Tuesday, July 29, 2014

Media Bullseye Roundtable 2014.6 with Guest Co-Host Mark Story

Media Bullseye Roundtable

In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, joins to discuss three topics:

—The role of trust and storytelling in sponsored content based on new research by the Internet Advertising Bureau and Edelman Berland.

Wikipedia’s temporary ban on anonymous edits from the U.S. House of Representatives and the overall approach of that popular site to conflicts of interest.

—The question of whether the PR industry is ripe for disruption, as claimed by Anna Ruth Williams in a piece for Ragan’s PR Daily.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 07/29 at 05:45 PM
Show NotesMedia Bullseye Roundtable • (0) CommentsPermalink

FIR Interview: Photographer/Social Activist Angus Maclolm on Online Communication and Fundraising

Warwick Rowers calendarsAngus Malcolm has been behind the creative force behind the Warwick Rowers naked calendar, Warwick Rowers describes itself as a large and highly active sports club with substantial ambitions. This year the club is attending over 20 competitions across the length and breadth of the country during a 40-week racing season. Whether novice or experienced, male or female, as a member of Warwick Rowing, athletes can expect to participate in a determined and enthusiastic rowing programme.” The Naked Calendar is a fundraiser, with calendars featuring nude pictures of rowers—one of men and one of women—that have been a viral success.

In this interview, FIR contributor Harry Hawk interview Malcolm about the role social media played in the calendar’s success among other topics, including fundraising, online communications, and helping to fight homophobia.

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About our Conversation Partner

Angus MalcolmWith a background in social activism, healthcare and media production, Angus Malcolm now specializes in promoting personal empowerment and social change through innovative approaches to communications. In particular, he focuses on how we can use viral media as both consciousness-raising and fund-raising tools.

His best known project at the moment is the Warwick Rowers range of calendars and films, which he produces.  These feature a group of predominantly heterosexual male college athletes in the UK’s equivalent of the Ivy League. For six years, rowers at Warwick University have been stripping naked for calendars and films that are popular with gay men as well as women.  The athletes undress to prove the point that we can all be comfortable with a diverse sexual culture that embraces all sexualities.  Alongside production of the Warwick Rowers products, he is currently focusing on establishing Sport Allies, a charity to challenge homophobia that is being funded from the sales of Warwick Rowers products.

Malcolm divides his time between homes in London and Southern Spain, and also travel regularly for his work.  Recent projects have taken him to South Africa, California and Australia, where a Sydney gallery hosted an exhibition of his photography.

Connect with Malcolm on Twitter at @Angus_Malcolm
Connect with Harry Hawk on Twitter at @hhawk

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/29 at 05:28 PM
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FIR on Higher Education #14: Best Practice Media Training Tips from Des Dearlove

What does it take to be a top management thinker? Among the criteria is the ability to be an excellent communicator, says media trainer, former journalist and Thinkers 50 co-founder Des Dearlove on FIR on Higher Education #14.

In this episode, Dearlove provides insights on the following:
- Why media training is important for academics
- How to conduct a media training session internally
- Tips professors can do to sharpen their message
- How professors and PR professionals can contribute to Thinkers 50 (global ranking of management thinkers)

In our reports section, I share some opinions on how to generate press in a media market like Brazil. I also integrate a sound byte from Mariela Castro, founder of Communications Advisors in Sao Paulo, on how PR professionals can pitch research from their institutions so it resonates with Brazilian editors and reporters. Contributor Harry Hawk shares about using Vine in the classroom.

About Des Dearlove

Des Dearlove is one of Europe’s leading business commentators and an expert on leadership communication. A former columnist to The (London) Times, his work has appeared in newspapers and magazines worldwide, including the Financial Times, the Industry Standard, Business 2.0, and Handelsblatt. His books are available in more than 20 languages.

With Stuart Crainer, Des founded Suntop Media and the consulting firm CrainerDearlove. Des and Stuart are the creators of the Thinkers 50, the first global ranking of business gurus, and the editors of the bestselling Financial Times Handbook of Management. Des is a Visiting Professor at IE Business School, in Madrid, a former contributing editor to the US based magazine Strategy+Business, and an Associate Fellow at the Saïd Business School at Oxford University.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 07/29 at 09:15 AM
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Monday, July 28, 2014

FIR presents AllthingsIC with Rachel Miller episode 9 July 29 2014

AllThingsICWelcome to the ninth episode of All Things IC with Rachel Miller.

In this podcast Rachel looks at “pompous” management communication and their impact, discusses the hunt for the Top 30 under 30 IC pros from the Institute of Internal Communication, examines Microsoft’s “Hello there” memo and rounds-up the latest events for professional communicators to attend.

You can find full notes to accompany this episode via Rachel’s blog www.allthingsic.com/fir9 so you can grab a cup of tea, sit back and relax and enjoy the show.

