Thursday, April 21, 2005

The Hobson & Holtz Report - Podcast #26: April 21, 2005

Content summary: Listeners’ comments (on not knowing what to think about blogs; recording on an iPod; on enjoying open source marketing interview; more on character blogs; screencasting and Camtasia; on IBM intranets and good publicity; suggestions for transcribing interviews; syndicating RSS content; from our Australia correspondent); report on the Blognomics conference; don’t dismiss press releases; restrictions on employee bloggers during an acquisition; internal communication measurement; update on re-publishing blog posts.

Show notes for April 21, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Amsterdam, The Netherlands, and Oakland Airport, California, USA.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

• 00:30 Neville on what’s in this week’s show; Shel‘s traveling so pre-recorded contributions from him; how to give your feedback; show notes
• 02:28 Comments from the last shows including 2 calls to the Comment Line and 2 MP3s

Short Takes:

• 24:19 Blognomics - brief report on the first business blogging conference in The Netherlands
• 34:42 Press releases - there’s still a place for a targeted vehicle that gets information to mainstream media
• 43:23 The lawyers take control - Abobe‘s acquisition of Macromedia provides some insight into what employee bloggers can and cannot say
• 51:00 Internal communication measurement - finding out who actually uses the company jets, not who you think uses them
• 56:28 PR Blog Watch update

Outro:

• 59:56 Show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Peter Dean, IABC, Homer Simpson, Nicecast, Technorati, Skype, New Scientist, Dan York, iPod, Griffin iTalk, Packard-Bell, James Cherkoff, Johnnie Moore, Eric Eggertson, Steve Rubel, Jeremy Pepper, Chad Wandler, Camtasia, John Udell, del.icio.us, Heavy Metal Umlaut, Techsmith, MemberGate, Google, Bud Gibson, IBM, Adam Curry, Richard Byrom, Dragon Naturally Speaking, iPAQ 4150, eBay, Office 2003, Debbie Weil, Sallie Draper, WELS Imprint, Lee Hopkins.

Short Takes - Blognomics, RAI, Colby Stuart, Jonathan Marks, Ton Zijlstra, Elmine Wijnia, Marco Derksen, Frank Janssen, Eduard de Wilde, Guido van Nispen, Frank Meuuwsen, Krijn Schuurman, Loic Le Meur, Les Blogs, Flickr, Paul Molenaar, Web-log.nl, Joost Bon, MSN Spaces, Yahoo! 360, MSN Messenger, Feedster, Blogpulse, Gouden Gids blog, Nike, SEC, First Call, Andy Lark, Yahoo! News, Wall Street Journal, Investor’s Business Daily, Verizon News Center, Atlanta Journal Constitution, Adobe, Macromedia, Fredrik Wacka, Mike Chambers, Kevin Lynch, iRiver, Brad Whitworth, Hewlett-Packard, PR Blog Watch, Don Cowther’s 101 Public Relations, Constantin Basturea, Yahoo! RSS News feeds.

Outro - PodcastNYC, Melanie Disa, Ease The Pain, Les Blogs, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday April 25…

Monday, April 18, 2005

The Hobson & Holtz Report - Podcast #25: April 18, 2005

Content summary: Listeners’ comments (on syndicating your RSS feeds and what a church is doing; Technorati search on your name can turn up unknown aggregated content; on keeping up the good work; more on professional journalists vs bloggers; thanks for the mention and the cool show; considering joining IABC and is MyComm any good?); intranets, folksonomies and tagging at IBM; how effective is your RSS measurement?; quick takes on Yahoo! 360; podcasts and accessibility; guesting on the Tech Knowledge podcast; Skype’s new services roll out; blog comment deletion and should you do it?; are character blogs a complete waste of time?

Show notes for April 18, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

• 00:29 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes; Shel not live in Thursday’s show
• 03:43 Comments from the last shows including 1 call to the Comment Line and 1 MP3

Short Takes:

• 22:53 Intranets, folksonomies and tagging - how IBM is developing a tool used by 315,000 employees worldwide
• 35:02 Measuring RSS - how effective are you in getting the message out? We discuss David Berlind’s recent post
• 40:00 Yahoo! 360 - our quick takes: easy to use, integrates well with Yahoo!, nice social networking tool, but not for business
• 46:29 Podcasts and accessibility - should communication tools like this not be used if they’re not accessible by all?
• 50:14 Neville joins Mike Wendland’s Tech Knowledge podcast for a conversation on communication and technology
• 52:56 Skype’s new phone number and voicemail services launched today

Features:

• 54:33 Blog comment deletion - should you do it?
• 61:06 Character/fake blogs - are they a waste of time or a valuable marketing tool? (We’re 50/50 on this one - what’s your view?)

