Wednesday, July 02, 2008

FIR Book Review - Groundswell: July 2, 2008

Groundswell is the highly-anticipated book by Forrester Research vice presidents and principal analysts Charlene Li and Josh Bernoff. Subtitled “Winning in a World Transformed by Social Technologies,” the book seeks to show organizations how to tap into the power of customers connecting with one another.

The book includes 25 case studies from around the world. Focused almost entirely on customers and marketing, the book is supported by a considerable amount of data produced by Forrester’s research efforts.

In this FIR Book Review, FIR co-host Shel Holtz and TWI Surveys President Ryan Williams discuss their take on the new book, addressing their misgivings and ultimately recommending Groundswell.

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About our Co-Reviewer

Ryan Williams is President of TWI Surveys Inc. He specializes in behavioural and organizational research. He has ten years of experience with corporate, government and not-for-profit clients. Ryan recently completed his MA in Leadership studies at Trinity Western University. His thesis is explored the use of surveys as a leadership strategy and tool. He has spoken internationally, nationally and at local Universities and Colleges.

He has received a number of awards for his client work. In 2004 he was recognized by the International Public Relations Institute with their Golden Ruler Award of Excellence for Measurement 2005. Ryan has won three International Association of Business Communicators’ Gold Quill Awards, the most recent being in 2007 for the benchmarking and tracking the effectiveness of a series of leadership town hall meeting with employees at Suncor Energy.

Groundswell, by Charlene Li and Josh Bernoff
Publisher: Harvard Business Press
Hardcover: 224 pages
Published May 2008
ISBN-10: 1422125009
ISBN-13: 978-1422125007

Purchase at Amazon US, Amazon Canada, or Amazon UK.

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 07/02 at 12:22 PM
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Monday, June 30, 2008

The Hobson & Holtz Report - Podcast #358: June 30, 2008

Content summary: Neville’s in Manchester; Michael Netzley reports from Singapore on a Text 100 survey of Asian bloggers, and on a professional conference in Singapore and an academic conference discussing China’s Internet; the Media Monitoring Minute with CustomScoop; News That Fits: Neville’s reflections on Chicago and the Social Media Academic Summit 2008, how social networking saved New Orleans, preparing to mobilize your company; Heidi Miller reviews TypePad Mobile; listeners’ comments discussion; music from Geoff Smith; and more.

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For Immediate Release: The Hobson & Holtz Report, for June 30, 2008: A 54-minute podcast recorded live from Concord, California, USA, and almost live from Manchester, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Thursday July 3…

Posted by neville on 06/30 at 02:33 PM
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Thursday, June 26, 2008

Speakers & Speeches: Social Networks and Business Communications - June 25, 2008

Content summary: Shel Holtz presents “Social Networks and Business Communication,” a session during the “All-Star” slot at the IABC International Conference in New York City on June 25, 2008. (The All-Star track features speakers who have received high ratings during previous conferences.)

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

Messages from our sponsor: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com.

Posted by shel on 06/26 at 06:19 PM
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The Hobson & Holtz Report - Podcast #357: June 26, 2008

Content summary:Neville’s at Edelman New Media Academic Summit; Shel wraps up IABC’s international conferencein New York; Neville talks about the summit in Chicago and the home baseball team, the Chicago Cubs; CustomScoop’s Media Monitoring Minute; Dan York’s report; News That Fits includes a look at Facebook and Visa teaming up to create the Small Business Network, Facebook’s bans of the Top Friends app, MySpace’s launch of the API that allows outside sides to pull data, MySpace’s partnership with NBC and MSNBC to host a contest to give away journalistic credentials to the two major political conventions in the US, surveys on social media in business and bloggers in Asia-Pacific, journalists’ move to PR and Neville on his visit to the Financial Times; listener comments; music from 50 Foot Wave; and more..

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for June 23, 2008: A 62-minute podcast recorded live from Concord, California, USA, and almost live from Chicago, Illinois, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, June 30…

Posted by shel on 06/26 at 02:29 PM
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Monday, June 23, 2008

The Hobson & Holtz Report - Podcast #356: June 23, 2008

Content summary:Shel’s at the IABC conference in New York; two new interviews are up, including one from PR Junction; Michael Netzley reports on apologies in South Korea; Media Monitoring Minute; One-Minute News is gone, it’s now “News That Fits”: brands are not winning friends on social networks, social network research is coming in with one on the value for education, UK journalists lead the way with blogs and videos, an update on the AP copyright kerfuffle; listeners’ comments; music from The Urgencies; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for June 23, 2008: A 61-minute podcast recorded live from Wokingham, Berkshire, England,and New York City, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday, June 26…

Posted by shel on 06/23 at 07:21 AM
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Sunday, June 22, 2008

FIR Interview: PR Junction Podcast—Jon Hoel interviews Shel Holtz

Jon Hoel recently interviewed Shel Holtz for his PR Junction podcast, but technical difficulties have prevented him from presenting the interview—or any other episodes of PR Junction. Jon asked if FIR could distribute the interview through the FIR interviews feed and we’re happy to help.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 06/22 at 01:02 PM
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FIR Interview: Susanne Dirks, IBM, on the 2008 Global CEO Study

In May 2008, IBM published the 2008 Global CEO Study, the largest study of chief executives ever conducted. Based on face-to-face interviews with over 1,100 CEOs from 40 countries across 32 industries, the study is designed to capture insights on how the challenges CEOs face today will impact the future of business.

The study, titled “The Enterprise of the Future,” was conducted by IBM Global Business Services in conjunction with the Economist Intelligence Unit. It is the third biennial CEO study that IBM has carried out.

In this FIR Interview, Neville Hobson joined in conversation with Susanne Dirks, Manager, Centre for Economic Development Research at IBM’s Institute for Business Value in Ireland, to discuss the Global CEO Study in the broad context of what the study means for communicators, in particular relating to two of the core findings: Organizations are bombarded by change, and many are struggling to keep up; and CEOs regard more demanding customers not as a threat, but as an opportunity to differentiate.

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About our Conversation Partner

Susanne DirksSusanne Dirks is manager of the newly-established Global Centre for Economic Development of the IBM Institute for Business Value. This centre, which she established in Ireland in early 2007, acts as global centre of competence for economic development and questions and publishes Thought Leadership on its research into economic development and the relationship between economic development and information communications technology.

In addition to defining and executing the strategy and research agenda of the centre, Susanne is actively involved in the research work done by the centre and presents and discusses its Thought Leadership work at large conferences, panel meetings, executive client meetings, and in interviews with the international press. Publications of the centre that Susanne has led include the annual e-readiness Rankings, completed in conjunction with the Economist Intelligence Unit, and the centre’s recent study titled Economic development in a Rubik’s Cube world: How to turn global trends into local prosperity.

During her thirteen years at IBM, Susanne, who is a senior managing consultant, has held several management and consulting roles in Software Group, Sales & Distribution, and Global Business Services, some at national level, others working across EMEA or internationally.

Prior to IBM, Susanne worked for a Siemens subsidiary in Ireland. Prior to that, Susanne spent some years working for herself and running her own business in the United Kingdom.

Susanne, who is also a certified translator/interpreter (Universitaet Erlangen, Germany), holds a First Class B.Sc. Honours Degree in Information Technology and Science, Technology and Society Studies and a Master of Science in Knowledge Based Systems from Edinburgh University.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/22 at 10:30 AM
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