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About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2014 I was awarded the inaugural Best Individual Contribution to Internal Communication award from the Chartered Institute of Public Relations (CIPR Inside). I was named one of the UK’s leading social business influencers in 2013, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 07/28 at 05:02 PM
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The Hobson & Holtz Report - Podcast #766: July 28, 2014

FIRComing soon: FIR Live Google+ Hangout On Air in the works to talk about translation, FIR Interview with Jeff Pyatt of Outbrain, Harry Hawk’s FIR Interview with Angus Malcolm on the organic reach of quality content;

Quick News: Ex-Ford social media head Scott Monty joins SHIFT Communications; Reddit Live is official: anyone can create a breaking news blog; the future looks mobile for Facebook; relevance, trust, subject matter authority required for native ads; Ragan promo;

News That Fits: PRSA report on social/emerging media use in PR practice; Michael Netzley’s Asia Report: McDonald’s and KFC take center stage in China’s latest food scandal; robot-written financial news stories have arrived: will we see the same in PR and other communication?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Dan York’s Tech Report: Foursquare, Plan B for live video streaming, and more; the top 7 social media marketing trends dominating 2014; Igloo Software promo; the past week on the FIR Podcast Network; what’s holding back social media adoption in the workplace?;

Music from Winter Harvest; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 28, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 4…

Posted by neville on 07/28 at 11:54 AM
Show NotesHobson and HoltzPermalink

FIR Presents Inside PR #379: An Anonymous Marriage Proposal?

FIR Presents Inside PRThis week, Martin Waxman, Gini Dietrich and Joe Thornley are back together for the first time in several weeks to record the Inside PR podcast.

Martin talks about his experience at SxSW V2V. Martin says, it has much of the vibe of the early SXSW, with lots of opportunities to network and a program packed with strong content. One of those that left the strongest impression on him was John Maeda’s keynote “From design to DE$IGN.” Maeda talked about the central role of design and how it can be used to “make sense of chaos.” Martin was struck by his observation that a good design “is both familiar and new.” Maeda also emphasized the importance of baking in design from the outset of every project, not viewing it as an after-the-fact tack on.

And of course, Martin also delivered a presentation, “Supercharged Storytelling for Startups,” in which he talked about how anyone can use storytelling to break through the noise and clutter.

We also turn our attention to the recent move by Google+ to remove restrictions on user identities.

Finally, we extend our discussion of online identity as Martin points us to an article he read that warned us against a misplaced faith in incognito mode in our browsers to protect our privacy.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/28 at 08:55 AM
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Saturday, July 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 32: July 26, 2014

Thought Leadership with Mitchell and Michael


In this episode, Mitchell and Michael hang out with #ThoughtLeader Alexandra Watkins, recognized expert on business names and owner and CEO of the company Eat My Words (http://www.eatmywords.com) which Mitchell “absolutely adores”. Mitchell also describes her as someone who really knows what marketing is and who is not ashamed or shy in sharing her opinion. Alexandra defines a #ThoughtLeader as someone who is an authority in their area, not just an authority in their minds. Her or she has to be not only an authority in their area but has to be really well-respected and followed not just by their customers or advocates, but by competitors and peers. For Alexandra, a #ThoughtLeader has to have an original thought which he or she expresses without fear even if it is contrary to popular opinion.

Alexandra WatkinsIn the interview, Alexandra defines a good brand name by expounding on her company’s tagline: “A name should make you smile, instead of scratch your head.” People like names that they understand and easily get because it makes them feel smart. A good name is something that does not baffle or confuse or challenge people enough to make them feel stupid. Alexandra explains the S.M.I.L.E. and S.C.R.A.T.C.H test that is available on her company’s website and which is a simple evaluation test to determine if you have a good brand name. Alexandra describes the test to be anything but complicated; it is not a scientific process but just basic common sense. SMILE is an acronym for the 5 qualities of a good brand name, namely – Suggestive, Meaningful, Imagery, Legs and Emotional connection. On the other hand, SCRATCH is an acronym that stands for the qualities of a brand name that is going to cause problems, and Alexandra says when your company name has even just one of these qualities, you must already consider changing it. She also points out that in today’s world; it is no longer too hard to change names because you can use social media and the Internet to spread the information about your name change. Alexandra’s best advice is that when you are already struggling with the current name you have, begin considering changing your name.

For #ThoughtLeaders, Alexandra’s advice is not to use your own names for your brand because that kind of brand name will not say anything about you and you don’t want to dilute your brand because you have namesakes. One example is Happy About (http://www.happyabout.com) which is a lot easier to remember than mitchelllevy.com.     

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• #ThoughtLeaders think their way is not always the only way and shares great thoughts of others, not just their own. @Eatmywords
• Annoying names are the ones that frustrate the customer. @Eatmywords
• Why should you make your name challenging for people? Just because it’s creative doesn’t always mean it’s good! @Eatmywords
• Using a personal name for your brand name is not necessarily a good choice. @michaelprocopio


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 07/26 at 08:55 PM
Thought Leadership • (0) CommentsPermalink

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