Tuesday, September 30, 2014

Media Bullseye Roundtable 2014.15 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Jen Phillips of 4L Strategies to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—A look at different ways to measure success for advertising and public relations, based on a post about web analytics by Mark Story.

—A review of the merits of owned versus shared media, based on advice from Gary Vaynerchuk.

—A discussion of ethics in public relations and public affairs, based on a post about the “squishy grey line of ethics” by Gini Dietrich.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/30 at 07:16 PM
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Monday, September 29, 2014

The Hobson & Holtz Report - Podcast #775: September 29, 2014

FIRNew show ‘Chats with Chip’ to premiere on the FIR Podcast Network;

Quick News: Why we’re more likely to remember content with images and video, Yahoo kills Yahoo, KitKat’s #Bendgate tweet has officially eclipsed Oreo’s Super Bowl win, Sobo is Vine for audio; Ragan promo;

News That Fits: Is Ello a wakeup call or just another wannabe social network?; Dan York’s Tech Report: Ello, of course!, Facebook’s new “Atlas” ad platform, Known and IndieWeb, and more; the Apple iOS debacle, PR consequences and reputation damage; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: Clay Shirky’s decision to ban laptops in the classroom - the implications go far beyond education; the past week on the FIR Podcast Network;

Music from Tab Spencer; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 22, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 6…

Posted by neville on 09/29 at 02:06 PM
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FIR Presents Young PR Pros: Episode #92 - A Young PR Pros’ Success

Young PR Pros In this week’s episode hosts Kristine D’Arbelles and Julia Kent talk about how a listener of the show went from podcast listener to career star. We tell you Sharon Cheung‘s story.

Some of you might recognize Sharon’s name. This is not the first time she is mentioned on Young PR Pros. Sharon was the mastermind behind our popular Take uOPRA to Work series in 2013. The series followed four professionals in different PR and communication roles and industries to help new and returning students to the University of Ottawa understand the opportunities available to them after graduation. The series even won a local IABC Ottawa Excel Award in 2014.

Now Sharon works with Kristine at the Canadian Automobile Association. Kristine sits down with Sharon and asks her questions about the interview process. What did she do to put together a compelling resume and cover letter? What did she do to prepare for the interview? What did she include in her portfolio?

This episode is about a real success story. Sharon offers excellent advice on how she went from Young PR Pros listener to career starter.

We want to hear from you! Do you have a success story to tell? Don’t be shy, your experience and advice could help other listeners!

Get this Podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at .(JavaScript must be enabled to view this email address), or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 09/29 at 01:03 PM
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Friday, September 26, 2014

FIR on Higher Education #19 – Dorie Clark on Building a Personal Brand


Probably most all of us want to innovate, grow and develop in different ways throughout our careers. On episode 19 of FIR on Higher Education, I discuss this topic with Dorie Clark, author of Reinventing You, an executive education instructor and a former presidential campaign spokeswoman. Dorie shares the following:

• How academics can build their individual brand and how this leads to new opportunities.
• The new realities of book publishing.
• Keys to developing a content strategy.

Remember the infamous “Dean Scream” – when Presidential candidate Howard Dean yelled too loudly in the microphone and it didn’t make him look so good?  I asked Dorie about what to do when things don’t come out as intended based on her experiences working as a spokeswoman for Howard Dean’s 2004 presidential campaign. Dorie offers advice on what we can do if our messaging goes off the rails.

In our reports section, Harry Hawk provides an update on how his students are creating Vines. You can access their work at Vine using the tag #Mkt2405.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Dorie Clark
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review and Forbes. A former presidential campaign spokeswoman,Clark teaches or has taught at Duke University’s Fuqua School of Business, Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business and Smith College Executive Education. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Russian, Chinese, Arabic, French, Polish, and Thai. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 09/26 at 01:20 AM
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Wednesday, September 24, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 41: September 24, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest this week was Axel Schultze (@AxelS).

2014 Founder & CEO Society3, Startup and Business Accelerator with focus on helping startups getting more traction, growing user base and gaining market validation. General Partner in Society3 Ventures founded summer 2014.

