Friday, June 09, 2006

Interview - Johnnie Moore & John Winsor: June 8, 2006

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of Radar Communications, talk about the relationship between co-creation and open source marketing; what a brand is; beyond content and control: relationship development; figuring the mix of structure and spontaneity; where and how to apply co-creation; it’s not about monetization and ROI, it’s about passion; accomplishments vs experiences.

download mp3 podcastDownload the conversation here (MP3, 8Mb, 18:50), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/09 at 10:03 AM
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Interview - David Sutherland, Launch Institute: June 8, 2006

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

David Sutherland, PhD, Founder and Managing Director USA of Launch Institute, talks about models for innovation in creating successful new products and services; the role of marketing in the innovation process; the organizational characteristics for co-creation.

download mp3 podcastDownload the conversation here (MP3, 8Mb, 18:45), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/09 at 08:18 AM
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Interview - Eric Mankin, Babson Executive Education: June 8, 2006

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Eric Mankin, PhD, Executive Director of Babson Executive Education, defines the concept of co-creation, a core theme of the CMO Summit; explains the difference between co-creation and co-invention; and outlines the three types of products and services that are best suited for co-creation and the degrees to which co-creation could actually work.

download mp3 podcastDownload the conversation here (MP3, 6Mb, 13:35), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/09 at 06:19 AM
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Thursday, June 08, 2006

The Hobson & Holtz Report - Podcast #144: June 8, 2006 - New York Edition

Content summary: Live recording from the 2006 Innovative Marketing Conference in New York; about the IABC international conference in Vancouver and show #143; Dan York reports; about the New York conference; a conversation with Christopher Carfi of the Social Customer Manifesto; listeners’ comments discussion; the music, and more.

Show notes for June 8, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute podcast recorded live at the 2006 Innovative Marketing Conference in New York City, USA.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

  • Detailed show notes pending

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 or Skype fircomments.

You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday June 12…

Posted by neville on 06/08 at 07:24 PM
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FIR 144 coming…

A very busy schedule at the 2006 Innovative Marketing Conference in New York - lots of podcast interviews - means that we’re running a bit late in getting today’s FIR edition posted.

We’ve just completed recording and we’re planning to post the show later this evening New York time.

Thanks for your patience ;)

Now we need to rush to the FIR/ATS Geek Dinner. Hope to see you there.

Posted by neville on 06/08 at 01:37 PM
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Interview - Bernd Schmitt, Center on Global Brand Leadership: June 8, 2006

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global Brand Leadership, talks about the topics being addressed at the conference; about branding and innovation in marketing, developments in marketing, brand ownership, advancing brands through conversation, crazy ideas and measurement metrics, and what relationships customers want.

download mp3 podcastDownload the conversation here (MP3, 5.7Mb, 14:00), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/08 at 12:41 PM
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Interview - Russ Klein, CMO, Burger King: June 8, 2006

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Opening keynote speaker Russ Klein, Executive Vice President and Chief Marketing Officer of Burger King Corporation, expands on a theme he introduced called “social currency” - an evolution of word-of-mouth into a real-time and ongoing collective conversation in the marketplace.

download mp3 podcastDownload the conversation here (MP3, 9Mb, 21:38), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/08 at 09:50 AM
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