Tuesday, May 09, 2006
Interview - Tom Foremski, Silicon Valley Watcher: May 9, 2006
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 28-minute conversation with Tom Foremski, editor of Silicon Valley Watcher, about online journalism, public relations, the relationships between the two, the future of the press release, and the impacts of change in these professions being brought about by social media.
Download the conversation here (MP3, 11.3 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
About our Conversation Partner:
Tom Foremski arrived in San Francisco in 1984, becoming one of the first European journalists to cover Silicon Valley. He quickly established an international news agency, West Coast News, which provided leading publications around the world, such as The Financial Times, with breaking news, features, and analysis. He also published The Street - A View from the Haight, a neighborhood newspaper focused on San Francisco’s Haight-Ashbury district.
In 1999 he joined the Financial Times’ San Francisco bureau full time to help expand the newspaper’s coverage of US technology markets and Silicon Valley. He left the Financial Times in 2004 and continues to write columns on Silicon Valley for the Financial Times, and on his personal site, SiliconValleyWatcher.com.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, May 08, 2006
The Hobson & Holtz Report - Podcast #135: May 8, 2006
Content summary: FIR Dine-Around at the IABC Vancouver conference; WIPO copyright update; UK plans to license/regulate podcasters; USC/Annenberg GAP IV study; promote your podcast at PodcastDay 2006; ‘Delivering The New PR’ conference on May 12; ‘Beyond Blogging’ on May 19; collaborative communication tools: Skypecasting and Waxxi, Second Life and MySpace.com; Lee Hopkins reports; Maine blogger ad agency lawsuit dropped; David Philips reports; listeners’ comments discussion; upcoming FIR interviews with Tom Foremski and Christopher Carfi; the music.
Show notes for May 8, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 92-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:25 Shel introduces the show; what FIR is about; what’s in this edition; FIR Dine-Around at IABC Vancouver conference
News and Commentary:
- 02:54 Copyright and regulation - WIPO copyright update; a UK plan to regulate/license podcasters
- 06:47 USC/Annenberg 4th annual Generally-Accepted Practices (GAP) in PR study released today
- 12:12 Want to promote your podcast at PodcastDay 2006 in Cologne, Germany? Let Nicole Simon know
- 17:06 Neville’s speaking about podcasting at the Delivering The New PR conference in London on Friday May 12
- 21:36 Shel’s moderating a panel at Fleishman Hillard‘s ‘Beyond Blogging’ conference in Washington, DC, on Friday May 19
- 23:14 Collaborative communication tools - Skypecasts and Waxxi, Second Life and MySpace.com; a business conference on how to monetize MySpace slated for London in June
- 39:15 From Our Correspondent Down Under: Lee Hopkins - where the bloody hell’s your space?; Aussie podcast list; hipsterPDA version 3 now available; Andrea Weckerle and the Online Disinhibition Effect; two key questions
- 48:05 The Maine blogger who was sued - lawsuit dropped, but who actually was the bully?
- 56:13 David Philips reports from Wiltshire, England - some interesting surveys have come to my attention…
Listeners’ Comments Discussion:
- 61:26 Craig Jolley with the correct history of the Hyperspace Dine-Around
- 63:58 Sallie Goetsch dissects #134
- 67:07 Lauren Vargas thinks BL Ochman’s ethics blog doesn’t sound like the transparency the blogosphere shouts out
- 69:03 Marshall Kirkpatrick says don’t cut the show length
- 70:28 Judy Jones enjoyed Shel’s interview with daughter Rachel (show #133) on how she communicates
- 72:40 Mike McClary on the show length and on IM vs. phone
- 74:41 Nicolai at emergens tells us about “Candidates invade MySpace: Gubernatorial hopefuls seek younger voters on teen chat site” in the San Francisco Chronicle
- 74:57 Luke Armour with wrap-up comment to the academic PR conversation
- 77:23 Warren Johnson on Feedblitz and email newsletters
- 78:57 Michael Vanderdonk has a few points on World of Warcraft and Second Life
Outro:
- 82:50 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 85:25 Upcoming FIR interviews - Tom Foremski on May 9 and Christopher Carfi on May 10; Shel solo for the May 11 show; both of us on the road for May 15 show which will be recorded on May 14
- 87:12 Outro podsafe music from the Podsafe Music Network - Satisfy Me by Melanie Lewis
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, May 11…
Thursday, May 04, 2006
The Hobson & Holtz Report - Podcast #134: May 4, 2006
Content summary: Show numbering; FIR Listener Survey results posted; Summit on the Future conference; FIR meetup at the IABC Vancouver conference; Kami Huyse podcasts the first 100 Geek Dinners; BL Ochman’s new ethics blog; LA Times suspends journalist for violating ethics guidelines; Online Journalism Review asks can newspapers do blogs right; blogger pseudonyms and anonymity; Creative Commons legal guide for podcasters; David Phillips reports; listeners’ comments discussion; FIR Frappr community update; upcoming FIR interviews; the music, and more.
Show notes for May 4, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes to come.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, May 8…
Tuesday, May 02, 2006
Podcast survey: FIR listeners are influential, educated, mobile and global
The results are in from the first FIR Listener Survey that ran during April, providing us with invaluable feedback on a wide range of topics including what listeners think of the show, how and where they listen, and with some great suggestions on how to make it even better.
The survey results also provide a credible picture of who the listeners are to a podcast such as this, with a clear demographic view on listeners’ occupations, geographic locations, budget responsibility and education levels.
In all, the survey attracted 126 responses, a meaningful representative number from which to draw valid conclusions and make decisions on developing the show for the future. We estimate that each bi-weekly episode of FIR attracts between 800 and 1,000 listeners. This estimate is primarily based on download statistics from Libsyn where the MP3 files are hosted.
