Wednesday, September 17, 2014

FIR Presents Inside PR 384: It’s Spin Sucks’ anniversary – and we celebrate with blogging tips

FIR Presents Inside PRIt’s a big day for us at Inside PR – well, a big day for Gini, but we’re celebrating with her! Spin Sucks turned eight. And that’s a milestone.

Gini looks back and talks about her first post and how…um…disappointing it was. She said it was just a blog introduction without any links (though there were footnotes), but with a few references to some guy named Ray (they’re not sure who that was) and it had no images or optimization…

Back then they didn’t have a clear vision of the kind of content that would help them achieve their vision to improve the reputation of PR.

Gini took it over in 2009 and worked hard and consistently to create the type of content that built and engaged a community and made it into the runaway success it is today.

A big congratulations from all of us to Spin Sucks!

Joe says it’s not easy to keep up Gini and her team’s level of commitment and production and mentions a post by Darren Barefoot, who says he’s no longer doing most of his writing on his blog. Rather, he’s publishing on other platforms with bigger audiences so more people see and interact with his ideas.

In the second part of the show we ask Gini, who recently spoke about advanced blogging at Content Marketing World, to share some of her tips. Here are three:

  1. Follow trends and lists to discover fresh, relevant ideas.
  2. Imagine and reuse your content and turn a blog post into a podcast, video and other sharable social objects.
  3. Syndicate and distribute content beyond your social networks to build momentum.

Do you have any to add?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 09/17 at 09:17 AM
Show NotesInside PR • (0) CommentsPermalink

Media Bullseye Roundtable 2014.13 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Doug Haslam to discuss three topics:

—How should communicators be looking at keyword-targeting campaigns, like sponsored tweets, in an era in which real-time events may cause unintended consequences?
—How should brands address things like the 9/11 anniversary? Some argue for silence, but is there room for respectful recognition of the day?
—A new survey says that 35% of online donors give more because of compelling content, especially personal stories. What lessons can we take away from this as communicators?


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/17 at 05:43 AM
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Monday, September 15, 2014

The Hobson & Holtz Report - Podcast #773: September 15, 2014

FIRCongratulations to FIR’s Andrea Vascellari, who’s joined Edelman in Dubai as a Digital Planner;

Quick News: Education is the new PR measurement challenge at Measurement Week, Texas PR agency Status Labs takes ethics violations to a whole new level, CIPR launches nine recommendations for enabling flexible working in public relations, a journalist read and replied to every PR email he received for a week; Ragan promo;

News That Fits: Blogging declines among the Fortune 500 according to latest annual survey from the University of Massachusetts Dartmouth; Dan York’s Tech Report: Apple’s announcement of iPhone 6, Apple Pay and Apple Watch and the live streaming lessons, launch of Known for web publishing; why every content marketer needs an editor; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; everything you need to know about running a successful webinar; Igloo Software promo; a further look at the Indie Web and its potential impact on organizational communication;

Music from Louis Prima Jr. and the Witnesses; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 15, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 22…

Posted by neville on 09/15 at 01:55 PM
Show NotesHobson and HoltzPermalink

Thursday, September 11, 2014

AMP UP Your Social Media #30: The Importance of Design in Social Media Marketing

AMP UP Your Social MediaDesmond Wong is the content and community marketing manager at AgilOne, a software startup focused on predictive marketing analytics. Desmond joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the importance of design in social media content marketing strategies.

Tweets that include an image are more than 2x as likely of creating a click through!

The chance of your Tweets getting lost in the Twitter feed is monumental. Desmond offers tips to help capture your audience on Twitter:

  1. Work closely with your design time to create visual assets for social media.
  2. If you don’t have a design team check out other websites and social media channels for inspiration, such as PatternTap.com.
  3. Keep your messages and your content branded.
  4. Don’t make your visuals salesy.
  5. Include a call to action.

See how Desmond gets visual on Twitter, check out the AgilOne Twitter account.

Desmond would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

About Desmond Wong

Desmond WongDesmond is currently the Head of the Content/Community Marketing and Creative teams at AgilOne, a SaaS company specializing in predictive marketing intelligence. He manages AgilOne’s lead generation efforts through the company blog, social media, and website.

