Monday, June 20, 2005

The Hobson & Holtz Report - Podcast #43: June 20, 2005

Content summary: Listeners’ comments (on Bluetooth headsets; +1 isn’t just the US; how could it be bad for a CEO to blog internally?; on Wonkette; on fonts and fads; all the laptops were in Copenhagen; webinars about blogging produce good results; no politics in show #38; what about the LA Times wiki?); the LA Times wiki experiment; Edelman’s employee engagement blog; RSS feeds - again; WSJ’s Walt Mossberg on blogs; nice FIR review; new tech media podcast launches; FIR for people’s choice podcast awards.

Show notes for June 20, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Amsterdam, The Netherlands, and Chicago, Illinois, USA.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Neville introduces the show; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 02:46 The interview with Josh Hallett on June 17 - great sound quality with Josh’ Bluetooth headset
  • 04:11 Dan York‘s quiz last week - Shel got the answer right: country code +1 isn’t just for US phone numbers
  • 06:17 Britt Parrott on his CEO’s intranet blog - how could it be bad for a CEO to blog?
  • 08:01 Charles Pizzo with more on Ana Marie Cox and her online column at Wonkette, and on the Ragan Postcard conference blog; Shel and Neville on the IABC conference and a reminiscence on an online IABC event from 11 years ago.
  • 16:02 Gershon Schwartz on problems with copying MP3 files
  • 17:33 Mike Strong via the Comment Line - on fonts, on blogs not being a fad, on eWeek, on being a fan of full-content blog posts
  • 21:09 Craig Jolley on how to communicate about new-media conference events; Neville and Shel on making such events compelling
  • 23:28 James Cherkoff says all the laptops were in Copenhagen last week
  • 25:02 Donna Papacosta on the great response she’s seeing to client webinars about blogging; Shel and Neville on communicators keeping open minds
  • 27:20 Dan Cornwall on Lee’s 4 learnings. And he didn’t hear any politics in show #38. And in a follow up email: he’d like to do a FIR user survey, and has some additional info on who’s been working on ‘brand America.’
  • 30:27 Alex McKenzie asks for opinion on the LA Times wiki

Features:

  • 32:20 The LA Times public editorial wiki experiment - it goes wrong and the wiki is pulled. Would a blog have been better?
  • 37:56 Edelman’s Employee Engagement blog - listing must-read blogs for employee communications
  • 42:54 RSS feeds - full or partial content? More pros than cons for full content, but everyone has their own choice. (Let’s do a reader poll about this.)

Short Takes:

Outro:

  • 59:40 Shel outros the show; how to give your feedback; show notes;
  • 60:37 Two interviews coming up - Angela Sinickas and Tudor Williams, Wed June 22; Jochen Specht, Siemens USA, Thurs June 23
  • 61:16 Neville outros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Josh Hallett, Jabra BT200 Bluetooth, Skype, Hot Recorder, Dan York, North American Number Planning Administration, Britt Parrott, Steve Crescenzo’s post on corporate blogs, Charles Pizzo, Audacity for Palm, Ana-Marie Cox, Wonkette, Ragan Postcard, Newsweek, IABC international conference, Warren Bickford, IABC conference bloggers, Jeremy Pepper, Debbie Weil, CompuServe PRSIG, IABC UK Chapter, Nick Durutta, Bill Lutholtz, Sheri Rosen, Allan Jenkins, Gershon Schwartz, Arcos Jukebox, Mike Strong, eWeek, Craig Jolley, Lexis-Nexis, Ragan Corporate Communciators Conference, Communication Directors Forum, Russell Grossman, James Cherkoff, Johnnie Moore, Reboot 7.0, Open Sauce Live, Trine-Maria Kristensen, Donna Papacosta, Dan Cornwall, Lee Hopkins, Margaret Tutwiler, Alex McKenzie, World Bank, LA Times, Slashdot, Wikipedia.

