Interviews

FIR Interviews

Thursday, February 19, 2015

FIR Interview: Red E App CEO Jonathan Erwin on employee communication trends and challenges

FIR InterviewsA special report on trends and challenges facing internal communicators drew on the observations of nine internal communications experts, including Peter Shankman, gini Dietrich, Susan Cellura, Steve Kaus, and FIR co-host Shel Holtz. In this FIR interview, The report—available for free from Red E App—a mobile tool that connects employees and organizations across a variety of dimensions—addresses eight distinct problems and six solutions.

In this FIR interview, Shel talks with Red E App co-founder and CEO Jonathan Erwin about the report—Internal Communications 2015—and some of its key findings.

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About our Conversation Partner

Jonathan ErwinJonathan is the co-founder and CEO of Red e App, an enterprise mobile platform that enables businesses to create a private or semi-private mobile network, allowing them to instantly communicate to the mobile device of their audience.

Jonathan has served in strategic sales, marketing and executive roles within the technology marketplace for over 20 years. His experience, coupled with his vision and dedication to service and thoughtful communication has led him to create, develop and bring the Red e App mobile platform to market.

You can reach Jonathan on Twitter at @JonathanCErwin.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 02/19 at 06:09 PM
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Tuesday, February 03, 2015

FIR Interview: Steve Rubel on Storytelling in the Age of Social News Consumption

FIR InterviewsAmong the hundreds of thousands of news items distributed online every day, a precious few gain traction and spread across social networks (mostly Facebook, but even including “dark social” channels like messaging apps and email). Journalists are under increasing pressure to produce content people will share, and they are adopting practices they believe can increase the odds that their stories will lead to greater reach and more views. PR practitioners who understand these issues can tailor their outreach to editors and reporters who are being held accountable for the number of clicks their stories generate.

To better understand the characteristics of news that gets shared—and the techniques journalists are employing—Edelman partnered with two journalism-focused firms to study the issue. The 2015 Edelman Media Forecast, Storytelling in the Age of Social News Consumption, found (among other things) that more than 75% of journalists feel pressure to consider their story’s potential to get shared on social platforms, and to support thaat goal, they are infusing their stories with videos and images, brevity, localization, increased use of human voice, and a proximity to trending topics.

In this FIR interview, co-host Shel Holtz talks with longtime FIR friend Steve Rubel, Edelman’s Chief Content Strategist, about early results from the study and their implications for communicators.

Additional resources from this interview:

 

2015 Edelman Media Forecast from Edelman Insights

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About our Conversation Partner

Steve RubelSteve Rubel is an executive vice president and Chief Content Strategist for Edelman, the world’s largest independent public relations firm. In this role, Steve studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned, and social channels.

In addition, Steve acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. He speaks dozens of times each year around the world and appears frequently in the press. In addition he actively shares his observations and insights through his blog, his monthly Advertising Age column and on Twitter where he is followed by more than 60,000.

Steve has been named to several prestigious lists, including: PR Week’s 40 Under 40 and The Forbes.com Web Celeb 25.

Prior to joining Edelman in 2006, Steve worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms.

You can reach Steve on Twitter at @SteveRubel.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 02/03 at 12:54 PM
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Friday, January 30, 2015

FIR Interview: Tom Webster on Edison Research’s Share of Ear study and the rise of podcasting

FIR InterviewsEdison Research is in the process of releasing data from its Fall 2014 Share of Ear study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio. The data produced a number of surprises, not least of which is a surge in podcast listening—more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.

Edison Research VP joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.

Podcasting's Share of Ear

Additional links from the episode:

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About our Conversation Partner

Tom Webster, VP, Edison ResearchTom Webster is a specialist in consumer behavior who has spent some 20 years telling stories with numbers and trying to gain insights from data. He is Vice President of Strategy and Marketing for Edison Research. He is the principal author of a number of widely-cited studies in digital and social media, including The Social Habit, Twitter Users in America, and an annual series of studies and podcating. He is also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America.

Tom blogs at Brand Savant. You can connect with him on Twitter at @webby2001.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/30 at 03:06 PM
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Wednesday, January 28, 2015

FIR Interview: Creative Commons Sr. Fellow Mike Linksvayer on copyright and the value of information

Creative CommonsIn 2001, constitutional lawyer and professor Lawrence Lessig launched Creative Commons, a nonprofit that provided content publishers with an alternative the existing all-or-nothing copyrights. A Creative Commons license allows publishers to define what parts of their content others can share, and under what circumstances. (You are welcome to reuse FIR podcasts under a Creative Commons non-commercial sharealike license.)

