Saturday, July 12, 2014

FIR Presents Inside PR Special Edition: SXSW V2V with Christine Auten

FIR Presents Inside PRMartin here.

And today we have a special episode where I talk to Christine Auten, producer of SxSW V2V, the younger, brasher sister festival of SxSWi. I say that because V2V is held amid the glitz and glamor of Las Vegas and focuses on startups and entrepreneurs.

One of the key differences between this year and last is that each day starts and ends with everyone together.

Mornings are for keynotes. On Monday, Ari Horie, the dynamic founder and CEO of Women’s Startup Lab talks about opportunities for women entrepreneurs. On Tuesday, John Maeda speaks about creativity and bringing Design to De$ign. Wednesday has Brian Solis interviewing Shinola president Jacques Panis on the ‘Built in Detroit’ movement and how that applies to startups.

After that come a series of breakouts, panels, inspiring 20/20 vision talks, workshops and mentor sessions. And then back for the final session of the day followed by the social program. This year, there’s going to be a film screening, music performance and for the final party, a bowling tournament – bring your socks.

The content focuses on the intersection of startups and showbiz – and there’s a special room for convergence sessions including What Rockers Can Teach Startups – that is, what lessons startups can take away from the passion-driven world of musicians and artists.

What differentiates SxSWV2V from SxSW?

Christine says the biggest thing is the size. It’s an intimate event all in one space where you can meet and chat with everyone.  And when you leave, it feels like the people you met are not just connections, they’re more like a family.

What’s Christine expecting in 2014?

“We don’t know what the show’s going to be like till we get there,” she says. “The community makes up so much of the experience.”

Interested in more info? Here’s the schedule. Or follow the hashtag #sxsw2v.

And here’s a blog post on my Supercharged Storytelling for Startups session.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/12 at 09:06 AM
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Friday, July 11, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 30: July 11, 2014

Thought Leadership with Mitchell and Michael


In this episode, Mitchell and Michael hang out with #ThoughtLeader Kai Roer. Kai is an expert in security within organizations as well as user awareness. He defines a #ThoughtLeader as someone with thoughts or ideas that people choose to follow. The mindset of a #ThoughtLeader is to be creative, going outside of the box. The discussion focuses on security culture and gives a deep analysis on how it impacts the world today. In explaining what security culture is about, Kai first points out that culture in general is a constant feedback loop: on one hand, different groups of individuals have different cultures and they impact each other; on the other hand, the culture of the group impacts the personality of the individual. Relating this to security culture, Kai says the ideas or behavior in a particular group impacts their security – either positively or negatively. Security or the feeling of being safe is mainly cultural because it is a learned behavior. You feel safe when the behavior of people around you is familiar, familiarity is a safety mechanism, and when there is no threatening environment.

Kai RoerKai gives emphasis on the need for corporations to put security culture in place, meaning there should be an interplay of PTP or Policies, Technology and People. While these 3 elements are present in the Internet and technology today, the challenge is how to make them support each other. These are interconnected, and everything goes back to culture. There can be no culture without policies just as there can be no policies without people. And technology are the tools that tie them together. Michael surmises that changing a culture, specifically for very large corporation, can be an incredibly difficult thing to do. To this, Kai answers that, yes, it can be very difficult but it is not impossible. He cites a study made in the ‘60s at Standford University which proved that you can change the culture within a group if guided by policies and supported by tools.

In a light moment during the interview, Kai shows his favorite thinking “toy” which is a colorful filler box for toddlers. He makes a great analogy of the toy with mental models which is one way to interpret information. Kai also cites how Mitchell is doing a fantastic job by sharing and promoting #ThoughtLeadership which then supports intrinsic motivation. Before the end of the interview, Kai gives a final Aha: To change cultures, change environments. When you are out of your normal environment, you forget all the normal things that you do. So changing cultures take people out of the normal and challenges them so that it changes them, too.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Security culture is so relevant to everyday culture both on the consumer & particularly on the B2B side. @happyabout
• Telling me what I could do, rather than what I should do, gives me inner motivation. That’s stronger than anything else you can do to me. @kairoer
• Social media has transformed the world, the lives of people & organizations in just a decade. @kairoer
• To change cultures, change environments. @kairoer


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 07/11 at 09:26 AM
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Thursday, July 10, 2014

FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

The Mobile Mind ShiftThe Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices.

FIR co-host Shel Holtz reviews the book written by three Forrester Research analysts: Ted Schadler, technology analyst; Josh Bernoff, senior vice president of Idea Development; and Julie Ask, mobile analyst.

From the book description on Amazon:

“Mobile has reprogrammed your customers’ brains.

“Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context.

“Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

“Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments.”

Get this podcast:

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

Publisher: Groundswell Press
Hardcover, 272 pages
Published June 2014
ISBN-10: 0991361008
ISBN-13: 978-0991361007

Purchase at Amazon US (US Kindle edition), Amazon Canada (Canada Kindle Edition), or Amazon UK (UK Kindle edition).

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by shel on 07/10 at 02:39 PM
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Wednesday, July 09, 2014

Media Bullseye Roundtable joins the FIR Podcast Network

Media Bullseye RoundtableWe here at the FIR Podcast Network are excited to announce the latest addition to our lineup of shows: the Media Bullseye Roundtable.

Longtime listeners may remember the Roundtable, which we referenced frequently on The Hobson & Holtz Report. Each week, the show’s host joined a guest co-host to discuss three communication-related stories from the previous week. Guest hosts included thought leaders like Doug Haslam and Bryan Person.

