Tuesday, February 03, 2015

FIR Presents Young PR Pros Episode 97 - PR Emerges from the Shadows

Young PR Pros In Decmber 2014, the Financial Post wrote an article about how PR professionals are stepping out of the shadows that have been cast by advertising and marketing departments and have taken their proper place at the front of business success. And that is where our host Kristine D’Arbelles and Julia Kent begin their conversation.

The author of the Financial Post article says:

The rise of social media coupled with the growing importance of social responsibility are moving public relations professionals from the backroom, crafting press releases and organizing events, to the forefront of brand development and consumer engagement.

This is good news for young PR professionals. Our profession is finally showing its worth. Businesses are realizing the importance of the two-way communications of PR more than the message blasting of advertising.

So what should young professionals do with this news? Kristine and Julia make a few suggestions:

  • Relationships - and we are not talking about networking. When starting a new job think about how you are helping your organization build strong relationships with their clients, customers, stakeholders, etc.
  • Listen - it is great to know how to Tweet and how to post an engaging post on Facebook, but none of that is worth anything if you don’t listen to your followers and respond to their needs/comments/questions.
  • Speed - listening means nothing if you can’t respond in a timely manner. Of course, we don’t expect organizations to respond within 30 seconds, but it shouldn’t take more than 24 hours.

Stay tuned to our next episode where we talk about social media tools - such as Twitter, Instagram, Facebook, LinkedIn, etc - and how they are best used.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at .(JavaScript must be enabled to view this email address), or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 02/03 at 07:32 PM
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FIR Interview: Steve Rubel on Storytelling in the Age of Social News Consumption

FIR InterviewsAmong the hundreds of thousands of news items distributed online every day, a precious few gain traction and spread across social networks (mostly Facebook, but even including “dark social” channels like messaging apps and email). Journalists are under increasing pressure to produce content people will share, and they are adopting practices they believe can increase the odds that their stories will lead to greater reach and more views. PR practitioners who understand these issues can tailor their outreach to editors and reporters who are being held accountable for the number of clicks their stories generate.

To better understand the characteristics of news that gets shared—and the techniques journalists are employing—Edelman partnered with two journalism-focused firms to study the issue. The 2015 Edelman Media Forecast, Storytelling in the Age of Social News Consumption, found (among other things) that more than 75% of journalists feel pressure to consider their story’s potential to get shared on social platforms, and to support thaat goal, they are infusing their stories with videos and images, brevity, localization, increased use of human voice, and a proximity to trending topics.

In this FIR interview, co-host Shel Holtz talks with longtime FIR friend Steve Rubel, Edelman’s Chief Content Strategist, about early results from the study and their implications for communicators.

Additional resources from this interview:

 

2015 Edelman Media Forecast from Edelman Insights

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About our Conversation Partner

Steve RubelSteve Rubel is an executive vice president and Chief Content Strategist for Edelman, the world’s largest independent public relations firm. In this role, Steve studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned, and social channels.

In addition, Steve acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. He speaks dozens of times each year around the world and appears frequently in the press. In addition he actively shares his observations and insights through his blog, his monthly Advertising Age column and on Twitter where he is followed by more than 60,000.

Steve has been named to several prestigious lists, including: PR Week’s 40 Under 40 and The Forbes.com Web Celeb 25.

Prior to joining Edelman in 2006, Steve worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms.

You can reach Steve on Twitter at @SteveRubel.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 02/03 at 12:54 PM
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Monday, February 02, 2015

The Hobson & Holtz Report - Podcast #793: February 2, 2015

FIRNominate FIR for 10th Annual People’s Podcast Awards; we could use iTunes reviews, too;
Quick News: People still share most of their content on Facebook, British Army sets up new brigade “to win in the Information Age”, Uber’s pricing model comes to the workplace, Battenhall PR firm launches WhatsApp information service; Ragan promo;

News That Fits: Microchipped employees pros and cons; Dan York’s Tech Report: Markdown language, Internet Society media relations opening, ICANN in Singapore; Seven scientific reasons to use emoticons in your business writing and social media; The Media Monitoring Minute with CustomScoop; Listener comments in audio, email and in the FIR Podcast Community on Google+; Online reputation is becoming more valuable than money or power says Michael Fertik; Igloo Software promo; The past week on the FIR Podcast Network; Is it time for mobile-only instead of mobile-first? A look at Snapchat’s Discover, and more;

Music from Keller Williams; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 2, 2014: A 96-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 9…

Posted by neville on 02/02 at 01:26 PM
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Saturday, January 31, 2015

FIR Presents Inside PR 397: The boss leaves and where does that leave you?

