Interviews

FIR Interviews

Tuesday, April 07, 2015

FIR Interview: Harry Hawk talks with Facebook marketing expert Dennis Yu

While digital marketing dollars still flow into Facebook, marketers continue to express frustration at the social network, its reduced organic reach, and its ever-shifting algorithms. BlitzMetrics Chief Technology Officer Dennis Yu has a different perspective. A longtime Facebook marketing expert, Dennis believes good content can thrive organically on Facebook but that PR needs to adopt paid amplification of messages. He also makes the case that paid reach via Facebook should be seen as a gateway to using Google and other similar services (e.g., promoted tweets) to amplify messages, and that these buys should be aggregated for a more comprehensive analysis. They’re not traditional ads, however, and should not be viewed that way. They can, however, contribute to ROI and other success metrics.

In this FIR interview, FIR contributor Harry Hawk (@hhawk) delves into a variety of dimensions of Facebook marketing in a detailed conversation with Dennis.

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About our Conversation Partner

Dennis YuDennis Yu is the CTO of BlitzMetrics, which delivers Facebook analytics and content generation services. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at Adweek’s SocialTimes column.

Dennis has held leadership positions at Yahoo! and American Airlines.  He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

Connect with Dennis on Twitter at @dennisyu or on his blog.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

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Posted by shel on 04/07 at 09:45 AM
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Tuesday, March 24, 2015

FIR Interview: Bryan Person interviews consultant, author, and speaker Jon Burkhart

FIR InterviewsLongtime FIR supporter Bryan Person caught up with social media consultant Jon Burkhart at the 2015 South by Southwest Interactive festival, where the pair talked about Burkhart’s focus on helping organizations avoid embarrassing themselves online.

At SxSW, Burkhart handed out postcards as icebreakers, each features an examble of a brand #fail on social media, including one dealing with the Justine Sacco kerfuffle, one addressing the ill-advised SpaghettiOs tweet commemorating Pearl Harbor Day, and one about the Golf Channel’s I Have a Golf Dream tweet on Martin Luther King, Jr.‘s birthday. He also has produced the Tits-up, Balls-up Challenge, a game he introduced to attendees at SxSW, pictured below, which he talks about in the interview.

Tits-up Balls-up Challenge

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About our Conversation Partner

Jon BurkhartJon Burkhart is a consultant, speaker, and author, baed in London. He is the co-author of Newsjacking, a 2013 book he wrote with Grant Hunter about how brands can be part of cultural conversations without looking like idiots (according to a Fast Co.Create review).

Jon started the first real-time marketing blog, UrgentGenius.com, in 2010 with his co-author, Grant Hunter. He sits on the South by Southwest Interactive Advisory Board; he has created or delivered seven talks at SxSW in four years. Burkhard leads “think-make-launch” workshops for agencies, brands, and organizations including British Design and Art Direction. He builds newsrooms in agencies to kick-start real-time content creation, and donates time to a cause he created called Millennial Mentoring, which launched at SxSW in 2013).

He spent 10 years in advertising agencies before moving into his current activities.

Connect with Jon on Twitter at @JonBurkhart

About our Guest Interviewer

Bryan PersonBryan Person’s role at Lithium Technologies is to help the community provider’s enterprise clients offer high-level customer care to their customers across the social web. Bryan delivers strategic counsel on best practices in social customer care and online engagement, and training/implementation on the company’s cloud-based Lithium Social Web platform.

He also leads presentations and panel discussions on social customer care at events and conferences, having spoken recently at SXSW Interactive, the WOMMA Summit, BlogWorld NYC & LA, and the Social Media Club Dallas.

Bryan is the founder of the Social Media Breakfast, an event-and-networking series for teaching, sharing, and learning about industry best practices. The breakfasts began in Boston in August 2007, and have since spread to more than 50 cities around the world.

Bryan’s specialties include customer service, social customer care, social CRM, professional speaking, content marketing, content creation, online communities, business blogging, corporate blogging, blogger outreach, podcasting, and corporate podcasting.

