Thursday, February 19, 2015

Media Bullseye Roundtable 2015.01 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

Jen Phillips of 4L Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—The FAA’s proposed regulations on drones ... and what that means for the media and communicators.

—The suddenly changing media landscape, including the Brian Williams kerfuffle and what it means about trust.

—The pending departure of Jon Stewart from the Daily Show and who will fill his shoes.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 02/19 at 05:49 AM
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Tuesday, February 17, 2015

Thought Leader Life with Mitchell Levy, Episode 60: February 17, 2015

Thought Leader Life with Mitchell LevyOur co-host for the month of February is Lori Ruff (@loriruff) and our guest for February 14 was Paula A. Garcia (@_Paula_Garcia).

In this episode, Mitchell and his co-host for the month of February, Lori Ruff (@loriruff), hang out with Paula A. Garcia (@_Paula_Garcia), the VP for Marketing at the Boston Chapter of ALPFA: Association of Latino Professionals For America in Finance and Accounting (http://www.alpfaboston.org).advantages of being part of a volunteer service organization and how leaders should see the value of professional development and employee empowerment. Lori explains how joining a volunteer service organization like ALPFA: Association of Latino Professionals For America, can bring value to Latino professionals, helping them do their job better. Volunteer service and Lori Ruffprofessional development is investing in yourself, making you worth more to others so they will invest in you, keeping you in the loop and on the playground.  The conversation touches on the Paula notes that some leaders of today take more time to see the value of investing in one’s self. She hastens to add that, as leaders, they are also required to think about what more you can do not just for yourself, but for the world.

Paula GarciaBeing the leader at your own company, it’s important to appreciate the tangible things. All interactions and networking within a volunteer service organization can put you a step ahead. For Paula, the goal of leaders is to find other people who speak that same voice and share your passion. Lori adds that you should surround yourself with people who really invest in their success and lead you to also invest in yourself and develop your leadership more. Both Paula and Lori agree that leaders are typically visionaries and that they should be able to share their stories and struggles of how they got where they are. This is because leaders should “send the elevator back down” for those who need advice and monitoring.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• It’s important to think, “What more can I do not just for myself, but for the world?” @_paula_garcia #TLL
• If you want to be a #ThoughtLeader, an entrepreneur, and to do things, do it today! @happyabout #TLL
• Surround yourself with leaders to develop your leadership even more. @loriruff
• Every opportunity you have to touch & interact with somebody is an opportunity to learn, help & grow. @happyabout #TLL
• Interactions & networking put you a step ahead of what’s going on in the world. @_paula_garcia

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 02/17 at 01:37 AM
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Monday, February 16, 2015

The Hobson & Holtz Report - Podcast #795: February 16, 2015

FIRQuick News: Vint Cerf, “Father of the Internet,” warns we may be living in a lost century; eBay-style online courts proposed in the UK to resolve low-value claims; Snapchat Discover chalks up huge early success; France demands that its future leaders must speak English; Ragan promo;

News That Fits: Want to post a comment? You’ll have to pay for that; Dan York’s Tech Report: Ello news, iPad Teleprompter, and more; employee ambassador programs: a case study; the Media Monitoring Minute with CustomScoop; listener Comments in audio, email and in the FIR Podcast Community on Google+; Forbes puts native ad for Fidelity on its print magazine cover - but was there sufficient disclosure?; the past week on the FIR Podcast Network; Igloo Software promo; five reasons to use hashtags in marketing campaigns;

Music from Hot Buttered Rum; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 16, 2015: An 82-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 23…

Posted by neville on 02/16 at 01:50 PM
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Saturday, February 14, 2015

FIR Presents Inside PR #399: Don’t put a Target on your back

FIR Presents Inside PRTarget Canada got itself into big business trouble in Canada. And it got itself into even bigger reputation trouble with the way it is leaving the country.

It has become commonplace for companies to care about being seen to be responsible corporate citizens. And this involves both doing and being seen to exercise their corporate social responsibility. To make the communities in which they operate better places. To give back as well as to receive.

We expect that corporations will want to be seen to be doing more than the bare minimum they can get away with. And perhaps that’s why Target Canada has garnered so much bad media in the wake of their decision to pull out of the Canadian market. They were perceived as doing as little as the law required them to do in order to get out of the country.

Whether this was justified or not, the company seemed almost to be playing rope a dope, absorbing the blows without attempting to fight back.

Did Target give its employees, its suppliers and its partners a raw deal? Were they inept or calculating in their communications? Will this affect their reputation in the United States?

Gini Dietrich, Martin Waxman and I explore these questions on this week’s Inside PR podcast. Give it a listen and make up your own mind. Does Target deserve the target on its back?

Context

Here is a selection of the media coverage and commentary around Target’s retreat from Canada:

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 02/14 at 01:27 AM
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Wednesday, February 11, 2015

FIR on Higher Education #28 – How to Build Your Thought Leadership by Conducting Interviews

Many academics think their sole role from an external communications point of view is to be the interviewee. There are also incredible opportunities to build thought leadership by being the interviewer, as McGill University Professor Karl Moore can attest to.

Professor Moore’s CEO Interview Series is disseminated across various external communications channels. But more importantly, these interviews are leveraged across the institution. Professor Moore has integrated the interviews into the classroom and alumni events. The interviews help Professor Moore in his research. And then the relationships that develop lead the CEO to ask Professor Moore about recruiting students at McGill.

