Tuesday, December 02, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 51: December 2, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest on 29 November was Shel Holtz (@shelholtz).

Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. Shel brings to his assignments nearly 35 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, corporate public relations, crisis communications, media relations, financial communications, investor relations, marketing communications and compensation and benefits communications, . In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research.

Shel HoltzBefore forming Holtz Communication + Technology in February 1996, Shel was senior communications consultant and the communications practice leader for Alexander & Alexander Consulting Group in San Francisco, California. (A&ACG has since been acquired by Aon Consulting.) Other positions include director of corporate communications for Allergan, Inc., a Fortune 400 pharmaceutical company, and at Mattel, Inc. He also has worked for William M. Mercer, Inc., ARCO and Transamerica Financial Corporation.

In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, “Communicating in a Wired World.”

Shel is a five-time winner of IABC’s Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles’s Communicator of the Year in 1988. Shel served six years on IABC’s executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984.

In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members.

Shel is a founding research fellow and advisory board member of the Society for New Communication Research” and membership on serves on the advisory board of The Mayo Clinic Center for Social Media.

Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is “Tactical Transparency,” co-written with John C. Havens and published by Jossey-Bass, an imprint of Wiley. Shel is also the co-author of “How to Do Everything with Podcasting,” co-written with Neville Hobson and published by Osborne/McGraw-Hill and “Blogging for Business,” co-written with Ted Demopoulos and published by Kaplan. Earlier books include “Corporate Conversations,” a guide to employee communications, published by Amacom. “Public Relations on the Net,” published by AMACOM; and “The Intranet Advantage,” publshed by Ziff-Davis Press. He also wrote the manuals, “Communication and Technology” and “Communicator’s Guide to Intranets,” published by Ragan Communications and “Writing for the Wired World,” published by IABC.

Shel graduated with a bachelor of arts degree in Journalism from California State University, Northridge, in 1976.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 12/02 at 06:26 PM
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FIR Presents Young PR Pros: Episode #95 – Tips for Working at Home

Young PR Pros In 2013, Forbes reported that one in five Americans work from home. That is almost 30 million people who work and live in the same area. For some working at home is a dream come true - you can make your own hours, no pressure of adhering to office politics and you can wear whatever you want. For others, working from home can be a complete disaster, no structure can cause stress and lack of productivity.

Regardless of where you fall, it is important to keep in mind the possibility of working from home as you hunt for a job. More and more public relations and communications agencies are going office-less, take Arment Dietrich as a good example. And with an uncertain job market, a lot of young professionals are starting out their careers as consultants working for themselves.

This week, Kristine D’Arbelles and Julia Kent discuss a few good tips for working at home. We get our inspiration from Cupcakes and Cashmere. Blogger Emily Schuman shares her experiences and top 10 tips for working from home.

They are:

  1. Get dressed every day.
  2. Create a designated work area.
  3. Set hours and stick to them.
  4. Get outside.
  5. Be smart with your money.
  6. Schedule things with other people.
  7. Take advantage of your flexibility.
  8. Keep healthy snacks around.
  9. Have a to-do list.
  10. Keep things tidy.

Catch the entire episode and see which points Kristine and Julia agree with - and see which points can apply to those working in an office setting too!

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at .(JavaScript must be enabled to view this email address), or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 12/02 at 03:05 PM
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Monday, December 01, 2014

The Hobson & Holtz Report - Podcast #784: December 1, 2014

FIRIntro: On Black Friday and Cyber Monday;

Quick News: UK advertising watchdog raps YouTube stars over Oreo video, Scott Stratten catches Bell Canada in an ethical breach, Nordstrom to test fitting room mirrors that turn into interactive touchscreens, Amazon Activism is now a thing; Ragan promo;

News That Fits: Native advertising spending to jump; Dan York’s Tech Report: A blog post a day, the power of a livestream, power outages and life without the internet, an appeal as we end the year; Flipboard: the “Next Big Thing” for public relations; the Media Monitoring Minute with CustomScoop; listener comments in email and in the FIR Podcast Community on Google+; Shel in conversation with EffectiveEdge.ca: the guys who created the FIR logos; the past week on the FIR Podcast Network; Igloo software promo; social media is misused by researchers, say computer scientists;

Music from Shockbox; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 1, 2014: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 8…

Posted by neville on 12/01 at 09:01 AM
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Wednesday, November 26, 2014

FIR on Higher Education #23: Social Media and Academic Freedom

Steve Salaita, a tenured professor, was all ready to make the leap from Virginia Tech to the University of Illinois. In fact, he had resigned from his job at Virginia Tech. But then, his job offer at U of I was rescinded, allegedly because of anti-Semitic tweets.

David Guth, a professor at the University of Kansas, posted insensitive tweets about the NRA following the Navy Yard shooting last year, which led to the institution suspending him and changing its social media policies.

Both these stories have led to significant debate about academics’ use of social media and academic freedom.

On episode 23 of FIR on Higher Education, social media attorney Scott Malouf offers his analysis and provides insights on using social media from a legal perspective. He also provides some best practice on how to go about drafting and reviewing social media policies.