Features - LA Times wiki, Ross Mayfield, Shel’s post about the LA Times wiki, Edelman Employee Engagement, Christopher Hannegan, Elizabeth Albrycht, Toby Bloomberg, Steve Rubel, Jeremy Pepper, Christophe Ducampe, Blogging Planet, Steve Crescenzo, Richard Edelman, Ketchum, Constantin Basturea’s Ketchum dissection, Amy Gahran, FeedDemon, BL Ochman. Short Takes - Walt Mossberg, Wall Street Journal, Blogger, MSN Spaces, Yahoo 360, Judy Jones FIR review, IABC New York, MSN Messenger, Sam Whitmore, Tech Media This Week, PC World, Fast Company, Geek News Central, People’s Choice Podcast Awards. Outro - Tudor Williams, Angela Sinickas, Siemens USA, PodcastNYC, The Helots, Those Were The Days, For Immediate Release, A Shel of My Former Self, NevOn. If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. So, until Thursday June 23…

Posted by neville on 06/20 at 10:17 AM
Show Notes • (4) Comments • Permalink

Saturday, June 18, 2005

Interview: Josh Hallett, Hyku - June 17, 2005

In this edition of For Immediate Release podcast interviews, Neville enjoyed a 40-minute conversation with Josh Hallett, CEO of Hyku LLC. Topics and themes discussed include: consulting on blogs and other new-media channels; how blogs are being used in Florida, eg, in education, local government; mainstream media and blogs; working with PR and marketing firms; views on BlogNashville; podcasting developments; a look ahead for blogs in Florida.

About our conversation partner:

Josh HallettJosh Hallett is an expert in the utilization of web and internet-based technologies for business communications. For more than ten years, he has been working with emerging internet communication technologies and is recognized as an early adopter who works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies.

As a blog consultant, Josh assists his clients by explaining how their organizations can effectively utilize blogs for public relations and marketing purposes. His understanding of the intersection of blogs and public relations from a technological standpoint allows him to provide his clients with the tools needed for strategic planning, such as monitoring and/or implementing blogs and measuring blog effectiveness. Josh is a member of the Information Architecture Institute (IAI) and the Florida Public Relations Association (FPRA). Based in Celebration, Florida, Josh serves clients throughout the United States.

Download MP3 podcast

Download the conversation here (MP3, 16MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

Interview Segment Time Points:

  • 00:01 Neville introduces the interview.
  • 01:17 Josh sets the scene with an overview of his background and about his business, and the concepts behind his company name, his website and blog.
  • 04:03 The Disney origins of Celebration, Florida.
  • 04:53 Josh explains why he moved into blog consultancy and the business opportunities, types of clients.
  • 09:11 Neville asks about issues and client needs: similar to elsewhere or are there local differences?
  • 09:48 Josh outlines one example: education, where a local school superintendent blogs.
  • 12:00 Neville comments on mainstream media enabling blogs for local communities.
  • 12:33 Josh on regional mainstream media attitudes to and awareness about new-media channels.
  • 15:11 Josh on the effects of tourism on local issues.
  • 16:02 Neville asks about local politicians blogging.
  • 16:11 Josh on Congresswoman Katherine Harris and political blogging in Florida.
  • 17:30 Neville comments on the true grassroots nature of blogging.
  • 18:11 Josh on public speaking about blogs, some reasons for blogging by organizations from the individual perspective, and some reasons why they shouldn’t blog.
  • 21:29 Neville asks about market competition.
  • 21:37 There isn’t much right now, says Josh: outlines his market position and competition; Neville overviews success factors.
  • 23:02 Neville comments on Ketchum’s entry into blog consulting.
  • 24:07 Josh on blog consulting and its relationship with the public relations service offering.
  • 26:22 Josh talks about last month’s BlogNashville which he attended.
  • 28:40 Josh on “Dave Winer’s respectful disagreement” at BlogNashville.
  • 30:38 Josh talks about the Gainesville podcasters’ meeting last week.
  • 31:41 ‘Slice and dice’ podcast listening was one lively talking topic at the Gainesville event: Neville and Josh discuss the merits or not.
  • 34:30 Josh on why he’s thinking he might start a podcast.
  • 36:21 Josh on how he sees the market for blogs in the next 1-2 years.
  • 38:45 Neville and Josh with concluding wrap up.
  • 39:18 Description of this podcast and where to find For Immediate Release.

Links for the individuals and organizations we discussed or mentioned in the conversation:

Skype, Josh Hallett, Hyku, Hyku blog, Jacob Nielsen, Celebration FL, Disney, Disney’s development of Celebration, FRPA, PubSub, Clayton Wilcox blog, St Petersburg Times, Orlando Sentinel, Tampa Tribune, Miami Herald, Katherine Harris, Mike Manuel, Ketchum, Jeremy Pepper, BlogNashville, Glenn Reynolds, Rebecca MacKinnon, Dan Gillmor, Dave Winer, “Dave Winer’s respectful disagreement”, Rex Hammock, Andy Kaufman, Gainesville podcasters’ meeting, New York Times, Kaye Trammell, George Colombo, Red Hat blogs, For Immediate Release.