Axel Schultze2012 Developing social media management tools. User base grew quickly to 1.8 Million and became the foundation technology for Society3

2008 Founder & CEO of Social Media Academy, self funded, educating in aggregate over 5,000 attendees from 28 countries and team mates from corporations including Avaya, Dell, Oracle, SAP. Largest Social Media education provider in the world.

In this episode, Mitchell and Michael share insights with #ThoughtLeader Axel Schultze about the topic democratization of influence. Axel, who is the founder of business accelerator Society3 and the founder and CEO of Social Media Academy, believes #ThoughtLeadership happens when companies, specifically the leadership bench, communicate what really matters to them and gain influence for doing so. In defining democratization of influence, Axel says that theoretically, anybody can gain influence, given the tools and channels we have today, can become publishers. Experts and #ThoughtLeaders could be more influential by communicating their expertise to the world. The discussion also touches on the need for social media guidelines for company employees and even the management to be guided in communicating to customers through social media. A social media guideline will become more effective and powerful if it is done with the team. Axel also notes that this is different from social media monitoring and cites an example where a company manager pointed out they do not need to monitor what employees are saying on social media just as they don’t monitor what they are saying to customers who walk into the store every day.

One question about democratization of influence is whether the leadership is really engaging on social media, to which Axel notes that the leadership team has a very important role in embracing #ThoughtLeadership and in embracing democratization of influence. Axel also emphasizes mid-level companies, those with 100 to 500 employees, can gain influence by using the team, and the employee base, very efficiently to communicate to the market. It is all for free, and the only thing you need to invest is time. So spend 30 minutes online to communicate with the ecosystem and that will go a long way.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.

* The more people who have influence, the better. @AxelS
* A thousand voices for a company helps clean up any mess w/in an hour. @AxelS
* Just because you can doesn’t mean you should. @happyabout
* If you have something you stand for, communicate it. That’s the first step to gaining influence. @AxelS

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/24 at 10:49 AM
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Media Bullseye Roundtable 2014.14 with Guest Co-Host Sarah Santucci

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Sarah Santucci of SMS Strategies to discuss three topics:

—The role of communications in improving turnout in elections, spurred by some observations made by FIR Podcast Network co-founder Neville Hobson.

—The importance of being a communicator first and a technologist second, as argued by frequent Roundtable guest co-host Mark Story.

—Advice on starting out as a freelancer or PR agency founder, through the eyes of Gini Dietrich.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/24 at 03:49 AM
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Monday, September 22, 2014

AMP Up Your Social Media #32: Using Google Hangout for Social Commerce

AMP UP Your Social MediaKrishna De is an award winning digital communications, online publicity and content marketing strategist and mentor. She works with large business’s HR, marketing and communications departments to develop comprehensive communications and marketing strategies. Krishna recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how Google Hangouts On Air can be used for social commerce.

Don’t ignore Google+!”

Listen in to the podcast to learn about:

  1. Google Hangouts On Air: What are they and why should social media marketers care?
  2. Examples of how brands are using HOA’s in their marketing
  3. How to use Hangouts On Air to support lead generation and social commerce
  4. The latest App to be added to Google Hangouts – the Showcase App – what it is and how it can be used

Krishna would love to hear from you! Chat with her on Twitter, connect with her on LinkedIn or visit her website at www.krishnade.com.

About Krishna De

Krishna DeKrishna De is an award winning digital communications, online publicity and content marketing strategist, and mentor. She is a regular commentator the media and her expertise in digital and social marketing is featured in several highly acclaimed books.

She is a sought after professional speaker and conference moderator at conferences across Europe.

Krishna guides business leaders on how to integrate content marketing, digital media and social technologies into their business strategy and has worked across numerous sectors including FMCG, energy and utilities, telecommunications, leisure and tourism, healthcare, technology, professional services, membership organizations, financial services, education, public sector and non-profits.

Her corporate clients are typically CEO’s and senior leaders in business strategy, marketing, business development, Human Resources PR and communications.

Prior to establishing her own business, she was a board member of Guinness and Diageo in Europe, Asia and North America and therefore brings a to her workshops an in-depth insight into how digital communications can support the delivery of corporate strategy, enhance business performance and facilitate employee engagement.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 09/22 at 10:25 AM
Show NotesAMP Up Your Social Media • (0) CommentsPermalink

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