In our reports section, we cover the film Ivory Tower an article that appeared on Marketing Profs about how internal online training can help organizations and different learning technologies.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Scott Malouf
Scott is a social media attorney. He helps litigators turn social media into court-ready evidence, reduce the cost of social media discovery, find evidence in unexpected places and identify new claims and strategies arising from social media. He also assists corporate and business attorneys in creating corporate social media programs that achieve business, compliance and legal objectives. More information at www.scottmalouf.com

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If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 11/26 at 08:51 AM
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Monday, November 24, 2014

FIR Presents Inside PR 391: Ch-ch-changes at F-F-Facebook—again

FIR Presents Inside PRMartin here and apologies to David Bowie but Facebook’s at it again and I couldn’t help myself.

Earlier this month, the company announced that in January, 2015 people will start seeing fewer promotional posts from brands, that is, things that push you to enter contests and sweepstakes, install an app or buy a product.

Joe and Gini think this is a positive shift because it puts the onus on brands to earn their way into a user’s news feed with relevant and useful content.

I say this goes well with the way Facebook lets folks mute brands and friends we may not want to hear from so often. Then I wonder about coupons. They’re both commercial and yet important to some people. Is Facebook treating coupons as pure promotion too? We’re interested if any of our listeners have insights on that.

We switch gears and Gini talks about Facebook’s Rooms app, which is trying to connect people through a common interest and not necessarily their social graph. Gini likens it to the early days of Internet communities and anonymous posting. Here’s a blog she wrote about it and why you may not be as anonymous as you think.

Joe says Facebook’s two recent changes – offering a less commercial newsfeed and simplifying their privacy offerings – are driving more value to its business. He thinks they’ve got their mojo back.

I close off by talking about the latest meshmarketing conference and some highlights, including Ann Handley’s fun and informative keynote.

What do you think about Facebook’s algorithm tweaks? Will it improve your experience and, as a result, will you be spending more time on the platform? Will you be changing your privacy settings? We’d love to hear what you think.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 11/24 at 04:43 PM
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The Hobson & Holtz Report - Podcast #783: November 24, 2014

FIRQuick News: Is reputation enough when stakeholder behavior is driven more by confidence?, the internet will hit 3 billion users in 2015 says eMarketer, Mattel’s in trouble again over Barbie, the post-PC CEO: no desk, no desktop; Ragan promo;

News That Fits: Is not allowing comments on your blog a good idea?; Dan York’s Tech Report: Why podcasts are suddenly back, the top 7 social media marketing trends that will dominate 2015, and much more; Uber’s crisis; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; the CIPR plans investment in owned and shared content in 2015, ends partnership with PR Week, forms new Editorial Board; the past week on the FIR Podcast Network; Igloo Software promo; should you care what the crowd says about your logo?;

Music from Robyn Hitchcock; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 24, 2014: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 1…

Posted by neville on 11/24 at 01:52 PM
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FIR B2B #19: Doubts about Social Media’s Lead Gen Potential

FIR B2BIn this episode:

News & Trends

Two new surveys cast doubt on the value of social media as a lead generation vehicle. A Hootsuite survey found that the top three value propositions cited by respondents relate to ongoing customer engagement rather than lead generation. A separate Software Advice study looked at cost per lead compared to lead quality and found that traditional tactics like events and e-mail marketing have the best returns. Organic social media marketing and social media advertising, which have some of the lowest costs per lead, also produced the worst quality leads. The big loser was online display advertising, which finished near the bottom in lead quality and near the top in lead cost.

Writing on the Biznology blog, Heather Lloyd Martin asks, “Are you tired of playing Google’s game?” She cites Google’s frustratingly frequent changes in direction as a reason for marketers to diversify their platforms beyond the search giant’s. Her advice: Use email newsletters, guest posts and off-line vehicles like direct mail and events.

HubSpot has “43 Bright Ideas for Promoting Your Lead Gen Content,” and many are very good and inexpensive. Use blog posts, podcasts and SlideShare as well as signposting across all of your owned properties to make visitors aware of your content assets. Don’t just assume that because you post it they will come.

Special Guests: Don Lesem and David Wagman of IHS and Engineering360

Our special guests are Don Lesem, vice president of Digital Media and Engineering Insight at IHS, Inc. and David Wagman (left), editorial director of Engineering360, which is the company’s newest information and community portal. IHS has provided information and analytics across a variety of industries for more than 50 years. Since going public in 2005 it has acquired dozens of companies and expanded its services to include communities and news as well as deep insight and reports. IHS now has community sites in maritime, aerospace & defense, electronics and engineering as well as smaller specialty sites for data sheets and airport management. Future launches are being considered in auto transportation and chemicals.

Each portal provides curated and original content written by knowledgeable freelancers, with the focus being on educating and informing the audience rather than selling services. Marketers should regard them as legitimate media outlets for vertical audiences as well as potential sources for placing thought leadership content. David Wagman explains how the day-to-day news reporting process works, what he’s doing to better understand audience needs and how marketers can work more effectively with his team.

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About Your Host

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

  • .(JavaScript must be enabled to view this email address) or connect with him on Twitter: @pgillin

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 11/24 at 11:21 AM
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