Posted by neville on 06/18 at 03:02 AM
Show Notes • (2) Comments • Permalink

Thursday, June 16, 2005

The Hobson & Holtz Report - Podcast #42: June 16, 2005

Content summary: Listeners’ comments (on the ROI of intranet blogging, on vidcasting and file storage, Firefox tabs, organizing podcast thoughts, PRs who don’t focus on what’s happening online); sans-serif or serif fonts?; what if the novelty of blogging wears off?; is a corporate blog an oxymoron? Business Week integrates online and print; PR gaffes #2 and #3; PR blogosphere talk about Ketchum; vSkype and FireANT.

Show notes for June 16, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 29.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Shel introduces the show; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

Features:

  • 15:02 Serif or sans-serif fonts? What’s best for reading, in print and on-screen? Dan York in particular has some clear views (and a topic-unrelated quiz); pixellation and screen resolutions; printer-friendly versions of web pages
  • 28:02 Are blogs a fad and what happens when the novelty wears off? How blogs will become a utility
  • 32:35 Is a corporate blog an oxymoron? asks Steve Crescenzo. Some people seem to think so…
  • 42:26 News from Sam Whitmore about Business Week’s editorial plans for integrating online and print
  • 45:49 PR gaffes and the consequences #2 - Wal-Mart’s Nazi metaphor: the PR director resigns
  • 50:20 Ketchum announces a ‘new media practice.’ Do they have any credibility with this? Guess how the PR blogosphere reacted
  • 57:02 PR gaffes and the consequences #3 - more on US government and Amnesty International report

Short Takes:

  • 59:44 vSkype brings video conferencing to Skype
  • 61:03 FireANT RSS video aggregator and media player releases Windows version

Outro:

  • 61:40 Neville outros the show; how to give your feedback; show notes;
  • 62:18 Two interviews coming up - Josh Hallett, Friday June 17; Angela Sinickas and Tudor Williams, Wed June 22; Jochen Specht, Siemens USA, Thurs June 23
  • 62:50 Shel solves Dan York’s quiz!
  • 63:22 Shel outros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - James Snell, Mike Wing, IBM, Craig Williams, May It Please the Court, Rocketboom, Sebastian Keil, Firefox, Safari, Trine-Maria Kristensen, Communication Directors Forum, Reboot 7.0.

Features - Lee Hopkins, Dan York, Microsoft ClearType, Microsoft Typography, Mosaic, Marc Andreessen, NCSA, TypePad, Mamboserver, IABC Communication World, Fredrik Wacka, Anna-Marie Cox, Steve Crescenzo, Ragan Report, Intel COO blog, Tulip Computers interview, IBM’s 3,600 internal blogs, Motorola, Siemens USA, Writing for the Wired World, Technorati, Blogpulse, Intelliseek, Sam Whitmore, B2B Media Business story re Business Week, Business Week, Fortune, Forbes, Blogspotting, Wal-Mart, Highground, Asda, Ketchum’s new media practice announcement, Niall Cook, Hill & Knowlton, Stowe Boyd, Josh Hallett, CooperKatz, Fleishman-Hillard, Steve Rubel, Amnesty International, AP, Newsweek.

Short Takes - vSkype, Skype, Skype Journal, FireANT

Outro - Pod Safe Audio, David Henderson, The Real Deal (launches player), For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday June 20…

Posted by neville on 06/16 at 11:00 AM
Show Notes • (4) Comments • Permalink

Monday, June 13, 2005

The Hobson & Holtz Report - Podcast #41: June 13, 2005

Content summary: Listeners’ comments (on the linear nature of podcasts, RBLs, organizing thoughts about podcasts); guidelines for employee blogging; the Communication Directors Forum; communication measurement; what if the novelty of blogging wears off?; blogging and engagement; sans-serif or serif fonts?; rebuilding trust; blogs for tourism; the Ragan Corporate Communicators Conference; IABC International Conference; Global PR Blog Week 2.0.

Show notes for June 13, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 27.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:31 Neville introduces the show; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 01:52 Dan York on blogs vs. the linear nature of podcasts; RBLs and email spam; CEOs and blogging on the intranet
  • 08:05 Robert Banghart on quality communications and organizing thoughts when listening to podcasts, and starting a blog and podcast. On organizing thoughts about podcasts, what do our listeners do?

