Monday, May 05, 2008

FIR Cut: Nestle’s Marketing Blunder in Azerbaijan

download For Immediate Release podcast

Download the file here (MP3, 2.98MB; length 6:26), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 05/05 at 09:31 AM
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The Hobson & Holtz Report - Podcast #342: May 5, 2008

Content summary: Vote for FIR at Podcast Alley; next FIR Live on BlogTalk Radio on May 24; two new FIR Speakers & Speeches podcasts published; new FIR Interview podcast coming; FIR experiments with UserVoice; the Media Monitoring Minute with CustomScoop; the online reputation management industry; Microsoft and Yahoo: the communication perspective; Best Buy employee social network a model for big firms; Michael Netzley reports from Singapore on developments with social networks in China, and more; listeners’ comments discussion; music from Nine Inch Nails; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for May 5, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 27.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 8…

Posted by neville on 05/05 at 09:18 AM
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Sunday, May 04, 2008

FIR opens UserVoice page

During its beta, UserVoice is free, so we at FIR have decided to take it out for a spin—or, more accurately, let you take it out for a spin. UserVoice is a new offering that does pretty much was the Salesforce.com Ideas does (Idea provides the backend to Dell’s IdeaStorm and MyStarbucksIdea, among others). For more on the introduction of UserVoice, read Jeremiah Owyang’s post. We do hope you’ll drop by and contribute ideas and cast your vote for (or against) those that have already been submitted.

You’ll notice a “feedback” tag on the right-hand side of the page. Clicking it gives you another way to access our UserVoice page. We’ve also added a widget to the sidebar. Let us know what you think…

Posted by shel on 05/04 at 06:40 AM
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Saturday, May 03, 2008

Speakers & Speeches: Employees Are the Brand - April 23. 2008

Content summary: Shel Holtz presents a breakout session on the blurring lines between internal and external communications at the Society for New Communications Research New Communications Forum in Santa Rosa, California, on April 23, 2008. The session delves into internal communications practices that prepare employees to represent the company in their social media activities.

download For Immediate Release podcast

Download the file here (MP3, 29.2Mb, 1:04). Subscribe to the Speakers & Speeches RSS feed to get these and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

Listen to this podcast now

If you have comments or questions about this podcast, or suggestions for future podcasts, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 05/03 at 07:09 AM
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Friday, May 02, 2008

Speakers & Speeches: ROI of Online Press Releases - April 23, 2008

Content summary: Dr Mihaela Vorvoreanu, with Clemson University’s Department of Communication Studies, presents the results of research conducted into the ROI of online press releases at the recent New Communication Forum in Santa Rosa, California. The study was developed by the Society for New Communications Research for Vocus, which commissioned the research. The research team included Jiyan Wei from Vocus, Shel Holtz, SNCR Executive Director Jen McClure, and Dr Vorvoreanu. TWI Surveys managed the online survey and produced the data that led to Dr Vorvoreanu’s presentation on April 23, 2008.

download For Immediate Release podcast

Download the file here (MP3, 11.5Mb, 25:13). Subscribe to the Speakers & Speeches RSS feed to get these and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

Listen to this podcast now

If you have comments or questions about this podcast, or suggestions for future podcasts, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 05/02 at 04:12 PM
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Thursday, May 01, 2008

The Hobson & Holtz Report - Podcast #341: May 1, 2008

Content summary: Upcoming FIR Book Reviews and FIR Interviews podcasts; Dan York reports on blog security, Twubble and finding Twitter followers; the Media Monitoring Minute with CustomScoop; Reuters Thomson publishes code of business practice and ethics: how good is it for employer and employee?; in emergencies, people turn to Facebook; Twitter talk; listeners’ comments discussion; music from Freightrain Jones; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for May 1, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 58-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 26.6 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday May 5.

Posted by neville on 05/01 at 10:06 AM
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Monday, April 28, 2008

The Hobson & Holtz Report - Podcast #340: April 28, 2008

Content summary: Reflections on FIR 339; Lee Hopkins’ transition and introducing Michael Netzley; great content in IABC Cafe2Go April podcast; Michael Netzley reports from Singapore on PR and digital media in Asia; the Media Monitoring Minute with CustomScoop; does blogging need rules like journalism?; Twitter mashups; coming soon: Wikipedia the book; influence and trust; RSS needs an ‘easy button’; listeners’ comments discussion; music from Antiqcool; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for April 28, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 57-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from New Orleans, Louisiana, USA.

Download the file here (MP3, 26.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 1.

Posted by neville on 04/28 at 12:31 PM
Show NotesHobson and Holtz • (2) CommentsPermalink

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