Monday, December 22, 2014

The Hobson & Holtz Report - Podcast #787: December 22, 2014

FIRIntro: Contributions for the January 5 (10th anniversary) episode, recording of Cision/Vocus webinar “Social Media Marketing vs Social PR” available;

Quick News: PCs are still tops for video viewing, Doximity the ‘LinkedIn for doctors’ has signed up more than half of US physicians, bad web bots account for one in three visitors to sites, Microsoft free again to ignore Internet Explorer rivals in Europe; Ragan promo;

News That Fits: Dealing with harassment and abuse online: the role for communicators; Michael Netzley’s Asia Report: what can Russian broadcasting teach us about modern propaganda?, Biadu speech recognition, Putin’s PR, and more; content marketing, community, and the long tail; the Media Monitoring Minute with CustomScoop; listener comments in audio, email and in the FIR Podcast Community on Google+; “Distraction-free writing”: a saviour for creating long-form content?; Dan York’s Tech Report: New WordPress 4.1 provides a much improved distraction-free writing experience, and more; the past week on the FIR Podcast Network; Igloo Software promo; mobile update: deep-links extensions, messaging apps, Line and Microsoft’s MixRadio, mobile will revive and redefine content marketing;

Music from Allison Crowe; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 22, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 29…

Posted by neville on 12/22 at 01:44 PM
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Friday, December 19, 2014

FIR Presents Inside PR 394: The 2015 Public Relations Predictions

FIR Presents Inside PRIt’s the last episode of 2014 and we couldn’t let the year end without giving you our public relations predictions for 2015.

Before we get to those predictions, though, Joe talks about a few changes at Google, including updates to the Customer Journey to Online Purchase. For communicators, this is pretty interesting to check out because it helps you determine how a customer might make a purchase decision and how you can help them along through the process. No longer do you have to guess at the types of content that will help them make a decision.

The trends we discuss are:

  • The continual integration of PESO (paid, earned, shared, and owned media);
  • Return of big ideas a la West Jet Holiday Miracle; and
  • The quest for scale, bot for organizations and for content.

Of course, we talk about why we’ve chosen each of these and what they mean for the industry. They also all seem to intertwine with one another, which was not planned. We didn’t discuss beforehand which trend we had each chosen. Serendipity!

And, before you begin your holiday cheer, please join us in making fun of Martin Waxman for always saying, “At triple W insidepr dot C A” instead of just “insidepr dot CA.”

Happy Holidays to all of you! We wish you a great start to 2015 and look forward to hanging out in your ears for another year.

We’d love to hear what you think.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 12/19 at 10:10 AM
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Thursday, December 18, 2014

Thought Leadership with Mitchell Levy, Episode 53: December 18, 2014

Thought Leadership with Mitchell

Our guest on this episode was Bryan Kramer (@bryankramer).

Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal.

Bryan recently is an author of the new best selling book, Human to Human #H2H. He has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. His focus, fun and passion is as CEO at Purematter. It’s proudly one of the fastest growing private companies in Silicon Valley. As a social media strategist followed by over 200k combined social media followers and is often asked to keynote. In true social style, he loves to talk about social marketing and marketing.

Bryan KramerBryan is excited to have been included on the following lists:
• The 43rd most talked about marketer by global senior marketers – LeadTail
• #26 Global Top CEO Influencer on Social Media – Kred
• Top 50 Social CEOs on Twitter Globally – Huffington Post.
• Top 25 Influencer to follow – Forbes
• The 100 Most Influential Tech People On Twitter – Business Insider.

Being a veracious consumer of knowledge, understanding social media and how it works both as a communication channel and shaper of popular culture has his full attention. With over 250k+ social followers, Bryan has quickly become one of the country’s leading authorities on social and digital, speaking all over the country and internationally on a variety of topics. As an active blogger and author, Bryan has built a community of over 20k+ readers to his syndicated network each month. Bryan also hosts “From the Author’s Point of View” author podcast series, as well as #Substance, PureMatter’s Luminary Video Series. He is a featured contributor on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 12/18 at 08:27 AM
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FIR Presents AMP Up Your Social Media #42: The Significance of Content Marketing and Strategy

AMP UP Your Social MediaBrad Young is a global content strategy leader for Dun and Bradstreet, leading the creation, curation, and editorial coordination of world-class, modern content and content experiences for customers, sales teams, partners, alliances and influencers. He also has 17 years of content and marketing experience, making him a leader in content strategy marketing! Brad recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the significance of content marketing and strategy.

