Show Notes

LInks to items mentioned in the podcast

Monday, June 02, 2008

The Hobson and Holtz Report - Podcast #350: June 2, 2008

Content summary: Vote for FIR on Podcast Alley; Next FIR Live call-in shows: June 11 and June 14; Neville’s in Germany, Shel’s in Baltimore; Michael Netzley’s Asia Report; One-Minute News: PR challenges include a scarf that became a liability and how companies handle fraudulent claims that attract media attention, more conversation about PR spam, a new free online service grades your press releases, PRSA responds to an attack on the ethics of PR practitioners; a report from Ricardo in Latin America; listener comments from the FriendFeed FIR room; music from Noam Weinstein; and more.

Listen to FIR now:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for June 2, 2008: A 56-minute podcast recorded live from Baltimore, Maryland, USA, and as live as it can be from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; share content in the FIR FriendFeed Room; comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday June 5…

Posted by shel on 06/02 at 05:30 AM
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Thursday, May 29, 2008

FIR Cut: Web 2.0 in Canada and the ultimate Twitter guide

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Download the file here (MP3, 2.52MB; length 5:27), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 05/29 at 09:23 AM
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The Hobson & Holtz Report - Podcast #349: May 29, 2008

Content summary: Next FIR Live call-in shows: June 11 and June 14; FIR FriendFeed room developments; discussion: the importance of brand advocacy with Twitter as a prime example; the Media Monitoring Minute with CustomScoop; Whole Foods’ CEO Mackey is blogging again; corporate trust takes a hit with phone bugging scandal at Deutsche Telekom; Dan York reports on the Wall Street Journal D and Google IO conferences, and more; listeners’ comments discussion; news about next Monday’s show; music from Get Back Loretta; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 29, 2008: A 58-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; share content in the FIR FriendFeed Room; comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday June 2…

Posted by neville on 05/29 at 09:16 AM
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Monday, May 26, 2008

FIR Cut: New York Times joins the social networking fray

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Download the file here (MP3, 2.75MB; length 2:58), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 05/26 at 05:34 AM
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The Hobson & Holtz Report - Podcast #348: May 26, 2008

Content summary: The May 24 FIR Live call-in fiasco; next FIR Live on June 11; new FIR room on FriendFeed; Michael Netzley reports from Singapore about the Ogilvy Verge conference, The Open Room, and Social Media Breakfast; the Media Monitoring Minute with CustomScoop; GAP study; the micro threat to big social networks; American Airlines’ PR strategy; Barack Obama is master of the new Facebook politics; PR secrets for startups from Brian Solis, Loic le Meur and Robert Scoble; listeners’ comments discussion; music from David Steele; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 26, 2008: A 63-minute podcast recorded live from Wokingham, Berkshire, England, and Montreal, Quebec, Canada.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; share content in the FIR FriendFeed Room; comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 29…

Posted by neville on 05/26 at 05:23 AM
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Tuesday, May 20, 2008

FIR Interview: Chris Preuss, GM Europe, on ‘Driving Conversations’ - May 20, 2008

One of the earliest adopters of social media for a strategic business communication purpose is General Motors, whose FastLane blog began in January 2005.

FastLane has been said by Bob Lutz, founding blogger and the company’s Vice Chairman, to be an indispensible communication channel, an unfiltered voice for the company, its customers and auto enthusiasts.

On May 20, 2008, GM Europe launched Driving Conversations, the latest step in the company’s close embrace of social media to support its broad business and communication objectives.

‘Driving Conversations’ is a new executive blog designed to be a place where GM leadership, led by GM Europe President Carl-Peter Forster, can discuss products, issues and corporate performance from a personal perspective.

In this exclusive FIR Interview, Neville Hobson joined in conversation with Chris Preuss, Vice President Communications at GM Europe, to talk about ‘Driving Conversations’ in the broad context of the rapidly-changing auto market across Europe and into Russia, the company’s goals for the new blog, cultural issues in Europe, and some tips for FIR listeners who may be considering a business blog for their own organizations.

Listen to this podcast now:

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About our Conversation Partner

ChrispreussJ. Christopher (Chris) Preuss was named Vice President, Communications, for GM Europe on February 1, 2008. In this capacity, he is responsible for all external and internal communications activities for GM’s European operations, including the Saab, Opel, Vauxhall and Chevrolet brands. He also serves as a member of the Europe Strategy Board. Chris is based at GM Europe’s headquarters in Zurich, Switzerland. He also continues to direct communications activities for GM’s Global Product Development organization.

Chris is a member of the Environment Strategy Board as well as GM’s Communications Strategy Board. He also works as a Communications advisor for GM Group Vice President and President GM Europe, Carl-Peter Forster, as well as GM’s Vice Chairman, Robert A. Lutz.

Preuss began his career at the Campbell and Company agency in 1989 with a focus on motor sports marketing and PR. From there, he joined DMB&B Advertising as an account supervisor on GM Corporate and Cadillac Division public relations accounts in 1990. Having worked on a variety of product and promotional programs at DMB&B, Preuss then moved to Golin Harris Communications of Chicago as an Account Director on Chrysler Corporation business in 1992. He was hired directly by Chrysler in 1993 and worked in several jobs within Chrysler’s Communications department, including the Washington office, until being hired by GM in 1998 as Director of Cadillac Division Communications. From 2001, Preuss served as the Director of Product Development Communications, before being named Director of Government Policy and Washington Communications in 2002. In May 2006, he was appointed GM Executive Director of Global Product and Brand Communications.

Chris Preuss holds a Bachelor of Arts degree in Journalism and Political Science from Michigan State University, Michigan, USA.

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox

Posted by neville on 05/20 at 10:56 PM
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Monday, May 19, 2008

The Hobson & Holtz Report - Podcast #346: May 19, 2008

Content summary: New FIR Interview published; FIR Live on BlogTalk Radio May 24; Michael Netzley reports from Singapore on internet control in China and asks about the business implications; the Media Monitoring Minute with CustomScoop; marketing Steven Spielberg, George Lucas and Harrison Ford on seesmic; IBM and wikis; reflections on Bulldog Reporter’s audio conference on blogger relations; journalism and Twitter: too much PR, says BusinessWeek’s Stephen Baker; listeners’ comments discussion; news about Thursday’s show; feedback from a podsafe band; music from Crush; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 19, 2008: A 65-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 22…

Posted by neville on 05/19 at 03:02 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

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