Thursday, April 24, 2014

FIR On Strategy with Andrea Vascellari, Episode 17: April 24, 2014

Strategy If you conducted your context analysis, defined your audiences, objectives and strategies, well then it’s time for you to focus on your tactics. In this episode, we understand how to develop and solid tactical plan.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 04/24 at 09:12 AM
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Wednesday, April 23, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 19: April 21, 2014

Thought Leadership with Mitchell and Michael


In this episode, Mitchell and Michael speak with thought leader Joe DiNucci. As co-founder of the consulting firm Enabling Thought Leadership (http://www.enablingthoughtleadership.com), Joe helps give voice to thought leaders by professionally aiding them in ‘word-smithing’. For Joe, thought leadership is a state of mind that is part of your life and anyone can be a thought leader in any field if you think critically, can listen and stand your ground if that is the appropriate behavior. Thought leadership is the fine art of balancing between being assertive of one’s ideas and being humble enough to challenge your own assumptions.

Joe DiNucciCritical thinking is the core of thought leadership and this is what Joe emphasized as he explained how they are able to develop the narratives, the articles, the blogs or white paper for their clients by simply asking the right questions. In enabling the expert’s thought leadership, Joe and his team help him/her improve their quality of thinking, organize his/her existing work (research papers, etc.) and make him/her reflect about what he really wants to achieve. Commissioning a ghostwriter or a clone is one way of bringing out your thought leadership and Joe believes that a thinker or an author does not give up anything by engaging one. This explains their company tagline: “You think the great thoughts; we’ll take it from there.” 

For Mitchell, this particular episode is what he would like to share to experts or anyone who wants to be a thought leader and who needs help in terms of filling in gaps skills-wise because in the interview, Joe effectively presented what one can expect working with professionals like them to enable thought leadership. The discussion also touched on other interesting subjects such as Google’s hiring criteria, critical thinking and the education process, and the techniques in maintaining a blog series.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/23 at 09:46 PM
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FIR Presents Inside PR #370: Tom Garrity on PRSA Counselors Academy Conference

FIR Presents Inside PRIt’s Martin semi-solo, this week; Gini and Joe are off.

I’m here with Tom Garrity, president of The Garrity Group and chair of the PRSA Counselors Academy conference for PR agency leaders, which takes place in Key West, Florida, May 4 to 6.

Tom and I start off by chatting about how some PR specialists are also hot air specialists. Actually that’s not quite true. We got on the subject because Tom’s agency represents the Alburquerque International Balloon Festival, one of the more visually exciting events around.

If you follow Inside PR, you’ll know we’ve discussed Counselors Academy before – that’s where Gini, Joe and I met. We’ve been to the event many times, recorded a few episodes there and I was conference chair in 2012.

I’ve said this a number of times: CA is my one must-attend PR gathering of the year, a chance to meet and get to know a smart, friendly and lively group of PR agency movers and shakers.

Unlike other conferences, Counselors is focused on the business of running a PR agency and provides an opportunity to take part in top notch professional development and lots of idea-sharing over casual conversations, coffee or drinks.

This year, one of Tom’s highlights is the closing presentation at Hemingway House, with keynote speaker and ad agency owner Steve McKee, who offers insights from his new book, Power Branding: Leveraging Success of the World’s Best Brands.

Other keynotes include 9 INCH marketing founder Stan Phelps talking about branding and strategic marketing and Shonali Burke on successfully integrating research into your PR plans and pitches.

Tom’s also looking forward to the Bold Moves session – raw conversations about major changes agency owners made in order to transform their business. It’s a Ted X type format moderated by past Counselors chair and Mitchell Communications CEO Elise Mitchell. Speakers include Aaron Blank, president and CEO, The Fearey Group, Lynn Casey, chairman and CEO, PadillaCRT, startup entrepreneur Forest Featherstone and Janet Tyler, founder and co-CEO, Airfoil.

There’s a round of short Ignite presentations, breakout workshops, roundtables and a Cinco de Mayo celebration.

Tom recommends Counselors because it always helps him improve his agency and fill in what he doesn’t know.

Here’s where to go for the schedule. There’s still a bit of time to register if you’re interested. Or you can follow the hashtag on Twitter #CAPRSA.

I’ll be there and will interview some of the presenters for upcoming episodes of Inside PR. Stay tuned.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by shel on 04/23 at 09:38 AM
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FIR presents Linked Conversations with Chuck Hester,  Episode 13: April 23, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover the newest LinkedIn feature: LinkedIn Publisher. Publisher is being rolled out slowly – about 25,000 users at a time – and will enable LinkedIn members to blog directly on the LinkedIn platform.

