Show Notes

LInks to items mentioned in the podcast

Monday, July 21, 2008

FIR Interview - Maggie Fox and Geoff Livingston

The Social Media Group and Livingston Communications announced today that Geoff Livingston’s Washington, D.C.-based company will be acquired by Dundas, Ontario, Canada-based Social Media Group. In this interview, the pair discuss the acquisition and the social media consulting field in general.

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About our Conversation Partners

imageMaggie Fox is the founder of Social Media Group, the world’s largest independent agency helping business navigate the new socially engaged Web.

Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis and Harlequin Publishing. Maggie has also been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CTV News, The Toronto Star and Marketing Magazine, among others. She was recently included in Women Who Risk, a listing of influential women who head up Internet-based firms, and is a member of both The Social Media Collective, an invite-only group of “the web’s best thinkers on media, marketing and web 2.0” and the Enterprise Irregulars.

Maggie is frequently asked to speak to business groups across North America about Web 2.0, and sits on the Advisory Board for SMToday Media, which operates the Social Media Collective and MyVenturePad sites.

imageGeoff Livingston has worked as a public relations strategist in the Washington, D.C. region for 15 years. Dubbed a “local blogging guru” by the Washington Post, Geoff’s Buzz Bin blog is nationally recognized, and is the top ranked independent PR blog in the Washington, D.C. region.  Geoff’s award-winning book on new media “Now is Gone: A Primer on New Media for Executives and Entrepreneurs” was released in the Fall of 2007 by Bartleby, the Publisher.  The book has been cited by the Wall Street Journal as a resource.

He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his public relations experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/21 at 10:15 AM
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Thursday, July 17, 2008

The Hobson & Holtz Report - Podcast #363: July 17, 2008

Content summary: FIR Live on BlogTalk Radio on July 26; Shel and Dell’s Richard Binhammer got together; follow-ups: Molson blogger outreach, UK PR jobs at risk, Pickens Plan; the Media Monitoring Minute with CustomScoop; Dan York reports on O’Reilly OSCON, WordPress 2.6, PodCamp Boston; News That Fits: is social media enough to make Sears Roebuck cool?, Glow brings collaborative social tools to schools across Scotland, SEC blocks employee access to YouTube, Twitter more popular with Brits than with Americans; listeners’ comments discussion including Friendfeed FIR Room roundup; new podcast recommendation: Tiger Two Tiger; Neville at WordCamp UK 2008 this weekend; music from Planet of Women; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 17, 2008: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday July 21…

Posted by neville on 07/17 at 12:56 PM
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Monday, July 14, 2008

FIR Cut: HR and Corporate Social Networking

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Posted by neville on 07/14 at 01:41 PM
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FIR Cut: PR Jobs

FIR Cut: PR Jobs

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Download the file here (MP3, 1.05MB; length 2:13), or sign up for the RSS feed to get this cut segment and all future ones automatically.

 

Posted by neville on 07/14 at 01:39 PM
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The Hobson & Holtz Report - Podcast #362: July 14, 2008

Content summary: New FIR Interview posted; Shel’s travels; Molson blogger outreach follow-up; Michael Netzley in Singapore shares statistics and two case studies from Malaysia; the Media Monitoring Minute with CustomScoop; News That Fits: knife crime battle turns to Facebook, three studies on business adoption of social media, media evolutions as the Guardian acquires PaidContent, Daily Mail launches US-printed edition, Telegraph sells ads outside UK, the Pickens Plan; listeners’ comments and FIR Friendfeed Room roundup; music from Greta Gaines; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 14, 2008: A 59-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Chicago, Illinois, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday July 17…

Posted by neville on 07/14 at 12:45 PM
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Friday, July 11, 2008

FIR Interview - Peter Shankman of Help A Reporter Out

Help A Reporter Out (HARO) began as a group of Facebook and is now a dedicated website with rapidly growing momentum. People sign up to receive queries from reporters looking to interview experts or people with experience for their articles. HARO was created by Peter Shankman, who still manages the site and mailing list in his spare time, while he’s not working with clients, speaking, or is otherwise engaged in PR and social media activities.

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About our Conversation Partner

imageAn entrepreneur, author, speaker, and ingenious worldwide connector, Peter Shankman is recognized nationally and globally for radically new ways of thinking about Social Media, PR, Marketing, Advertising, creativity, and just about everything else, as well.

Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 2002, (http://www.shankman.com) both comments on and generates news and conversation.

Peter founded AirTroductions, the world’s first social network for business travelers after a particularly brutal inter-continental flight. Launched in 2005 to instant media attention, AirTroductions was acquired in mid 2007 and relaunched in January of 2008 as TripLife, the largest social networking and connections website for all travelers.

Peter is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and a frequent keynote speaker and workshop presenter at conferences, trade shows, and private companies, including The U.S. Department of Defense, Edelman Public Relations, The Public Relations Society of America, Saatchi and Saatchi, , CTIA, CTAM, CES, PMA, Mobile Marketing Asia, Advertising Week, and the Direct Marketing Association.

Peter started his career in Vienna, VA, with America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event. Peter is also a frequent runner, with 13 completed marathons and three Olympic distance triathlons to his credit, an amateur boxer, and an “B” licensed skydiver, specializing in free-flying.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/11 at 11:20 AM
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Thursday, July 10, 2008

The Hobson & Holtz Report - Podcast #361: July 10, 2008

Content summary: Two new FIR Interviews posted; discussion: did Molson make the right connections with their blogger outreach?; the Media Monitoring Minute with CustomScoop; Dan York reports on Calliflower and more; mentioning the new iPhone; News That Fits: Google launches the Lively virtual world, developments in virtual worlds including a milestone from IBM and Linden Lab; listener comment from Ricardo in Costa Rica; news about next Monday’s show; music from Wendy Wall; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 10, 2008: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday July 14…

Posted by neville on 07/10 at 10:03 AM
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