Features:

  • 12:28 Guidelines for employee blogging - Yahoo’s example and Jeremy Zawodny’s informal explanation
  • 16:56 Neville’s comments on the Communication Directors Forum 3-day conference at sea last week - on photos, the cruise ship, the workshop, awareness about blogs, epiphanies and lightbulbs, no laptops, communicating with conference delegates
  • 28:40 Communication measurement - new research from the Henley Management College and the CIPR; looking at communication as a management task; defining four different ways to measure communication
  • 31:40 From Our Correspondent Down Under: Lee Hopkins - what if the novelty of blogging wears off? blogging and engagement; pet peeve: correspondence in sans-serif, not serif; rebuilding trust in business organizations [>> Do you have opinions on these topics? Let us know for discussion on Thursday’s show.]
  • 41:40 Blogs as a tourism promotion tool - the example from Pennsylvania with Roadtrippers’ Blogs
  • 46:22 The Ragan Corporate Communicators Conference last week - Charles Pizzo’s blogging blitz; the IABC International Conference next week - Warren Bickford’s blogging posse; back to Ragan - the Wonkette interview

Short Take:

Outro:

  • 58:24 Shel outros the show; how to give your feedback; show notes; Neville outros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Dan York, Podscope, IAOC, Siemens USA, Robert Banghart, Scoble’s link blog, Outlook, Gnomedex 5.

Features - Yahoo, Jeremy Zawodny, Yahoo’s employee blogging guidelines (PDF), Russell Beattie, Jeff Boulter, JR Conlin, IBM’s employee blogging guidelines (PDF), The New PR Wiki Blogging Guidelines Index, Hill & Knowlton’s employee blogging guidelines, Constantin Basturea, Communication Directors Forum, P&O Oriana, Richmond Events, conference photos on Flickr, Business Week cover story on blogs, Blackberry, PRCA, PR Week, Chris Genasi, CIPR, Jon White, Henley Management College, Dominic Cheetham, Serco, Angela Sinickas, Tudor Wlliams, Lee Hopkins, IABC Cafe, Technorati, Google, Kevin Connolly’s research on legibility, Conference Board of Canada, Kevin Dugan, VisitPA.com, RoadTrippers Blogs, Ragan Corporate Communicators Conference, Caesars Palace, Ragan Postcard, Charles Pizzo, IABC, IABC International Conference, Warren Bickford, Technorati tags, Wonkette, Shel’s post about the Wonkette interview, GM FastLane Blog, Lee Lefever’s Common Craft, Gawker Media.

Short Take - Global PR Blog Week 2.0.

Outro - Garageband.com, Beat & Path, Poor You, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday June 16…

Posted by neville on 06/13 at 10:05 AM
Show Notes • (3) Comments • Permalink

Wednesday, June 08, 2005

The Hobson & Holtz Report - Podcast #40: June 9, 2005

imageContent summary: Introducing our co-host, Sam Whitmore; Listeners’ comments (on a new iPod-focused wiki and the work involved in creating audio comments); consequences of the isolation of print publications from their online staffs; Neville’s introductory comments from London, including a discussion about an airline survey; the hard-dollar return from online sales and its potential to reduce spending on product PR; the concept of media training for journalists so they can hold their own with media-trained executives; Neville’s experience at the London Geek Dinner; Neville’s presentation on the Communication Director’s Forum cruise; Sam’s podcast, Closet Deadhead.

Show notes for June 9, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Boston, Massacusetts and Concord, California, with input from London, UK and an audio comment from Ottawa, Ontario, Canada.

Download the file here (MP3, 20.0MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:30 Shel introduces the show; Neville‘s travelling; how to give your feedback; show notes

Introducing our guest co-host

Discussion on listeners’ comments:

  • 04:40 Dan York on WikiPod and on the effort required to record a good audio comment.

Features:

  • 11:14 The wall that exists between the print and online editorial staffs at key business publications and the implications remaining in these silos
  • 19:00 Neville comments on his travels to London, including a look at a survey his airline asked him to take and thoughts about how this research could be enhanced with interactive components
  • 29:25 Sam’s comments on the airline survey and what might drive some of the questions
  • 32:00 Online sales efforts are producing better and better results that are quantifiable directly to the bottom line. Could this result in a reallocation of budget dollars currently set aside for product PR?
  • 38:53 Reporters often aren’t able to hold their own against media-trained executives they are interviewing. Providing media training to reporters should be an obligation of the organizations that employ them so the journalism is better, Sam maintains. The result would also be beneficial for the organizations whose executives are being interviewed.
  • 46:21 Neville on the London Geek Dinner
  • 1:00:23 Neville on his presentation to the Communication Directors Forum

Outro:

  • 1:04:14 Wrap-up, with Shel and Sam discussing Sam’s podcast, Closet Deadhead
  • 1:07.25 Music, Jarmo Lundgren, “The Trashman Theme”

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - WikiPod iPodLinux, Dan York.

