Hobson and Holtz

The Hobson & Holtz Report

Monday, May 12, 2014

The Hobson & Holtz Report - Podcast #755: May 12, 2014

FIRIntro: FIR Book Review coming: ‘The Mobile Mind Shift’ by Ted Schadler, Josh Bernoff and Julie Ask from Forrester;

Quick News: Marketing executives call PR an underutilized strategy; ready or not, the new Twitter profile will roll out to all on May 28; Twitter adds social recruiting to the mix; easyJet’s aviation first with drones, augmented reality, bespoke apps and more; Ragan promo;

News That Fits: Tips for creating a meaningful social media analytics report; Dan York’s Tech Report: FCC network neutrality vote coming up this week, and more; getting hashtags right; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; the dire state of the print-news business where the digital cavalry is no saviour; the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: the rise of "Chinglish" on social media, and more; Igloo Software promo; why Vine’s new website is a big deal for marketers;

Music from Col. Bruce Hampton and Aquarium Rescue Unit; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 12, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 19…

Posted by neville on 05/12 at 01:01 AM
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Monday, May 05, 2014

The Hobson & Holtz Report - Podcast #754: May 5, 2014

FIRQuick News: Consequences from a lack of common sense on Twitter, Fleishman Hillard launched "Native Newsroom" powered by LinkedIn, Twist Image acquired by WPP, more problems for employee social media policies; Ragan promo;

News That Fits: Are we undergoing the biggest transformation of social media ever?; Michael Netzley’s Asia Report: Can LinkedIn overcome culture differences and succeed in China?, and more; the fashion industry and Instagram: a case study for visual-based brand building; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; revisiting print again; Dan York’s Tech Report: Amazon, Twitter, privacy, and more; the past week on the FIR Podcast Network: an FIR Interview with DomainSkate, and more network shows; Igloo Software promo; wearable technology: has its time come for business?;

Music from Groove Carnival; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 5, 2014: An 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 12…

Posted by neville on 05/05 at 01:57 PM
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Monday, April 28, 2014

The Hobson & Holtz Report - Podcast #753: April 28, 2014

FIRIntro: New FIR Interview coming with Howard Greenstein and David Mitnick of DomainSkate;

Quick News: SEC issues guidance on use of social media in offerings and proxy fights, 3D printers print ten houses in 24 hours, two NFL teams post their 2014 schedules on Snapchat, the LinkedIn crowd decoded; Ragan promo;

News That Fits: The rise of the mobile addict (and the wearable early-adopter); Dan York’s Tech Report: the "Google+ ghost town", TypePad’s response to downtime; Vic Gundotra’s departure fuels speculation that it’s all over for Google+; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; branded content with "good enough" writing will sink native; the past week on the FIR Podcast Network; Igloo Software promo; is post-action analytics a better approach to calculating ROI?;

Music from Among Criminals; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 28, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 5…

Posted by neville on 04/28 at 12:31 AM
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Monday, April 21, 2014

The Hobson & Holtz Report - Podcast #752: April 21, 2014

FIRNew FIR Interview posted;

Quick News: US court says blogs are not only media they’re also an important source of news and commentary, General Mills’ terms of service could prevent people from liking its brands’ Facebook pages, LinkedIn releases Android app for Slideshare, the American view of technological progress in the next 50 years; Ragan promo;

News That Fits: The US Airways tweet (and the employee who sent it who didn’t get fired); Dan York’s Tech Report: new WordPress version, IPv6 two years on; monetizing your content: new models from Stratechery and Patreon; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; how advertisers and marketers are using mobile messaging apps; what’s new in the FIR Podcast Network; Michael Netzley’s Asia Report: the latest internet statistics from China; Igloo Software promo; enterprise social networks and assimilation: resistance is futile, says Philip Sheldrake;

Music from Plastic Sky; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 21, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 28…

Posted by neville on 04/21 at 01:52 PM
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Monday, April 14, 2014

The Hobson & Holtz Report - Podcast #751: April 14, 2014

FIRIntro: FIR Interview with Critical Mass coming, no reports this week from Dan York (get well soon, Dan!) or Michael Netzley;

Quick News: FTC investigation of Cole Haan offers insights into how to run a Pinterest contest, Staples wants to bring 3D printing to the masses, journalists are mining Whisper and other secret-sharing apps, report says 44% of Twitter accounts have never sent a tweet; Ragan promo;