Connect with Bryan on Twitter at @BryanPerson

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 03/24 at 09:19 AM
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Thursday, February 19, 2015

FIR Interview: Red E App CEO Jonathan Erwin on employee communication trends and challenges

FIR InterviewsA special report on trends and challenges facing internal communicators drew on the observations of nine internal communications experts, including Peter Shankman, gini Dietrich, Susan Cellura, Steve Kaus, and FIR co-host Shel Holtz. In this FIR interview, The report—available for free from Red E App—a mobile tool that connects employees and organizations across a variety of dimensions—addresses eight distinct problems and six solutions.

In this FIR interview, Shel talks with Red E App co-founder and CEO Jonathan Erwin about the report—Internal Communications 2015—and some of its key findings.

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About our Conversation Partner

Jonathan ErwinJonathan is the co-founder and CEO of Red e App, an enterprise mobile platform that enables businesses to create a private or semi-private mobile network, allowing them to instantly communicate to the mobile device of their audience.

Jonathan has served in strategic sales, marketing and executive roles within the technology marketplace for over 20 years. His experience, coupled with his vision and dedication to service and thoughtful communication has led him to create, develop and bring the Red e App mobile platform to market.

You can reach Jonathan on Twitter at @JonathanCErwin.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 02/19 at 07:09 PM
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Tuesday, February 03, 2015

FIR Interview: Steve Rubel on Storytelling in the Age of Social News Consumption

FIR InterviewsAmong the hundreds of thousands of news items distributed online every day, a precious few gain traction and spread across social networks (mostly Facebook, but even including “dark social” channels like messaging apps and email). Journalists are under increasing pressure to produce content people will share, and they are adopting practices they believe can increase the odds that their stories will lead to greater reach and more views. PR practitioners who understand these issues can tailor their outreach to editors and reporters who are being held accountable for the number of clicks their stories generate.

To better understand the characteristics of news that gets shared—and the techniques journalists are employing—Edelman partnered with two journalism-focused firms to study the issue. The 2015 Edelman Media Forecast, Storytelling in the Age of Social News Consumption, found (among other things) that more than 75% of journalists feel pressure to consider their story’s potential to get shared on social platforms, and to support thaat goal, they are infusing their stories with videos and images, brevity, localization, increased use of human voice, and a proximity to trending topics.

In this FIR interview, co-host Shel Holtz talks with longtime FIR friend Steve Rubel, Edelman’s Chief Content Strategist, about early results from the study and their implications for communicators.

Additional resources from this interview:

 

2015 Edelman Media Forecast from Edelman Insights

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About our Conversation Partner

Steve RubelSteve Rubel is an executive vice president and Chief Content Strategist for Edelman, the world’s largest independent public relations firm. In this role, Steve studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned, and social channels.

In addition, Steve acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. He speaks dozens of times each year around the world and appears frequently in the press. In addition he actively shares his observations and insights through his blog, his monthly Advertising Age column and on Twitter where he is followed by more than 60,000.

Steve has been named to several prestigious lists, including: PR Week’s 40 Under 40 and The Forbes.com Web Celeb 25.

Prior to joining Edelman in 2006, Steve worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms.

You can reach Steve on Twitter at @SteveRubel.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 02/03 at 01:54 PM
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Friday, January 30, 2015

FIR Interview: Tom Webster on Edison Research’s Share of Ear study and the rise of podcasting

FIR InterviewsEdison Research is in the process of releasing data from its Fall 2014 Share of Ear study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio. The data produced a number of surprises, not least of which is a surge in podcast listening—more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.

Edison Research VP joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.

Podcasting's Share of Ear

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About our Conversation Partner

Tom Webster, VP, Edison ResearchTom Webster is a specialist in consumer behavior who has spent some 20 years telling stories with numbers and trying to gain insights from data. He is Vice President of Strategy and Marketing for Edison Research. He is the principal author of a number of widely-cited studies in digital and social media, including The Social Habit, Twitter Users in America, and an annual series of studies and podcating. He is also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America.

