Hobson and Holtz

The Hobson & Holtz Report

Monday, January 13, 2014

The Hobson & Holtz Report - Podcast #738: January 13, 2014

In the FIR Podcast Network: ‘AMP Up Your Social Media with Glenn Gaudet’ joining the FIR Podcast Network, Chuck Hester interviewing Def Leppard guitarist Phil Collen on ‘Linked Conversations,’ new episode of ‘TV@Work’ is up with Ron Shewchuk interviewing Erik Cullins, Director of Customer Success at ProofHQ; Laura Thomas is Dell’s new chief blogger: we’re interviewing Laura this week; book review of ‘How to get a job in PR’ by Sarah Stimson coming soon;

Quick News: Bad weather provides latest example of bad real-time marketing, big brands show how to have great conversations with customers on social networks, why Reddit needs to be on your PR radar, will clickable paper have a better chance than QR codes?; Ragan promo;

News That Fits: Lessons in communication and customer relationship management from the Dropbox outage kerfuffle; Michael Netzley’s Asia Report: guidelines for responding to a PR crisis in China, and more; why email is still an important marketing tool according to McKinsey report; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Jelly: a future for crowd-sourced visual Q&A, or is it too wobbly?; Dan York’s Tech Report: a data-driven guide to creating successful Reddit posts, Apple’s latest ad lauds iPad and inspiration, are you in the business of rapid content creation?; PRSA highlights global governance and the rise of private politics;

Music from Sister Sparrow and the Dirty Birds; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 13, 2014: A 101-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 20…

Posted by neville on 01/13 at 01:55 PM
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Monday, January 06, 2014

The Hobson & Holtz Report - Podcast #737: January 6, 2014

With this episode, we start our 10th year of The Hobson and Holtz Report;

FIR Podcast Network News: Dan York’s first episode published on Dec 31: "FIR On Technology with Dan York, Episode 1 - Exploring Google+ Hangouts On Air", episode 5 of "Linked Conversations with Chuck Hester" posted, thanks to Bryan Person for the FIR graphic; Shel and Joe Thornley are hosting an 8-week IABC workshop on social media strategy;

Quick News: The case for putting philosophers into company boardrooms, one real-time hit and one miss with Ben & Jerry’s and McDonald’s, Barclays Bank CEO says it could take ten years to rebuild trust in Barclays, marketers’ use of sponsored photos is surging; Ragan promo;

News That Fits: Why hire a PR firm when there’s Task Rabbit?; Dan York’s Tech Report: FIR On Technology Episode 1, responding to Joe Thornley about Google Hangouts, the Snapchat phone number hack, and more; verifying someone’s identity and the role of a Facebook profile: what the TSA example signifies; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why organizations need social media experts; Michael Netzley’s Asia Report: WalMart donkey meat recall helps illustrate four crisis triggers that multinationals should be aware of; will the ‘collaborative economy’ tower above all other trends in 2014?;

Music from Plastic Sky; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 6, 2014: A 92-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 13…

Posted by neville on 01/06 at 02:31 AM
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Monday, December 30, 2013

The Hobson & Holtz Report - Podcast #736: December 30, 2013

FIR Podcast Network News: FIR on Higher Education with Kevin Anselmo debuted on Dec 26, Linked Conversations with Chuck Hester episode 4 posted on Dec 28, FIR on Technology with Dan York coming this week, more new shows in the works; the next episode of The Hobson and Holtz Report marks the start of our tenth year of FIR;

Quick News: Why social media marketers need to follow the weather, everything you need to know about LinkedIn Endorsements, McDonald’s axes employee-focused McResource site, ten ingredients for the perfect presentation; Ragan promo;

News That Fits: A holiday wish for social media speakers in 2014; Michael Netzley’s Asia Report: Singapore struggles with effective governmental communication in a changing political landscape; Facebook, teens (are they really ‘leaving in droves’?) and GenXers; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; can tech startups no longer count on traditional PR?; Dan York’s Tech Report: looking forward into 2014; native advertising’s challenges in 2014;

Music from Katie Dare and the Bad Luck Charms; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 30, 2013: An 93-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 6, 2014…

Posted by neville on 12/30 at 12:32 PM
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Monday, December 23, 2013

The Hobson & Holtz Report - Podcast #735: December 23, 2013

FIR Podcast Network news: Debuts for ‘Inside PR’ and ‘Thought Leadership’ last week, ‘FIR Presents Higher Education with Kevin Anselmo’ will debut this week; Michael Procopio’s interview with Oracle’s Jill Rowley is up; Neville was the guest last week on ‘AMP Up Your Social Media’ with Glenn Gaudet;

Quick News: WhatsApp now has over 400 million monthly users, the New York Times outlines its native advertising plans, why PSA Peugeot Citroen ordered 10,000 BlackBerry handsets, how to trend #NotYourAsianSidekick; Ragan promo;

