Friday, May 13, 2005

The Hobson & Holtz Report - Podcast #32: May 12, 2005

Content summary: Listeners’ comments (on US radio stations switching formats; applying to be a host on FIR; driving a communications revolution; good idea to interview Tudor and Angela; how to get politicians on your podcast; on not being able to bookmark a podcast); podcasting much in the news this week; helping hands for PR agencies as they want to find out about blogs; Manchester United and paying attention to online chatter; more innovation from the BBC.

Show notes for May 12, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Neville introduces the show; how to give your feedback; show notes
  • 02:04 About the poor audio quality in recent shows - tech issues to resolve. Do you have any advice or tips?

Discussion on listeners’ comments:

  • 04:56 Scott Solomon on US radio stations switching formats without warning; how listeners are switching to alternatives like satellite radio and podcasting
  • 06:53 Sebastian Keil‘s audio application to be a show host and how blogging and podcasting is perceived differently in different countries; adding to the spice of the show with audio comments; Neville’s response to Sebastian’s question re Blogging Planet
  • 12:37 Ron Shewchuck (audio) on the revolution in communications that blogs and podcasts are driving, giving power to individuals, and praise for FIR
  • 14:40 Tudor Williams thinks doing an interview with him and Angela Sinickas would be a good idea
  • 15:29 Alex Bellinger on how he set up the podcast interviews with politicians during the UK general election campaign; the importance of narrowcasting and how this might develop
  • 17:49 From the Comment Line, called in from the far side of the moon. Something about PR and issues at Nikon…
  • 21:02 David Tebbutt on not being able to bookmark specific points in a podcast; some file formats do allow bookmarking; no real solution yet

Features:

  • 24:04 Podcasting a lot in the news this week - awareness increasing; Business Week‘s attempt to write about podcasting and being scooped by the New York Times; Adam Curry gets ready to launch Podshow.com and start his podcast radio show on Sirius on May 13; business podcasting as a competitive intelligence tool; lighting up eyes when talking about podcasting for internal communication; on cell phones becoming more popular than iPods and how the digital player market will develop
  • 37:21 Helping PR agencies get up to speed on social software and new media communication tools; how the example of online music sales riding the long tail applies to blogs, contingent on the new trust nature of blog networks; how quality of connections is more important than the quantity of readers
  • 47:02 The acquisition of Manchester United and why PR practitioners should be paying attention to what’s being discussed online

Short Take:

  • 55:34 The BBC opens up online access for developers to BBC content, and starts a real blog for dialog with developers; the BBC as a mainstream media innovator, and what others media are doing

Outro:

  • 60:55 Neville outros the show; how to give your feedback; Shel intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Apple Tiger OS, Tulip Computers, Skype, Plantronics, Logitech.

Listeners’ comments discussion - Scott Solomon, Jack radio format, XM Satellite Radio, Sirius Satellite Radio, iPod, Infinity, Sebastian Keil, Blogging Planet, Ron Shewchuck, Macintosh, SunCor, Tudor Williams, Angela Sinickas, Lee Hopkins, Firefox, Alex Bellinger, Nikon, David Tebbutt, TiVo, Podscope, AAC, iPodder, FeedDemon, MP3.

Features - Technorati, FeedBurner, Business Week, Stephen Baker, Blogspotting, New York Times, Adam Curry, Daily Source Code, Podshow.com, Adam Curry’s Sirius podcast show, Christopher Carfi, Mercer, Bill Gates, Robert Scoble, QuickNews for Palm, GM FastLane Blog, 3GSM conference, Samsung, Nokia, Ericsson, GPRS, Nicco Mele, Howard Dean, GAP, the Long Tail, Wired article on the Long Tail, Kryptonite, Engadget, Manchester United, Jon Froda, Malcolm Glazer, Tampa Bay Buccaneers, Superbowl, Blogpulse, Google News, Ask Jeeves, Bloglines, Dan Rather, Eason Jordan, Sky News.

Short Take - BBC, backstage.bbc.co.uk, Euan Semple, Les Blogs, Philly Feed, Ventura County Star, Le Monde, Peter Clifton.

