Thursday, January 15, 2015

FIR on Higher Education #26: Re-thinking how we Approach Media Training

Being in a foreign country and unable to speak the local language can be frustrating for many. On the other hand, knowledge of a local language usually opens up lots of new horizons and opportunities. The same is true for academics and how they communicate their expertise to public audiences. Many academics are uneasy about how to communicate to external audiences because they haven’t been trained. Once media trained or through trial and error, this mindset changes. Academics can then leverage the opportunities of speaking to the traditional press, leveraging social media and creating content on owned platforms.

Episode 26 is a bit different than our usual show format. I just launched my new Media Training for Academics online course and share some of what I’ve learned in a discussion with our technology correspondent Harry Hawk. Among the topics we discuss:

- Why external communications matters for academics and the need for media training
- The flaws with typical infrequent media training workshops
- The pros and cons of an online format for media training
- Why trainings need to be integrated, covering owned (content you own on your platform), earned (media relations) and shared (social media) media.
- Why marketers and communicators need to think about creating online courses as a means to position their organization.

Get this Podcast:

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics online course.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 01/15 at 03:09 AM
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Wednesday, January 14, 2015

FIR Presents Linked Conversations #24: A Conversation with Chip Griffin

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover LinkedIn Publishing and the move to open up the feature to all English-speaking members of the site.

My guest this week is Chip Griffin, Founder and CEO of CustomScoop, a media monitor software firm.  Chip and his organizations create, promote, and analyze effective content in traditional and digital media.

A longtime innovator, Chip was recruited from his job on Capitol Hill to serve as CEO of an online media company when he was just 23 years old. Chip is also the host of two podcasts on the FIR Podcast Network – Chats with Chip and Media Bullseye Roundtable.

More about Chip can be found on the CustomScoop website:

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!




Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/14 at 06:41 PM
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Monday, January 12, 2015

The Hobson & Holtz Report - Podcast #790: January 12, 2015

FIRQuick News: A “deeply personal” picture of every consumer could be grabbed by futuristic smart gadgets says the FTC, executives expect to spend more on corporate citizenship, Intel CEO’s diversity promise, a dramatic rise in video content on Facebook; Ragan promo;

News That Fits: Failure to disclose grows as a PR issue; Michael Netzley’s Asia Report: Has social media finally turned the spotlight on Asia’s classic anonymous CEO? and more; Cluetrain updated; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why ‘dark social’ could be the next be thing in digital marketing; Dan York’s Tech Report; Igloo Software promo; the past week on the FIR Podcast Network; research says social media is slipping toward the sidelines;

Music by Shockbox; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 12, 2014: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 19…

Posted by neville on 01/12 at 09:01 AM
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Wednesday, January 07, 2015

FIR Presents Inside PR #395: The chat app is the medium

FIR Presents Inside PRMartin here.

Happy New Year and welcome back! We hope you had a fun and restful holiday.

In 2015, we’re planning to reinvigorate IPR by making it more topical and dealing with an issue or two a week. Stay tuned…

We start by congratulating Shel Holtz and Neville Hobson on the 10th anniversary of For Immediate Release! Here’s (hears?) to many, many more! We’re thrilled to be part of the FIR Podcast Network.

We also have some sad news. Michael Herman, a senior PR agency leader we know from Counselors Academy, passed away suddenly on Saturday at his home in North Carolina. Michael was the consummate PR pro, received PRSA’s highest honour, the Gold Anvil award, taught PR and never stopped learning, asking questions and helping people. Gini shares a personal memory of Mike on Pinterest and how they used to trade recipes. Here’s a moving tribute from Peppercom founder, Steve Cody. Our thoughts and sympathies go out to Mike’s family and friends.

Now onto this week’s main topic. Over the break I noticed a number of what’s ahead roundups – including TechCrunch, AdAge and GigaOm – highlighted the renewed interest in chat apps as a key way for people to communicate and connect.

Which leads to the question: how can professional communicators, who participate in public conversations, navigate in the world of chat?

Gini: A big issue is anything you post online can and will be used against you. In other words, private isn’t necessarily private, anymore.