Outro:

• 70:10 Show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - iRiver, Adam Curry, Lee Hopkins, Andrew Beacock, Peter West, Sallie Draper, WELS, My Yahoo!, IABC, Catholic Insider, CNN, Don Crowther, Peter West’s post on journalist vs blogger, Mack Male, MyComm, Cisco Systems, Roger D’Aprix, Ragan Report, David Murrary.

Short Takes - IBM, Bud Gibson, American Society for Information Science and Technology, Technorati tags, del.icio.us, IA Summit 2005, IBM’s presentation (PPT), Mike Wing, Lou Gerstner, David Berlind, Nooked, Libsyn, SWAG, iPodder, iPodderX, Yahoo! 360, Mike Manuel, Kevin Dugan, MSN Spaces, Yahoo! 360 reviews, LinkedIn, Hotmail, Global PR Blog Week 2.0, Eric Rice, iPod, Pete Shinbach, Mike Wendland, Detroit Free Press, Skype, SkypeIn, Skype Voicemail.

Features - Shel Israel, The Red Couch, Wiley Publishers, Toby Bloomberg, Paul Chaney, Gourmet Station, Allan Jenkins, GM FastLane Blog, BigHa, Steve Rubel, Hugh McLeod, Captain Morgan’s Rum Blog, Rok Hrastnik, Fredrik Wacka, Susan Getgood, Cartman, South Park, McDonald’s Lincoln Fry Blog, Barbie blog, Constantin Basturea, FakeBlogsWiki.

Outro - Garageband.com, Macromedia, Adobe, PodcastNYC, The Girl Who Has Everything, Motherboard, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 21…

Thursday, April 14, 2005

The Hobson & Holtz Report - Podcast #24: April 14, 2005

Content summary: Listeners’ comments (on open source marketing and the interview with James Cherkoff and Johnnie Moore; podcast tags; on Rupert Murdoch and the internet; where will co-creation take us?; world’s first train wi-fi in UK - not; on video news releases and FCC clarification; blog post republication without attribution will grow; on GM, the blog and the LA Times; enjoying the banter and smoking the podcast dope); blogs and censorship in the US - survey; journalism and blogging - investigative reporting and definitions; Creative Commons; aggregating PR blog posts Part 2; another forecast on podcasting growth; GM, the LA Times and GM’s blog commentary.

Show notes for April 14, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 26MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

• 00:29 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes; new host for podcast MP3 files
• 04:30 Comments from the last show (April 11) and on the interview with James Cherkoff and Johnnie Moore (April 12) including 1 MP3

Features:

• 16:15 Blogs and censorship - survey reveals Americans support blog censorship. Really?
• 24:14 Journalism and blogging - would a blogger undertake investigative reporting? What’s the difference between a journalist and a blogger? (And is that the right question?)

Short Takes:

• 41:52 Creative Commons - how do you enforce your intellectual property rights?
• 43:10 Don Crowther and aggregating PR blog posts - where do things stand now? And what can an individual blogger do to protect his or her copyright?
• 38:49 Forecast on podcasting growth - (credible) data from Forrester Research
• 52:23 General Motors and the LA Times ad pull - media analysis and GM’s blog commentary

Outro:

• 60:33 Show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show: Intro - Libsyn, FeedDemon, DopplerRadio, James Cherkoff, Johnnie Moore, Uri Levanon, Podcast Tags, Richard Rowan, Rupert Murdoch, Jon Froda, Lenn Pryor, Robert Scoble, Channel 9, Seattlest.com, Stuart Bruce, Caltrain, Daily Telegraph, WiMax, Om Malik, Pew Internet & American Life Project, Washington Post, FCC, Scott Solomon, GM FastLane Blog, Michael Wiley, Andy Beacock, Lee Hopkins, iPressroom. Features - Slashdot, ZD Net Australia, CNET News, Hostway, Google, Mark Jen, Dan Gillmor, New York Times, Society of Professional Journalists, PubSub, Guardian Unlimited Newsblog, Observer Blog, Ketchumgate, Jay Rosen, Mike Manuel, PR Week. Short Takes - Creative Commons, Don Crowther’s 101 Public Relations, PR Blog Watch, Constantin Basturea, BL Ochman, Jay Rosen, Frances Flynn Thorsen, Yahoo! News RSS feeds, Forrester Research, iPod, Apple, BBC Radio, Virgin Radio, Podshows, Adam Curry, Podshow, General Motors, Dan Neil, Bob Lutz, GM FastLane Blog, David Kiley, Automobear.com, Miro Pacic, Pontiac G6, GrandAm, Gary Grates. Outro - PodcastNYC, George Barnett, In the Back Room, For Immediate Release, A Shel of My Former Self, NevOn. If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. So, until Monday April 18…

Tuesday, April 12, 2005

Interview: James Cherkoff and Johnnie Moore on Open Source Marketing - April 12, 2005

In this first of our new series of For Immediate Release podcast interviews, separate from our “Hobson & Holtz Report” bi-weekly podcasts, Shel and I enjoyed a 35-minute conversation with James Cherkoff and Johnnie Moore about open source marketing.