Outside of content and community at AgilOne, Desmond coordinates and manage their creative team and agency to define, develop, and evolve our brand identity through video, design, and UX experiences. Working to build a brand that is truly inspiring in its messaging and visual creativity. He is a former member of the Creative and Design team at HubSpot responsible for designing ebooks, social media graphics, banners, and other creative assets. He managed HubSpot’s growing network of creative professionals and coordinated the hiring of freelance creatives for a variety of projects. The Brand and Buzz team handles everything from high end case studies, videos, PR, events, and branding for HubSpot. Previously a member of the ToFu (Top of the Funnel) team at HubSpot and responsible for creating and maintaining high quality, consistent, content used to help generate over 50,000 leads a month and over 1 million visitors to the HubSpot blog a month. Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/11 at 07:19 AM
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Wednesday, September 10, 2014

FIR on Higher Education #18 – Adopting a PR 2.0 Mindset as a Student or Professional


We all know that the way we go about doing public relations has drastically changed in recent years. We also know that changes will only continue as we move forward.

On episode 18 of FIR on Higher Education, author and professor Deirdre Breakenridge talks about:

• How to educate students to be prepared for this PR 2.0 world.
• How current PR practitioners can adopt this mindset and adopt a never top learning mindset as professionals.
• The eight practices for the PR professional.
• The learning forum that exists for students and professionals through #PRstudChat.
• Best practice tips on deploying hashtags.

In our reports section, Harry Hawk discusses presenting content in the classroom, while I share my online learning tip of the day by highlighting how the App “Logic Mind” can be useful in delivering presentations.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Deirdre Breakenridge
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Marketwired and Siegel+Gale. She is also an adjunct professor at New York University (NYU) and an online instructor at UMASS at Amherst.

Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,”  “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 09/10 at 07:02 PM
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Young PR Pros joins the FIR Podcast Network

Young PR Pros PodcastWe’re proud to announce that Young PR Pros is the latest podcast to join the FIR Podcast Network. Introduced in 2012 by Kristine D’Arbelles and Julia Kent, Young PR Pros covers a range of topics of interest to those at the early stages of their careers in PR and communications, from job hunting skills (like building resumes and interview tips) to the state of PR and communications and how young PR professionals can shape the industry’s future.

As the show’s popularity has grown, D’Arbelles and Kent have been invited to universities and communication events across Ottawa to speak about building a career in PR. Listeners tune into the podcast from across Canada and around the world, including the U.S., Australia, and India.

Listen here as Kristine and Julia tell you a little about what to expect from Young PR Pros:

We’re thrilled to introduce Kristine and Julia to the FIR community!

About your hosts

Kristine D'ArbellesKristine D’Arbelles Kristine D’Arbelles works for the Canadian Automobile Association as Manager of Public Affairs. There is never a dull moment in her day, whether it is media interviews, managing the CAA National Twitter account or managing a new project to keep Canadians safe on the road.

During her spare time she builds relations with IABC Ottawa members as the Vice-President of Membership on the board. She also helps impaired speed skaters in their endeavors to one day make it to the Paralympics. She does so as the Director for the Impaired Speed Skating Association of Canada (ISSAC), a not-for-profit that empowers impaired speed skaters and provides funds for training, travel and equipment expenses for Canadian impaired skaters.

Julia KentJulia Kent is a communications and marketing professional in Ottawa, originally from Halifax. A graduate of Carleton’s journalism program, she is experienced in broadcast journalism, public speaking, event management, social media, marketing, communications, proposal and web writing.
Julia is the communications chair on the executive council for the Carleton University Alumni Association, the Ottawa chapter president of the Halifax Grammar School Alumni Association and the former industry relations manager for IABC Ottawa.

In her free time, Julia writes for her food blog, reads for her book club and plays competitive soccer.

As always, we’re grateful to Effective Edge for the design of FIR Podcast Network album art.

Posted by shel on 09/10 at 09:32 AM
Young PR ProsNews • (0) CommentsPermalink

Tuesday, September 09, 2014

Media Bullseye Roundtable 2014.12 with Guest Co-Host Chuck Hester

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics:
—The prospect of Twitter moving away from a chronologically-driven news feed.
—The real cost of inbound marketing tools.
—The impact of recent security breaches on consumer confidence in the cloud.


Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/09 at 05:48 PM
Show NotesMedia Bullseye Roundtable • (0) CommentsPermalink

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