Thursday, March 27, 2008

The Hobson & Holtz Report - Podcast #331: March 27, 2008

Content summary: New FIR Book Review and FIR Interview podcasts coming in April; next FIR Live on BlogTalk Radio in planning; discussion: pros and cons of social media for small/medium business; Dan York reports on FriendFeed, the dark side of the internet, and more; the Media Monitoring Minute with CustomScoop; lawsuit filed against Cisco for employee blogger posts; bad PR practice isn’t about new media training; Bell Canada’s internal ‘blog jams’; advertising: URLs out, search boxes in; listeners’ comments discussion; music from Mike O’Hara; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for March 27, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Atlanta, Georgia, USA.

Download the file here (MP3, 27.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday March 31…

Posted by neville on 03/27 at 10:26 AM
Show NotesHobson and Holtz • (2) CommentsPermalink

Monday, March 24, 2008

The Hobson & Holtz Report - Podcast #330: March 24, 2008

Content summary: How did FIR Live on BlogTalk Radio go this weekend?; new FIR Speakers & Speeches podcast posted; Inside PR podcast changes format; thanks to Scott Monty; Sallie Goetsch reports from the Podcast Asylum on France’s President Sarkozy and the web, and more; the Media Monitoring Minute with CustomScoop; unique visitors are not the best mark of web success for mainstream media; blogger outreach: new research attempts to define success; 17 tips for getting bloggers to write about you; the Institute for Public Relations’ ‘Essential Knowledge’ project; a conversation with Jen McClure about the New Communications Forum next month; listeners’ comments discussion; music from Jonathan Coulton; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for March 24, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 29.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday March 27…

Posted by neville on 03/24 at 12:21 PM
Show NotesHobson and Holtz • (6) CommentsPermalink

FIR Speakers & Speeches: Lindsey Nicole Loughman on Edelman Digital Bootcamp - March 24, 2008

Content summary: University of Georgia PR student Lindsay Nicole Loughman assembled this report on the Digital Bootcamp, a social media conference for PR students organized by Edelman and held March 1, 2008 at the University of Georgia.

download For Immediate Release podcast

Download the file here (MP3, 5.95Mb, 13:01). Subscribe to the Speakers & Speeches RSS feed to get these and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

Listen to this podcast now

If you have comments or questions about this podcast, or suggestions for future podcasts, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 03/24 at 06:30 AM
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Saturday, March 22, 2008

FIR Live Call-In Episode #4: 03/22/08

Content summary:The live call-in episode on BlogTalk Radio. Our topic: Is public relations a one-way, two-way, or multi-directional activity?

[Message from our sponsor: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com.]

Show notes for the live call-in episode recorded March 22, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, Concord, California, USA, and all points in between thanks to our call-in participants.

Download the file here (MP3, 27.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, March 24…

Posted by shel on 03/22 at 11:20 AM
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Thursday, March 20, 2008

The Hobson & Holtz Report - Podcast #329: March 20, 2008

Content summary: Shel on the road; FIR Live on BlogTalk Radio this Saturday; EuroBlog 2008 presentations and videos now available; first FIR Video Interview posted: Rick Murray, Edelman; Paull Young presents the Media Monitoring Minute with CustomScoop; Microsoft: from Blue Monster to infection; new e-book from Colin McKay: Secret Underground Guide to Social Media for Organizations; Shel and American Copywriter’s John January in conversation in Kansas City; listeners’ comments discussion; music from Everyday Jones; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for March 20, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Kansas City, Missouri, USA.

Download the file here (MP3, 27.3MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday March 24…

Posted by neville on 03/20 at 01:32 PM
Show NotesHobson and Holtz • (1) CommentsPermalink

Tuesday, March 18, 2008

Next live call-in show: Saturday, March 22

Is public relations two-way? In a blog post, Forrester Research’s Josh Bernoff suggested both advertising and PR are one-way, rendering them inappropriate for the management of social media in an organization. Yet public relations students routinely learn that their chosen career involves building and maintaining relationships between an organization and its publics. Blasting press releases: one-way. Negotiating with activist groups: two-way. In this live call-in episode of FIR, we’ll open the lines to listeners for their observations and opinions. It promises to be a lively discussion!

imageThe show is scheduled for Saturday, March 22. To participate, just call +1-347-324-3723 at 10 a.m. Pacific, 1 p.m. Eastern, and 5 p.m. GMT. You can listen to the show live on the BlogTalk Radio website or on the phone at the number listed above.

We’re looking forward to chatting with you on Saturday!

Posted by shel on 03/18 at 04:40 AM
News • (0) CommentsPermalink

FIR Video Interview: Rick Murray, Edelman - March 15, 2008

The EuroBlog 2008 conference took place in Brussels, Belgium, last week. Described as an event focused on “Social media and the future of PR: New ideas, new research, new business,” the two-day event brought together over 100 people from the academic and practitioner worlds from across Europe and the USA.

In this first FIR Video Interview, Neville Hobson talked briefly with Rick Murray, President of Edelman Digital, about the key messages for PR practitioners resulting from topics and themes discussed at EuroBlog 2008.

About our Conversation Partner

RickmurrayRick Murray, President, Edelman Digital, helps the firm’s day-to-day account teams create and execute their PR-centric campaigns - providing clients with integrated programmes.

He oversees the development of the firm’s interactive design, media and events and its street marketing group called ‘Edelman on the Go.’

Based in Chicago, Rick Murray is the founder of Edelman’s me2revolution which merged into Edelman Digital in March 2008.

download for immediate release podcast

Download the video conversation here (MP4, 20MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Watch this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

This FIR Video Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 03/18 at 03:39 AM
Show NotesInterviews • (1) CommentsPermalink

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