Tuesday, February 05, 2008

Live call-in show set for Saturday, Feb. 9

Neville Hobson and Shel Holtz will host a special live call-in edition of “For Immediate Release: The Hobson and Holtz Report” this Saturday, February 9, at 10 a.m. Pacific, (1 p.m. Eastern and 6 p.m. GMT).

The call-in episode will focus on the blurring of the lines between internal and external communications. If you work in external PR, how do employees of your (or your client’s) company affect your communication efforts? If you work in internal communications, how does your role change in order to prepare employees for their growing role as points of contact and brand experiences in the social media sites where they participate?

Listen to For Immediate Release on internet talk radio

To listen to the show, just visit the FIR BlogTalkRadio page. To join in the conversation, pick up a phone and call 347.324.3723. If you’re not near a computer, you can call the same number just to listen to the show. (If you’re listening over the phone and want to ask a question, press ‘1’ to alert us that you have a question or comment.)

If you’re not able to participate live, you’ll still be able to hear the show through all the usual channels: It will arrive in iTunes or whatever podcatcher you use if you’re already a subscriber and you’ll be able to listen directly or download the show from the FIR blog if you’re not. The show can also be heard on the FIR BlogTalkRadio page.

We’re both looking forward to talking with you live on Saturday!

Posted by shel on 02/05 at 08:31 AM
News • (1) CommentsPermalink

Monday, February 04, 2008

The Hobson & Holtz Report - Podcast #316: February 4, 2008

Content summary: Vote for FIR at Podcast Alley; FIR live on BlogTalk Radio Feb 9; Marantz PMD-620; get the new FIR widget; two initiatives from Ragan Communications: My Manager social network, IABC international conference coverage; Lee Hopkins reports; the Media Monitoring Minute with CustomScoop; Tom Foremski’s request for PR pitches; Microsoft and Yahoo: organization and communication challenges; changes at Utterz; listeners’ comments discussion; music by Matthew Ebel; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for February 4, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday February 7…

Posted by neville on 02/04 at 10:59 AM
Show NotesHobson and Holtz • (1) CommentsPermalink

Saturday, February 02, 2008

Get the FIR widget!

I found a new service called Sprout that allows you to build a widget that plays multimedia, among a lot of other things. It’s remarkably easy to use, as I found out when I managed to get into the beta. It took about 10 minutes to build this widget, which plays the most current episode of FIR. As each episode is posted, I’ll just go into the widget builder and update the media link so it always plays the most recent episode. Just copy the embed code (click “share”) and visitors to your site or blog can listen to FIR directly from your page. Pretty cool, huh?

 

Posted by shel on 02/02 at 12:49 PM
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Thursday, January 31, 2008

The Hobson & Holtz Report - Podcast #315: January 31, 2008

Content summary: Shel’s travelling; FIR Listener Contest winners to be announced on Feb 6; new FIR Interview posted; FIR live on BlogTalk Radio Feb 9; Dan York reports on podcasting gear, Facebook, and more; the Media Monitoring Minute with CustomScoop; in conversation with Dave Briggs about BarcampUKGovWeb, and more; Subway/Quiznos lawsuit; Ryanair’s hottie ad: a PR disaster?; Ask 500 people; listeners’ comments discussion; Neville at the Social Media Cafe in London Feb 1; music from The Weakerthans via Bernie Goldbach; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for January 31, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 67-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Basking Ridge, New Jersey, USA.

Download the file here (MP3, 30.3MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

  • #315 show notes at The New PR Wiki (to come)

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday February 4…

Posted by neville on 01/31 at 02:13 PM
Show NotesHobson and Holtz • (1) CommentsPermalink

Tuesday, January 29, 2008

FIR Interview: Sarah Dean Forrester on Crisis Communication - Jan 29, 2008

Crisis communication is a hot topic. In episode #310 of The Hobson & Holtz Report on January 14, it was a primary discussion point, addressing the different types of communication crises.

FIR co-host Shel Holtz expanded on that discussion with Crisis communication fundamentals, a post that looked at the roots of a crisis, three major categories of crisis, why crises escalate, developing strategies and response guidelines.

During the Don’t Panic Guide to Crisis Communications conference in London on January 25, FIR co-host Neville Hobson spoke with conference speaker and communications consultant Sarah Dean Forrester who offered additional insight into aspects of effective crisis communication planning and management.

About our Conversation Partner

Sarah Dean ForresterSarah Dean Forrester is a Senior Consultant and Associate Director at Trimedia, one of the UK’s leading full-service public relations and communications consultancies, based in Manchester, England.

Sarah has worked in public relations and corporate communications since leaving journalism more than twelve years ago, in sectors including healthcare, education and the emergency services.

Her work has included liaising with and supporting in-house communications staff; designing internal and external communications strategies; identifying opportunities to engender debate around relevant issues and key messages; stakeholder engagement; devising and testing key messages and contentious Q&As; coordinating staff newsletters and bulletins; devising and managing content for the consultation websites; building relationships with editors and reporters; providing and devising presentation and media skills training for spokespeople; and editing and managing the production of magazines and newsletters.

Sarah’s career experience also includes working as Head of Press Office at Greater Manchester Police, where she managed a team of ten people dealing with operational crime, major incidents, homicides, high profile trials and the reputation of the Force.

download for immediate release podcast

Download the 9:40 conversation here (MP3, 4.4MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/29 at 09:32 AM
Show NotesInterviews • (2) CommentsPermalink

Monday, January 28, 2008

The Hobson & Holtz Report - Podcast #314: January 28, 2008

Content summary: The FIR t-shirt SMS number; judging of entries begins on FIR Listener Contest; FIR live on BlogTalk Radio Feb 9; upcoming FIR Interviews; Lee Hopkins reports on a new portable digital recorder for podcasters, Dave Fleet’s Social Media Training wiki and the real meaning of Twitter; the Media Monitoring Minute with CustomScoop; learn to love social networks; the problem with statistics; Lancia to launch new car in Second Life; newspapers use YouTube previews to attract readers; David Phillips reports on recession 2.0; listeners’ comments discussion; news about Thursday’s show; music from The Hot Rods; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for January 28, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 55-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 25.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday January 31…

Posted by neville on 01/28 at 10:19 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Thursday, January 24, 2008

The Hobson & Holtz Report - Podcast #313: January 24, 2008

Content summary: FIR Listener Contest closes Jan 25; FIR live on BlogTalk Radio Feb 9; Shel travels; Neville speaking today at Bulldog Reporter audio conference; Dan York reports on data portability, OpenID, and more; the Media Monitoring Minute with CustomScoop; UPS blog monitoring; headline findings from Edelman’s 2008 Trust Barometer survey; recession 2.0; Apple discourages employee blogging; PR disasters; David Philips reports; listeners’ comments discussion; news about next week’s shows; music from Sophia Ramos; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for January 24, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 51-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Myrtle Beach, South Carolina, USA.

Download the file here (MP3, 23.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday January 28…

Posted by neville on 01/24 at 03:23 PM
Show NotesHobson and Holtz • (2) CommentsPermalink

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