have negative reviews, definitely do not ignore them. The most important thing that you can do is to respond to them. This shows that you care and that you pay attention to what is happening to your brand online.
  2. Employees on Social Media. Many companies worry that employees on social media may be a liability, but the benefits greatly outweigh the risks. The small amount of “rogue” employees who may be a liability on social media are worth dealing with because you are gaining so much more. Training and talking to your employees is huge, too few companies have a social media policy or training program. Establishing that is a very important step for any company.  Create guidelines, policies and training for employee that clearly lay out the company do’s and don’ts for social media.  Your goal is to make your employees familiar with what they can do on social media and help your employees feel confident and comfortable with sharing content on social media.
  3. Finding Success. A successful social media strategy should include a combination of content and messages; PR activity, news publication pieces, relevant marketing events, suggested content, industry relevant content, generic industry pieces and actions all help to keep your followers engaged, and employees eager to share. Further, listen to your employees. Find out who is active on social media and use them as internal ambassadors. Keep your social media approach with your employees simple; figure out what they will like and what they will actually use. Regardless of your company or your product, make your approach relevant and make sure you use the right tools.

Tara would love to hear from you! Chat with her on Twitter!

About Tara Zoumer

Tara ZoumerBased in the San Francisco Bay area, Tara Zoumer is the PR Coordinator and Social Media Manager at TriNet. With a BA in Communication from Chapman University, Tara uses her passion as a communicator to help individuals, companies and brands create and communicate their messages. From traditional PR campaigns to social media to guerilla marketing, Tara feels that advertising, marketing, PR and social media should be blended together to create a cohesive and powerful communication arsenal. A PR Coordinator and Social Media Manager by trade, Tara is also passionate about cooking, and even works as a chef on occasion, and is an avid traveler.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/12 at 04:23 AM
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Tuesday, November 11, 2014

Media Bullseye Roundtable 2014.20 with Guest Co-Host Chuck Hester

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics:

—The role of print publications in the modern media mix.

—The notion that everything in PR can be measured, but not not everything should be measured (based on a post by Christopher S. Penn on the SHIFT Communications blog).

—The suggestion that LinkedIn could compete with Salesforce as a CRM tool.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 11/11 at 02:31 PM
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Monday, November 10, 2014

FIR Cut: India Report for November 10, 2014

The India Report for episode 781 didn’t make the final edit, so we’re offering it here as an FIR Cut.

Download the file here (MP3, 6.39Mb; length 6:58), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 11/10 at 08:23 PM
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The Hobson & Holtz Report - Podcast #781: November 10, 2014

Back to normal with Shel in California and Neville in the UK, both connected via a Skype call;

FIRQuick News: Facebook bans “like our page” campaigns, consumers want more from the wearables market says PwC report, small businesses put their trust in reviews of vendors, Samaritans charity pulls “suicide watch” Radar app; Ragan promo;

News That Fits: Trust me, PR isn’t dead, says Stephen Waddington in a new call to action for PR professionals; Michael Netzley’s Asia Report: how Singapore’s human flesh search engines combat corrupt business practices; what’s driving the renaissance in podcasting, and should marketers jump on board?; the Media Monitoring Minute with CustomScoop; listener comments in audio, email and from the FIR Podcast Community on Google+; ads are coming to the comments section of publisher sites that use Disqus; Dan York’s Tech Report from Hawaii, on remote working, virtual staff and the virtual water cooler, and more; the past week on the FIR Podcast Network; Igloo Software promo; giving brand journalism a bad name: Chevron’s opacity with the Richmond Standard, and Verizon barely discloses it’s behind a news site and bans reporting of net neutrality on it;

Music from Elephant Revival; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 10, 2014: An 96-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 17…

Posted by neville on 11/10 at 01:04 PM
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Friday, November 07, 2014

Chats with Chip #4: William Beutler of Beutler Ink

Chats with ChipWilliam Beutler is the founder of Beutler Ink, a social media content agency that specializes in visual storytelling and content marketing. He’s done work for companies like Google, Verizon, and the NBA, to name just a few. For much of the past decade, he has been active as an editor of Wikipedia. And he recently co-authored an e-book helping to guide people through the often murky and seemingly treacherous waters of that site.

In this podcast, he discusses how he came to be involved with Wikipedia and ultimately launch an agency that, in part, focuses on helping clients engage with the site (and its editors) more effectively.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 11/07 at 04:29 AM
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Thursday, November 06, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 47: November 6, 2014

Thought Leadership with Mitchell and Michael

Our guest this week was Jon Petz (@JonPetz).

Jon Petz, founder of Bore No More, is an engagement expert, motivational keynote speaker, corporate magician, master of ceremonies and author.

Jon and his newest book “Boring Meetings Suck” (Wiley 2011) has been featured by CBS News, ABC News, The Wall Street Journal, USA Today, SUCCESS Magazine, The New York Post, and CNBC along with many others and was named an INC Magazine top ten business book in January of 2012.

Jon PetzJon has the ability to instantly engage your audience, reengage them after breaks or lunch, and then perfectly sum up your message so the audience remembers the key points. Jon delivers impactful messages as a high energy and funny engagement expert.

Jon is an engagement expert, motivational keynote speaker, corporate magician and master of ceremonies because he delivers unmatchable energy along with a unique ability to creatively combine a business or inspirational message with an entertaining twist.

Jon keeps the audience directly in touch with the content while they’re enjoying the process. Quite simply, as a professional speaker, he has mastered the ability to inspire, inform and entertain while skillfully relating to every audience.

Jon is former corporate executive and named one of the top 40 business professionals under the age of 40 by Business Journals Newspapers. As a comedy magician, he has performed around the world and opened for groups from the American Idol Tour to Rascal Flatts and appeared on multiple television programs. In 2008 he also was awarded the “CV Perry Advocate for Children Award” for his ongoing efforts, and fundraising for children with life threatening illnesses through his “Miracles & Magic” program.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 11/06 at 05:13 PM
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