Saturday, July 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 32: July 26, 2014

Thought Leadership with Mitchell and Michael


In this episode, Mitchell and Michael hang out with #ThoughtLeader Alexandra Watkins, recognized expert on business names and owner and CEO of the company Eat My Words (http://www.eatmywords.com) which Mitchell “absolutely adores”. Mitchell also describes her as someone who really knows what marketing is and who is not ashamed or shy in sharing her opinion. Alexandra defines a #ThoughtLeader as someone who is an authority in their area, not just an authority in their minds. Her or she has to be not only an authority in their area but has to be really well-respected and followed not just by their customers or advocates, but by competitors and peers. For Alexandra, a #ThoughtLeader has to have an original thought which he or she expresses without fear even if it is contrary to popular opinion.

Alexandra WatkinsIn the interview, Alexandra defines a good brand name by expounding on her company’s tagline: “A name should make you smile, instead of scratch your head.” People like names that they understand and easily get because it makes them feel smart. A good name is something that does not baffle or confuse or challenge people enough to make them feel stupid. Alexandra explains the S.M.I.L.E. and S.C.R.A.T.C.H test that is available on her company’s website and which is a simple evaluation test to determine if you have a good brand name. Alexandra describes the test to be anything but complicated; it is not a scientific process but just basic common sense. SMILE is an acronym for the 5 qualities of a good brand name, namely – Suggestive, Meaningful, Imagery, Legs and Emotional connection. On the other hand, SCRATCH is an acronym that stands for the qualities of a brand name that is going to cause problems, and Alexandra says when your company name has even just one of these qualities, you must already consider changing it. She also points out that in today’s world; it is no longer too hard to change names because you can use social media and the Internet to spread the information about your name change. Alexandra’s best advice is that when you are already struggling with the current name you have, begin considering changing your name.

For #ThoughtLeaders, Alexandra’s advice is not to use your own names for your brand because that kind of brand name will not say anything about you and you don’t want to dilute your brand because you have namesakes. One example is Happy About (http://www.happyabout.com) which is a lot easier to remember than mitchelllevy.com.     

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• #ThoughtLeaders think their way is not always the only way and shares great thoughts of others, not just their own. @Eatmywords
• Annoying names are the ones that frustrate the customer. @Eatmywords
• Why should you make your name challenging for people? Just because it’s creative doesn’t always mean it’s good! @Eatmywords
• Using a personal name for your brand name is not necessarily a good choice. @michaelprocopio


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 07/26 at 08:55 PM
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Tuesday, July 22, 2014

FIR Cut: Michael Netzley’s Asia Report for Episode #765

Due to technical issues, Michael Netzley’s Asia Report did not arrive in time for inclusion in FIR #765, so we’re offering it here as a Cut.

Download the file here (MP3, 3.11Mb; length 7:10), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Links from this report:

 

Posted by shel on 07/22 at 01:20 PM
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Media Bullseye Roundtable 2014.5 with Guest Co-Host John Wall

Media Bullseye Roundtable

In this episode of the Roundtable, John Wall of Qrious and Marketing Over Coffee joins to discuss three topics:

—First, we examine whether PR and marketing tools and technologies can overcome bad products, keying off of a post by Colin Delany of ePolitics that explored that question as it relates to political candidates.
—Next, we look at whether content marketers need to be paying to promote content—and, if so, which pieces of content.
—Finally, I get John’s gut reaction as to whether marketing leaders should rely on analytics or instinct more heavily.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 07/22 at 01:01 PM
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Monday, July 21, 2014

FIR Presents Inside PR #378: The news you may never see

FIR Presents Inside PRIt’s just Gini Dietrich and me on this week’s inside PR. Martin Waxman is in Las Vegas for SXSW V2V. He’ll be back next week.

We talk about Facebook’s communications response to the controversy around their mood altering experiment. Gini gives them marks for being consistent in their position. I question whether you can ever win if your position is bad.

Facebook’s manipulation of our newsfeed leads to our second topic. Are we getting a complete picture of the world around us if we rely on our social networks to bring news to us? Tom Krazit wrote a must-read post about this on the GigaOm blog. And Gini and I use it as a point of departure for our conversation.