Features - Sam Whitmore’s Media Survey, eWeek, Forbes, Dan York, WikiPod, Fortune, BusinessWeek, Road Weary (Shel’s new blog), British Airways, Shift Communications, LeadSensor, Charles Fombrun (now with the University of Lugano in Switzerland), Reputation Quotient, InfoWeek, Mike Lowry, Bob Scoble, Hugh MacLeod, London Geek Dinner, Texas Embassy Cantina, Microsoft, The Economist interview with Bob Scoble (registration required), CNet, London Underground, Stuart Bruce, Richard Byrom, OracleAppsBlog, Andy Smith, Sig Rinde, Alex Bellinger, Doppler Radio, Erwin van Hunen, Cindy De Smet, iPodder, Apple iTunes, David Tepping, Stewart Henshall, Skype Journal, Virtual Audio Cables, Skype, Janus Friis, Skype Video plugin, Lloyd Davis, Reboot, David Tebbutt, P&O Cruise Line, Communication Directors Forum, Stuart Smith, Edelman UK, Cliff Atkinson, Beyond Bullet Points, EPIC 2005 Update Scenario.

Outro - The Trashman Theme (MP3 download), Jarmo Lundgren, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, June 13…

Posted by shel on 06/08 at 03:56 PM
Show Notes • (4) Comments • Permalink

Monday, June 06, 2005

The Hobson & Holtz Report - Podcast #39: June 6, 2005

Content summary: Listeners’ comments (on staring a podcast; Boeing’s blogging guidelines; full-time vs. part-time blogging; broken headsets; PR advice for the US government); keeping political commentary away; what’s next for Europe?; Lee’s 4 learnings; finding out who listens; podcasting growth and Apple’s lead; new books on podcasting; guest co-presenter for the next show; some of today’s RSS headlines.

Show notes for June 6, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Concord, California, USA.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Neville introduces the show; Shel‘s travelling so just Neville live today; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 03:27 Chris Ritke at 49Media starts a podcast; Adam Phillabaum says yes, Boeing does have blogging guidelines; Heather Hamilton on the differences between whole-job and part-time bloggers; Lee Hopkins on broken headsets
  • 07:51 Scott Solomon on Amnesty International and the US government’s PR problem, and some advice for Karen Hughes; Shel’s commentary on audio copyrights, keeping political and activist comments out of FIR and the blogs, staying on track with PR-related comments, the anonymous blog commenter; Neville’s $0.02 worth on axe-grinding and comment moderation

Features:

  • 24:52 What’s next for Europe after voters in France and The Netherlands reject the proposed EU Constitution? EC Communications Commissioner Margot Wallstrom also wants to know
  • 30:50 From Our Correspondent Down Under: Lee Hopkins - Lee’s 4 learnings: about the decision-maker, being prepared to have your views challenged, delivering easy wins to build credibility, know your own credibility before you start; on hiring bloggers and how blogs indicate you own abilities to communicate ideas
  • 38:00 Knowing your podcast listeners and how do you measure them. How about a survey?
  • 40:15 The drivers for podcasting growth and how Apple will change everything about podcasting - Rex Hammock has the analysis; two new books on how to do podcasting - Todd Cochran‘s is first out the door; Hugh McLeod‘s first podcast

Short Takes:

  • 51:07 Sam Whitmore to co-present Thursday’s show with Shel as Neville’s on a cruise, business-wise
  • 57:32 What’s in the RSS reader today - scanning for some good headlines; tips and tricks for catching a reader’s attention

Outro:

  • 61:56 Neville outros the show; how to give your feedback; show notes; Shel’s outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Chris Ritke, 49Media, Adam Phillabaum, Boeing, Heather Hamilton, Microsoft, Wall Street Journal, Lee Hopkins, Scott Solomon, Amnesty International, Karen Hughes, Rush Limbaugh, Newsweek, ABC News, Nutrasweet, Betty Martini, Jeremy Wright, Six Apart, TypePad, TypeKey.

