Thursday, June 08, 2006

Interview - Russ Klein, CMO, Burger King: June 8, 2006

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Opening keynote speaker Russ Klein, Executive Vice President and Chief Marketing Officer of Burger King Corporation, expands on a theme he introduced called “social currency” - an evolution of word-of-mouth into a real-time and ongoing collective conversation in the marketplace.

download mp3 podcastDownload the conversation here (MP3, 9Mb, 21:38), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/08 at 09:50 AM
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Monday, June 05, 2006

The Hobson & Holtz Report - Podcast #143: June 5, 2006 - IABC Conference Edition

Content summary: Live recording from the IABC International Conference in Vancouver, Canada; interviews and discussion with various conference attendees; about show #142 Skypecast edition; David Philips reports (the online marketing show); listeners’ comments discussion; the music, and more.

Show notes for June 5, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute podcast recorded live from the IABC International Conference in Vancouver, British Columbia, Canada.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

  • Detailed show notes pending

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, June 8 in New York City…

Posted by neville on 06/05 at 01:28 PM
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Friday, June 02, 2006

FIR/Across the Sound Geek Dinner

We’ll gather in New York City at 6:30 p.m. on Thursday, June 8 at Isabella’s, 359 Columbus Ave (at 77th). We have a reservation for 20, so please join us! Neville, Joseph Jaffe, and I will all be there. Reply to this post or drop me a line at .(JavaScript must be enabled to view this email address) to let us know you’ll be joining us. See you there!

hcalendar microformat listing:


  FIR/Across the Sound Geek Dinner:
  June 8 at 6:30 p.m.
Isabella’s, 359 Columbus Ave., New York, NY

Posted by shel on 06/02 at 06:08 PM
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Thursday, June 01, 2006

The Hobson & Holtz Report - Podcast #142: June 1, 2006 - Skypecast Edition

Content summary: Live recording via Skypecast; June 5 show to be recorded at IABC International Conference, Vancouver; June 8 show to be recorded at Corante marketing conference, New York; Forrester survey on marketers shunning new media; David Philips reports (net neutrality and 13 US politicians); blog-based attacks to reputations - TechCrunch, O’Reilly’s Web 2.0 and Southampton football club; Dan York reports live (Commscafe.com, OPML); listeners’ comments discussion; details on FIR Dine-Arounds in Vancouver and New York; the music, and more.

Show notes for June 1, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 98-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

  • Detailed show notes pending

This edition was recorded live via Skypecast. The show included real-time text chat by those who dialled in to the Skypecast. Chat captured here (text file).

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, June 5…

Posted by neville on 06/01 at 12:08 PM
Show Notes • (2) CommentsPermalink

Wednesday, May 31, 2006

Details on Thursday’s “live” podcast

We’re both very excited about tomorrow’s “live” podcast of episode #142. We tested the interface today and it worked great, so we’re ready to rock and roll. Here’s some information on how to get online with us and participate.

First, you’ll need to go to the Skypecast web page —https://skypecasts.skype.com/skypecasts/home—and log in there in addition to opening your Skype application. The Skype login is at the upper-left of your screen, where it says, “Hello there!” Sign in using the same account name and password y ou use to log in to Skype. Once you’re logged in, go to “Starting Soon” (or, if you join us after 4 p.m. GMT, “On now”) and click the link to the For Immediate Release podcast. You can also search for us using “FIR” or “For Immediate Release” as your search terms.

FIR Skypecast

Once you find the FIR Skypecast, click “Join this Skypecast.” Skype will dial in and you’ll be greeted with a screen that looks something like the graphic above (taken from our test). You will start out “muted.” In order to participate live on the show, just click the link that says, “Ask for microphone.” I’ll unmute you and let you know that you’re able to talk!

That’s only one way to participate, though. You can also go to the FIR chat room at http://www.forimmediaterelease.biz/index.php/chat Here,. you can engage in conversation with other listeners as the show is being recorded. You can also raise topics you want to discuss or points you’d like us to make. When you join the chat room, please be sure to change your name from Gabber ### to something that lets us know who you are!

In addition to any topics you raise for us, we’re planning on addressing these themes in tomorrow’s show:

  • New research from Forrester suggests 49% of marketers don’t plan to incorporate any new media anytime soon!
  • How people deal with blog-based attacks to their reputations. We’ll look at a couple situations, including attacks to Tim O’Reilly based on his company’s effort to retain the rights to the Web 2.0 trademark for its conference and an accusation that Michael Arrington of TechCrunch takes money to review products and services (he doesn’t).

We also have our usual reports from Dan York and David Phillips, and we’d like you to join us in commenting on those, too.

We’re looking forward (like crazy) to your participation! See you tomorrow at 4 p.m. GMT. (Here’s a site that will help you figure out what time it is where you live when it’s 4 p.m. GMT.)

Posted by shel on 05/31 at 10:14 AM
News • (2) CommentsPermalink

Monday, May 29, 2006

The Hobson & Holtz Report - Podcast #141: May 29, 2006

Content summary: FIR Skypecast June 1; Vancouver FIR Dine-Around June 4; CIPR president Tom Bradley starts a blog; commenting on blogs; why Technorati is irrelevant to reputation; Apple loses in court; the art of relationship building; listeners’ comments discussion (university lecturer podcasts, more on blog commenting, the interactive press release; visual FIR); get-together in New York on June 8; the music, and more.

Show notes for May 29, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 92-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

  • Detailed show notes pending

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, June 1…

Posted by neville on 05/29 at 10:53 AM
Show Notes • (3) CommentsPermalink

Details for Interactive Episode

Here are details for the interactive, FIR episode, number 142, on Thursday, June 1. The show begins at 9 a.m. PDT, 4 p.m. GMT, 6 p.m. Amsterdam time. To participate, start out at our Skypecast page:

https://skypecasts.skype.com/skypecasts/skypecast/detailed.html?id_talk=6843

You’ll be able to participate LIVE in the conversation Neville Hobson and I generally do by ourselves. I’ll announce the process, but in short, you’ll have a keyboard command you’ll use to virtually raise your hand. I’ll announce whom we’re hearing from next and release you so you can talk. We’ll record the entire session and post it as our regular podcast. At the same time you’re listening and (we hope) participating, you can also engage in a live, real-time chat right on our podcat website:

http://www.forimmediaterelease.biz/index.php/chat

You’ll need Skype to participate, but it’s completely free and drop-dead-easy to use. If you don’t already have it, just download it and install it at http://www.skype.com

Posted by shel on 05/29 at 10:44 AM
News • (0) CommentsPermalink

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