Download the conversation here (MP3, 14.6MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

About our conversation partners:

James Cherkoff was an Associate Director at Burson-Marsteller, the global marketing consultancy, where he ran communications programmes for Phillip Morris, Unilever and Accenture. He was then a Director of a London based web consultancy. He now specialises in supporting companies develop marketing plans that suit the new marketing environment.

Johnnie Moore has worked in marketing and branding for more than 20 years, for clients ranging from financial services to education. He’s also trained in a range of facilitation and counselling techniques which he uses for creative team building and coaching work.

Interview Segment Time Points:

• 01:08 James introduces the concepts of open source marketing as published is his Open Source Marketing manifesto, available from ChangeThis
• 06:08 James - new concepts are moving to authenticity and transparency in the new marketing environment
• 07:15 Johnnie on fear and the flip side of excitement - more people are getting switched on
• 09:52 Johnnie - opening up the marketing spectrum: the two ends of consumer participation
• 11:03 Shel asks what is the role of the marketer? Creating engagement? Coordinating messages?
• 11:26 Johnnie on the shift of mindset in marketing people - from agent to facilitator
• 12:37 Johnnie - you can’t control what consumers do, only influence them; marketing is not turning on its head
• 13:31 Shel asks about the Volkswagen terrorist commercial - where does the organization wield its influence?
• 14:06 James  - you can’t stop this happening; discusses other campaigns; encouraging things to happen; involving customers with brands
• 17:06 Neville asks about the recent Nike commercial - does such a ‘citizen advertising’ concept fit into the open source marketing concept?
• 17:36 James - traditional marketing mindset doesn’t think much of consumers; the Converse Gallery and getting customers involved - you can feel the energy; be a brand host not a brand guardian
• 20:30 Neville asks what do you think about fake blogs such as Captain Morgan Rum? Is it a trend?
• 21:10 Johnnie - companies on a steep learning curve, early efforts may fail; you learn as you go - the customers also influence you; fake ones will fall by the wayside
• 22:31 Neville asks what role fake, or ‘character’, blogs would have in the new marketing model?
• 23:17 Johnnie - don’t focus on the technology, far more important are the effects of the technology - to create markets which are transparent and authentic, where consumers have greater control
• 24:32 Shel asks how the ideals of open source software development relate to open source marketing, as the manifesto states - is the role of the marketer like the central authority in the open source software developer community?
• 25:26 James - open source creates less structure and more freedom; it’s not an either/or thing - less structure is more effective than more structure; if you’re responsible for marketing, then one of your roles is to be the ‘host’ and hold things together
• 26:13 Shel - so you’re not advocating anarchy where anybody can produce anything they want?
• 26:22 James on moving from 50 years of command-and-control marketing heritage can produce reactions of ‘this is anarchy’; it applies the old rules to the new environment
• 27:43: Neville on parallels with the PR industry and the need to educate people in the new ways of thinking - is that part of the Open Sauce Live events you both do?
• 28:58 Johnnie on the Open Sauce Live workshops, exercises from improv theatre
• 30:25 Neville asks how is response to these events?
• 30:44 Johnnie and James - we’re pleased! Example of last week’s event
• 31:47 Shel asks about the balance between open source and traditional marketing - not a complete abandonment of traditional marketing?
• 32:11 James on the emperor’s clothes are gone, the 30-second TV ad slot has come to the end of its natural life; many values are being taken offline, eg, Mercedes consumer photos campaign

Links for the brands, individuals and companies we discussed or mentioned in the conversation:

Bittorrent, GE, Robert Scoble, Volkswagen USA, Budweiser, Anheuser-Busch, South Park, Nike, Joseph Jaffe, Angel Delight, Converse Gallery, Captain Morgan Rum blog, GM FastLane Blog, Steve Rubel, Open Sauce Live, John Naisbitt, Procter & Gamble, Mercedes-Benz.