Outro - PodcastNYC, Office Suite Part 1, The Matthew Show, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday May 16…

Posted by neville on 05/13 at 01:52 AM
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Wednesday, May 11, 2005

Interview: Mark Elbertse and Hans Mestrum, Tulip Computers - May 11, 2005

In this latest in our series of For Immediate Release podcast interviews - complimentary to our regular “Hobson & Holtz Report” bi-weekly shows - Shel and Neville enjoyed a 24-minute conversation with Mark Elbertse, Chief Executive Officer, and Hans Mestrum, Trendwatcher, of Tulip Computers NV headquartered in Amersfoort, The Netherlands.

Our conversation centered on Hans Mestrum and his blog, Hans on Experience - a personal business-focused blog (and one of the high-readership blogs in The Netherlands), but clearly and prominently described in and linked from the Tulip corporate website.

Following an introduction by Mark about Tulip and its business, we talked about how Mark and Hans see blogging as a tool for communication and building connections with customers, employees and others. They told us how Hans’ blog is helping visitors gain greater awareness of Tulip, seeing the company as a technology leader. Mark shared his thoughts on how a blog could be developed as an effective communication channel for building relationships with shareholders. Hans spoke about how he manages his time for blogging as a normal part of his job and evangelizing the medium at Tulip. Finally, Mark shared his advice to other companies about corporate blogging.

Download the conversation here (MP3, 9.8MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

Download MP3 podcast

Interview Segment Time Points:

  • 00:01 Neville - intro
  • 01:17 Mark talks about Tulip Computers, what the company does and its market position
  • 04:52 Mark on how he sees blogging as a new communication technology and the goals for Hans’ personal blog
  • 06:14 Hans on his blog as a window on society and trend watching and as a tool to connect and share
  • 09:44 Hans on how his blog might evolve, not as an advertising tool
  • 11:00 Hans - visitors to his blog are wide ranging including Tulip customers
  • 12:06 Hans - raised visitor interest in why he is blogging: they see it as innovative and have a broader view of Tulip
  • 13:01 Mark - we are more visible now and the blog helps us project a position as a technology leader
  • 14:45 Mark on extending blogging at Tulip, the learning curve, and on thinking about blogging within the company and communicating with shareholders
  • 16:21 Mark with more on thinking about building relationships with shareholders and the regulatory and other issues regarding blogs
  • 18:37 Mark - 80% of his time is involved with communication
  • 19:15 Hans on managing time to blog and how he does it, and his blog as a social networking tool to communicate and build relationships - it’s a normal way of working
  • 21:06 Hans on evangelizing blogging at Tulip
  • 21:47 Neville - interview summary
  • 22:31 Mark’s advice to other companies about blogging - try it, innovate and experiment
  • 23:06 Neville - wrap up

Links for the brands, individuals and companies we discussed or mentioned in the conversation:

Tulip Computers, PaceBlade, Commodore, Yeahronimo Media Ventures, Hans on Experience, Blognomics, Macaw Nederland, Business Week cover story on blogs, CEO Blogs List.

Posted by neville on 05/11 at 08:17 PM
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Monday, May 09, 2005

The Hobson & Holtz Report - Podcast #31: May 9, 2005

Content summary: Listeners’ comments (on being talked about at the New York geek dinner, sound clip joke, URL misdirecting to Microsoft home page, making PR accessible, podcasts and Podscope); what Paris Hilton could have done with her podcast; the occasional conflict between corporate communications and marketing; political podcast interviews at the UK general election; retrofitting blogs and podcasts into communication strategies; how to measure internal communication; Rocketboom and attitude.

Show notes for May 9, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:30 Shel introduces the show; how to give your feedback; show notes
  • 01:39 Upcoming interviews - Mark Elbertse, CEO, Tulip Computers on Wednesday 11 May; Peter Clifton, Editor, BBC News Online, finalizing the date for late May
  • 03:40 Blog post comments and emails from Rob at PodcastNYC, Nicole Simon, Dan York, Daniel Cornwall, Josh Hallett

Discussion on listeners’ audio comments:

  • 07:25 Jay Vorhees - what Paris Hilton could have done with her podcast; when media like blogs and podcasts are appropriate; experimentation vs. strategic planning; employee benefits communication
  • 22:45 Alex Bellinger - the occasional conflict between corporate communications and marketing, open source marketing and word of mouth; political podcast interviews in the UK general election; a trend towards narrowcast interviews

Features:

  • 35:06 Shel loves Rocketboom! Covering news and interviews with attitude such as Robert Scoble and Cinco de Mayo; a potential tool for use in organizational communication
  • 42:02 Lee Hopkins’ Report from Australia - retrofitting blogs and podcasting into a communication strategy; how do you measure internal communication apart from focus groups?