Features - Stuart Mudie, James Burke, Open Democracy article, EC Communications Commissioner Margot Wallstrom, Lee Hopkins, Stephen Davies, Survey Monkey, Apple, iTunes, iPodder, DopplerRadio, Rex Hammock, Howard Stern, Sirius Satellite Radio, Adam Curry, Todd Cochran, Podcasting: Do It Yourself Guide, Amazon, Wiley, Podcasting for Dummies, Hugh McLeod, Les Blogs, Cluetrain, Hughtrain, Nicole Simon, Reboot 7.0.

Short Takes - Sam Whitmore, Richmond Events, P&O, Oriana, The Communication Directors Forum, Robert Scoble, London geek dinner, Texas Embassy, FeedDemon, Headlines from PR weblogs, What lies ahead for PR, Small is the new big, We’re not in Kansas anymore, Toto, Time for next-generation RSS readers, Blog comments sap search morale, Warren Bickford asks for insight on the top 5 communication trends, Subscription paid RSS feeds, Coming soon to a theater near you - Blogumentary.

Outro - Take Me Away (MP3 download), Plain White Ts, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday June 9…

Posted by neville on 06/06 at 11:26 AM
Show Notes • (3) Comments • Permalink

Thursday, June 02, 2005

The Hobson & Holtz Report - Podcast #38: June 2, 2005

Content summary: Listeners’ comments (on how to track podcast listeners); fighting email spam - an open source PR project; US government PR gaffe; blogging as a corporate job; more podcasting developments; Boeing’s test pilots’ blog; stealing RSS content.

Show notes for June 2, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Neville introduces the show; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 02:02 Robin Capper on tracking podcast listeners - how do we do it? Some comments on download stats; it’s becoming more important for podcasters to know how people get a show and who listens to it

Features:

  • 05:22 Domain blacklisting and email spam - the conversation evolves into how PR can create a broad awareness within the business community of what volunteer groups do in the war on spam; a candidate for an open source PR project
  • 17:24 A PR failure by the US government - rehabilitating the US image abroad already hits hurdles
  • 26:15 WSJ: Blogging becomes a corporate job - the ability to express oneself and writing skills are key, not so much blogging skills

Short Takes:

  • 38:44 More podcasting developments - 5 reasons why podcasting matters to business; giving iPods to the sales force; how the pros will use podcasting to make content time-shaft available
  • 46:32 Boeing 777 blog - the test pilots start a conversation; the personal touch and motivating an employee; policies and guidelines
  • 53:50 ‘Theft’ of content from RSS feeds - how do you protect your rights in your RSS feed?

Outro:

  • 60:19 Shel outros the show; how to give your feedback; show notes
  • 61:11 Neville intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Robin Capper, LibSyn, SWAG, Behind The Scenes.

Features - Shel’s post on email blacklisting, RBL, IAOC, Steve Rubel, Constantin Basturea, The New PR Wiki, Chris Santerre, Jeff Chan, Dave Sifry, Technorati, Intelliseek, Edelman, TrustMEdia report (PDF), President Bush, Karen Hughes, 9/11, ‘public diplomacy’ definition, Amnesty International, Vice President Cheney, Secretary of Defense Rumsfeld, Nutrasweet, Newsweek, EU constitution, Wall Street Journal story on corporate blogging, Heather Hamilton, Microsoft, eMarketer, Monster.com, AP, Dale & Thomas Popcorn, Ziff Davis Media, TheLadders.com, Flycell, Kevin Dugan, Fast Company Now, Elisa Camahort, Stonyfield Farm, The Tinbasher Blog, GM FastLane Blog.

Short Takes - ITWorld.com, Lee Hopkins, Dan York, Blogspotting, Paradyne, Rocketboom, Nokia, TV Guide, Michael Gartenberg, Brian Oberkirch, Apple, iTunes, Boeing, Flight Test Journal, Randy’s Journal, Financial Times, Road Weary, Suzanna Darcy-Hennermann, Adam Phillabaum, Sun, Allan Jenkins, ionRSS, PR Web, Don Crowther, Creative Commons, Expression Engine, TypePad, FeedBurner, NewsGator, Web Pro News.

Outro - PodcastNYC, Garageband.com, PodcastNYC terms of use, Dfactor, Dfactor blog, Ashley’s Lament, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday June 6…

Posted by neville on 06/02 at 10:15 AM
Show Notes • (4) Comments • Permalink

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