Further examples of open source marketing - http://del.icio.us/opensaucelive

Monday, April 11, 2005

The Hobson & Holtz Report - Podcast #23: April 11, 2005

Content summary: Listeners’ comments (podcasters’ and bloggers’ credibility on reporting information; what’s your favourite tool for conductng a communications audit and why?; on not liking listening to Catholic Insider; another perspective on the Gomery inquiry in Canada); blog aggregators, attribution and copyright; video news releases re-visited; organization turf wars on who owns branding; General Motors, the LA Times and the GM blog; IABC blog relaunch looking good; EFF guide to anonymous blogging; podcast and blog at the Marriott Courtyard; the world’s first wi-fi train service, maybe or not.

Show notes for April 11, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

• 00:31 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes
• 01:52 Comments from the last show including 1 from the Comment Line and 1 MP3

Features:

• 22:50 Aggregating blog content, attribution of authorship and copyright -
• 42:32 VNRs revisited - attribution and who has the obligations for transparency
• 45:37 Branding - turf wars between advertising, marketing and PR departments

Short Takes:

• 50:47 General Motors pulling advertising from the Los Angeles Times - should they be talking about it on the GM blog?
• 57:23 IABC Café - the relaunch last week is looking good
• 60:37 The Electronic Frontier Foundation’s guide to anonymous blogging - good or bad advice? (We think it’s bad.)
• 65:25 If you blog or podcast, and you travel, The Marriott Courtyard is the place to stay!
• 66:44 The world’s first wi-fi broadband on a train is in the UK. Is it really the world’s first?

Outro:

• 70:12 Show notes; how to give your feedback; interview coming up with James Cherkoff and Johnnie Moore on Tuesday 12 April; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Richard Rowan, Lee Hopkins, Sebastian Keil, iRiver 799, Pew Internet & American Life Project, Adam Curry, Pew Charitable Trusts, National Public Radio, Pew Research, Nielsen, TechDirt, Darren Barefoot, Tudor Williams, Angela Sinickas, Mercer, Alex Bellinger, Smallbizpod blog, David Frost, Glenn Watson, Skype, iPressRoom, David Satterfield, Andy Lark, Elizabeth Weise, Eric Schwartzman, Media Relations 2005 Conference, Catholic Insider, Podcast Alley, Todd Cochran, Dan York, Gomery Commission, Captain’s Quarters, BBC News report ‘Scandal anger mounts in Canada.’

Features - Constantin Basturea, The New PR Wiki, PR Blog Watch, Don Crowther’s 101 Public Relations, Google AdSense, Steve Rubel, Creative Commons, BL Ochman, Yahoo! News RSS feeds, Lawrence Lessig, Jonathan Marks, Informitv.com, BBC creative archive project, British Film Institute, Kevin Dugan, Alice Marshall, Marc Snyder, Matthew Podboy, Colin Mackay, Web Pro News, Fredrik Wacka, IEntry, PR Perspective, Google, Philipp Lenssen, Headlines from PR Weblogs, Video Monitoring Services, ABC’s World News Tonight, Judith Phair, PRSA, PR Tactics, Tom Robinson, Advertising Age, Allergan.

Short Takes - General Motors, Los Angeles Times, Dan Neil, GM FastLane Blog, PubSub, Dukes of Hazzard, Hot Wheels Blog, C2IT, David King, International Motor Press Association, IABC Café, Warren Bickford, Robert Holland, Electronic Frontier Foundation, Apple, Marriott Courtyard, Steve Rubel’s post on Marriott Courtyard, Daily Telegraph, Southern Railway, T-Mobile, WiMax, Stuart Bruce, GNER, The Register, Caltrain, Lufthansa, City of Philadelphia, Hotspot Amsterdam.

Outro - James Cherkoff, Johnnie Moore, Garageband.com, Daddy-O, New Tonal Directions, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 14…

Thursday, April 07, 2005

The Hobson & Holtz Report - Podcast #22: April 7, 2005

Content summary: Listeners’ comments (employee monitoring and performance; don’t write off podcasting; time-shifted podcasting, cars and home PCs; more on VNRs and responsibility, and audio search; smoking the podcasting dope down under); political scandal in Canada and media muzzling; update your crisis communications plans; Pew’s lost credibility; Macaw Nederland’s employee bloggers; IABC Café launches.