Outro:

  • 59:18 Neville outros the show; how to give your feedback; listeners’ comments drive show content; show notes; Wednesday interview; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Mark Elbertse, Tulip Computers, Peter Clifton, BBC News, Rob at PodcastNYC, New York geek dinner, Steve Rubel, BL Ochman, Robert Scoble, Dave Winer, Nicole Simon, Dan York, Microsoft, Firefox, Daniel Cornwall, Josh Hallett, BlogNashville, David Tebutt, Podscope, TiVo, Whole Wheat Radio, Philly Feed, 24.

Listeners’ audio comments discussion - Jay Vorhees, Paris Hilton, Chris Thilik, House of Wax, Dawn & Drew, Adam Curry, Catholic Insider, Warner Bros, Peter Jackson, King Kong fan site, GM FastLane Blog, Paul Sanchez (PDF), Mercer, Alex Bellinger, SmallBizPod, Johnnie Moore, James Cherkoff, Wired, Jeremy Pepper, Shel Israel, Engadget, Bill Gates, Ron Shewchuk.

Features - Rocketboom, MSNBC, Keith Olbermann, Countdown, Vlog It!, ANT, Serious Magic, Visual Communicator, Lee Hopkins, FeedForAll, Blogger, TypePad, Movable Type, WordPress, Boeing blog, Corporate Conversations, Angela Sinickas, Tudor Williams.

Outro - Garageband.com, Juerg Jost, Creative Commons, Loose Control, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday May 12…

Posted by neville on 05/09 at 12:41 PM
Show Notes • (1) Comments • Permalink

Thursday, May 05, 2005

The Hobson & Holtz Report - Podcast #30: May 5, 2005

Content summary: Listeners’ comments (on the Paris Hilton podcast, Adam Curry’s and Ron Bloom’s strategy cast, how podcasts can keep you from getting a traffic ticket, saving shows on a dedicated hard disk, the Business Week blogging cover story—from Business Week—and “corporate vs. blogs vs. trade media); downloading sound clips from the Net, new numbers from the Pew Internet and American Life Project, blogging in English, uploading Les Blogs photos to FLickr, Hugh McLeod t-shirts, blocking employee access to blogs, Business Week and Forbes podcasts, ScienceCast.net, the US Forest Service shift from internal to external PR practitioners, more on Paris Hilton, and the UK Election.

Show notes for May 5, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 53-minute discussion recorded live from Concord, California.

Download the file here (MP3, 32.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

Features:

  • 19.00 Neville introduces his segment
  • 19:50 Neville on downloading sound clips from the Net
  • 21.38 Neville on new numbers from The Pew Internet and American Life Project
  • 23.45 Neville on blogging in English
  • 26.10 Neville on Photos from Les Blogs uploaded to Flickr
  • 27.45 Neville on Hugh MacLeod’s Gaping Void t-shirts
  • 29.04 Shel on companies restricting employee access to blogs
  • 32.39 Shel on Business Week and Forbes introducing podcasts
  • 34.42 Promo for ScienceCast.net
  • 36.43 Shel on the US Forest Service seeking to replace internal communicators with external PR practitioners
  • 41.16 Neville returns to the Paris Hilton discussion
  • 43.25 Neville on the lack of new-media coverage of the upcoming UK election

Outro:

  • 46:57 We’re together again next week; show notes; how to give your feedback; let us know if you want to guest co-host the show; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Paris Hilton podcast, The Simple Life, Paris Hilton’s book, “Confessions of an Heiress (enough with Paris Hilton already), Podcast NYC, Adam Curry’s Daily Source Code, Podshow.com, BoKu Communications, Ron Bloom, Dave Winer, KYOU Radio, Sirius Satellite Radio, Dan York’s blog post about how our podcast saved him from a traffic ticket, Heather Green from Business Week, Robin Capper’s blog post.

Features - Audacity recording software, Skype, Nicole Simon’s Useful Sounds, Pew Internet & American Life Project report on blogging, Pew Internet & American Life Project’s report on podcasting, Lois Le Meur’s English blog, Loic Le Meur’s French blog, Les Blogs, Flickr, Hugh MacLeod’s Gaping Void blog, Frank Barnako’s Internet Daily, Business Week podcast announcement, Steve Wildsrom, Forbes magazine’s podcast, ScienceCast.Net, YubaNet story on Forest Service decision to replace staff communicators with PR agencies, US Forest Service, UK Labour Party, Tony Blair’s diary, The Prescott Express, Guardian election coverage, BBC election coverage.

