Thursday, January 12, 2006

The Hobson & Holtz Report - Podcast #102: January 12, 2006

Content summary: Annoying anonymous comments now illegal in the US; political podcasts in the UK by Prime Minister Tony Blair and Conservative leader David Cameron; US army hires Haas MS&L to pitch editorial content to bloggers; Dan York’s report; listeners’ comments discussion; the music.

Show notes for January 12, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

  • Detailed show notes to come.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 16…

Posted by neville on 01/12 at 12:19 PM
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Wednesday, January 11, 2006

Interview - Gerald R. Baron, author, “Now is Too Late” - January 11, 2006

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 55-minute conversation with Gerald Baron, author of the crisis communications book, “Now is Too Late: Survival in the Era of Instant News.”

Download MP3 podcast

Download the conversation here (MP3, 21MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner:

imageGerald Baron is the founder and vice president of Audience Central with involvement in thought leadership around public information management and crisis communications. Mr. Baron founded AudienceCentral shortly after his role as spokesperson during the Olympic Pipeline rupture and explosion in 1999.  He is also a contracted PIO for the Shell Puget Sound Refinery and other clients.  He has been involved in producing crisis communications plans, as well as conducting numerous drills and exercises for various crisis scenarios.

Mr. Baron has been in marketing and public relations for over 24 years, serving as president of Baron & Company. He was a regional magazine publisher, co-founder of a successful vertical market software company and a university professor. He holds an MA in Communications from Wheaton College and Doctorate of Humanities (Honoris Causa) from Trinity Western University. He has written three books including “Now is Too Late: Survival in an Era of Instant News,” published by Financial Times/Prentice Hall in 2003. He is a frequent speaker at national public relations and industry conferences.

Interview Segment Time Points:

  • 00:21 Shel introduces the interview
  • 00:56 Gerald runs down his background
  • 03:55 Gerald’s business focus, including crisis communications
  • 05:15 Gerald defines “crisis”
  • 06:13 Can you plan for a crisis?
  • 08:41 Gerald pinpoints the changes to crisis management since the introduction of the 24-hour news cycle
  • 09:31 The key implication is the difference in the speed with which information travels
  • 12:23 Gerald talks about when he wrote his book and the update he’s currently working on
  • 12:56 Blogs are now in the picture as a big part of the post-media world
  • 13:45 Gerald addresses the significance of blogs on crisis management
  • 14:50 Some crises—like the “60 Minutes II” crisis at CBS—are generated by blogs
  • 16:15 Organizations are now the broadcaster; we don’t have to rely on the media to get our information out
  • 17:00 CBS should have engaged bloggers
  • 18:59 Gerald discusses the mishandling of the West Virginia coal mining tragedy communications
  • 22:38 The balance between accuracy and speed: Accuracy shouldn’t always come first
  • 23:46 Overcoming the time lags caused by review and approval processes
  • 26:07 Public react to crises emotionally
  • 27:52 News is now infotainment; fear is an important element of how news is conveyed
  • 29:25 Should a company take advantage of its own blog in a crisis?
  • 32:32 Should companies with blogs allow comments during a crisis?
  • 35:53 Shel asks about companies that complain about the time and resources required to monitor citizen journalism and other consumer-generated media
  • 37:42 The age-old principles of crisis communication still apply
  • 40:50 It’s important to conduct crisis drills with the leadership team
  • 44:51 Online crises should be addressed the same as you would address a media crisis
  • 48:08 Gerald uses the Apple iPod Nano crisis as an example
  • 48:53 The importance of dark or crisis-ready sites; Gerald’s PIER product accommodates this
  • 52:10 PIER is a virtual communications center for crises and emergencies
  • 53:26 Gerald says the second edition of his book will be out in two months
  • 53:32 About this podcast and where to find For Immediate Release
  • 54:43 Where to send comments

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/11 at 12:40 PM
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Monday, January 09, 2006

The Hobson & Holtz Report - Podcast #101: January 9, 2006

Content summary: Wal-Mart and a blog crisis; relaunching The Observer and the role of the companion blog; banned words for 2006; is Google Pack for the enterprise?; ZenCast’s new definition of podcast; Lee Hopkins report; listeners’ comments discussions (competitive PR advantage, congrats on 100 and 101 shows, RSS and podcasts in job hunting, call to action to communicators); much more than ‘miscommunication’ in last week’s US mining tragedy; upcoming interview; the music.

Show notes for January 9, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:28 Shel intro the show; what the show’s about; how to give your feedback; show notes

News Briefs:

From Our Correspondent Down Under:

Listeners’ Comments Discussion:

  • 38:19 A shoutout from David Jones
  • 38:54 David Phillips on competitive advantage, the glacial pace of PR’s evolution, and bringing marketing and advertising under the PR wing (edited audio comment: full version here)
  • 43:31 Robert French‘s congrats on 100 shows
  • 44:18 Clarence Jones’ salute on reaching show #101 with some suggestions on reaching out to a youthful audience
  • 48:36 Robin Capper says the show notes help him get to the content he wants to listen to, and has some further thoughts about using RSS and podcasts in job hunting
  • 50:24 David Jones (again) with congrats on 100 shows, on the commitment needed for blogging and podcasting, and a call to action to communicators to participate in discussions on The New PR Wiki (Shel and Neville have some views on this, too)

Feature:

  • 56:41 Much more than ‘miscommunication’ in last week’s US mining tragedy - fast-moving events mean communication control is difficult at best, the conflicting obligations of the media when reporting fast-moving events, and what the International Coal Group could or should have done in this major crisis

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 12…

Posted by neville on 01/09 at 11:20 AM
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Thursday, January 05, 2006

The Hobson & Holtz Report - Podcast #100: January 5, 2006

Content summary: Top 10 sources; your CV as an RSS feed and podcast; World Economic Forum podcasting and blogging at upcoming event; CEOs’ biggest fears; Dan York’s report; listeners’ comments discussion; upcoming interview; the music.