Show notes for April 7, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 71-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

• 00:28 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes; interview coming up with James Cherkoff and Johnnie Moore on Tuesday 12 April
• 02:05 Comments from the last show including 6 from the Comment Line

Features:

• 35:50 Payola in Canada - the Gomery Commission, media muzzling, US bloggers and bringing down the government.
• 46:44 Crisis communications - why the plan you created a year ago is already out of date

Short Takes:

• 53:28 Pew Internet has a crisis of credibility and trust following podcasting stats fiasco
• 56:24 Blogging the workplace - Macaw Nederland at the leading edge
• 60:58 IABC Café - the relaunched IABC Chair blog gets off to a cracking start

Outro:

• 66:34 Show notes; how to give your feedback; “editor’s note”; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - James Cherkoff, Johnnie Moore, Craig Jolley, Robert French, Podcast Alley, Geek News Central, GM FastLane Blog, Bud Gibson, SXSW, iPod, Skype, Stuart Henshall, Audacity, Josh Hallett, Wired, F1 Magazine, National Geographic, PC World, Dan York, VON, Lee Hopkins, The Doobie Brothers, Lovin’ Spoonful, 10CC, Internet Explorer.

Features - Tudor Williams, Gomery Commission, Canadian Liberal Party, AdScam, Ed Morrissey’s Captain’s Quarters, John Dvorak, Jean Brault, Toronto Star, Michael Napier’s The Blue Maple Leaf, Deep Throat, Watergate, Brian Kilgore, Parti Quebecois, GroupAction, Toronto Sun, Judge Gomery, New Communications Forum 2005, Wendy’s, Technorati search Wendys+finger, Kryptonite bike lock, Eason Jordan, CNN, BigHa lasers, PubSub, Technorati, Intelliseek.

Short Takes - Pew Internet & American Life Project, TechDirt, Fredrik Wacka, Macaw Nederland, Blogger, .ASPNet, Charlene Li, Forrester Research, Intel, IBM, ING, IABC Café, David Kistle, Warren Bickford, Allan Jenkins, Eric Eggertson, O’Dwyer, Jeremy Pepper, BL Ochman, Steve Rubel, Pete Shinbach, Edelman/Intelliseek blog report, Charlene Li blog presentation video, Firefox.

Outro - Judy Gombita, PodcastNYC, DealbreakeR, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday April 11…

Monday, April 04, 2005

The Hobson & Holtz Report - Podcast #21: April 4, 2005

Content summary: Listeners’ comments: podcast annotating, indexing and navigating; running VNRs and press releases is shoddy journalism; mainstream media is not the way to go with youth messaging; searching blog feeds for photos, audio and video; Print media will still be around for a while; Darren Barefoot’s not smoking the podcasting dope; Catholic Insider at the Vatican; Jakob Nielsen and URL visibility; IABC Chair blog relaunching; preparing for Global PR Blog Week 2.0; Upcoming interview.

Show notes for April 4, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

• 00:29 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes
• 02:43 Comments from the last show

Features:

• 11:03 Digital media supplanting printed media - Canadian survey says no, US survey says yes; electronic ‘books’
• 25:26 Darren Barefoot‘s not smoking the podcasting dope - Here’s why he should be; Catholic Insider podcasting from the Vatican

Short Takes:

• 50.58 Web usability guru Jakob Nielsen responds to Shel’s post on URL visibility
• 56:36 IABC Chair blog to relaunch on 6 April. Can it become the place to engage with communicators?
• 60:23 Global PR Blog Week 2.0 now in preparation. Do you want to be part of it?

Outro:

• 65:30 Upcoming interview Tuesday April 5 - James Cherkoff and Johnnie Moore on open source marketing
• 66:35 Show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Uri Levanon, Annodex, Dan York, Peter West, Chris Ritke, 49media.com.

Features - Judy Gombita, Marketing Daily, Washington Post, US Online Publishers Association survey, Brian Kilgore, 17, Cosmo Girl, Allure, Cosmopolitan, The Times, Independent, PC World, Business Week, Business 2.0, Wired, PARC, Jakob Nielsen, Darren Barefoot on podcasting, Adam Curry, FCC, Catholic Insider, Roderick Vonhogen, Podcast Alley, Bob Edwards, Endurance Radio, Emile Borquin, Dawn & Drew Show, Rock & Roll Geek Show, GM FastLane Blog, Eric Rice, Warner Bros, Autoblog, Volvo, PEW Internet podcasting survey, iPod, Associations Unorthodox, Podcast Brothers, Gatorade, Silicon Valley Watcher, Tom Foremski, Nielsen Norman Group, David Berlind, ZD Net, Internet Explorer, IABC Chair Blog, David Kistle, Warren Bickford, IABC Memberspeak, Allan Jenkins, Global PR Blog Week 1.0, Global PR Blog Week 2.0, PR blogger directory on Bloglines, Constantin Basturea, The New PR Wiki, Elizabeth Albrycht.

Outro - James Cherkoff, Johnnie Moore, ChangeThis, Open Sauce Live, Garageband.com, BB Chung King & The Buddaheads, Company Graveyard, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 7…

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