Show Notes

LInks to items mentioned in the podcast

Monday, December 10, 2007

FIR Cut: Sallie Goetsch Reports

Cut from FIR #300 - Sallie Goetsch reports

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Download the file here (MP3, 4.17MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 9 minutes.

Posted by neville on 12/10 at 01:42 PM
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FIR Cut: #300 One-Minute News

Cut from FIR #300 - One-Minute News:

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Download the file here (MP3, 6.17MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 13:25

Posted by neville on 12/10 at 01:38 PM
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The Hobson & Holtz Report - Podcast #300: December 10, 2007

Content summary: The 300th episode; R.I.P. Marc Orchant; follow-up discussions: live Twittering, Technorati rankings, when to release online content; retrospectives from 300 shows: ethics in public relations, corporate blogging, Second Life, developments in public relations; Lee Hopkins reports; the Media Monitoring Minute with CustomScoop; David Phillips reports; contributions from John Wall, Christopher Penn, Mitch Joel, Eric Schwartzman, Clarence Jones, Heidi Miller, Dan York, Donna Papacosta, CC Chapman, Phil Gomes; music from the Plain White T’s; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for December 10, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 86-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 39.3MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 13…

Posted by neville on 12/10 at 01:22 PM
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Friday, December 07, 2007

FIR Cut: Releasing Online Content

Cut from FIR #299: Listener Dave Briggs asks is there a best day for releasing online content.

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Download the file here (MP3, 1.6MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 3:34

Posted by neville on 12/07 at 01:39 AM
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Thursday, December 06, 2007

The Hobson & Holtz Report - Podcast #299: December 6, 2007

Content summary: Vote for FIR at Podcast Alley; Dan York reports from the IETF conference in Vancouver; the media Monitoring Minute with CustomScoop; new launches: Media Bullseye and The Blog Council; Technorati relaunches; what’s the value from live Twittering an event?; getting pertinent content included in business mashups; Edelman’s rules for employee engagement; ten tips to help employees collaborate; David Phillips reports on Xbox and virtuality; listeners’ comments discussion; the next FIR episode is #300; new FIR Interview posted; music from Maria Daines; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for December 6, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Concord, California, USA.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 10…

Posted by neville on 12/06 at 04:24 PM
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Monday, December 03, 2007

FIR Interview with Microsoft’s Paolo Tosolini on Academy Mobile: Dec 4, 2007

Academy MobileIn July 2007, Microsoft introduced Academy Mobile, an internal social computing initiative aimed at creating a knowledge sharing environment among employees through the use of videocasts and podcasts.

Academy Mobile is the latest in a series of online learning initiatives developed within the Enterprise Partner Group at Microsoft where employees can create, watch, listen and share videocasts or podcasts with peers; subscribe to specific search queries, presenters or tags; and download content onto their mobile devices.

In this FIR Interview, Neville Hobson and Shel Holtz talked with Paolo Tosolini, New Media Business Manager at Microsoft, about Academy Mobile including discussion on its objectives, how the programme was developed, aspects about the platform on which it runs, and communication and organizational challenges in rolling out such a programme globally.

About our Conversation Partner

Paolo TosoliniPaolo Tosolini is a New Media Business Manager at Microsoft responsible for a new internal corporate initiative called Academy Mobile (description and video). Funded by the Microsoft Enterprise & Partner Group, Academy Mobile is a social media platform available to all Microsoft employees to share knowledge and best practices using podcasts.

Prior to this role, Paolo worked in several other groups at Microsoft, including MSN and Office, where he managed the Office 2007 partner early adoption program that resulted in more than 500 partner solutions developed at launch.

Paolo is also co-author with his wife Francesca of a blog, podcast and e-Book called Italy From The Inside, where they share travel and cultural tips about Italy using new media.

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Download the 34-minute conversation here (MP3, 15.8MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 12/03 at 02:47 PM
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The Hobson & Holtz Report - Podcast #298: December 3, 2007

Content summary: Thoughts and prayers for Marc Orchant; follow-up on SkypeIn 0207 London number kerfuffle; the Media Monitoring Minute with CustomScoop; a strong backlash erupts as Facebook Beacon drama continues; Target’s misstep on Facebook; do blog rankings like the AdAge Power 150 have any real value?; long versus short articles: which are best?; meet the Russian blogosphere; ‘Journalist 2.0’: the same for communicators?; listeners’ comments discussion; news about Thursday’s show; new FIR Interview to be posted; Phil Gomes music recommendation by The Tsunami Experiment; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for December 3, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 6…

Posted by neville on 12/03 at 01:10 PM
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