From 2007 to 2012, Mike Linksvayer served as Vice President at Creative Common’s San Francisco headquarters, managing operations, finance, and technology, along with most of the staff. His LinkedIn profile notes that his role was more like the overall on-the-ground leader and Chief Operating Officer for the organization.

In this FIR interview, correspondent Harry Hawk interviews Linksvayer about Creative Commons, copyright issues in general, and the economic value of information in a free society.

Additional links from the episode:

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The complete 105-minute version of this interview is available from Harry’s blog, Talking About Everything.

About our Conversation Partner

Mike LinksvayerMike Linsvayer earned a B.A. in economics from the University of Illinois. Rather than diving into an econmics career, he worked as a software developer and consultant. In 2000, he co-founded Bitzi, an early open content/open data service.

He joined Creative Commons as Chief Technology Officer in 2003 where, according to the organization’s former executive director, he brought stability to the organization much as a drummer does to a band. He took over as VP in 2007.

In addition to his work at Creative Commons, Linksvayer encouraged NASA to make its data available to the public via APIs, and advocated that scientists and planetary societies employ Creative Commons licenses to distribute phpotos and other works in order to broaden public access to them.

Linksvayer continues to serve Creative Commons as a part-time Senior Fellow, and serves on the boards of several other organizations, including the Software Freedom Conservancy. He chairs the Open Definition Advisory Council.

His commitment to his vegan lifestyle was covered in a news story that was carried by a number of media outlets. He is also an active contributor to Wikipedia.

Linksvayer blogs occasionally. You can follow him on Twitter at @mlinksva.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Photo via Unify on Forbes.)

Posted by shel on 01/28 at 04:27 PM
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Sunday, November 16, 2014

FIR Interview: Philip Young, Project NEMO, on Digital Naturals

Tablet at work

With every passing day, the distinction between online and offline becomes more obscure, says Philip Young as he explains his thinking behind ‘Digital Naturals,’ the topic of conversation with FIR co-host Neville Hobson in this FIR Interview, recorded in November 2014.

Today, Young says, nearly all of us have some digital competence. “We are becoming Digital Naturals, routinely using an array of online tools in our daily lives, even if few of us are completely comfortable in this new environment.”

Young believes the phrase ‘digital natural’ is a far more relevant and accurate way of describing people’s behaviours that transcend the rigidity and barriers of two behavioural phrases in current common use and that isn’t defined by generation, sex or age:

Digital Naturals helps both academics and practitioners understand today’s world. It is a helpful and necessary step forward from the outdated and divisive labeling of Digital Natives  and Digital Immigrants.

He explains how Digital Naturals help public relations practitioners, a topic that he references in this FIR Interview, expanding further on the ideas ands concepts presented during the third NEMO conference in Helsingborg in October.

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About our Conversation Partner

Philip YoungPhilip Young is project leader for NEMO: New Media, Modern Democracy, based at Lund University Campus Helsingborg, Sweden.

He has been researching the impact of social media on PR practice for ten years, presenting findings at conferences across Europe. He is co-editor with Jesper Falkheimer, Mats Heide and Timothy Coombs of Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals, which will be published next year in the prestigious Routledge New Directions in Public Relations and Communication Research series.

Philip also co-wrote Online Public Relations, second edition, with David Phillips.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Photo via Unify on Forbes.)

Posted by neville on 11/16 at 01:32 AM
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Tuesday, October 07, 2014

FIR Interview: Roger Bolton and Matt Gonring on Authentic Advocacy

Authentic Advocacy

Gauging the latest developments in stakeholder engagement theory and practice - and understanding their implications for those leading, managing and advising the communications function - is a primary goal of Authentic Advocacy, the latest research report from the Arthur W. Page Society.

Authentic Advocacy offers an in-depth look at how stakeholder engagement strategies are evolving and how Chief Communication Officers can best undertake them within their enterprise. It includes compelling findings about the nature of stakeholder engagement in today’s environment, learned through interviews conducted with CCOs at five leading companies - Cargill, Chevron, Lundbeck, Southwest Airlines and USAA. The report offers seven action steps for CCOs to consider when devising their approach to building and maintaining these critical stakeholder relationships.