“Be absolutely relentless in asking yourself ‘Who is this for?’ and ‘What’s the value?’”

Brad discusses tips for content marketing and strategy:

  1. Become a powerful storyteller. When you have the mentality, metabolism, and mindset, you have an incredible opportunity to reach the most people in an engaging, revenue-driving way.
  2. Use modern technology. Your story is only as good as who it reaches. Don’t be afraid of utilizing modern technology and social media to get your content into the hands of the most people possible.
  3. Use data to advance relationships. Your raw data can have stories built around them, and use this data to move your company forward.
  4. Content marketing needs to be useful. Don’t make it all about you! Your content should be designed around the lifestyle of your target audience, and you don’t have to be promotional to sell your product.
  5. Story first, media second. Mine your content for all it’s worth, and create content calendars to drive your story forward. It may be appropriate in some instances to outsource your videos to other companies so you can focus on your story!

Brad would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

Brad YoungAbout Brad Young

Brad is married to a wonderful wife and is the father of two daughters. He’s a positive thinker and progressive leader with a degree in journalism from Penn State University. He currently calls New Jersey home and roots for the Phillies in baseball and, of course, Penn State in football!




Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 12/18 at 08:00 AM
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Wednesday, December 17, 2014

Media Bullseye Roundtable 2014.23 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting to discuss three topics (plus a bonus discussion of the current podcasting “boom”):

—What the FTC crackdown on social media disclosure means for communicators, especially those working in agencies.

—Whether the angry social media mob phenomenon is back—or ever went away—and how brands should deal with it.

—How the Sony hacker situation will impact communicators.


Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 12/17 at 05:32 AM
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Tuesday, December 16, 2014

FIR Presents AMP Up Your Social Media #41: Jerod Morris on Social Media and the Impact of Content

AMP UP Your Social MediaJerod Morris is the VP of Marketing for Copyblogger Media after having been the content manager last year. He oversees marketing efforts and manages social media and their blog. He started by writing his own blog from home and after a successful and surprising post, saw the effects of social media and content marketing! Jerod recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media and the impact of content on the success of your strategy therein.

“Get a good third-party social media service that allows you to be efficient with your schedule.”

Jerod discusses tips for content marketing and social media:

  1. Don’t overthink it. When you’ve hit a writer’s block, become audience- and customer-focused. What are their questions? If you don’t know them, then it’s time to have a conversation to get to know your customer base!
  2. Start with a conversation. Your content is basically just a conversation with your customers. Talk to your market, and syphon your enthusiasm from those engagements!
  3. Don’t underestimate your usefulness. Nothing is too rudimentary or too mundane to share with your market. Many of the things that you may take for granted could be a complete mystery to your clientele.
  4. Find your ideal customer. Look at the person you’re trying to reach, and design your content and strategy on the level that matches those types of customers. Understanding your audience helps immensely in this step.
  5. Use visual cues. Podcasting allows for more personality and story telling, and many overlook the benefits of a podcast. At the same time, integrate infographics as well when possible. Even better, podcasts can sometimes get translated into an infographic for reuse later. Slideshares and anything visual usually works well across the board.

Jerod would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn. You can also visit his webiste at http://jerodmorris.com/.

Jerod MorrisAbout Jerod Morris

A graduate of law school, Jerod has worked his way from blogger to VP. Jerod is a boyfriend, brother, and son who indulges in his love of Indiana University basketball by hosting The Assembly Call (a live postgame show) and Podcast on the Brink (a regular podcast for InsideTheHall.com).


Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 12/16 at 08:00 AM
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Monday, December 15, 2014

Chats with Chip #5: Kami Huyse of Zoetica

Chats with ChipKami Huyse is an award-winning leader in public relations, who writes and speaks frequently about the role of social media in modern communications. She brings two decades of experience to her role as CEO of Zoetica Media, where she connects clients with the communities that matter most to them. Like me, she went to college in the Washington D.C. area and graduated in 1994. She, however, was smart enough to choose a warmer climate when she was done with the nation’s capital, and she now lives and works in Texas.

In this podcast, we discussed how she came to head her own agency and the path she took to being one of the leading voices for effective public relations in social media.


Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 12/15 at 05:48 PM
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