Monday, February 23, 2015

The Hobson & Holtz Report - Podcast #796: February 23, 2015

FIRQuick News: Krispy Kreme’s ‘KKK Wednesday’ faux pas, results of 2015 online newsroom report, Facebook virtual reality coming “in a while”, a real-time Academy Awards Twitter campaign from a brand that doesn’t suck; Ragan promo;

News That Fits: The rise of the new “content economy”; Michael Netzley’s Asia Report: Chinese companies face reputation challenge in APAC compared to other international firms; “Do you want to be part of the conversation or not?” Twitter has answers for marketers; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; is Twitter a bust for brands?; Dan York’s Tech Report: TweetDeck Teams, hackers and the NSA, the great SIM heist, Lenovo and Superfish; the past week on the FIR Podcast Network; Igloo Software promo; is marketing dead and did loyalty kill it?;

Music from The Subways; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 23, 2015: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 2…

Posted by neville on 02/23 at 11:01 AM
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Friday, February 20, 2015

FIR Presents Inside PR #400: The Social Media Mob

FIR Presents Inside PRJust a little more than a year after Justine Sacco sent the ill-fated, “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m White!” tweet, The New York Times Magazine wrote an in-depth piece on her (and others who have suffered the social media mob) to see where she is now and how this has affected her livelihood.

There has been a lot of subsequent coverage on the topic:

It’s an interesting look at the social media, whether the crime fits the punishment, and how we might all need to chill.

Jon Ronson, the article’s author, even researched how long it has been since society allowed public shamings in much the same way we ridicule online (the 14th Century).

The conversation turns from the social media mob and online lynchings to how we can use humor in our social media efforts without coming across as clueless and insensitive as the Sacco tweet.

Her point was that the tweet was so ridiculous, she couldn’t imagine anyone taking it seriously. She was making a satirical remark on the bubble we live in in North America. But what she learned is, unless you’re Louis CK or South Park, satire doesn’t work so well in 140 characters.

It’s an interesting world we live in. Many business leaders are scared of what happens when an employee doesn’t think and sends a tweet like this, or when a customer is unhappy and doesn’t get his way. There are, of course, ways to deal with critics, but Joe poses the question, “Does it make sense in some extreme cases to go completely dark?”

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 02/20 at 05:59 PM
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Thursday, February 19, 2015

FIR Interview: Red E App CEO Jonathan Erwin on employee communication trends and challenges

FIR InterviewsA special report on trends and challenges facing internal communicators drew on the observations of nine internal communications experts, including Peter Shankman, gini Dietrich, Susan Cellura, Steve Kaus, and FIR co-host Shel Holtz. In this FIR interview, The report—available for free from Red E App—a mobile tool that connects employees and organizations across a variety of dimensions—addresses eight distinct problems and six solutions.

In this FIR interview, Shel talks with Red E App co-founder and CEO Jonathan Erwin about the report—Internal Communications 2015—and some of its key findings.

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About our Conversation Partner

Jonathan ErwinJonathan is the co-founder and CEO of Red e App, an enterprise mobile platform that enables businesses to create a private or semi-private mobile network, allowing them to instantly communicate to the mobile device of their audience.

Jonathan has served in strategic sales, marketing and executive roles within the technology marketplace for over 20 years. His experience, coupled with his vision and dedication to service and thoughtful communication has led him to create, develop and bring the Red e App mobile platform to market.

You can reach Jonathan on Twitter at @JonathanCErwin.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 02/19 at 06:09 PM
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Media Bullseye Roundtable 2015.01 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

Jen Phillips of 4L Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—The FAA’s proposed regulations on drones ... and what that means for the media and communicators.

—The suddenly changing media landscape, including the Brian Williams kerfuffle and what it means about trust.

—The pending departure of Jon Stewart from the Daily Show and who will fill his shoes.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 02/19 at 05:49 AM
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Tuesday, February 17, 2015

Thought Leader Life with Mitchell Levy, Episode 60: February 17, 2015

Thought Leader Life with Mitchell LevyOur co-host for the month of February is Lori Ruff (@loriruff) and our guest for February 14 was Paula A. Garcia (@_Paula_Garcia).