Tom blogs at Brand Savant. You can connect with him on Twitter at @webby2001.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/30 at 04:06 PM
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Wednesday, January 28, 2015

FIR Interview: Creative Commons Sr. Fellow Mike Linksvayer on copyright and the value of information

Creative CommonsIn 2001, constitutional lawyer and professor Lawrence Lessig launched Creative Commons, a nonprofit that provided content publishers with an alternative the existing all-or-nothing copyrights. A Creative Commons license allows publishers to define what parts of their content others can share, and under what circumstances. (You are welcome to reuse FIR podcasts under a Creative Commons non-commercial sharealike license.)

From 2007 to 2012, Mike Linksvayer served as Vice President at Creative Common’s San Francisco headquarters, managing operations, finance, and technology, along with most of the staff. His LinkedIn profile notes that his role was more like the overall on-the-ground leader and Chief Operating Officer for the organization.

In this FIR interview, correspondent Harry Hawk interviews Linksvayer about Creative Commons, copyright issues in general, and the economic value of information in a free society.

Additional links from the episode:

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The complete 105-minute version of this interview is available from Harry’s blog, Talking About Everything.

About our Conversation Partner

Mike LinksvayerMike Linsvayer earned a B.A. in economics from the University of Illinois. Rather than diving into an econmics career, he worked as a software developer and consultant. In 2000, he co-founded Bitzi, an early open content/open data service.

He joined Creative Commons as Chief Technology Officer in 2003 where, according to the organization’s former executive director, he brought stability to the organization much as a drummer does to a band. He took over as VP in 2007.

In addition to his work at Creative Commons, Linksvayer encouraged NASA to make its data available to the public via APIs, and advocated that scientists and planetary societies employ Creative Commons licenses to distribute phpotos and other works in order to broaden public access to them.

Linksvayer continues to serve Creative Commons as a part-time Senior Fellow, and serves on the boards of several other organizations, including the Software Freedom Conservancy. He chairs the Open Definition Advisory Council.

His commitment to his vegan lifestyle was covered in a news story that was carried by a number of media outlets. He is also an active contributor to Wikipedia.

Linksvayer blogs occasionally. You can follow him on Twitter at @mlinksva.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Photo via Unify on Forbes.)

Posted by shel on 01/28 at 05:27 PM
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Sunday, November 16, 2014

FIR Interview: Philip Young, Project NEMO, on Digital Naturals

Tablet at work

With every passing day, the distinction between online and offline becomes more obscure, says Philip Young as he explains his thinking behind ‘Digital Naturals,’ the topic of conversation with FIR co-host Neville Hobson in this FIR Interview, recorded in November 2014.

Today, Young says, nearly all of us have some digital competence. “We are becoming Digital Naturals, routinely using an array of online tools in our daily lives, even if few of us are completely comfortable in this new environment.”

Young believes the phrase ‘digital natural’ is a far more relevant and accurate way of describing people’s behaviours that transcend the rigidity and barriers of two behavioural phrases in current common use and that isn’t defined by generation, sex or age:

Digital Naturals helps both academics and practitioners understand today’s world. It is a helpful and necessary step forward from the outdated and divisive labeling of Digital Natives  and Digital Immigrants.

He explains how Digital Naturals help public relations practitioners, a topic that he references in this FIR Interview, expanding further on the ideas ands concepts presented during the third NEMO conference in Helsingborg in October.

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About our Conversation Partner

Philip YoungPhilip Young is project leader for NEMO: New Media, Modern Democracy, based at Lund University Campus Helsingborg, Sweden.

He has been researching the impact of social media on PR practice for ten years, presenting findings at conferences across Europe. He is co-editor with Jesper Falkheimer, Mats Heide and Timothy Coombs of Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals, which will be published next year in the prestigious Routledge New Directions in Public Relations and Communication Research series.

Philip also co-wrote Online Public Relations, second edition, with David Phillips.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Photo via Unify on Forbes.)

Posted by neville on 11/16 at 02:32 AM
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