Saturday, January 20, 2007

FIR Book Review - Second Life: The Official Guide

Second Life: The Official GuideIn this edition of For Immediate Release book reviews, Neville and Shel review Second Life: The Official Guide.

This book is a collaborative work by six writers with expert knowledge of Second Life, the three-dimensional virtual world that today has over 2.6 million registered users. In Second Life: The Official Guide, there is something for everyone from the casual user to the committed Second Life resident.

Our discussion includes - description of the book’s structure and what it’s about; a summary overview of the contents and the content of the accompanying CD; snapshots of specific chapters, especially those describing the grand tour of Second Life, understanding the library and inventory, and changing your appearance; commentary on what some residents are quoted in the book as saying; concluding summary and our recommendation about the book.

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Download the 28-minute conversation here (MP3, 13Mb), or sign up for the FIR Reviews RSS feed to get it and future reviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future reviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro/outro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Second Life: The Official Guide
Publisher: John Wiley & Sons, Inc
Paperback, 342 pages
Published in December 2006
US$34.99 / CDN$41.99 / £22.99
ISBN: 0-470-09608-X
Available now from Amazon.com, Amazon.co.uk and other outlets.

Posted by neville on 01/20 at 12:08 PM
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Thursday, January 18, 2007

The Hobson & Holtz Report - Podcast #207: January 18, 2007

Content summary: Coffee with crayon in Second Life; discussions prompted by listeners - a journalist who doesn’t care about reader feedback, engaging all employees within an organization, dealing with podcast catch up, the goal of the Microsoft/Edelman Vista blogger campaign; Terry Fallis podcasts his new novel; Dan York introduces his new blog and reports on RSS auto-discovery and the US social media presidential campaign; Marriott CEO starts blogging; IBM erases employee blog post and then puts it back; Skype founders launching internet TV service; Watson Wyatt starts social media practice; new FIR podcasts posted: interview with Lionel Menchaca, Direct2Dell, and ethics Skypecast; the music; and more.

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Show notes for January 18, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 54-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 25MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 22…

Posted by neville on 01/18 at 11:23 AM
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Wednesday, January 17, 2007

The Hobson & Holtz Report - Ethics Skypecast: January 18, 2007

Content summary: A special episode of The Hobson & Holtz Report features a Skypecast conducted on Saturday, January 13, addressing ethics in public relations and organizational communications with a focus on new media.

Show notes for the ethics Skypecast:

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 55:33-minute podcast recorded live from Concord, California, USA, Wokingham, Berkshire, England, and several other points around the world including Nigeria, Hungary, and Canada.

Download the file here (MP3, 25.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 01/17 at 08:01 PM
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FIR Interview - Lionel Menchaca, Direct2Dell: January 12, 2007

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor.

Our conversation included discussion about Dell customer service and addressing customer needs; the background behind the Direct2Dell blog; Lionel’s role with Direct2Dell and the role of the blog as part of broader customer engagement goals; keeping a finger on the pulse of the blogosphere; launch, evolution, experiences and learnings from Direct2Dell; plans for further developing customer engagement; advice for companies thinking about a corporate blog.

About our Conversation Partner

Lionel MenchacaLionel Menchaca is the Digital Media Manager for Dell’s official blog, Direct2Dell. He is charged with managing and expanding the reach of Dell’s blog, which currently attracts thousands of readers and serves well over a million page views per month.

Beyond the blog, he is part of a team that is responsible for coordinating digital media activities across the company. These initiatives all have one thing in common: to provide Dell’s customers a way to interact or communicate feedback to the company. He also serves as a technologist to help define the tools that enable the company to monitor and engage in conversations in the blogosphere.

An avid fan of computers and technology, he has over 15 years experience in the industry, most of which he has spent at Dell serving in a variety of technical and product roles. He has also worked at game developer Origin Systems.

He has a degree in Archeological Studies from University of Texas and lives in Round Rock, Texas with his wife Aileen and two children, Louis and Mia.

download for immediate release podcast

Download the conversation here (MP3, 17Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/17 at 02:36 PM
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Monday, January 15, 2007

The Hobson & Holtz Report - Podcast #206: January 15, 2007

Content summary: New Communications Forum 2007 conference in March; trackbacks switched off on FIR blog; social media coming to business faster than anticipated; follow up on Cisco vs Apple: the conversation about the lawsuit on the Cisco blog; media and Second Life; the Starbucks ‘employee first’ philosophy; EFF defends wiki linking case; GM’s blogger outreach campaign at the Detroit motor show; Lee Hopkins reports; listener’s comment discussion; FIR interview with Lionel Menchaca, Direct2Dell, and FIR ethics Skypecast to be posted this week; Eric Schwartzman’s 5-week social media PR course at UCLA; upcoming FIR book review: Second Life The Official Guide; coffee and conversation at crayonville Island in Second Life on Jan 18; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for January 15, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 58:36-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 26.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 18…

Posted by neville on 01/15 at 01:22 PM
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Thursday, January 11, 2007

The Hobson & Holtz Report - Podcast #205: January 11, 2007

Content summary: Second Thursday in Second Life communicators’ meeting today; FIR ethics Skypecast on Jan 13; more listener opinions on the Microsoft/Edelman PR kerfuffle, including Eric Schwartzman’s interview with Dwight Silverman of the Houston Chronicle; Dan York reports on LinkedIn, open sourcing of Second Life, personal information in blogs; is citizen journalism in trouble?; Edelman releases corporate guide to the blogosphere; WordPress beyond blogs: Ford Motor Company’s Detroit auto show website; GM’s FastLane Blog offers video designed for use on mobile phones; Apple launches iPhone, Cisco to sue Apple over trademark violation and blogs about it; David Phillips reports on what internet-mediated channels for communication will be available, neccesary and relevant in 2011; Joseph Jaffe’s Manifesto for Experimentation; review of FIR on Simply Communicate; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for January 11, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 15…

Posted by neville on 01/11 at 11:54 AM
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Monday, January 08, 2007

The Hobson & Holtz Report - Podcast #204: January 8, 2007

Content summary: Upcoming FIR ethics Skypecast on Jan 13; a sea change is about to hit the workplace: are you ready?; how many people are consuming podcasts?; the corporate costs of CES: a look at the numbers; proposed US law requires bloggers to report illegal images; Second Life to go open source; brands will be widgetized; Lee Hopkins reports; preview of Edelman’s latest blogosphere study; listeners’ comments discussion; upcoming FIR interview Jan 12: Lionel Menchaca, Direct2Dell; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for January 8, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 11…

Posted by neville on 01/08 at 11:29 AM
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