Hobson and Holtz

The Hobson & Holtz Report

Monday, August 18, 2014

The Hobson & Holtz Report - Podcast #769: August 18, 2014

FIRNew FIR interview coming this week with Gerard Braud and Melissa Agnes, authors of posts with conflicting views of using social media in a crisis; FIR Podcast Network host Chuck Hester appeared on TWiT’s The Social Hour as a LinkedIn expert; alert to IABC members: servers suffered a cyber-attack, no passwords or credit cards compromised, make sure your virus protection is up-to-date asks Executive Director Carlos Fulcher;

Quick News: Marking ten years since episode one of Adam Curry’s Daily Source Code and the beginning of podcasting, Snapchat is more popular than Twitter amongst 18-34 year-olds in the US says comScore, embeds of Facebook posts up 50 percent since the launch of Facebook Newswire, if you think robots can’t do your job think again; Ragan promo;

News That Fits: The absence of common sense among some PRs (and others) in the wake of Robin Williams’ death; are we paying enough attention to “dark social”?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; UK audience for digital news are shifting to mobile says Ofcom; Igloo Software promo; the past week on the FIR Podcast Network; marketing lessons from the #IceBucketChallenge in support of #StrikeOutALS;

Music from Pretty Visitors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for August 18, 2014: A 95-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 25…

Posted by neville on 08/18 at 06:01 AM
Show NotesHobson and Holtz • (1) CommentsPermalink

Monday, August 11, 2014

The Hobson & Holtz Report - Podcast #768: August 11, 2014

FIRFIR Live on August 14 with a panel to address language translation; Outbrain interview on August 13;

Quick News: Why the demise of Justin.tv marks the end of the bedroom vlog, Pinterest introduces messaging via pins, up to 100 brands to go as P&G declutters, can we stop stressing about Facebook’s Messenger permissions?; Ragan promo;

News That Fits: Are you making the most out of Tumblr?; Michael Netzley’s Asia Report: is Beijing punishing foreign companies, how big brands are succeeding in WeChat, and more; Hans Kullin’s expose of Okay App and fake LinkedIn profiles; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; MIT Media Lab’s reimagining of news could have implications for content marketing; Dan York’s Tech Report: why Skype is forcing an app upgrade, SSL, and more; Igloo Software Promo; the past week on the FIR Podcast Network; influencer outreach in India with created content: the example of the Mary Kom movie;

Music from The Powergoats; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for August 11, 2014: A 90-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 18…

Posted by neville on 08/11 at 12:21 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, August 04, 2014

The Hobson & Holtz Report - Podcast #767: August 4, 2014

FIRQuick News: OKCupid conducted its own online social experiments, Twitter testing easier-to-use hashtags, Council of Public Relations Firms convenes working group on digital, citizens of Armenia urged to write a Wikipedia entry each; Ragan promo;

News That Fits: What does hybrid blogging platform Medium’s sponsorship deal with BMW suggest for the online advertising market?; Dan York’s Tech Report: Twitter hashtags, Facebook Messenger, and more; what comes next in social media measurement?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; if you want to increase your readership, forget about Twitter and stop posting so many stories says the Telegraph; Michael Netzley’s Asia Report: more Western multinationals find themselves under investigation in China, and more; Igloo Software promo; a new FIR Interview and more in the past week on the FIR Podcast Network; a social presence isn’t enough: brands need to engage;
Music by Sinfonia Electronique; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for August 4, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 11…

Posted by neville on 08/04 at 07:01 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, July 28, 2014

The Hobson & Holtz Report - Podcast #766: July 28, 2014

FIRComing soon: FIR Live Google+ Hangout On Air in the works to talk about translation, FIR Interview with Jeff Pyatt of Outbrain, Harry Hawk’s FIR Interview with Angus Malcolm on the organic reach of quality content;

Quick News: Ex-Ford social media head Scott Monty joins SHIFT Communications; Reddit Live is official: anyone can create a breaking news blog; the future looks mobile for Facebook; relevance, trust, subject matter authority required for native ads; Ragan promo;

News That Fits: PRSA report on social/emerging media use in PR practice; Michael Netzley’s Asia Report: McDonald’s and KFC take center stage in China’s latest food scandal; robot-written financial news stories have arrived: will we see the same in PR and other communication?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Dan York’s Tech Report: Foursquare, Plan B for live video streaming, and more; the top 7 social media marketing trends dominating 2014; Igloo Software promo; the past week on the FIR Podcast Network; what’s holding back social media adoption in the workplace?;

Music from Winter Harvest; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 28, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 4…

Posted by neville on 07/28 at 10:54 AM
Show NotesHobson and HoltzPermalink

Monday, July 21, 2014

The Hobson & Holtz Report - Podcast #765: July 21, 2014

FIRQuick News: French blogger fined for writing a critical restaurant review that achieved a high Google search ranking, Russian government caught editing Wikipedia entry for MH17 tragedy, is PressFriendly making PR agencies sweat?, Bing follows Google in offering Europeans the ‘right to be forgotten’; Ragan promo;

News That Fits: Are automated ‘editing bots’ the future foundation for knowledge development on Wikipedia?; Dan York’s Tech Report: at the IETF meeting in Toronto, Google Analytics for iOS, WordPress Weekly podcast, WordPress 4.0 coming, rapid content development; re-thinking earned, owned, and paid media; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; how bad were Microsoft leadership’s emails to employees that tucked away mention of 12,500 layoffs?; Igloo Software promo; the past week on the FIR Podcast Network; there’s a link between social media and corporate reputation;

Music by Soft Plastic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 21, 2014: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 28…

Posted by neville on 07/21 at 09:01 AM
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Monday, July 14, 2014

The Hobson & Holtz Report - Podcast #764: July 14, 2014

FIRFIR Book Review of ‘Mobile Mind Shift’ posted;

Quick News: Twitter releases new analytics dashboard; beware of Google Maps hackers; how to unfollow, mute or ignore people on Facebook, Twitter, LinkedIn and more; Pew identifies threats to the Internet; Ragan promo;

News That Fits: Should content marketing efforts evolve into "media as a service?"; Michael Netzley’s Asia Report: Apple continues to face challenges in China, and more; the House of Commons debate: is wearable technology an ethics nightmare for communicators?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; there’s a disconnect between bloggers and communicators; Dan York’s Tech Report: WordPress, SoundCloud, and more; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Tauk; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 14, 2014: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 21…

Posted by neville on 07/14 at 12:53 PM
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Monday, July 07, 2014

The Hobson & Holtz Report - Podcast #763: July 7, 2014

FIRIntro: CustomScoop’s "Media Bullseye Roundtable" joining the FIR Podcast Network, changes in how to subscribe to "TV @ Work";

Quick News: Will robots write your client’s next press release?, e-voting experiments end in Norway, Morgan Stanley allows brokers to tweet original messages, Getty offers catalogue of 45,000 royalty-free music tracks; Ragan promo;

News That Fits: The future of the workforce may be part-time says Google; Dan York’s Tech Report: goodbye Orkut, Skype ends developer program, and more; the rise of social professional networks; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; British firms lose £46K ($78K) per year due to negative online content; Igloo Software promo; the past week on the FIR Podcast Network; language matters in the customer experience;

Music by City and Colour; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 7, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 14…

Posted by neville on 07/07 at 12:31 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

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