Hobson and Holtz

The Hobson & Holtz Report

Monday, March 03, 2014

The Hobson & Holtz Report - Podcast #745: March 3, 2014

FIRIntro: Shel’s back from the IntraTeam conference in Copenhagen;

Quick News: Jeremiah Owyang publishes new research report into the collaborative economy, the primary channel to break government news should be Twitter not press releases says head of British government digital communications, another study demonstrates employees using social media have higher productivity, Bayer creates radio station for one day as part of strategy to reach dog owners over dog-health issue, Coca-Cola’s Journey content marketing site launches a LinkedIn-like blogger contributor network; Ragan promo;

News That Fits: Marc Andreesen spells out a future of the news business; Dan York’s Tech Report on the Internet Society meeting in London, and more; why does a social media presence make retailers appear less trustworthy?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why top journalists are flocking to brands; Michael Netzley’s Asia Report: China’s state-owned media on the defensive after a racist good-bye to the US Ambassador, and more; last week on the FIR Podcast Network: 5 new shows; ‘Trust’ features large in carmaker Ford’s rebranding of its UK dealership network;

Music from Marqui Adora; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 3, 2014: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 10…

Posted by neville on 03/03 at 02:37 PM
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Monday, February 24, 2014

The Hobson & Holtz Report - Podcast #744: February 24, 2014

FIRQuick News: Chevron apologizes for fracking well explosion with free pizza coupons, Virgin Galactic looking for a PR agency, Groupon claims its President’s Day gaffe was intentional, Sprinklr acquires Dachis Group; Ragan promo;

News That Fits: Latest CIPR ‘State of the Profession’ survey prompts a challenge to communicators from CIPR President Stephen Waddington; Michael Netzley’s Asia Report: important mobile developments targeting Asia’s smartphone-friendly consumers, and more; companies hunt for employees with clout; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; five tips from BuzzFeed on making content shareable; Dan York’s Tech Report: Facebook’s acquisition of WhatsApp, and more; last week on the FIR Podcast Network: four new show episodes; is it possible to cultivate ‘idea carriers’?;

Music from Les Gordons; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 24, 2014: A 90-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 3…

Posted by neville on 02/24 at 02:31 AM
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Monday, February 17, 2014

The Hobson & Holtz Report - Podcast #743: February 17, 2014

FIRIntro: We recorded this episode via Zoom.us rather than Skype: let us know what you think of the audio quality;

Quick News: "The business of blogging" ebook published by Stephen Waddington with insights from 15 business bloggers; 10,000 racial slurs used daily on Twitter; The Holmes Report describes the top 12 crises of 2013; three social media developments in air travel including airline use of Google Glass; Ragan promo;

News That Fits: Update on native advertising and brand journalism; Dan York’s Tech Report on changes to Yammer, GitHub updater, Walmart’s plan for the .grocery top-level domain, and more; ADAC’s PR disaster and crisis of trust; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; how Oracle puts its employees’ personal social media accounts to work; last week on the FIR Podcast Network: five new show episodes; Korn Ferry survey: over half of European CCOs have responsibility for social media, and other insights;

Music from Kara Square and Piero Peluche; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 17, 2014: An 81-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 24…

Posted by neville on 02/17 at 01:04 PM
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Monday, February 10, 2014

The Hobson & Holtz Report - Podcast #742: February 10, 2014

FIRQuick News: Klout now helps you boost your score, Wikimedia seeks projects for Wikimedians in Residence, the future of podcasting, seeing the real-time cost of an item in Bitcoin; Ragan promo;

News That Fits: What does your brand sound like?; Michael Netzley’s Asia Report: How humor and networks are being used for political struggle in India and Thailand; nine things you need to know about using social media at work; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; five social media tips from The Wall Street Journal; what’s new on the FIR Podcast Network; Dan York’s Tech Report: new gTLD domains top 41,000, and more; Twitter is the home of the corporate apology;

