Wednesday, January 09, 2008

FIR Interview: John “Pat” Philbin, former FEMA Communications Director - January 9, 2008

One of the bigger PR news stories of 2007 involved a press conference staged by the Federal Emergency Management Agency in October to address the California wildfires. FEMA’s External Affairs Director John “Pat” Philbin was slated to take a new position as Public Affairs Director for the Director of National Intelligence, but in the wake of the press conference controversy, that offer was withdrawn. In this wide-ranging interview, Philbin discusses the events that occurred leading up to, and the fallout from, the press conference, and offers advice for communicators who may find themselves in a similar position.

About our Conversation Partner

imagePat Philbin brought more than 20 years of experience in strategic communication, public affairs, organization management and business development within government organizations to his position at FEMA, which he began in June 2006. Before joining FEMA, Philbin worked for Anteon/General Dynamics Information Technology as a Technical Director where he served as a consultant in strategic communication to the Department of Defense’s Business Transformation Agency directing and assisting in communication efforts to Congress, the Government Accountability Office, and the general public. He also served as the Senior Vice President of Government Relations and Communications for a private security firm. 

Philbin served 21 years in the U.S. Coast Guard from which he retired as Chief of Public Affairs in 2004. He holds a Doctorate in Communication from the University of Maryland, a Master of Science in Public Relations from Syracuse University, and a Bachelor of Science in Government from the U.S. Coast Guard Academy. He also holds an Accreditation in Public Relations (APR) and is a member of the Public Relations Society of America.

About our Guest Interviewer

Kami HuyseKami Watson Huyse, APR, principal of My PR Pro, an independent agency based in San Antonio, Texas, writes about public relations and communications. She has a background in crisis communication and reputation management, executing social media campaigns, conducting focus group research, and media relations. Kami has been working in public relations since 1994. She blogs at Communication Overtones.

download for immediate release podcast

Download the 64-minute conversation here (MP3, 29.2MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/09 at 07:05 AM
Interviews • (8) CommentsPermalink

Monday, January 07, 2008

FIR Cut: Web video revitalizes lunch at your desk

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Download the file here (MP3, 2.43MB; length 5:15), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 01/07 at 12:52 PM
Show NotesFIR Cuts • (0) CommentsPermalink

FIR Cut: Twitter’s productivity cost

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Download the file here (MP3, 4.26MB; length 9:14), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 01/07 at 12:49 PM
Show NotesFIR Cuts • (0) CommentsPermalink

The Hobson & Holtz Report - Podcast #308: January 7, 2008

Content summary: Reminders about FIR Cuts and the FIR Listener Contest; follow-up: intranets 2; the impact of GMnext; the Media Monitoring Minute with CustomScoop; PR and zoos; PETA and social networks; Lee Hopkins reports on interviews and conferences; listeners’ comments discussion; music by Sylvie Lewis; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for January 7, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 61-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 10…

Posted by neville on 01/07 at 12:39 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

Friday, January 04, 2008

The FIR Listener Contest is open

If you’re wondering about business podcasting - how to start one, where it might fit within your communication planning, or even how to make your current podcast more effective - winning the FIR Listener Contest could be the answer you’re looking for!

To mark the third anniversary of For Immediate Release: The Hobson & Holtz Report on January 3, we decided to run a contest for listeners where the prize is a free copy of How to Do Everything with Podcasting, the book written by Shel Holtz with Neville Hobson (FIR’s co-presenters) and published last June by McGraw-Hill. The book’s list price is $24.99 / £14.99 / C$29.95.

How to Do Everything with Podcasting walks you step by step through the process of creating, publishing and promoting your own podcast. It includes a substantial business focus that will help you see how businesses can use podcasting as an effective and measurable way to communicate with customers and employees.

There are actually three copies of the book up for grabs, depending on where in the world you are.

We’ve arbitrarily divided the world into three segments - The Americas, Europe and the Rest of the World - and we’re looking to award the book to one winner in each of these areas.

The whole FIR team is behind this contest - Neville Hobson and Shel Holtz, together with FIR correspondents Lee Hopkins, Dan York, David Phillips, Eric Schwartzman and Sallie Goetsch - and will judge each entry.

How to Enter

  1. Tell us your answer to this simple question:
    "I think a podcast will help my organization/my client because..."
  2. You can communicate your answer to us in English in any way you wish - email, recording (audio or video), comments to this post, whatever way you think is the most effective. Look around this blog for your contact options.
  3. Submit your answer by the deadline - Friday January 25, 2008 at 6:00pm GMT.

That’s all there is to it.