Outro - PodSafe Audio, Carter, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, May 9…

Posted by shel on 05/05 at 01:06 PM
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Monday, May 02, 2005

The Hobson & Holtz Report - Podcast #29: May 2, 2005

Content summary: Listeners’ comments (on communication strategy, measurement, champagne and tea “from our Australian correspondent”; on communication impact of blogs; podcasting at Les Blogs; identifing a blog author; equipment for mobile podcasting); Doc Searls at Les Blogs; Business Week’s cover story on blogs; lots of developments with podcasting; upcoming interviews in May; suggestions for co-hosts and panel discussions; blogging conference in New York.

Show notes for May 2, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 81-minute conversation recorded live from Amsterdam, The Netherlands, and from New Orleans, Louisiana, USA.

Download the file here (MP3, 32.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

Features:

Short Takes:

  • 69:02 Upcoming interviews in May - Mark Elbertse, CEO, Tulip Computers, on May 11; Peter Clifton, Editor, BBC News Online, precise date to be confirmed.
  • 71:12 Suggestions for guest co-hosts and panels on the show - let us know what you think
  • 72:25 Blogging goes mainstream - conference tomorrow in New York

Outro:

  • 73:15 Shel solo on next Thursday’s show with recorded contribution from Neville; show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro -  New Orleans Jazz & Heritage Festival, iPod, Bourbon Street, Mid City Lanes, Virgin Records, Charles Pizzo, IABC, Lee Hopkins, Alan Weiss The Ultimate Consultant book, Douglas Armour, Wendy’s, Microsoft, Lloyd Davis, Les Blogs, Matthew Gertner, Sony Walkman MZ-NH700, Vivanco, Constantin Basturea, Loic Le Meur, Les Blogs coverage, Global PR Blog Week 2.0, Mike Manuel, The New PR Wiki, Ned Lundquist, Pete Shinbach.

Features - Doc Searls, Cluetrain Manifesto, Linux Journal, The 1st Amendment, FCC, Society of Professional Journalists, Washington Post, eWeek, Business Week on blogs, , Leonard Witt, Michael Strangelove, The Internet Business Journal, Steve Rubel, Blogspotting, TypePad, Warner Bros, The House of Wax, Paris Hilton Podcast, Adam Curry, Daily Source Code, Captain Morgan’s Rum blog, Barbie blog, iPodder, Chris Thilik, The Simple Life, Nicole Ritchie, Internet Movie Database, Disney, Disneyland, Michael Geoghegan, Podcast Alley, GM Fastlane Blog, May It Please The Court, Adam Curry’s & Ron Bloom’s strategy podcast (MP3, 106Mb), ipodder.org, Podshows, New York Times, Infinity, Sirius Satellite Radio, Adam Curry’s Podshow press release, KYOURadio, Daily Source Code, Skype, SkypeIn.

Short Takes - Mark Elbertse, Hans Mestrum, Peter Clifton, Keith Sheldon, Wilma Matthews, Dan York, Craig Jolley, The Gillmor Gang, “Blogging Goes Mainstream: Is Your Company Ready?” conference, Robert Scoble.

Outro - Umphrey’s McGee, The Bottom Half, Etree.org, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday May 5…

Posted by neville on 05/02 at 11:47 AM
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Thursday, April 28, 2005

The Hobson & Holtz Report - Podcast #28: April 28, 2005

Content summary: Listeners’ comments (on featuring FIR, snarkiness by Business Week, having a guest host for the show, archiving and broadcasting audio input, blogs that float in outer space, audio blog summaries, syndicating RSS feeds, yet more on character blogs, doing promos like Adam Curry, searching podcasts by keywords); a broad review of Les Blogs; Apple is the new ‘old Microsoft’; lawyers start podcasting.

Show notes for April 28, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 64-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Detroit, Michigan, USA.

