Thursday, July 26, 2007

Introducing FIR Cuts

Your “For Immediate Release” co-hosts go to great lengths to ensure the twice-weekly podcast comes in at around an hour; we know that most of our listeners can’t deal with shows running 15, 20, or even 30 minutes over that magical 60-minute mark. In order to accomlish this feat, we routinely excise items—mostly “One-Minute News” stories—and leave them on the virtual cutting room floor.

It occurred to us, though, that we’re leaving good stuff out of the show. So, in order to make sure it doesn’t go entirely to waste, we’ve decided to offer those deleted items as brief audio files called “FIR Cuts.” We’ll post them to the show blog (and cross-post them to our own blogs); you can even subscribe to to “FIR Cuts” feed so you never miss any of them. (“FIR Cuts” will not be included in the “Everything” feed, so if you want to hear them, you need to subscribe to them separately.) If you don’t see any “Cuts” for any given show, don’t worry; we actually do record episodes that don’t need any cutting.

We hope you enjoy hearing what was left out of our shows.

Posted by shel on 07/26 at 12:58 PM
News • (8) CommentsPermalink

FIR Cuts: American media consumption habits

Cut from FIR #261: American media consumption habits among teens, young adults, and other adults.

download this clip that didn't make it into the For Immediate Release podcast

Download the file here (MP3, 3.65 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 7:55

Posted by shel on 07/26 at 12:51 PM
Show NotesFIR Cuts • (1) CommentsPermalink

FIR Cuts: Military PR in action during the England floods

Cut from FIR #261: The UK military ramps up its PR during record flooding.

download this clip that didn't make it into the For Immediate Release podcast

Download the file here (MP3, 1.81 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 3:54

Posted by shel on 07/26 at 12:45 PM
Show NotesFIR Cuts • (0) CommentsPermalink

The Hobson & Holtz Report - Podcast #261: July 26, 2007

Content summary: What happened to Lee Hopkins; FIR nominated for Podcast Awards 2007; Dan York reports on Slideshare and offline blog editors; the Media Monitoring Minute with CustomScoop; tech acceptance rates in PR: report; community writes script via wiki for Ford-sponsored online sitcom; dueling podcasting associations emerge; Power 150 goes to Advertising Age; listeners’ comments discussion; PodCamp UK and PodCamp Ireland; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for July 26, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 28.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday July 30…

Posted by neville on 07/26 at 10:56 AM
Show NotesHobson and Holtz • (2) CommentsPermalink

Monday, July 23, 2007

The Hobson & Holtz Report - Podcast #260: July 23, 2007

Content summary: Floods in England; iMeme conference interviews by Sallie Goetsch in upcoming FIR Interviews podcast; discussion on offline blog editors; the Media Monitoring Minute with CustomScoop; Facebook activisim; 17,500 Microsoft employees use Facebook; ignore online writers at your peril; the blurring line between online and offline advertising; employee firings for online activities on the rise; should newspapers become local blog networks?; David Phillips reports on floods and social media: in times of crisis, where does the power to provide the news come from?; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for July 23, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Los Angeles, California, USA.

Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday July 26…

Posted by neville on 07/23 at 12:23 PM
Show NotesHobson and Holtz • (1) CommentsPermalink

Thursday, July 19, 2007

The Hobson & Holtz Report - Podcast #259: July 19, 2007

Content summary: Steve Lubetkin reports from BlogPhiladelphia; feedback on the Ragan sponsorship; the Media Monitoring Minute with CustomScoop; Joseph Jaffe gets a free iPhone; Edelman introduces the Social Media Index; Dan York reports on the Jing Project, Melcrum’s blog reviews, Facebook; you can buy buzz: Nielsen study; Dell to offer customer support in Second Life; listeners’ comments discussion including discussion topic suggestion from Donna Papacosta; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for July 19, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Kimberley, Wisconsin, USA.

Download the file here (MP3, 22.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday July 23…

Posted by neville on 07/19 at 06:48 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, July 16, 2007

The Hobson & Holtz Report - Podcast #258: July 16, 2007

Content summary: Shel travelling this week; SouthWest Airlines and social media communication; Lee Hopkins reports on his email experiment, an interview with Bill Sweetman, more on Windows Live Writer, this wonderful world; the Media Monitoring Minute with CustomScoop; internet radio saved for now; disrupting the music industry: the Prince album giveaway by a UK newspaper; Nielsen change; stealth advertising: marketing creeps into the evening news; marketing has no impact on company performance, study shows; listeners’ comments discussion; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for July 16, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 28.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday July 19…

Posted by neville on 07/16 at 05:00 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

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