Chip GriffinThe Roundtable—produced by longtime FIR sponsor CustomScoop—was suspended a couple years back for various reasons, but CustomScoop CEO Chip Griffin has revived it. The first shows of the reborn podcast have included Sarah Santucci of SMS strategies talking about PR spam, social media advertising, and oversight of marketing activities; and Doug Haslam digging into PR data, metrics, and audiences. The first new episode found Chip reunited with former CustomScoop executive Jen Phillips.

Beginning with the episode planned for next Tuesday, July 15, the Roundtable will become part of the FIR Podcast Network. You’ll be able to get it through our “Everything” feed (which delivers every FIR Podcast Network episode to you) or through a dedicated feed just for the Roundtable. It’ll also be available through all the various podcast directories, including iTunes.

We hope you’ll join us in welcoming Chip and the Roundtable to the FIR Podcast Network!

Posted by shel on 07/09 at 01:35 PM
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Monday, July 07, 2014

FIR Presents Inside PR 376: A Native Advertising No-No and Panda Preys on News Release Sites

FIR Presents Inside PRIn this episode of Inside PR, Martin Waxman and Joseph Thornley discuss two news-related topics: one newspaper’s reported intent to assign staff reporters to create native advertising; and the impact of Google’s Panda 4.0 algorithm changes on news release sites.

Reporters required to write native advertisements?

First, we give a shout out to Jesse Brown‘s Canada land podcast. In a recent episode, Jesse interviewed Giga Om’s Mathew Ingram about an apparent move by Toronto’s Globe and Mail to require regular reporters to make themselves available to write native advertisements. If you care about the state of journalism, the Canada land podcast is a must-listen.

Panda 4.0 preys on news release sites

Google has never really been happy with the news release and news release services. For some time, Google has advised content creators to put no follow tags in the links in their news releases. They view this as a paid link, not an organic link, and do not want authority to transfer via such paid links. It appears Google decided that voluntary action was not sufficient. Shortly after its Panda 4.0 algorithm changes were implemented, news release sites such as PRWeb, PR Newswire and Business Wire experienced a significant sharp decrease in the traffic they received via search engines.

How are you adjusting your promotion programs to compensate for Google’s moves on the news release sites?

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/07 at 10:31 AM
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The Hobson & Holtz Report - Podcast #763: July 7, 2014

FIRIntro: CustomScoop’s "Media Bullseye Roundtable" joining the FIR Podcast Network, changes in how to subscribe to "TV @ Work";

Quick News: Will robots write your client’s next press release?, e-voting experiments end in Norway, Morgan Stanley allows brokers to tweet original messages, Getty offers catalogue of 45,000 royalty-free music tracks; Ragan promo;

News That Fits: The future of the workforce may be part-time says Google; Dan York’s Tech Report: goodbye Orkut, Skype ends developer program, and more; the rise of social professional networks; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; British firms lose £46K ($78K) per year due to negative online content; Igloo Software promo; the past week on the FIR Podcast Network; language matters in the customer experience;

Music by City and Colour; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 7, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 14…

Posted by neville on 07/07 at 01:31 AM
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Wednesday, July 02, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 29: July 2, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael interview #ThoughtLeader Lydia Sugarman in what she describes as a 50,000 feet-level conversation. Lydia’s definition of a #ThoughtLeader is someone who can take prevailing tools and ideas and re-work them into something new that better serves people.

Lydia shares her insights about marketing automation and how companies, especially those transitioning from traditional marketing to automation, find the right technologies or tools and use these tools to be successful. In marketing automation, you can have a 360 degree view of the customer that will help you better define their needs and respond to those needs. Relating her point to the Thought Leadership Funnel (http://thinkaha.com/thoughtleadershipfunnel), Lydia points out that marketing automation allows a 360 degree view of customers in real time and enables the company to nurture the customers to becoming advocates.

Lydia SugarmanLydia notes that some companies or individuals get intimidated by the cost of investing in marketing automation. She cites a recent study that differentiated first-time marketing automation buyers with established marketing automation users. The study found that buyers are cost-conscious and customers are feature-focused. What this means is that companies need to look at marketing automation as a worthwhile investment and it sets the beginning of everything for a company.

The interview touches on the question of choosing the right technology for automation, and here, Lydia points out that technology is not the end-all and be-all because technologies are just tools, relationships are more important. Keep return on relationship in mind vs. return on investment. Another interesting topic discussed was the frequently asked question on whether all employees should be advocates, to which Lydia says that employees should always have the excitement and passion, and knowing that they are making a difference would convert them into advocates.

Mitchell asks, when automation allows a 360 degree view of a customer, how much of the organization should be able to access that view? Lydia gives an interesting response where, technically, not all need to see everything. Marketing, sales, even accounting can have access to that 360 degree view but they need permission to see certain information, and the marketing automation tool should be able to have that feature.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• The worst thing for any company is for people to just come in & go through the motions, complacent, with no contribution. @venntive
• The tools are out there, it’s just a matter of using them. @venntive
• People talk! We just want to give a reason for them to speak well of us. @venntive
• We need to have a marketing dashboard. @happyabout


Guest Bio:

Lydia is the founder and owner of Venntive, a B2B technology company that offers an integrated platform for marketing automation, sales and relationship management applications. It specializes in developing and executing strategic online marketing and sales plans via Integrated Agile Marketing engagement.
To find out more about Lydia Sugarman, visit the website: http://www.venntive.com or follow @venntive on Twitter.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 07/02 at 01:41 PM
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