In this FIR interview, co-hosts Neville Hobson and Shel Holtz discuss the Authentic Advocacy report with Arthur W. Page Society president, Roger Bolton, and Matt Gonring, co-chair of Page’s Stakeholder Engagement Workstream, and consider some of the challenges and opportunities the report highlights for CCOs, and the transformation required in the way companies operate and engage with their stakeholders.

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About our Conversation Partners

Roger BoltonRoger Bolton is the president of the Arthur W. Page Society, the premier professional association for senior corporate communications executives. Members include the chief communications officers of the world’s major corporations, the CEOs of the most influential public relations agencies and leading academics from select business and communications schools.

Previously, he served as senior vice president of communications at Aetna, a $35 billion provider of health care benefits, with responsibility for all internal and external communications, advertising, brand management and corporate public involvement. Before Aetna, Bolton was IBM’s director of corporate media relations and director of communications for the IBM server and software groups.
 
Prior to his business career, Bolton served as assistant secretary of the Treasury for public affairs under President George H.W. Bush, assistant US trade representative for public affairs in the Executive Office of the President under President Reagan, and special assistant to President Reagan in the White House, with responsibility for the president’s relations with business and labor. He is a recipient of the US Treasury Distinguished Service Award.

Matt GonringAs a seasoned corporate executive, Matthew Gonring has a proven record of accomplishments derived from more than 35 years of experience building and leading marketing and corporate communications teams in manufacturing, consumer goods, professional/financial services, healthcare and airlines.

Matt most recently served as VP Corporate Communications with Jackson National Life, a $25 billion leader in financial services and the largest underwriter of variable annuities in the US. Prior to that he served as Vice President and Chief Communications Officer for Pactiv Corporation, a $3.4 billion leader in the consumer and foodservice packaging markets. Late in 2010, the company was acquired by Reynolds Group Holdings Limited, and Matt joined Jackson.

Matt holds a Masters degree in Public Relations from the School of Business, American University in Washington, DC, and Bachelor of Science degree in Communications and Political Science from the University of Wisconsin/Stevens Point. He is a member of the Graduate Faculty, Integrated Marketing Communications Program, at Northwestern University’s Medill School of Journalism and currently serves on the graduate faculty at George Washington University. He currently is on the Board of Directors of the Arthur W. Page Society, and Chairman Emeritus of the Institute for Public Relations.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 10/07 at 05:31 AM
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Friday, October 03, 2014

FIR Interview: Chris Christensen and Rick Calvert of BloggerBridge

FIR InterviewsChris Christensen was running into an experience many of us have faced. After he had left a town he was visiting, someone would email and say, “Oh, you were here? I would have loved to meet with you. Let me know when you’re back again.” Seeking a way to let interested people know in advance he was coming, his thinking evolved to include the ability to connect content producers with companies who want to tap into both their creativity and their expertise. New Media Expo CEO Rick Calvert had the same interest from the other side of the equation: wanting to be able to connect with people who were coming to town. The pair—already well acquainted through New Media Expo and the Travel Blog Exchange—joined forces to create a service that fulfills those needs.

BloggerBridgeBloggerBridge is a service that connects companies with “relevant bloggers, writers, podcasters, videographers, and other content creators,” according to the website, which goes on to suggest that “some people should not work together. Find the right match of skills, approach, content, and style for your brand.”

In this FIR interview, Shel Holtz talks with Christensen and Calvert about their vision for BloggerBridge, their experience building it, and their plans for the future.

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About our Conversation Partners

Rick CalvertRick Calvert is CEO and Co-Founder of New Media Expo, the world’s largest social media event. he has been active in the trade show industry since 1997, serving as Director of Sales for Tradeshow Week events, including the SEMA Show, AWFS Vegas, and the DEMA Show, as well as one of the nation’s largest consumer shows, Comicon. He is also the CEO of the TBEX (Travel Blog Exchange) conference series. he lives in San Diego, California, with his wife and daughter.

Follow Rick on Twitter at @BlogWorld.

Chris ChristensenChris Christensen is the owner of BloggerBridge.com which is a new startup connecting bloggers and industry contacts.

He is the host of the Amateur Traveler which is a popular online travel show that focuses primarily on travel destinations. It includes a weekly audio podcast, a video podcast, and a blog. Amateur Traveler was won both a SMITTY award from Travel+Leisure as the “best independent travel journalist” and a Lowell Thomas Travel Journalism Award. Chris is also a co-host for This Week in Travel which has won 3 North American Travel Journalist Association awards.

He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

Reach Chris on Twitter at @Chris2x.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/03 at 11:19 AM
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