In this episode, Mitchell and his co-host for the month of February, Lori Ruff (@loriruff), hang out with Paula A. Garcia (@_Paula_Garcia), the VP for Marketing at the Boston Chapter of ALPFA: Association of Latino Professionals For America in Finance and Accounting (http://www.alpfaboston.org).advantages of being part of a volunteer service organization and how leaders should see the value of professional development and employee empowerment. Lori explains how joining a volunteer service organization like ALPFA: Association of Latino Professionals For America, can bring value to Latino professionals, helping them do their job better. Volunteer service and Lori Ruffprofessional development is investing in yourself, making you worth more to others so they will invest in you, keeping you in the loop and on the playground.  The conversation touches on the Paula notes that some leaders of today take more time to see the value of investing in one’s self. She hastens to add that, as leaders, they are also required to think about what more you can do not just for yourself, but for the world.

Paula GarciaBeing the leader at your own company, it’s important to appreciate the tangible things. All interactions and networking within a volunteer service organization can put you a step ahead. For Paula, the goal of leaders is to find other people who speak that same voice and share your passion. Lori adds that you should surround yourself with people who really invest in their success and lead you to also invest in yourself and develop your leadership more. Both Paula and Lori agree that leaders are typically visionaries and that they should be able to share their stories and struggles of how they got where they are. This is because leaders should “send the elevator back down” for those who need advice and monitoring.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• It’s important to think, “What more can I do not just for myself, but for the world?” @_paula_garcia #TLL
• If you want to be a #ThoughtLeader, an entrepreneur, and to do things, do it today! @happyabout #TLL
• Surround yourself with leaders to develop your leadership even more. @loriruff
• Every opportunity you have to touch & interact with somebody is an opportunity to learn, help & grow. @happyabout #TLL
• Interactions & networking put you a step ahead of what’s going on in the world. @_paula_garcia

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 02/17 at 01:37 AM
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Monday, February 16, 2015

The Hobson & Holtz Report - Podcast #795: February 16, 2015

FIRQuick News: Vint Cerf, “Father of the Internet,” warns we may be living in a lost century; eBay-style online courts proposed in the UK to resolve low-value claims; Snapchat Discover chalks up huge early success; France demands that its future leaders must speak English; Ragan promo;

News That Fits: Want to post a comment? You’ll have to pay for that; Dan York’s Tech Report: Ello news, iPad Teleprompter, and more; employee ambassador programs: a case study; the Media Monitoring Minute with CustomScoop; listener Comments in audio, email and in the FIR Podcast Community on Google+; Forbes puts native ad for Fidelity on its print magazine cover - but was there sufficient disclosure?; the past week on the FIR Podcast Network; Igloo Software promo; five reasons to use hashtags in marketing campaigns;

Music from Hot Buttered Rum; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 16, 2015: An 82-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 23…

Posted by neville on 02/16 at 01:50 PM
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Saturday, February 14, 2015

FIR Presents Inside PR #399: Don’t put a Target on your back

FIR Presents Inside PRTarget Canada got itself into big business trouble in Canada. And it got itself into even bigger reputation trouble with the way it is leaving the country.

It has become commonplace for companies to care about being seen to be responsible corporate citizens. And this involves both doing and being seen to exercise their corporate social responsibility. To make the communities in which they operate better places. To give back as well as to receive.

We expect that corporations will want to be seen to be doing more than the bare minimum they can get away with. And perhaps that’s why Target Canada has garnered so much bad media in the wake of their decision to pull out of the Canadian market. They were perceived as doing as little as the law required them to do in order to get out of the country.

Whether this was justified or not, the company seemed almost to be playing rope a dope, absorbing the blows without attempting to fight back.

Did Target give its employees, its suppliers and its partners a raw deal? Were they inept or calculating in their communications? Will this affect their reputation in the United States?

Gini Dietrich, Martin Waxman and I explore these questions on this week’s Inside PR podcast. Give it a listen and make up your own mind. Does Target deserve the target on its back?

Context

Here is a selection of the media coverage and commentary around Target’s retreat from Canada:

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 02/14 at 01:27 AM
Show NotesInside PR • (0) CommentsPermalink

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