Show notes for January 5, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 71-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:28 Neville introduces the show, milestone #100, what the show’s about, where to send your comments

News Briefs:

From Our US North-East Correspondent:

Listeners’ Comments Discussion:

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 9…

Posted by neville on 01/05 at 12:04 PM
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Monday, January 02, 2006

The Hobson & Holtz Report - Podcast #99: January 2, 2006

Content summary: Unveiling Intel’s new identity; Lincoln Group’s new pay for PR play in Iraq; trying out the Podlifter transcription service; MakeBot; intranet trends to watch in 2006; Lee Hopkins report; listeners’ comments discussion; the music.

Show notes for January 2, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:29 Shel introduces the show, what the show’s about, where to send your comments

News Briefs:

From Our Correspondent Down Under:

  • 37:20 Lee Hopkins reports on being less self-obsessed and more a part of a village

Listeners’ Comments Discussion:

  • 48:02 David Phillips on PR measurement and CEO tagging
  • 54:45 Clarence Jones says podcasters need to pay more attention to ID3 tags
  • 58:53 Rob Cottingham on Canadian political gaffes online, and the TypePad outage
  • 63:54 Sam Vigil points us to some links on the Alaska Airlines blogging issue

Outro:

  • 67:43 Neville wraps the show; Thursday is show #100; how and where to send your comments; where to find the show notes
  • 71:06 What might happen in show #100 on Thursday January 5
  • 71:51 Outro podsafe music via PodcastNYC - Shop Vac by Jonathan Coulton

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 5…

Posted by neville on 01/02 at 10:12 AM
Show Notes • (2) Comments • Permalink

Thursday, December 29, 2005

The Hobson & Holtz Report - Podcast #98: December 29, 2005

Content summary: Say goodbye to ‘Intel inside’; Swicki search; businessman wins spam email lawsuit; PR Value Ratio measurement concept; Podzinger out of beta; listeners’ comments discussion; pithy online communications; CEO tagging; PR issues for Alaska Airlines; the music.

Show notes for December 29, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 24MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:27 Neville introduces the show, what the show’s about, where to send your comments
  • 01:28 Relaxing during the Christmas/Hannuka holiday: blogging, movies and Broadway

News Briefs:

Listeners’ Comments Discussion:

  • 27:52 Tom Raftery enjoys listening to FIR in his car but has one complaint

Features:

Outro:

  • 52:44 Shel wraps the show; a week from today is show #100; how and where to send your comments; where to find the show notes
  • 55:07 Outro podsafe music via the Podsafe Music Network - Sparkle Star by Bubble

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 2…

Posted by neville on 12/29 at 10:23 AM
Show Notes • (1) Comments • Permalink

Monday, December 26, 2005

The Hobson & Holtz Report - Podcast #97: December 26, 2005

Content summary: A tag-based search engine, hijacked blogs, censorshop at MySpace, Typepad and Salesforce.com apologize for outages, the New York transit strike, the French parliament encourages Web piracy, a cell phone movie contest, listener comments, and more.

Show notes for December 26, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute conversation recorded live from Concord, California, USA, and almost live from Wokingham, Berkshire, UK.

Download the file here (MP3, 25.1MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:30 Shel introduces the show. Neville’s not with us today. Where to send comments.

News Briefs:

  • 02:02 Wink is a new search engine based on tags
  • 05:26 Blog posts are being stolen and put on blogs that make money through Google Ad Words
  • 09:24 MySpace censored references and links to YouTube
  • 15:28 SixApart apologizes for its outage, provides compensation, and promises improvements to communication channels
  • 18:45 Salesforce.com apologizes for its outage, offers no compensation, and points the finger elsewhere
  • 21:25 Neville checks in from the UK
  • 22:41 The New York Transit strike results in increased visits to Internet poker sites
  • 26:37 France welcomes download piracy
  • 29:35 Neville checks RSS feeds using FreeNews on his Nokia N70
  • 31:05 A contest for high school and college students seeks short films shot with cell phone cameras

Listener Comments Discussion

  • 37:10 A shoutout from Heidi Miller
  • 37:32 Sallie Goetsch on ghost-written blogs
  • 38:16 Shel broadens the topic to include links in blogs based on Shel Israel’s slam on Richard Edelman’s blog
  • 39:24 Shel discusses the idea of rules governing what’s right and wrong in blogging
  • 43:06 Sallie Goetsch on women, gadgets and age
  • 49:15 Les Posen’s audio comment on Microsoft’s product placement efforts on “The Apprentice”
  • 58:39 Shel responds with thoughts on integrating product placement with open source marketing
  • 51:29 John Umbaugh comments on what he gets out of the show
  • 52:52 John offers some constructive criticism for the show; Shel responds

Outro:

  • 57:28 Shel closes the show with reminders to send comments and notes that the show notes at on the show blog and cross-posted to Shel’s and Neville’s blogs
  • 59:14 Outro podsafe music via the Podsafe Music Network - Artist: Amplifico; Track: “All Your Sins”

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. So, until Thursday, December 29…

Posted by shel on 12/26 at 11:13 AM
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