FIR Presents Inside PRWhat obligation do creative agency founders and owners owe to their employees? Gini Dietrich, Martin Waxman and I, all current or past agency owners, discuss this in the wake of a recent high profile creative company closing.

Teehan+Lax recently announced that the partners had accepted jobs at Facebook – and that Teehan would therefore be shutting its doors. Good for them. But what about the employees? Did the fact that dozens of creative people – the people who helped the partners realize their dream – were being left behind detract from the positives of this story? Are creative agencies simply the expressions of their principals? Or are they in fact the product of the entire team? And what does the move of agency principals inside a previously-client company mean about the viability of agencies in the era in which nimbleness must be married to creativity?

Gini, Martin and I kick around our views about the arc of agency life and the types of things that we and agency principals and agency owners should or may not consider when making the next move.

Martin points out that we have become used to employees moving frequently from job to job. Many creative people today base their happiness on the challenge of the projects they are working on today. What they did last week mattered last week, not this week. What their title is isn’t so important. Where they stand in the hierarchy isn’t their motivator. Challenging creative work drives them. And if they can’t get it where they are, they will quickly and without hesitation hop over to another company that offers that to them. And then they will move again after that.

So, should we be surprised if people who are founding and running creative agencies have the same approach to the world? Probably not. So, we shouldn’t be surprised if this isn’t the last time that agency principals proclaim, “We didn’t get into this to build a company to last. We got into it to be challenged. And the challenges are elsewhere. So, we’re shutting down our company to go and do something else.”

And good for them. But that still leaves the first question. What obligation do they have to the employees who believed in them and invested part of their own careers in the success of the founders’ dream?

Gini suggests that an employer’s obligation to the employees is real, but limited. “But you have to make decisions that are good for the business first, and for the founders second. Without the founders, there is no business. So, the founders have to take care of themselves. This is a difficult thing to do, particularly when you want to do what is best for employees.”

This leads to situations in which it is difficult to untangle what really happened in order to discern how an employer has treated employees. We may see the end result – people looking for jobs. But we cannot get the complete picture of the relationships between employer and employee. “There’s always three sides to the story,” says Gini. “Their side. Our side. And the truth somewhere in the middle.”

But at the end of the day, Gini believes, owners are entitled to put their interests ahead of their employees. “Sometimes you have to make a decision that’s not best for the employees. Sometimes you have to make a decision that’s best for you and your family.”

And that’s only half of today’s episode. In the back half, we move on to discuss the importance of communicating these changes clearly, honestly and transparently. We hope that you’ll listen to the episode and find something to think about here.

Context

If you want to get a fuller sense of the Teehan+Lax announcement and the conversation it occasioned, here’s a set of articles that provide an excellent jumping off point.

And Now, For Our Next Act, the Teehan+Lax partners announce that they are joining Facebook and shutting down their agency

David Crow reflects on the announcement and what it means for the partners, the local creative scene and the employees. Read the comments as well as the post to get a sense of the debates that followed in the wake of the announcement.

Brian Krogsgard throws attention on the fact that this isn’t good for everyone. What about the employees?

Jon Lay argues that that innovative design firms can still thrive.

Ev Williams reflects on when and why to sell your company.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 01/31 at 09:27 AM
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Friday, January 30, 2015

FIR Interview: Tom Webster on Edison Research’s Share of Ear study and the rise of podcasting

FIR InterviewsEdison Research is in the process of releasing data from its Fall 2014 Share of Ear study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio. The data produced a number of surprises, not least of which is a surge in podcast listening—more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.

Edison Research VP joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.

Podcasting's Share of Ear

Additional links from the episode:

Get this podcast:

About our Conversation Partner

Tom Webster, VP, Edison ResearchTom Webster is a specialist in consumer behavior who has spent some 20 years telling stories with numbers and trying to gain insights from data. He is Vice President of Strategy and Marketing for Edison Research. He is the principal author of a number of widely-cited studies in digital and social media, including The Social Habit, Twitter Users in America, and an annual series of studies and podcating. He is also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America.