News That Fits: A journalist’s jaundiced view of the value of PR highlights the good, the bad and the ugly; serious reading on the decline as the brain adapts to scanning: what does this means for communicators?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; Igloo Software promo; four new show episodes on the FIR Podcast Network; is the low level of engagement from social media pundits really a case of hypocrisy?;

Music from Matt Shenk; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 14, 2014: An 84-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 21…

Posted by neville on 04/14 at 12:31 AM
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Monday, April 07, 2014

The Hobson & Holtz Report - Podcast #750: April 7, 2014

FIRIntro: Recap on last week’s show with Olivier Blanchard, Neville’s trip to Norway the week before, Shel’s trip to Florida this past week;

Quick News: Google Glass app Emotient detects your emotions and relays results back to retailers, SEC okays third-party social media endorsements for investment advisers, Audacity Unconference 2014 announced, NPR experiments with voice-recognition-enabled mobile ads; Ragan promo;

News That Fits: Study says third-party reports more credible than branded content but does it matter?; Michael Netzley’s Asia Report: Asian mums might not be tiger, but they are internet users; five ways local customers get from your blog to your business; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; is Facebook still a viable channel for brands looking for a free ride?; Dan York’s Tech Report: Twitter ads, new A/B testing tool from Facebook, Dance of the Drones; Igloo Software promo; last week on the FIR Podcast Network; the evolving conversation ecosystem and Copyblogger’s experiment with no commenting on its blog;

Music from Stars And Skylines; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 7, 2014: A 93-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 14…

Posted by neville on 04/07 at 02:02 PM
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Monday, March 31, 2014

The Hobson & Holtz Report - Podcast #749: March 31, 2014

FIRIntro: Neville’s away; our guest co-host is Olivier Blanchard, a brand management and digital communications consultant to companies and agencies around the world.

Quick News: Google Glass in talks with Luxottica, makers of Ray Ban and Oakley sunglasses; USC’s Annenberg journalism school will offer a Google Glass course; Facebook acquires Oculus Rift (and creates some confusion); will Twitter do away with the @ and #?; Neville talks about two interviews he has conducted; Ragan promo;

News That Fits: With all that big data floating around, sentiment analysis is getting easier; Michael Netzley’s Asia Report looks at the growing tension between Malaysia and China as a result of the missing Malaysian airliner; the death of Facebook organic reach and the shift from earned media to paid media the Media Monitoring Minute with CustomScoop; listener comments from Rachel Miller and Michael Procopio, as well as the FIR Podcast Community on Google+; Dan York’s Tech Report explores Turkey’s banning of Twitter and YouTube expanding into a larger attack against the Internet’s infrastructure; a look at what the FIR Podcast Network has had to offer in the last week; Olivier talks about his new work of fiction;

Outro: Music from Make the Girl Dance; and more.

About our guest co-host

Olivier BlanchardOlivier Blanchard is a global business consultant who specializes in brand strategy, marketing management, social business integration, and change management. He helps companies and their strategic partners understand how to develop effective digital strategies, properly deploy social business capabilities across their organizations, and align their programs to business goals and objectives. He is a sought after speaker and the author of the #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization (Que/Pearson). Olivier is also an avid cyclist and a novelist. His first foray into fiction, The Peacemakers, is the first of three volumes in his Jules Verne and H.G. Wells inspired The Nemesis Engines series, which combines historical fiction, adventure and a dash of sci-fi. When he isn’t traveling, Olivier lives in Greenville, SC with his wife, two children and three chihuahuas.

Connect with Olivier on Twitter at @TheBrandBuilder.

The PeacemakersOlivier’s new novel is The Peacemakers, the first of a three-volume series titled, The Nemesis Engines. The Amazon.com description of the book begins, “1915 – While all eyes are on Europe’s battlefields, scientists, anti-war industrialists and financiers all around the world are vanishing without a trace, and rumors of a plot to provide Germany with devastating new weapons have forced Britain’s intelligence services into a frantic, desperate race to hunt down and stop a new faceless enemy.”

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 31, 2014: A 102-minute podcast recorded live from Concord, California, USA, and Greenville, South Carolina.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 7…

Posted by shel on 03/31 at 02:58 PM
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