Joe harkens back to the early days social media where you had people talking to people versus brands talking to people. Now that marketers are monitoring public interactions, he believes ordinary people, who may not trust commercial accounts, are turning to messenger apps as a way to communicate.

Private or public messages? Which will be your default in 2015? We’d love to hear what you think.

One last thing. Many of you listen to us on iTunes and it would be great if you could leave us a comment or rating. Thanks!

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 01/07 at 06:50 PM
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Monday, January 05, 2015

The Hobson & Holtz Report - Podcast #789: January 5, 2015

FIRMarking the first episode of our 11th year; some reflection on the first 10 years; listener audio comments sprinkled throughout the show;

Quick News: American workers still addicted to email, Swiss luxury brands Montblanc and Tag Heuer reportedly have big plans for smartwatches, it doesn’t pay for brands to try to sound too hip, Barclays Bank launches the first face-to-face video banking service in the UK; Ragan promo;

News That Fits: Five social trends you can expect to see in 2015; Michael Netzley’s Asia Report: How Asia is shaping the world’s EdTech scene; let’s talk about podcasting; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; is the ‘social media phase of the internet’ over?; Dan York’s Tech Report: Twitter’s new catch-up feature, podcast metrics, and more; Igloo Software promo; the past week on the FIR Podcast Network; PR: the new Mad Men;

Music from Slightly Stoopid; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 5, 2014: A 102-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 12…

Posted by neville on 01/05 at 01:40 PM
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Tuesday, December 30, 2014

FIR on Higher Education #25: PR Measurement Tips from Shonali Burke

You work hard to get a positive media placement or run a particular marketing / communications campaign. Then you wonder – or a colleague asks you – what is the concrete value of these efforts? On episode 25 of FIR on Higher Education, consultant and Johns Hopkins adjunct professor Shonali Burke offers her advice on how to answer this question.

Among the topics we discuss:

• How to approach PR measurement
• Evaluating which marketing / communications levers are having the most impact in getting students to apply and enroll in a program
• Resources for PR measurement
• How to teach students to be analytical PR professionals who are able to effectively measure the impact of their efforts

In our reports section, I highlight some of the things I have learned through one year of podcasting, while Harry Hawk reviews the learning management system Schoology.

About Shonali Burke
A veteran of small and large PR agencies, Shonali Burke is the President & CEO of the social PR consulting firm, Shonali Burke Consulting, Inc. She is founder and curator of the popular #measurePR Twitter chat and started Waxing UnLyrical, the popular blog community of like-minded professionals from around the globe.  She teaches at Johns Hopkins University and Rutgers University

Get this Podcast:

This episode is sponsored in part by Experiential Communications’ forthcoming Media Training for Academics online course.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an Media Training for Academics online course.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 12/30 at 06:10 AM
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Monday, December 29, 2014

Thought Leader Life with Mitchell Levy, Episode 54: December 29, 2014

Thought Leader Life with Mitchell LevyOur guest on 23 December was Ted Rubin (@TedRubin).

Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011. On May 1st, 2011 Ted announced leaving OpenSky and accepting the position of Chief Social Marketing Officer at Collective Bias (whose Advisory Board he joined in January 2011), a company he has worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Effective September 1st, 2013 Ted left his position at Collective Bias and is a Free Agent and Open to Opportunities. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”

Ted RubinWith e.l.f. Cosmetics from 2008-2010 and OpenSky from 2010-2011, Ted has become known for his active use of Twitter where he has in excess of 100,000 followers and grew 60,000+ followers for e.l.f. Twitter handles in 2009, over 100,000 for OpenSky in 2010, and now well in excess of 1MM for Collective Bias and growing every day… all with deep engagement and interaction.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released January 29, 2013.

At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership increased from 600k to in excess of 2.4MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand.

Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and stay true to your brand.”

Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo!

Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by Publicis Groupe, and is on the Advisory Boards of Crowdsourcing Week, EvenVoice, Expressible, Flyplist, OpenSky, SheSpeaks, and Zuberance.

A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University. He is divorced, has two teenage daughters, and lives in Long Island. Personal philosophy: Life is not about waiting for the storm to pass, it’s about learning to dance in the rain.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 12/29 at 10:39 PM
Thought Leadership • (0) CommentsPermalink

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