FIR Reviews

Reviews of books dealing with PR and online communications

Thursday, January 05, 2012

FIR Book Review: The Like Economy, by Brian Carter

The Like EconomyThe Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:

“Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional—but the field is cluttered with hype, foolishness, and ‘fake’ solutions that don’t deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook.”

Get this podcast:

The Like Economy: How Businesses Make Money With Facebook by Brian Carter

Publisher: Que
Hardcover, 300 pages
Published December 2011
ISBN-10: 0789749068
ISBN-13: 978-0789749062

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

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Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/05 at 08:04 AM
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Friday, December 30, 2011

FIR Book Review: ROI of Social Media, by Guy R. Powell, Steven W. Groves and Jerry Dimos

ROI of Social MediaThe ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Altimeter Group Partner Jeremiah Owyang:

"We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience."

Get this podcast:

The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment  by Guy R. Powell, Steven W. Groves and Jerry Dimos

Publisher: Wiley
Hardcover, 320 pages
Published March 2011
ISBN-10: 0470827416
ISBN-13: 978-0470827413

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

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Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/30 at 07:57 AM
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Thursday, December 15, 2011

FIR Book Review: Humanize, by Jamie Notter and Maddie Grant

imageHumanize, by Jamie Notter and Maddie Grant, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Amazon.com description:

"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human—and more effective. Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable."

Get this podcast:

Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant

Publisher: Que
Hardcover, 288 pages
Published September 2011
ISBN-10: 10789741121
ISBN-13: 978-0789741127

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

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Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/15 at 10:05 AM
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Tuesday, December 13, 2011

FIR Book Review: Think Before You Engage, by Dave Peck

imageThink Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign by Dave Peck.

FIR Book Reviews editor Bob LeDrew reviews Think Before You Engage, by Bullfrog Media partner Dave Peck (@DavePeck on Twitter). From the book’s website:

"Simply having a social media presence is not enough. From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls."

The book’s website is at www.thinkbeforeyouengage.com.

Get this podcast:

Think Before You Engageby Dave Peck

Publisher: Wiley
Hardcover, 312 pages
Published September 2011
ISBN-10: 1118018818
ISBN-13: 978-1118018811

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/13 at 08:49 AM
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Sunday, September 11, 2011

FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld

imageThe Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld.

FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a description of the book from Amazon.com

“Nearly one million weekly listeners trust NPR’s Brooke Gladstone to guide them through the distortions and complexities of the modern media. This brilliant radio personality now bursts onto the page as an illustrated character in vivid comics drawn by acclaimed artist Josh Neufeld. The cartoon of Brooke conducts the reader through two millennia of history-from the newspapers in Caesar’s Rome to the penny press of the American Revolution and the manipulations of contemporary journalism. Gladstone’s manifesto debunks the notion that “The Media” is an external force, outside of our control, since we’ve begun directly constructing, filtering, and responding to what we watch and read. With fascinating digressions, sobering anecdotes, and brave analytical wit, The Influencing Machine equips us to be smart, savvy, informed consumers and shapers of the media. It shows that we have met the media and it is us. So now what?”

Get this podcast:

The Influencing Machine: Brooke Gladstone on the Media, by Brooke Gladstone and Josh Neufeld

Publisher: W.W. Norton and Company
Hardcover, 170 pages
Published May 2011
ISBN-10: 0393077799
ISBN-13: 978-0393077797

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 09/11 at 07:59 AM
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Wednesday, August 17, 2011

FIR Book Review - Enchantment by Guy Kawasaki

EnchantmentEnchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.

FIR Book Reviews editor Bob LeDrew reviews Enchantment, Guy Kawasaki’s tenth book. From the publisher’s book description:

"Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

"Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions."

The book’s website is at www.guykawasaki.com/enchantment/ and there is a Facebook page.

Get this podcast:

Enchantment by Guy Kawasaki

Publisher: Portfolio
Hardcover, 211 pages
Published March 2011
ISBN-10: 1591843790
ISBN-13: 978-1591843795

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 08/17 at 11:04 PM
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Thursday, August 11, 2011

FIR Book Review: Everywhere, by Larry Weber

Listen to this podcast now:

image Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, by Larry Weber

FIR book review editor Bob LeDrew reviews Larry Weber’s “Everywhere: Comprehensive Digital Business Strategy for the Social Media Era.” by Larry Weber, founder of Weber Shandwick.

From the inside front cover of Everywhere: “Social media has upended the way the world communicates. No longer just the focus of marketing departments, the conversations taking place online have the power to drive innovation, perceptions, and sales in every industry. From research and development to human resources, from the trenches all the way up to the top brass, social media has transformed how businesses communicate, operate, organize, and create value. Everywhere explains how to put your digital strategy at the center of your organization. Social media taps into the collective intelligence of people who are already actively engaged with your company. It sounds an early alarm on trends, issues with your products, and ideas for improvements. Social media allows you to engage honestly and openly with stakeholders in a way that your competitors aren’t.”

The book’s website is at thelarryweber.com/books/everywhere

Get this podcast:

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber
Publisher: Wiley
260 pages
Published March 29, 2011
ISBN-10: 0470651709
ISBN-13: 978-0470651704

Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 08/11 at 11:02 AM
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