Music from White Denim, and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 10, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 17…

Posted by neville on 02/10 at 04:01 AM
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Monday, February 03, 2014

The Hobson & Holtz Report - Podcast #741: February 3, 2014

FIRQuick News: B2B marketing metrics to learn from, corporate newsrooms still can’t deliver what journalists want, Dataminr: a Twitter tool "for when you don’t know what you’re looking for", how a blackmailer acquired a popular twitter handle using social engineering of customer service reps; Ragan promo;

News That Fits: It’s time for "real time" to give way to "right time"; Dan York’s Tech Report: new "FIR On Technology" episode coming this week about new gTLDs, kudos to NFL and Fox Sports for allowing open access to viewing Super Bowl, comments on Coca-Cola’s Super Bowl ad (America The Beautiful) show we still have much to do with regard to racism and xenophobia; from control to influence: the evolution of internal communications; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; wearable technology is coming to a workplace near you; What’s new on the FIR Podcast Network: 8 new show episodes; Michael Netzley’s Asia Report: a not-so-happy Chinese New Year as Sina Weibo use declines in China, and more; the strength of customer relationships with brands is declining;

Music from The Geronimo Line; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 3, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 10…

Posted by neville on 02/03 at 01:11 PM
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Monday, January 27, 2014

The Hobson & Holtz Report - Podcast #740: January 27, 2014

FIRNew in the FIR Podcast Network: FIR B2B #1 with Paul Gillin and Allan Schoenberg; Lori Ruff on AMP Up Your Social Media #13 with Glenn Gaudet; FIR Presents Inside PR 361: Justine Sacco, poor judgment and the mob mentality; Linked Conversations with Chuck Hester #7: a chat with "42 Rules" author Chris Muccio;

Quick News: Pinterest (which has added animated GIFs) is changing how we blog, UK university accepts payment by Bitcoin for tuition fees, does blogging by marketing agencies pay off?, social media guidelines from the Church of England; Ragan promo;

News That Fits: Social media: "The world has changed much less than companies thought"; Michael Netzley’s Asia Report: humor gone wrong in Japan and Singapore; the death (or not) of the guest post; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; add your voice to your Wikipedia entry; Dan York’s Tech Report: senior communication career opportunity at the Internet Society, and more; ethics in action: Novo Nordisk severs ties with pharma group over "astro-turfing" PR campaign;

Music from The Taters; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 27, 2014: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 3…

Posted by neville on 01/27 at 02:31 AM
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Monday, January 20, 2014

The Hobson & Holtz Report - Podcast #739: January 20, 2014

Shel and Mark Schaefer on the Six Pixels of Separation podcast talking about "content shock" with Mitch Joel;

FIR Podcast Network News: our interview with Laura Thomas, Dell’s new Chief Blogger, posted; new episodes posted of FIR on Higher Education with Kevin Anselmo, FIR on Strategy with Andrea Vascellari, Linked Conversations with Chuck Hester in conversation with Def Leppard guitarist Phil Collen; new shows coming soon to the FIR Podcast Network: AMP Up Your Social Media with Glenn Gaudet, B2B Marketing with Paul Gillen and Allan Schoenberg;

Quick News: FDA offers social media guidance for pharmaceutical companies, savvy social media fishmonger pursues debt via the social web not the courts, customers do more than just ignore irrelevant marketing messages; Ragan promo;

News That Fits: A first look at Edelman’s 2014 Trust Barometer; Dan York’s Tech Report: on clickable paper and QR codes mentioned in last week’s show, the Dropbox outage, the tech behind how I record my SoundCloud podcasts, the Martin Luther King legacy; is earned media becoming hacked media?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; voices opposed to native advertising get loud, but done well, it works; Michael Netzley’s Asia Report: QR codes are alive and well in China:

Music from Liquid; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 20, 2014: An 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 27…

Posted by neville on 01/20 at 12:30 PM
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