Thursday, June 15, 2006

The Hobson & Holtz Report - Podcast #146: June 15, 2006

Content summary: Show notes and contributors at The New PR Wiki; new PR blogs list; PRSA Counselors Academy blog (it’s called “For Immediate Release”); Bryan Person’s new PR podcast; on-the-road review; potential new intro music; IAOC conference keynote in Brussels tomorrow; National Semiconductor gives iPods to all employees; David Philips reports (on Stephen Hawking; the PR super race); General Motors, The New York Times and how GM’s FYI Blog fits in to the story; Dan York reports (Podcast Academy; eBay Developers conference; TypePad and FeedBurner; blog posting spam; internal podcast distribution); listeners’ comments discussion (including 10-minute commentary from Keith Teare, CEO of Edgeio); FIR Frappr community update; the music; and more.

Show notes for June 15, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 97-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, June 19…

Posted by neville on 06/15 at 11:52 AM
Show Notes • (3) CommentsPermalink

Monday, June 12, 2006

The Hobson & Holtz Report - Podcast #145: June 12, 2006

Content summary: A week on the road; podcast interviews in New York; Robert Scoble to leave Microsoft; content at the edge and tagging; European politicians embrace social media; Lee Hopkins reports; a conversation with Joseph Jaffe on Web 2.0; listeners’ comments discussion; the music; and more.

Show notes for June 12, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 63-minute podcast recorded live from Amsterdam, The Netherlands, and nearly live from Concord, California, USA.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

  • Detailed show notes pending

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, June 15…

Posted by neville on 06/12 at 01:04 PM
Show Notes • (2) CommentsPermalink

Friday, June 09, 2006

Interview - Larry Weber, Chairman W2 Group: June 9, 2006

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of mobile, changing channels, the rise of social media, opportunities PR musn’t miss, co-creating attractive content, shaping the next generation of the social web, more control in web 3.0, the new prime time, communication transparency.

download mp3 podcastDownload the conversation here (MP3, 7Mb, 16:20), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/09 at 03:20 PM
Show Notes • (0) CommentsPermalink

Interview - Max Lenderman, GMR Marketing: June 9, 2006

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand promise, building the buzz, search marketing, mobile marketing, consumer-generated advertising, empowerment and the future.

download mp3 podcastDownload the conversation here (MP3, 6.8Mb, 15:50), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/09 at 03:19 PM
Show Notes • (0) CommentsPermalink

Interview - Craig Newmark, Founder Craigslist.org: June 9, 2006

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Craig Newmark, Founder of craigslist.org, talks about trust, Craigslist expansion, consumer-generated content, unconventional marketing, enabling communities, online advertising, Congresspedia, the changing role of marketing.

download mp3 podcastDownload the conversation here (MP3, 5.4Mb, 12:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/09 at 02:15 PM
Show Notes • (1) CommentsPermalink

Interview - Dianne Hessan, CEO Communispace Corp: June 9, 2006

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Dianne Hessan, President and CEO of Communispace Corporation, talks about tapping into networks of customers to address business issues.

download mp3 podcastDownload the conversation here (MP3, 8Mb, 18:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/09 at 11:05 AM
Show Notes • (1) CommentsPermalink

Interview - Deepak Advani, CMO Lenovo International: June 9, 2006

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Opening keynote speaker Deepak Advani, Senior Vice President and Chief Marketing Officer of Lenovo International, talks about the reactions surrounding the US State Department’s purchase of PCs made in China; viral marketing; employee communication at the time of Lenovo’s purchase of IBM’s PC business.

download mp3 podcastDownload the conversation here (MP3, 7Mb, 17:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/09 at 10:10 AM
Show Notes • (1) CommentsPermalink

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