We will be publishing the entire survey results soon with the detailed responses to each of the 22 questions and some pretty graphs, including responses to the open-ended questions. All we will omit will be personally-identifiable information: the names of those of you who chose to provide such information when taking the survey will not be published.
In the meantime, here are some headline figures from the survey results.
Listening to FIR:
- Half of the listeners (49.2%) listen to every episode
- 45% get hold of the MP3 files via iTunes; 18% subscribe to the RSS feed; only 2.4% listen to the audiostream from the website
- Nearly two-thirds of you (61%) listen to FIR on a digital media player like an iPod
- Where you listen varies widely - 22% in the office; 16% on the commute to work, 15% at home, and 10% when jogging or doing other exercise
- Podcast-listening tends to be a solo activity - 95% of you listen to FIR by yourselves
- Over 48% of you have been listening to FIR for more than six months, and 13.5% of you have been listening since the very first episode in January 2005
Monday, May 01, 2006
The Hobson & Holtz Report - Podcast #133: May 1, 2006
Content summary: Another pay for placement scandal; the rise of the non English-language blogosphere; FIR Listener Survey results; Lee Hopkins reports; PR and the education curriculum; kids and communication: Part 1; listeners’ comments discussion; FIR Frappr community update; vote at Podcast Alley; the music, and more.
Show notes for May 1, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes to come.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, May 4…
Thursday, April 27, 2006
The Hobson & Holtz Report - Podcast #132: April 27, 2006
Content summary: FIR Listener Survey update; IABC/Dallas podcast survey; communication conferences; connections and recording equipment; Southwest Airlines starts a blog; Lee Hopkins reports; BBC 2.0; Dan York reports; Waggener Edstrom blogging index; Jonathan Schwartz the first Fortune 500 CEO blogger; crisis communication and blogs; the FIR Schwag Shop opens; David Philips reports; listeners’ comments discussion; the music, and more.
Show notes for April 27, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 95-minute podcast recorded live from Amsterdam, The Netherlands, and nearly live from Chicago, Illinois, USA.
Download the file here (MP3, 43.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes to come.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, May 1…
Monday, April 24, 2006
FIR #131 & ATS #29 - The Mashup Edition: April 24, 2006
Content summary: About the FIR/ATS Mashup Edition; FIR listener survey update; new FIR Speakers & Speeches podcast online; does Phillips have a PR crisis over a patent application?; Castrol’s venture into RSS advertising and podcasting; a special report on new media in The Economist this week; revisiting the Chevy Tahoe story; listeners’ comments discussion (MySpaces, agency billing, interviewing teenagers, inhospitable Starwood blog); Winners & Losers; the music.
Welcome to the FIR/ATS Mashup Edition
This is a joint FIR: The Hobson & Holtz Report and Across the Sound 94-minute podcast recorded live on April 24, 2006, with Neville Hobson (Amsterdam, The Netherlands), Shel Holtz (Concord, California, USA) and Joseph Jaffe (Westport, Connecticut, USA).
Download the file here (MP3, 38MB). You can also sign up for the RSS feeds to get it and future FIR and ATS shows automatically:
For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon.
Listen to this podcast now:
Show Notes for April 24, 2006:
Intro:
- 00:51 Neville introduces the show; what FIR and the FIR/ATS Mashup Edition are about; FIR Listener Survey update; new FIR Speakers & Speeches podcast
- 03:19 Joseph introduces the show, what Across the Sound is about; connections between us three; podcasting growth
News and Commentary:
- 07:07 Phillips Electronics’ patent filing on TV remote controls - ‘consumer revolt,’ PR implications and content-producer control
- 20:23 RSS advertising and podcasting turn Castrol USA into a media company
- 32:39 The Economist’s ‘Among the Audience’ new media survey - 15 pages of insight into participatory communication (we think this survey is a must for your knowledge library, alongside Business Week’s ‘Blogs Will Change Your Business’ a year ago)
- 47:54 Revisiting GM’s grassroots ad campaign for the Chevy Tahoe - an item on the ‘desperation marketing checklist’, Joseph says, where consumers are one step ahead of GM; Tac Anderson asks what’s the advice for GM?
Listeners’ Comments Discussion:
- 63:45 Tac Anderson says a platform like MySpaces would make a perfect intranet communication tool, and tells us about the launch of SisterWoman.com
- 66:40 Ed Lee has some thoughts on agency billing models
- 69:29 James Foster thinks email is a clunky communication medium, and asks whether FIR might bring together some teenagers and talk to them about how they communicate
- 70:42 Matt O’Neill offers some tips on solving Skype sound quality issues
- 71:39 Steven Fielding says the new Starwwod blog doesn’t seem very hospitable
- 73:15 Sebastian Keil suggests interviewing our kids about how they use MySpaces
Winners and Losers:
- 73:58 Winners: ATS - Chris Clarke, who found the ATS Easter egg (and Chris has a promo); FIR - TV Guide for their blog community
- 81:11 Losers: ATS - Starbucks; FIR - Apple
Outro:
- 86:39 Joseph and Shel wrap the mashup; let us know your views about today’s discussions; how and where to send your comments; please take the FIR Listener Survey; where to find the show notes
- 88:16 Outro podsafe music from the Podsafe Music Network - Magic Carpet by NewLeaf
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday April 27…
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- On the Record Online (Eric Schwartzman)
- Six Pixels of Separation with Mitch Joel
- Inside PR with Gini Dietrich, Joe Thornley and Martin Waxman
- PRWeek Podcasts
- Marketing Edge from Provident Partners
- Marketing Over Coffee with John Wall and Christopher S. Penn
- Media Bullseye Roundtable
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