News That Fits: New social media services with different ideas: are we ready?; Dan York reports that ‘FIR On Technology with Dan York’ episode 1 is recorded and will be available soon; beware the Twitter mob and the example of Justine Sacco; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; six business cases for real-time marketing; Michael Netzley’s Asia Report: firms in APAC have dramatically improved their corporate responsibility reporting, but work remains; the survival of Brand Nigella in the face of an alleged PR smear campaign;

Season’s Greetings and Merry Christmas to everyone: we’re here next Monday as usual, ahead of the start to our 10th year; a reminder of three FIR Podcast Network shows coming this week; music from Jann Klose; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 23, 2013: An 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 30…

Posted by neville on 12/23 at 03:04 PM
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Monday, December 16, 2013

The Hobson & Holtz Report - Podcast #734: December 16, 2013

Intro: A great week for FIR content - 3 new interviews posted, new interview coming, book reviews coming; FIR Podcast Network News: Chuck Hester’s second episode posted, new podcast "FIR Presents Thought Leadership with Mitchell and Michael" soon with Mitchell Levy and Michael Procopio; we’ll be re-booting the FIR presence on the social web as we begin our 10th year in January 2014: more news soon;

Quick News: Millions of books and images going digital and online: what the National Library of Norway and the British Library are doing; Internet of Things devices will dwarf number of PCs, tablets and smartphones; bots now ‘account for 61% of web traffic’ says research report; Instagram direct messaging holds opportunities for brands; Ragan promo;

News That Fits: Four rules for handling a public safety crisis situation (and others); Michael Netzley’s Asia Report: two thought-provoking campaigns about language and stereotypes, and more; do you have a mobile recruitment strategy?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; is Facebook screwing social marketers again?; Dan York’s Tech Report on Jetpack, Instagram direct messaging, and more; what did WestJet get from its ‘Christmas Miracle’?;

Music from Night Bright Colors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 16, 2013: An 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 23…

Posted by neville on 12/16 at 02:31 AM
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Monday, December 09, 2013

The Hobson & Holtz Report - Podcast #733: December 9, 2013

Intro: Revisiting FIR’s RSS feeds (the everything feed means everything); last week’s Asia Report is a cut; FIR Book Review of "Age of Context" posted; upcoming interviews with Jeremiah Owyang, Joseph Jaffe and Maarten Albarda, and Sharam Faloudgar; In the FIR Podcast Network, episode 1 of "Linked Conversations with Chuck Hester" posted, new podcast "FIR presents Thought Leadership with Mitchell and Michael" from Mitchell Levy and Michael Procopio coming soon, Andrea Vascellari with news about FIR On Strategy;

Quick News: Upworthy’s success inspires a horde of clones that people are reading, new best practice guide on managing social media campaigns from the CIPR, FTC warns against native advertising deception, only 4% of languages are used online says study; Ragan promo;

News That Fits: The legal line in knowing what you can and cannot say online; how one company turned its employees into online brand ambassadors; the Media Monitoring Minute with CustomScoop; Dan York’s Tech Report with brief comment on LinkedConversations with Chuck Hester, new Slideshare home page, WordPress 3.8, Apple and Topsy, brief reflections on Nelson Mandela; listener comments from the FIR Podcast Community on Google+; how successful are companies with influential communicators as CEOs?; are classic crisis case studies relevant in the social media world?;

Music from The Flavor Foundation; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 9, 2013: An 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 16…

Posted by neville on 12/09 at 02:01 AM
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Monday, December 02, 2013

The Hobson & Holtz Report - Podcast #732: December 2, 2013

Intro: FIR Interviews posted with Andrew Grill and with Adam Parker, one Interview coming with Sharam Fouladgar; two FIR Book reviews coming soon: Age of Context and ZERO; FIR Podcast Network news: Episode 1 of "AllthingsIC with Rachel Miller" published, and more; announcing the winners of the FIR Contest to win a copy of ‘Age of Context’;

Quick News: GE Designates December 3 as ‘3D Printing Day’, Typhoo Tea’s misguided effort to get back on Sainsbury’s shelves, how to use Twitter’s location prompt to engage your brand’s fans, the state of the Web Audio API; Ragan promo;

News That Fits: Get used to "Ok Google"; Dan York’s Tech Report: Zoom H6 digital audio recorder, WordPress 3.8 coming on December 12, the 30th birthday of DNS; PR’s use of media databases has gotten out of hand; the Media Monitoring Minute with CustomScoop; listener comments in audio, email and in the FIR Podcast Community on Google+;  why every HR professional (and communicator) should be aware of Glassdoor; Coke’s digital/social leader wants to kill the press release;

Music from Life Has Teeth; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for December 2, 2013: A 77-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 9…

Posted by neville on 12/02 at 02:01 AM
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