Hobson and Holtz

The Hobson & Holtz Report

Monday, June 30, 2014

The Hobson & Holtz Report - Podcast #762: June 30, 2014

FIRIntro: ‘Mobile Mind Shift’ book review actually coming this week;

Quick News: How to look at your website the way Google does, GE expands online content presence with policy hub designed to promote discourse, how to setup Twitter Cards for a WordPress blog, Google drops profile photos and circle count from authorship in search results, Technorati drops blog rank tool; Ragan promo;

News That Fits: The truth about Facebook’s organic reach; Michael Netzley’s Asia Report: how QR code functionality is helping to boost the economic fortunes of a Japanese village, and more; PR pitching from PR Hacker: spamming on an industrial scale?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; can attention replace the pageview?; Dan York’s Tech Report recorded in Windsor, England; Igloo Software promo; the past week on the FIR Podcast Network; drawing the legal line on the right to resell ebooks; diary reminder: Neville speaking on July 7 at House of Commons debate on the ethics of wearable technology;

Music from Assembly of Dust; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 30, 2014: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 7…

Posted by neville on 06/30 at 01:55 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, June 23, 2014

The Hobson & Holtz Report - Podcast #761: June 23, 2014

FIRIntro: Mobile Mind Shift FIR Book Review coming;

Quick News: FDA proposes new rules for pharma use of social media, LinkedIn notifications blitz annoys users, Wikipedia strengthens rules against undisclosed editing, forthcoming debate ‘Wearable Technology is an ethical nightmare for the communications, marketing and PR professions’ at the House of Commons in London on July 7; Ragan promo;

News That Fits: Wikipedia and PR: How Edelman enforces best-practice usage compliance among employees and clients; should podcasters read sponsor spots?; the Media Monitoring Minute with CustomScoop; Dan York’s Tech Report: ICANN conference in London, and more; listener comments from the FIR Podcast Community on Google+; the caveats on paid promotions in Facebook: Harry Hawk explains; Igloo Software promo; the past week on the FIR Podcast Network; iBeacon and Nearby signal era of proximity-aware communication;

Music from Eli Uno; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 2, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 30…

Posted by neville on 06/23 at 01:01 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, June 16, 2014

The Hobson & Holtz Report - Podcast #760: June 16, 2014

FIRIntro: #FutureComms14 in London on June 18, Neville leading a panel discussion; Shel speaking at IABC Columbus on June 25; FIR Book Review of Mobile Mind Shift coming this week;

Quick News: Kit Kat gives rail passengers in Japan a break, global PR agencies issue joint statement endorsing Wikipedia policies and practices, Jaguar XF owner’s novel protest at poor service makes an ass out of dealer (and the brand), BBC economics editor Robert Peston vs Public Relations; Ragan promo;

News That Fits: New York Times debuts the "Snowfall" of native ads; advice for adaptive storytelling from the Washington Post; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; Dan York’s Tech Report: what major change is Soundcloud about to make to their mobile apps, ICANN London conference, and more; FleishmanHillard releases 2014 Authenticity Report; Igloo Software promo; what’s new in the past week on the FIR Podcast Network; Salesforce and others bet the business world is ready for wearables;

Music from Tab Spencer; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 16, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 23…

Posted by neville on 06/16 at 01:52 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, June 09, 2014

The Hobson & Holtz Report - Podcast #759: June 9, 2014

FIRShel’s at the IABC conference in Toronto so Neville’s the solo live host for this episode;

Quick News: The CIA joins Twitter, IABC names Carlos Fulcher its new executive director, thoughts about UK Podcasters meeting at Skype in London, BreatheRight shows how to do real-time marketing well; Ragan promo;

News That Fits: US meeting brings PR reps, Wikipedians together; Dan York’s Tech Report: IPv6 anniversary, and more; six myths of social sharing; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; concerns about social media compliance ease up in the financial industry; what’s new in the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: Twitter anticipates future growth will come from Asia; Igloo Software promo; Facebook discussion from Harry Hawk;

Music by Seventh Epic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 9, 2014: A 73-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 16…

Posted by neville on 06/09 at 02:31 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, June 02, 2014

The Hobson & Holtz Report - Podcast #758: June 2, 2014

FIRNeville speaking at Social Business Sessions in London on June 4;

Quick News: Lookout launches ‘theftie’ alerts to combat smartphone theft, Google got 12,000 requests to be forgotten on first day of EU ruling, handy guide to creating a WordPress multisite installation, Zappos kills job posting in favor of a social network; Ragan promo;

News That Fits: Stop stressing about bad reviews: they’re good for you; Michael Netzley’s Asia Report: Thailand’s military leaders consider censoring individual social media accounts, and more; CIPR updates Wikipedia guidance for public relations; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; NPR gets huge boost in Twitter traffic and engagement by switch from a bot to a human; eight shows in the past week on the FIR Podcast Network; Dan York’s Tech Report: thoughts about Djibouti, internet trends, and more; Igloo Software promo; does native advertising really perform as well as editorial?;

Neville recording solo next week while Shel’s at the IABC World Conference in Toronto; music from Mother Redcap; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 2, 2014: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 9…

Posted by neville on 06/02 at 01:51 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, May 26, 2014

The Hobson & Holtz Report - Podcast #757: May 26, 2014

FIRIntro: Two FIR interviews coming this week: with Micha Weinblatt, CEO of Betterific; and with Scott Monty, ex-Ford Global Digital and Multimedia Communications Manager;

Quick News: The public is mostly okay with content marketing, L’Oreal targets ads based on hair color in online photos, Simon & Schuster creates book line for YouTube stars; ten things we learned from Deloitte’s latest report into the media habits of UK consumers; Ragan promo;

News That Fits: The evolution of virtual worlds, from Second Life to High Fidelity; Dan York’s Tech Report: A discussion about the various ‘attention lenses’ we use to find news… and the power - and danger - of some of the user-driven sites; the state of social media; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is it time up for the independent PR blogger?; the past week on the FIR Podcast Network; Igloo Software promo; how GE uses social media to support its digital strategy;

Music from Holly Benton; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 26, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 2…

Posted by neville on 05/26 at 02:12 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, May 19, 2014

The Hobson & Holtz Report - Podcast #756: May 19, 2014

FIRIntro: A big shout-out to new business podcaster, Stephen Waddington; Shel moderating a WOMMA webinar on May 20;

Quick News: Welcome to Heathrow’s "Terminal Samsung Galaxy S5", Target’s CMO responds on LinkedIn to employee rant published to Gawker, Wired and Cisco collaborate on crowd sourced tablet magazine, the drawbacks to publicity; Ragan promo;

News That Fits: The persuasive pressure of peer rankings; Michael Netzley’s Asia Report: Coca-Cola uses drones to deliver drinks and appreciation to migrant workers in Singapore; the benefits and risks of hiring people with social influence; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is the marketing funnel dead?; six new shows during the past week on the FIR Podcast Network; Dan York’s Tech Report: the FCC ruling on Net Neutrality, the EU’s "right to be forgotten" ruling against Google, and more; Igloo Software promo; should companies monitor their employees’ social media?;

Music from Mario Tomic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 19, 2014: An 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 26…

Posted by neville on 05/19 at 12:03 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

Page 2 of 92 pages  < 1 2 3 4 >  Last ›