Monday, June 12, 2006
The Hobson & Holtz Report - Podcast #145: June 12, 2006
Content summary: A week on the road; podcast interviews in New York; Robert Scoble to leave Microsoft; content at the edge and tagging; European politicians embrace social media; Lee Hopkins reports; a conversation with Joseph Jaffe on Web 2.0; listeners’ comments discussion; the music; and more.
Show notes for June 12, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 63-minute podcast recorded live from Amsterdam, The Netherlands, and nearly live from Concord, California, USA.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes pending
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, June 15…
Friday, June 09, 2006
Interview - Larry Weber, Chairman W2 Group: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of mobile, changing channels, the rise of social media, opportunities PR musn’t miss, co-creating attractive content, shaping the next generation of the social web, more control in web 3.0, the new prime time, communication transparency.
Download the conversation here (MP3, 7Mb, 16:20), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Max Lenderman, GMR Marketing: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand promise, building the buzz, search marketing, mobile marketing, consumer-generated advertising, empowerment and the future.
Download the conversation here (MP3, 6.8Mb, 15:50), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Craig Newmark, Founder Craigslist.org: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Craig Newmark, Founder of craigslist.org, talks about trust, Craigslist expansion, consumer-generated content, unconventional marketing, enabling communities, online advertising, Congresspedia, the changing role of marketing.
Download the conversation here (MP3, 5.4Mb, 12:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Dianne Hessan, CEO Communispace Corp: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Dianne Hessan, President and CEO of Communispace Corporation, talks about tapping into networks of customers to address business issues.
Download the conversation here (MP3, 8Mb, 18:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Deepak Advani, CMO Lenovo International: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Opening keynote speaker Deepak Advani, Senior Vice President and Chief Marketing Officer of Lenovo International, talks about the reactions surrounding the US State Department’s purchase of PCs made in China; viral marketing; employee communication at the time of Lenovo’s purchase of IBM’s PC business.
Download the conversation here (MP3, 7Mb, 17:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Johnnie Moore & John Winsor: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of Radar Communications, talk about the relationship between co-creation and open source marketing; what a brand is; beyond content and control: relationship development; figuring the mix of structure and spontaneity; where and how to apply co-creation; it’s not about monetization and ROI, it’s about passion; accomplishments vs experiences.
Download the conversation here (MP3, 8Mb, 18:50), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
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