Download the file here (MP3, 25.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Neville introduces this show; how to give your feedback; show notes
  • 03.00 Listeners’ comments with Shel, including 3 MP3s

Feature:

Short Takes:

  • 49:22 Apple in the press and taking over the arrogance label
  • 53:33 A law firm podcasts

Outro:

  • 55:36 Doc Searls Les Blogs presentation; two very interesting interviews scheduled in May; show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - New Orleans Jazz & Heritage Festival, Audacity, Chris Ritke, 49Media, Scott Solomon, Business Week on blogs, Robert French, Steve Rubel, Johannes Gutenberg, Dan York, Peter Dean, Nicecast, Apple PowerBook, iPod, NewsFire, Steve Lubetkin, Olympus DS2, Union for Reformed Judaism, Disney World, Sherlock Holmes, Lee Hopkins, Richard Byrom, Adam Curry, Thalys, Podscope.

Feature - Les Blogs, French Senate, Fredrik Wacka, Lloyd Davis, Lee Bryant, Anu Gupta, Loic Le Meur, Euan Semple, Martin Dugage, Doc Searls, New Communications Forum, Skype, Flickr, BBC, Yat Sui, Outblaze, MSN Spaces, Peer Pressure, Mary Hodder, BloggerCon, Dave Winer, Guillaume du Gardier, Blogging Planet.

Short Takes - Apple, RIAA, Steve Jobs, Microsoft, Channel 9, Robert Scoble, Houston Chronicle, GM FastLane podcasts, iPressRoom, The Williams Law Firm, May It Please The Court.

Outro - Doc Searls Les Blogs presentation, Garageband.com, Cara Luna Amica, Rebecca Dru, Alta Vista Babel Fish, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday May 2…

Posted by neville on 04/28 at 11:07 AM
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Monday, April 25, 2005

The Hobson & Holtz Report - Podcast #27: April 25, 2005

Content summary: Listeners’ comments (on character blogs, recording with an ipod, our mention in the New Scientists article on Skype, FeedDemon, our review of Yahoo 360 and employer monitoring of employee e-mail and online activity); Les Blogs update; Business Week’s cover story, “Blogs Will Change Your Business,” communication strategic planning, executive voice in a CEO blog, Wendy’s PR efforts in the wake of a customer finding a finger in a cup of Wendy’s chili, a client’s perspective on PR, the difference between marketing and PR.

Show notes for April 25, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Concord, California, USA.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:31 Shel introduces this week’s show; how to give your feedback; show notes
  • 03:22 Steve Rubel cites NevOn during Dave Winer’s podcast
  • 04:43 Neville’s remarks from Les Blogs in Paris, along with several of the comments we’ve received from listeners.
  • 24.46 Shel talks a bit more about Les Blogs and wraps up comments from listeners.

Short Takes:

  • 37:12 Business Week’s cover story, “Blogs Will Change Your Business” - discussion of the article and some reactions to it, and a look at the associated “Blogspotting” blog launched by Business Week
  • 41:09 The role of strategic planning in deciding which tools to use in a communcation effort (with a link back to the “character blog” discussion)>
  • 49:00 Wendy’s PR efforts in the wake of a customer’s “discovery” of a finger in her cup of chili
  • 54:27 A client lauds his PR agency’s efforts
  • 55:46 What is the appropriate tone for an executive on a CEO blog?
  • 1:00:33 Jim Horton’s essay on the differences between Marketing and PR

Outro:

  • 1:02:37 Show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Les Blogs, New Scientist article on Skype (including references to your humble hosts), Doc Searls, Cluetrain, Open Sauce Marketing, “What Is Open Source Marketing?”, Flickr, Fredrick Wacka, David Tebbutt, Halley Suitt, Marry Hodder, Skype, Technorati, Yahoo 360, Yahoo 360 blog, MSN Spaces, Global PR Blog Week, Vodaphone, Mike Manuel, Packard Bell AudioDream, Recording on an iPod, Andrew Marritt, Neil McIntosh’s Les Blogs post, Stowe Boyd’s Les Blogs posts, Frerick Wacka’s Les Blogs posts.

Short Takes - Business Week, Robert French, Wendy’s piece from Business 2.0, Robert French’s Business Week post, San Jose Mercury News item on Wendy’s PR, Paul Graham’s blog post on the value of working with his PR agency, Trevor Cook, “Whose Blog Is It Anyway” by Susan Solomon, GM Fastlane blog, IABC Cafe, Jim Horton’s “Marketers v. Counselors: Never-ending Misunderstanding”.

Outro - PodcastNYC, Underwhelmed, Reveal, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, April 28…

Posted by shel on 04/25 at 08:33 AM
Show Notes • (3) Comments • Permalink

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