Friday, June 01, 2007

FIR Interview - Robin Crumby, Melcrum: May 31, 2007

Social networks are attracting a lot of attention in business, no more so than in the field of organizational communication. In this edition of For Immediate Release podcast interviews, Neville talked with Robin Crumby, Managing Director at London-based research and training firm Melcrum.

Our conversation included discussion about the Melcrum Communicators’ Network - its launch, what’s in it for communicators, where it fits in a crowded social networks space, and what the future might hold.

About our Conversation Partner

Robin CrumbyRobin Crumby is Melcrum’s Managing Director and co-founded the business with Victoria Mellor in 1996.

Robin has launched a number of online communities and websites for professional communicators over the years, including The Communicators’ Network, The Internal Comms Hub, and the Strategic Communication Research Forum. He oversees Melcrum’s marketing, sales and operations for its three offices in London, Chicago, IL and Sydney, Australia.

Melcrum is a research and training business, expert in all aspects of internal communication. Through its global networks, Melcrum connects more than 25,000 professional communicators in sharing what works.

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Download the 14-minute conversation here (MP3, 6.2Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/01 at 02:01 AM
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Thursday, May 31, 2007

The Hobson & Holtz Report - Podcast #245: May 31, 2007

Content summary: Join the FIR Facebook community; FIR #250 is soon; a bunch of ‘FIR Interview’ podcasts coming; IABC ConferenceCasts get underway; the Media Monitoring Minute with CustomScoop; a social media job description; Bruce Willis joins the conversation; the FanLib.com kerfuffle; the Melcrum Communicators’ Network debuts; it’s that time again: more dissing of PR; Google Gears blurs online and offline; Dan York reports on Mashable, the Melcrum Communicators’ Network, Facebook platform, Twitter ‘replies’ tab, new Windows Live Writer beta; listeners’ comments discussion; conferences next week: Delivering The New PR 2.0 and Engagement, Social Media and the Internal Communication Revolution; news about next week’s shows; the music; and more.

[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for May 31, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday June 4…

Posted by neville on 05/31 at 01:06 PM
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Monday, May 28, 2007

The Hobson & Holtz Report - Podcast #244: May 28, 2007

Content summary: The Media Monitoring Minute with CustomScoop; Lee Hopkins reports: talk about Second Life; Reuters CEO starts blogging; Vocus’ huge blogger relations mistake; McDonald’s petitions for change of dictionary definition of McJob; Sun Microsystems and the ambient conversation; Facebook opens up for third party widgets; UK survey: 40 percent of bloggers post damaging information; David Phillips reports on user generated markets; listeners’ comments discussion; the music; and more.

[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for May 28, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.2 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday May 31…

Posted by neville on 05/28 at 12:25 PM
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Friday, May 25, 2007

The Hobson & Holtz Report - Podcast #243: May 24, 2007

Content summary: Neville’s explanatory intro; Sallie Goetsch co-hosts again; the Media Monitoring Minute with CustomScoop; are there any truly net-savvy politicians out there?; Bob Lutz’ thick skin; what is PR 2.0 anyway?; MyRagan.com clamps down on the Social Media Club community group; Dan York reports on music, ghost blogging and Technorati’s relaunch; some answers to the Question of The Week on Dolphin Music; listeners’ comments discussion; the music; and more.

[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for May 24, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 81-minute podcast recorded live from El Cerrito, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday May 28…

Posted by neville on 05/25 at 03:53 PM
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Thursday, May 24, 2007

Episode 243 struck by lightning

They say that lightning doesn’t strike twice in the same place. Well, it does.

Today’s show #243 should have been up by now, but it’s not. In fact, it won’t be until tomorrow.

The recording gremlins had a field day today, brilliantly assisted by me through not paying attention to which button I’m clicking on during recording of the show over Skype with guest co-host Sallie Goetsch.

End result - no recording at my end. Luckily, we have Sallie’s capture.

Keen listeners might note a disturbing similarity to the result that happened the last time Sallie and I recorded FIR together.

Well, yes, although it’s different lightning.

Anyway, my apologies for the delay; the show will be up within 24 hours.

Posted by neville on 05/24 at 02:49 PM
Hobson and Holtz • (8) CommentsPermalink

Monday, May 21, 2007

The Hobson & Holtz Report - Podcast #242: May 21, 2007

Content summary: Media Monitoring Minute with CustomScoop; to create buzz, US TV networks try a little ‘blogola’; delivering breaking news via a breaking news blog; building a list of blogs by accountants; GM rises in reputation index; cross-platform financial exchange for virtual worlds coming soon; Amy Gahran on how to work with citizen journalists; Lee Hopkins reports; Question of The Week: How to portray a positive view about Dolphin Music; listeners’ comments discussion; news about Thursday’s show; three Virtual Thirst concerts in Second Life this week; the music; and more.

[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for May 21, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 63-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Concord, California, USA.

Download the file here (MP3, 28.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday May 24…

Posted by neville on 05/21 at 04:34 PM
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Thursday, May 17, 2007

The Hobson & Holtz Report - Podcast #241: May 17, 2007

Content summary: The Media Monitoring Minute with CustomScoop; why managers need to engage with grumpy employees; study: consumers trust social media more than corporate sites; BASF starts public podcasting in English and German; PR News survey says video is underutilized; Terry Fallis finishes ‘The Best Laid Plans’; Pew study: closing the digital divide; discussion: what threats do disruptive new communities for communicators like MyRagan.com present to traditional association models such as IABC, PRSA, CIPR?; Dan York reports; listeners’ comments discussion; news about next week’s shows; the music; and more.

[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for May 17, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday May 21…

Posted by neville on 05/17 at 02:31 PM
Show NotesHobson and Holtz • (4) CommentsPermalink

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