Wednesday, September 03, 2014

FIR on Higher Education #17: Michael Stoner on Using Social Media for University Advancement

How can institutions use social media to achieve some of their fundraising objectives?

This is among the topics I discuss with Michael Stoner, President of the higher educational consultancy mStoner, Inc. Michael was one of the main researchers of the 2014 Social Media in Advancement survey, conducted together with Huron Education and CASE (Council for Advancement and Support of Higher Education). Michael discusses the survey results and the implications for university communicators.

In our reports sections, Harry Hawk discusses iPad in the classroom, while I share some thoughts on building momentum for an online course before it is launched.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Michael Stoner
Michael Stoner has served more than 250 education institutions (independent schools, colleges, universities, and education associations), nonprofits, and businesses on four continents during his 30-year career as a communicator and consultant. He’s led institution-wide web strategies; provided consulting on social media strategy and tactics; and consulted on institutional marketing, branding, and advancement challenges. Along the way, he has earned a reputation as an authority on integrating marketing, communications, the online world, social media and technology. Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 09/03 at 07:30 PM
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Tuesday, September 02, 2014

AMP UP Your Social Media #29: Social Media Strategies with Neal Schaffer

AMP UP Your Social MediaNeal Schaffer is a social media consultant who has been helping business with their social media strategies since 2010. Neal started his career in marketing and sales in Asia. When he returned to the United States, he essentially had no business network outside of Asia, which led him to turn to social media to find more local connections. His blog, Maximize Social Business, was organically born from this transition in his life and his passion for social media has blossomed into a passionate career. Neal recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss social media strategies and content creation.

Celebrate and engage with your fans. Take the extra step and appreciate and value those people that engage with you.”

Neal suggests asking these questions to yourself when it comes to creating content marketing:

  • What does your company have to share?
  • What resource can you become?
  • What are you going to talk about in social to help promote your own company’s ROI?

Neal would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

About Neal Schaffer

Neal SchafferA Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog Maximize Social Business, Neal is a global social media speaker who has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley) but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/02 at 07:40 PM
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Media Bullseye Roundtable 2014.11 with Guest Co-Host Mark Story

Media Bullseye Roundtable

In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, joins to discuss three topics:

—Whether social networks discourage people from expressing their own views more honestly, both online and face-to-face.

—The notion that one can get certified as a social media professional for the low, low price of $99.

—The suggestion that companies should consider jettisoning their corporate websites in favor of just a LinkedIn company profile page.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/02 at 01:20 PM
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Monday, September 01, 2014

The Hobson & Holtz Report - Podcast #771: September 1, 2014

FIRShel’s recording solo this week;

Quick News: Google ends Authorship for search results, would you use your LinkedIn company page to replace your company website?, Facebook partners with Ditto to scan for brands in photos on Facebook and Instagram, organic search drives 51 percent of traffic to sites with social media driving only 5 percent, Facebook test lets users search old posts, ALS Association of America files trademark for ice bucket challenge;  Ragan promo;

News That Fits: GOP watchdog takes on US Labor Department’s employee communications efforts; cheer up, there’s a growing demand for communication skills; the Media Monitoring Minute with CustomScoop; Dan York’s Tech Report: Twitter Analytics, Apple’s big event, Instagram’s Hyperlapse, and more; listener comments in audio and from the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; Igloo Software promo; social media and the spiral of silence;

Music from Trigger Hippy; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 1, 2014: A 64-minute podcast recorded live from Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 8…

Posted by neville on 09/01 at 01:00 PM
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Thursday, August 28, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 37: Aug 28, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode, Mitchell and Michael hang out with #ThoughtLeader Whitney Vosburgh. As the CEO and co-founder of the company The Brand New Purpose (http://www.brandnewpurpose.com) and a degree holder of Master of Science in social change, Whitney has gained recognition in organizational transformation through culture change. For him, a #ThoughtLeader is not someone who claims to be a #ThoughtLeader, because #ThoughtLeadership is something that other people recognize for someone to have. A #ThoughtLeader is not necessarily a subject matter expert, but someone who adds value and has vision and shares these. In the conversation, Whitney talks about the importance of brand leadership and the need for a strong link, a living connection between what leaders are thinking, saying, and doing and what is put out publicly in the social sphere. He also emphasizes the importance of culture in driving the brand experience, and why most corporations are afraid of the “C” word, or the fact that culture is the foundation of corporate value.

Whitney VosburghTalking about the idea behind The Brand New Purpose, Whitney says their message is that companies can actually do well by doing good. This means companies should take an active role in inviting and collaborating with stakeholders and their brand community. Besides doing top-down, consider a bottom-up-across engagement with the community in order to create true value. Apart from sharing his advice and tips with companies who would like to transition to a change in culture, Whitney also shares his insights about the best tools to use in communicating and collaborating and what the difference is between high-tech and high-touch. 
To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• A brand is not a brand in terms of what we say or do. It’s what other people say we are. @brandguru
• If you help your audience, they will stay and help you. It’s all about co-creation of value & exchange. @brandguru
• Technology certainly has its place. But the most dynamic connections are made face-to-face, preferably in the same room. @brandguru
• People follow what you do, not what you say. So walk the talk. @happyabout


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 08/28 at 11:55 AM
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FIR on Higher Education #16: Professor Michael Netzley on Communications in Asia

Many FIR listeners have grown accustomed to hearing Michael Netzley’s “This Week in Asia” reports on the Hobson and Holtz Report. I am thrilled to introduce Michael to the FIR on Higher Education audience on episode 16.

Among the topics Michael and I discuss:

• The ethnocentric bias and why one size does not fit all in terms of digital communications around the world
• How institutions can use digital communications to attract students from Asia
• Advice for communicators and professors looking to generate a media presence in Asian markets
• How taking part in podcasts can benefit professors
• Lessons from the classroom

In our reports sections, correspondent Harry Hawk talks about Google Classroom, while I discuss the significance of the Minerva Institute launching this month (more information at this Atlantic Monthly piece). I also outline my forthcoming Media Training for Academics online training program.

About Michael Netzley

A sought after executive facilitator, author, and keynote speaker, Dr. Michael Netzley now serves as the Academic Director of Executive Development at Singapore Management University. An award-winning educator, he received the 2011 Champion’s Award for innovative teaching and previously a 2 year research fellowship in new media. Michael has lived in Asia for 11 years and teaches communication, digital media, leadership and strategy implementation & change. His courses, books, and case studies have been featured in the New York Times, MIT’s Technology Review, Communication World magazine, Channel News Asia, and Business Communication Quarterly. Learn more at http://communicateasia.asia .

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 08/28 at 10:23 AM
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Wednesday, August 27, 2014

FIR Presents Inside PR #382: Considering native advertising

FIR Presents Inside PRThis has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it’s even broken through to our consciousness via mainstream media, thanks to John Oliver.

This week on the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about native advertising and the questions that have been raised about it. Is native advertising simply “disguising your ads to make them look like new stories?” Is it something insidious? Is it something with a short lifespan or a permanent fixture of the new media economy? How do we do it in a way that preserves the integrity of the news organization and the trust that we can place in it?

Yes, this week we’re all about native advertising on Inside PR. We hope that you’ll listen to and enjoy this full episode discussion.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 08/27 at 07:24 AM
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