Of course, there are a couple of little contest rules:

  1. There is no entry cost to the contest. In other words, it’s free to enter.
  2. With your entry please provide your name, your email address and your location (country and city). You can also submit any other information you’d like to tell us, eg, your phone number or address, but it’s not required to enter. If you’re a winner, we’ll ask you for that information.
  3. If your answer is written, please limit your content to 400 words.
  4. If an audio recording, please submit an MP3 file, maximum length 8 minutes or size 4 megs. If video, do not send the file but tell us where on the net it’s located and we’ll visit it.
  5. The three winners will be announced in FIR #315 on Thursday January 31, 2008. Copies will be mailed to each winner during the following week (or as soon as we know postal addresses).
  6. We will not use your personal information for any purpose other than related to this contest. And no one other than the judges (see above) will see it.
  7. There is no cash or other alternative to the three prizes.
  8. By entering this contest, you give us the right to make use of your entry in any way we decide in connection with the FIR podcast series. We are more than happy to exercise any right under a Creative Commons license.
  9. This contest is void where prohibited by law. Contest entrants are responsible for determining their eligibility to enter.
  10. The judges’ decision will be final and no correspondence will be entered into about any entry.

Listen to episodes of FIR during January as we’ll be talking more about the contest.

Good luck!

Posted by neville on 01/04 at 03:02 AM
News • (1) CommentsPermalink

Thursday, January 03, 2008

The Hobson & Holtz Report - Podcast #307: January 3, 2008

Content summary: Today is FIR’s third anniversary; new FIR discussion forum is up; latest IABC Cafe2Go podcast posted; vote for FIR at Podcast Alley; announcing the FIR listener contest; GMnext: the launch by General Motors, exclusive FIR Interview posted; the Media Monitoring Minute with CustomScoop; the art and science of blogger relations; PR ethics issue in Grand Rapids; pushing terms of service to the edge as Facebook ejects Robert Scoble; will users revolt against online advertising? Dan York reports on creating a corporate blog portal with WordPress MU, Twitter and follower reciprocity; listeners’ comments discussion; music by Twilight Hotel; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for January 3, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 28.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 7…

Posted by neville on 01/03 at 12:46 PM
Show NotesHobson and Holtz • (4) CommentsPermalink

FIR Interview: The launch of GMnext - January 3, 2008

GMnextThis coming September marks the 100th anniversary of the founding of General Motors Corporation. As part of engaging with broad communities during 2008, GM today launches GMnext, a global communications platform aimed at improving perceptions of GM by employees, consumers and influencers.

GMnext is about conversations: a dialogue-based initiative that will engage people globally via social media and interactive experiences to discuss critical issues concerning energy, the environment, globalization and other factors that will shape transportation in the 21st century, with GMnext.com as the hub.

GMnext starts today with the GMnext Virtual Media Forum, a global online media event where senior GM leaders from headquarters, divisions and subsidiaries around the world will engage with journalists and social media influencers in online moderated dialogue. The event kicks off with an introduction by GM Chairman and CEO, Rick Wagoner.

In this exclusive FIR Interview, Neville Hobson and Shel Holtz talked with GM’s Scot Keller and Christopher Barger about GMnext including discussion on its objectives and how the programme was developed; how GM’s leaders and employees engage in GMnext; engaging with the media and social media influencers; the roles of social networks such as Facebook; and addressing communication, organizational and regulatory challenges.

About our Conversation Partners

Scot KellerBorn and raised in Southern California, Scot M. Keller is a third generation car executive whose career spans 25 years. He has broad based experience in automotive marketing, communications, motor sports, heritage, and brand management with brands including Alfa Romeo, Audi, Chrysler and Jeep.

In 1999, Scot joined General Motors Corporation where he currently holds the position of Director Communications GMnext. In this capacity, Scot directs the corporation’s day to day activities around the global centennial celebration and GMnext digital experience. He also has responsibility for GM’s Heritage Communications directing the corporation’s involvement in key events including The Amelia Island and Pebble Beach Concours d’Elegances.

Scot currently resides in Grosse Pointe Park, Michigan with his wife and two children.

Christopher BargerChristopher Barger is Director, Global Communications Technology at General Motors, and leads the company’s social media communications efforts.

Christopher is responsible for setting General Motors’ communications strategy in the emerging social media that make up “Web 2.0” (blogs, wikis, podcasting, user-generated content, social network engagement, and others). His team coordinates and counsels authors for GM’s corporate blogs (FastLane and FYI), builds and manages GM’s relationships with influential voices from across the social media landscape, and develops new social media resources for GM content and information.

Prior to joining General Motors in mid 2007, Christopher held a similar position at IBM where he was involved in such ground-breaking work as the investor relations department’s ”IBM and the Future Of…” series of podcasts.

download for immediate release podcast

Download the 38-minute conversation here (MP3, 17.4MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/03 at 06:01 AM
Show NotesInterviews • (0) CommentsPermalink

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