Finally, we talk about the information we don’t want to receive – SPAM. Canada is several weeks into the implementation of CASL – the Canadian Anti-Spam Law. And we talk about its impact on companies trying to reach out to potential new customers.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/21 at 01:32 PM
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The Hobson & Holtz Report - Podcast #765: July 21, 2014

FIRQuick News: French blogger fined for writing a critical restaurant review that achieved a high Google search ranking, Russian government caught editing Wikipedia entry for MH17 tragedy, is PressFriendly making PR agencies sweat?, Bing follows Google in offering Europeans the ‘right to be forgotten’; Ragan promo;

News That Fits: Are automated ‘editing bots’ the future foundation for knowledge development on Wikipedia?; Dan York’s Tech Report: at the IETF meeting in Toronto, Google Analytics for iOS, WordPress Weekly podcast, WordPress 4.0 coming, rapid content development; re-thinking earned, owned, and paid media; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; how bad were Microsoft leadership’s emails to employees that tucked away mention of 12,500 layoffs?; Igloo Software promo; the past week on the FIR Podcast Network; there’s a link between social media and corporate reputation;

Music by Soft Plastic; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 21, 2014: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 28…

Posted by neville on 07/21 at 10:01 AM
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Sunday, July 20, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 31: July 20, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael share insights with #ThoughtLeader Glenn Gow who imparts valuable lessons and learnings from being the CEO of Crimson Marketing for over two decades now. Glenn thinks a #ThoughtLeader is someone who thinks it is possible to do things that people are not doing today, someone who doesn’t focus on the difficulties between where he is today and where he wants to be and gets people excited about what is possible.

Glenn GowGlenn puts great weight on the role of CMOs in promoting #ThoughtLeadership within any organization. He believes that CMOs should strive to take the “CEO perspective” in terms of taking a wider view and making use of big data across the organization and communicating more effectively to marketing down to the rest of the team. The beauty of this is that CMOs now have the capability they never had before to gain a much bigger seat at executive committee meetings through the availability of data and systems. Glenn points out that data has enough value in it today that organizations need to have systems to make sense of it, whether predictive analytics or website analytics. And the good thing is all of these are available to the CMO, although they first need to have skill shift. Organizations should also consider having a larger data-focused marketing team than a creative-focused marketing team. He stresses the need to raise data to a level of awareness, noting that that all questions can be answered if you bring data together in one place. 

The interview also discusses why there is a need for CMOs to think about post-funnel and why there should be an introduction, instead of a handout, of marketing to sales given that marketing needs to stay connected to the prospect until they complete.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Data has enough value in it today that you need systems to make sense of it. @CrimsonCEO
• CMOs need to integrate all the functionality in big data. @CrimsonCEO
• Sometimes you fail because you can’t get over to the data that is available to you. @CrimsonCEO
• Companies need to change, or disappear. @happyabout

Guest Bio:

Glenn Gow (@CrimsonCEO) is the CEO of Crimson Marketing, founded the firm in 1991. Under his leadership, Crimson became one of the fastest-growing companies in the U.S., achieving “Inc. 500″ status in the process..Crimson’s clients are the biggest and best technology companies in the world including: Apple, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate, and many others
Glenn is interviewed regularly by the business press, and has spoken at Harvard Business School, the MIT/Stanford Venture Lab, the Northern California Venture Capital Association, the Silicon Valley American Marketing Association, the Silicon Valley Association for Software Engineers, and the Software Development Forum, as well as on CNET radio and webcasts.
Glenn has a BS in Quantitative Management from the University of Florida and an MBA from Harvard Business School.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 07/20 at 11:38 AM
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Friday, July 18, 2014

FIR presents Linked Conversations with Chuck Hester, Episode 18: June 25, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode, I talk about new features on LinkedIn and share a bit of news from my career: I have signed a contract to write my next book: Social Media for the Rest of Us: A Boomer’s Perpsective. I also share an excerpt from my latest blog on LinkedIn that relates to the book: Beware the Nextperts! You can read it here:

Craig NewmarkThis episode’s guest is Craig Newmark, founder of craigslist. While he still considers himself a “customer service rep” for craigslist, most of Craig’s primary focus is craigconnects, which he launched in March 2011.  The mission of craigconnects in the short term is to promote and enhance the use of technology and social media to benefit philanthropy and public service.  He uses the craigconnects platform to support effective organizations working for veterans and military families, open government, public diplomacy, journalistic ethics and accountability, fact-checking, consumer protection, election protection and voter registration. 

He is a LinkedIn influencer with more than 700,000 followers on LinkedIn. He is also on Twitter at @craignewmark.

It was an honor to talk with Craig Newmark and get his take on social media and “treating someone like they are standing right in front of you!”

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

Enjoy the show and thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 07/18 at 02:18 PM
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