Monday, January 29, 2007
The Hobson & Holtz Report - Podcast #210: January 29, 2007
Content summary: New Media Release podcast posted; using citizen journalists to cover mainstream news; Adobe wants to make the PDF file format an international and open standard; cybersquatters taking over abandoned blogs; comparing Google Analytics, Statcounter and FeedBurner; Lee Hopkins reports on YouTube, race hate and crisis communication, Edirol R-09, Ted Demopoulous’s new book; David Phillips takes a critical look at the recent blog ROI report from Forrester Research; listeners’ comments discussion including commentary from Carmen van Kerchove on the Celebrity Big Brother racism kerfuffle; reminder about the New Communications Forum in March; FIR Frappr community (non)update; how Sonny Combs pitched us for today’s music; the music; and more.
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Show notes for January 29, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday February 1…
Saturday, January 27, 2007
NMRCast #14 - 01/27/07 - What a week it’s been
The New Media Release Podcast, episode 14 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Since the Third Thursday event and Stowe Boyd’s subsequent post, there has been a flurry of activity in the blogosphere addressing the value (or lack of value) for a social media news release. Chris Heuer, Tom Foremski, and Shel Holtz review the various points different posts have made and how it can affect the develoment of the social media release..
Show notes for Jan. 27, 2007
Welcome to NMRCast episode #14, a 29-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 13.3 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:A sampling of posts appearing this week, in reverse chronological order, followed by two key reference sites for the Social Media Press Release:
- Shel Holtz’s post, “Stowe says I don’t get it”
- Stowe Boyd’s post, “Shel Holtz is the Perfect Example of PR People Who Don’t Get It”
- Stowe Boyd’s post, “The Pefect Example of PR People Who Don’t Get It”
- Phil Gomes’ post, “Stowe and Scoble Hate the New Media Release—EVERYBODY PANIC!”
- Lionel Menchaca’s Direct2Dell post, ““Social Media Press Releases” Deep Jive Interests post on the subject, “Why the Social Media Press Release Matters” Shel Holtz’s post, “Throwing out the tool with the blogwater”
- Brian Solis’ post, “Enough Already: Getting the Social Media Press Release All Wrong”
- Robert Scoble’s post, “Stowe’s Right, Let’s Kill the Social Media Press Release Now”
- Stowe Boyd’s post, “Public Relations and Social Media: The Press Release is Dead”
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
Thursday, January 25, 2007
The Hobson & Holtz Report - Podcast #209: January 25, 2007
Content summary: Discussion topics from listeners: PR is too important for PR people, blogs in China affect Starbucks, win a place at the New Communications Forum; Dan York reports further on RSS autodiscovery and commentary on trackback spam; communication challenges for British Airways as strike looms; Microsoft’s attempt to correct a Wikipedia entry; AdvestiGate ‘fingerprint’ system to scan website video and audio; GM’s blogger outreach programme; World Economic Forum: CEOs should blog; the music; and more.
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Show notes for January 25, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 56-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Download the file here (MP3, 26MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday January 29…
Monday, January 22, 2007
The Hobson & Holtz Report - Podcast #208: January 22, 2007
Content summary: Two new FIR podcasts posted; marketers upset about changes to Outlook; track website analytics with RSS feeds; online newspaper blog traffic grows 210%; blogger, not splog, hijacks blog content; increasing criticism of Celebrity Big Brother and the UK’s Channel 4 as advertisers pull out: what does this TV show say about society?; David Phillips reports on social media on steroids; the social media press release kerfuffle; listener’s comment discussion; reminder about the New Communications Forum in March; the music; and more.
[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]
Show notes for January 22, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 56-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 26MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday January 25…
Saturday, January 20, 2007
FIR Speakers & Speeches/NMRCast - Third Thursday Panel Discussion: January 18, 2007
Content summary: The Bay Area’s Third Thursday group, meeting at Shine SF in San Francisco, heard a panel discussion about the Social Media Press Release. The panel discussion was led by Chris Heuer, and featured Shel Holtz, Brian Solis, Tom Foremski, and special guest, Joel Tesch from BusinessWire.
At the session, Mike Manuel, one of Third Thursday’s founders, announced a new partnership with Social Media Club and the Society for New Communication Research.
Stowe Boyd, who was at the event and asked a few questions, voiced his alternate view of the social media release on his blog, and Chris responded on the Social Media Release blog. Nothing like a bit of controversy to get the juices flowing!
This podcast is being fed through two feeds. The NMRCast is not included in the regular FIR “everything” feed because of the specialized nature of the content. But this is also being delivered through the FIR Speakers & Speeches feed, and thus is also included in the “everything” feed.
Download the file here (MP3, 34.6Mb, 1:15:23). Subscribe to the Speakers & Speeches RSS feed to get these and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
Listen to this podcast now
If you have comments or questions about this podcast, or suggestions for future podcasts, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
FIR Book Review - Second Life: The Official Guide
In this edition of For Immediate Release book reviews, Neville and Shel review Second Life: The Official Guide.
This book is a collaborative work by six writers with expert knowledge of Second Life, the three-dimensional virtual world that today has over 2.6 million registered users. In Second Life: The Official Guide, there is something for everyone from the casual user to the committed Second Life resident.
Our discussion includes - description of the book’s structure and what it’s about; a summary overview of the contents and the content of the accompanying CD; snapshots of specific chapters, especially those describing the grand tour of Second Life, understanding the library and inventory, and changing your appearance; commentary on what some residents are quoted in the book as saying; concluding summary and our recommendation about the book.
Download the 28-minute conversation here (MP3, 13Mb), or sign up for the FIR Reviews RSS feed to get it and future reviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
If you have comments or questions about this podcast, or suggestions for future reviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Podsafe intro/outro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
Second Life: The Official Guide
Publisher: John Wiley & Sons, Inc
Paperback, 342 pages
Published in December 2006
US$34.99 / CDN$41.99 / £22.99
ISBN: 0-470-09608-X
Available now from Amazon.com, Amazon.co.uk and other outlets.
Thursday, January 18, 2007
The Hobson & Holtz Report - Podcast #207: January 18, 2007
Content summary: Coffee with crayon in Second Life; discussions prompted by listeners - a journalist who doesn’t care about reader feedback, engaging all employees within an organization, dealing with podcast catch up, the goal of the Microsoft/Edelman Vista blogger campaign; Terry Fallis podcasts his new novel; Dan York introduces his new blog and reports on RSS auto-discovery and the US social media presidential campaign; Marriott CEO starts blogging; IBM erases employee blog post and then puts it back; Skype founders launching internet TV service; Watson Wyatt starts social media practice; new FIR podcasts posted: interview with Lionel Menchaca, Direct2Dell, and ethics Skypecast; the music; and more.
[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]
Show notes for January 18, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 54-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Download the file here (MP3, 25MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday January 22…
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