Tom blogs at Brand Savant. You can connect with him on Twitter at @webby2001.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/30 at 03:06 PM
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FIR On Technology with Dan York, Episode 3 - Understanding Markdown

FIR On Technology logoWhat is the Markdown language all about?  How can it help communicators more rapidly create content for the Web and other formats?

In this third episode of “FIR On Technology” Dan York explains the Markdown language and how it can be used to rapidly create richly formatted text in places such as WordPress via the Jetpack plugin, Github, Ello and more. The goal is to help you as a communicator understand the basics of what Markdown is about and where to learn more.  During the episode Dan discusses topics that can be found at the following links:

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About Your Host

Dan YorkDan York focuses on explaining the changes going on all around us within communication technology and practices. An author of multiple books on networking, security, IPv6 and Linux, Dan frequently presents at industry conferences and events, has been blogging and writing online since 2000 and has been podcasting since 2005.

Since the mid-1980s Dan has been working with online communication technologies and helping businesses and organizations understand how to use and participate in those new media. Today Dan serves the Internet Society as the Senior Content Strategist focused on the Deploy360 Programme, seeking to help service providers, companies and individuals more quickly deploy Internet technologies such as IPv6, DNSSEC and TLS.

Previously Dan worked for Voxeo Corporation heading up the company’s communication through both traditional and new/social media. Prior to that, Dan served in the Office of the CTO for both Voxeo and before that Mitel focused on analyzing/evaluating emerging technology, participating in industry standards bodies and addressing VoIP security issues.

More information about Dan can be found at danyork.com and danyork.me

Connect with Dan on:

  • Twitter: @danyork
  • Google+: +DanYork
  • Ello: danyork
  • SoundCloud: danyork
  • Email: .(JavaScript must be enabled to view this email address)

The music for the intro and outro is “Early Warning” from Mark Knox and is used with his permission.

Sharing Your Comments

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype:fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

“FIR On Technology with Dan York” is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Dan York on 01/30 at 02:28 PM
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Wednesday, January 28, 2015

FIR Interview: Creative Commons Sr. Fellow Mike Linksvayer on copyright and the value of information

Creative CommonsIn 2001, constitutional lawyer and professor Lawrence Lessig launched Creative Commons, a nonprofit that provided content publishers with an alternative the existing all-or-nothing copyrights. A Creative Commons license allows publishers to define what parts of their content others can share, and under what circumstances. (You are welcome to reuse FIR podcasts under a Creative Commons non-commercial sharealike license.)

From 2007 to 2012, Mike Linksvayer served as Vice President at Creative Common’s San Francisco headquarters, managing operations, finance, and technology, along with most of the staff. His LinkedIn profile notes that his role was more like the overall on-the-ground leader and Chief Operating Officer for the organization.

In this FIR interview, correspondent Harry Hawk interviews Linksvayer about Creative Commons, copyright issues in general, and the economic value of information in a free society.

Additional links from the episode:

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The complete 105-minute version of this interview is available from Harry’s blog, Talking About Everything.

About our Conversation Partner

Mike LinksvayerMike Linsvayer earned a B.A. in economics from the University of Illinois. Rather than diving into an econmics career, he worked as a software developer and consultant. In 2000, he co-founded Bitzi, an early open content/open data service.

He joined Creative Commons as Chief Technology Officer in 2003 where, according to the organization’s former executive director, he brought stability to the organization much as a drummer does to a band. He took over as VP in 2007.

In addition to his work at Creative Commons, Linksvayer encouraged NASA to make its data available to the public via APIs, and advocated that scientists and planetary societies employ Creative Commons licenses to distribute phpotos and other works in order to broaden public access to them.

Linksvayer continues to serve Creative Commons as a part-time Senior Fellow, and serves on the boards of several other organizations, including the Software Freedom Conservancy. He chairs the Open Definition Advisory Council.

His commitment to his vegan lifestyle was covered in a news story that was carried by a number of media outlets. He is also an active contributor to Wikipedia.

Linksvayer blogs occasionally. You can follow him on Twitter at @mlinksva.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Photo via Unify on Forbes.)

Posted by shel on 01/28 at 04:27 PM
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