Have a listen to episode 28 of FIR on Higher Education to hear just how Professor Moore does this, and his tips on how you can conduct interviews that connect to personal and institutional goals.

About Karl Moore
Dr. Karl Moore joined McGill’s Faculty of Management in autumn 2000, where he teaches graduate courses in globalization and leadership.  He has taught extensively in executive education and MBA programs with leading universities including: Oxford, LBS, Cambridge, Darden, Cornell, INSEAD, Duke, the Drucker School, the Rotterdam School of Management, IIM Bangalore, Queen’s and McGill.

Since 2007, Karl has been doing a weekly videocast for the Globe and Mail, Canada’s National Newspaper, where he interviews CEOs one week and leading business professors from the top universities in the world. It can be watched at wwww.globeandmail.com In March 2011 he started a weekly blog, Rethinking Leadership, for Forbes, and in the spring 2014 he started a radio show, The CEO Series on CJAD where he interviews a CEO. He is a regular guest in the media and appears on CNN, BBC, CBC, CTV and Global Television. Karl has given over 1200 media interviews in his career. 

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 02/11 at 02:54 AM
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Monday, February 09, 2015

The Hobson & Holtz Report - Podcast #794: February 9, 2015

FIRQuick News: New podcast ‘Context Matters’ from Brian Solis and Chris Saad, workers want employer perspective on political and public policy issues, Madonna premieres new music video on Snapchat, U.S universities banning smartwatches; Ragan promo;

News That Fits: The Internet of Things and “intimate data”; Michael Netzley’s Asia Report: reflections about communicating in a collectivist culture; future tech today: the hotel in Japan staffed by multi-lingual robots; the Media Monitoring Minute with CustomScoop; listener comments in audio, email and in the FIR Podcast Community on Google+; David Meerman Scott and Paul Chaney offer compelling reasons why SlideShare should be part of your content marketing plan; Dan York’s Tech Report from Singapore; Igloo Software promo; the past week on the FIR Podcast Network; can verified accounts solve the problem of trolls on Twitter?;

Music from Downtown Mystic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 9, 2014: A 94-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 16…

Posted by neville on 02/09 at 01:43 PM
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FIR B2B #22: Why B2B Communicators Should Care About Freedom on the Net

FIR B2B
In this episode:

News & Trends

Twitter beat the street on earnings, but subscriber growth is slowing and some people are calling for radical steps to ramp up activity. Did Twitter’s focus on maximizing revenue cause it to lose touch with the unique experience it once gave members? Can current management restore some of Twitter’s early magic? Wired says twitter may becoming the Bing of social media – a capable product whose virtues are only appreciated by a technology-savvy elite.

LinkedIn, on the other hand, is going gangbusters thanks to a clear mission and a willingness to forsake short-term revenue opportunities to maintain trust with its members. The company should be praised for its willingness to forego short-term revenue opportunities in order to keep its eye on long-term growth.

The excellent Buffer Blog analyzes the factors that took the company from 0 to 275,000 Twitter followers in four years. Early outreach to influencers and a commitment to make Twitter a key communication channel with users are a couple of highlights. Buffer’s commitment to transparency even extends to publishing the salaries and stock options of all its employees and the status of its fundraising efforts. The company even has an internal practice of sharing all emails publicly. Not many companies would be comfortable with that level of transparency, but it certainly sets Buffer apart from the pack.

Reputation.com’s Michael Fertik makes a persuasive case why reputation is now more important than money. “I am less afraid of big brother than I am of little brothers, meaning companies that have all this data,” he writes in his new book. In other words, you should worry less about how government uses private information than how private companies can misuse it through practices like profiling.

Special Guest: Madeline Earp, Research Analyst at Freedom House

Freedom House says the Internet is becoming a more dangerous place to express opinions. The nonprofit has just published its annual Freedom on the Net report, which takes a look in depth at 65 countries and their progress on online freedom. The report is not very encouraging. It finds that privacy and free expression are increasingly under assault by governments, even in some well-developed economies. Research Analyst Madeline Earp explains why businesses should care about online freedom and how it may impact their ability to do business overseas.

Madeline Earp (@MadelineEarp) researches Internet freedom throughout Asia for Freedom House’s Freedom on the Net program. She is fluent in Chinese and an expert on restrictions facing new and traditional media in China. She previously worked at the Committee to Protect Journalists and Human Rights in China. She has published considerable research on Chinese press freedom issues. A fluent Mandarin speaker, she received a master’s degree in East Asian studies from Harvard University and a bachelor’s in English literature from Cambridge University.


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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

.(JavaScript must be enabled to view this email address) or connect with him on Twitter: @pgillin

Eric Schwartzman is a digital strategist with 15 years of experience selling and leading teams on the agency side in the development and delivery of innovative integrated marketing initiatives for multinational corporations, NGOs, federal government agencies and military commands. He is a frequent speaker at conferences all over the world on the topic of how technology is changing the way organizations communicate and the way people use media and information.

Follow Eric on Twitter at @ericschwartzman.

Eric’s expertise is in digital strategy, digital governance, content marketing, database marketing, user experience design, employee advocacy, education technology, digital multimedia production, B2B lead generation, search engine optimization and social media engagement techniques. He’s also the best-selling co-author of Social Marketing to the Business Customer.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 02/09 at 05:59 AM
FIR B2B • (1) CommentsPermalink

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