I have started doing just that with my first post on why I use LinkedIn every day (surprise!) hitting more than 5000 views. To put this in perspective, on a good day a status update I post on LinkedIn averages around 500 views.

You can check out all my LinkedIn posts.

My guest this week is Lisa Curtis, the CEO of Kuli Kuli. Lisa is one of the many amazing people I got a chance to meet at the Natural Products Expo West.

Kuli Kuli was founded to support women’s moringa cooperatives in West Africa by selling a small percentage of their moringa harvests in the form of moringa superfood bars in the United States. The company was named Kuli Kuli after the peanut paste that Nigeriens mix with moringa leaves to make them taste good.

You can learn more about Kuli Kuli on their website and through their Facebook and Twitter pages. 

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/23 at 09:32 AM
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Monday, April 21, 2014

The Hobson & Holtz Report - Podcast #752: April 21, 2014

FIRNew FIR Interview posted;

Quick News: US court says blogs are not only media they’re also an important source of news and commentary, General Mills’ terms of service could prevent people from liking its brands’ Facebook pages, LinkedIn releases Android app for Slideshare, the American view of technological progress in the next 50 years; Ragan promo;

News That Fits: The US Airways tweet (and the employee who sent it who didn’t get fired); Dan York’s Tech Report: new WordPress version, IPv6 two years on; monetizing your content: new models from Stratechery and Patreon; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; how advertisers and marketers are using mobile messaging apps; what’s new in the FIR Podcast Network; Michael Netzley’s Asia Report: the latest internet statistics from China; Igloo Software promo; enterprise social networks and assimilation: resistance is futile, says Philip Sheldrake;

Music from Plastic Sky; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 21, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 28…

Posted by neville on 04/21 at 01:52 PM
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Friday, April 18, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 18: April 18, 2014

Thought Leadership with Mitchell and MichaelIn this episode, Mitchell and Michael hang out with thought leader Mark Amtower (@amtower). Backed by 30 years unparalleled experience in the field of government marketing, Mark is recognized as the “Godfather of Government Marketing” and is an award-winning consultant on matters regarding Business-to-Government (B2G), #thoughtleadership and #LinkedIn. The 30-minute interview focuses on the elements, methodologies and platforms for thought leadership but also touches on other interesting subjects, including politics and engaging the federal market.

Mark AmtowerCalling himself a “marketing fool”, Mark says that as a thought leader, he had put himself to task of really understanding and studying his niche, started writing and speaking, and then brought all the information and other people’s information through multiple venues. He stressed the importance of feedback as it helps you grow. In engaging your future advocates and advocates, you need to add legitimate value to any conversation regardless of the thought. A straightforward tip he shares to aspiring thought leaders is to never take cheap shots at people with negative or off-topic comments, especially in public. Mark finds the thought leadership funnel (www.thinkaha.com/thought-leadership-funnel/) as a very accurate representation of the processes, elements and methodologies every thought leader needs to understand, but adds that it must be visually represented as a continuum and not an in-out situation. Among the platforms Mark has maximized over the years to sustain his thought leadership includes writing books (“my greatest business card”) and engaging on Linkedin (“my favorite playground).

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App http://app.thinkaha.com/.

  •  Be content about being visible and adding value. If you do that consistently over time, thought leadership can occur. @amtower
  • Thought leadership is not just a job but a lifestyle. It is being open, honest, trustworthy, making true friends you can share an adventure with. @happyabout
  • Win apostles, not just advocates. History shows if you have a couple of apostles, you can do extraordinary things. @amtower
  • Don’t take offense at negative feedback. It helps you grow. @amtower

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/18 at 02:20 PM
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Thursday, April 17, 2014

FIR Presents Inside PR #369:A Chat with Spin Sucks Content Director Lindsay Bell-Wheeler

FIR Presents Inside PRWe have a very special guest on today’s Inside PR.

She is someone near and dear to my (Gini) heart, both personally and professionally.

She was with me in Toronto a couple of weeks ago for Third Tuesday and we caught up with her to talk blogging, editorial calendars, and community.

That person is the one and only Lindsay Bell-Wheeler, the content director for Spin Sucks.

Lindsay and I have worked together for nearly two years and have evolved the blog from a top 25 contender to one of the top (or the top, depending on which list you look at) PR blog in the world. She also manages the strategic content direction for our clients and coaches a team of writers and editors.

I let Joe and Martin lead the conversation, but managed to get in a few quips of my own.

She didn’t know she was going to be a guest on the show (I know how stressed out she would have made herself had I told her) so her comments, jokes, and wit are completely off-the-cuff…and brilliant.

I’m excited to introduce you to her and excited for you to learn more about the behind-the-scenes happenings of the crazy place we call home.

Enjoy!

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by shel on 04/17 at 01:30 PM
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