Show Notes

LInks to items mentioned in the podcast

Thursday, January 03, 2008

The Hobson & Holtz Report - Podcast #307: January 3, 2008

Content summary: Today is FIR’s third anniversary; new FIR discussion forum is up; latest IABC Cafe2Go podcast posted; vote for FIR at Podcast Alley; announcing the FIR listener contest; GMnext: the launch by General Motors, exclusive FIR Interview posted; the Media Monitoring Minute with CustomScoop; the art and science of blogger relations; PR ethics issue in Grand Rapids; pushing terms of service to the edge as Facebook ejects Robert Scoble; will users revolt against online advertising? Dan York reports on creating a corporate blog portal with WordPress MU, Twitter and follower reciprocity; listeners’ comments discussion; music by Twilight Hotel; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for January 3, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 28.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 7…

Posted by neville on 01/03 at 01:46 PM
Show NotesHobson and Holtz • (4) CommentsPermalink

FIR Interview: The launch of GMnext - January 3, 2008

GMnextThis coming September marks the 100th anniversary of the founding of General Motors Corporation. As part of engaging with broad communities during 2008, GM today launches GMnext, a global communications platform aimed at improving perceptions of GM by employees, consumers and influencers.

GMnext is about conversations: a dialogue-based initiative that will engage people globally via social media and interactive experiences to discuss critical issues concerning energy, the environment, globalization and other factors that will shape transportation in the 21st century, with GMnext.com as the hub.

GMnext starts today with the GMnext Virtual Media Forum, a global online media event where senior GM leaders from headquarters, divisions and subsidiaries around the world will engage with journalists and social media influencers in online moderated dialogue. The event kicks off with an introduction by GM Chairman and CEO, Rick Wagoner.

In this exclusive FIR Interview, Neville Hobson and Shel Holtz talked with GM’s Scot Keller and Christopher Barger about GMnext including discussion on its objectives and how the programme was developed; how GM’s leaders and employees engage in GMnext; engaging with the media and social media influencers; the roles of social networks such as Facebook; and addressing communication, organizational and regulatory challenges.

About our Conversation Partners

Scot KellerBorn and raised in Southern California, Scot M. Keller is a third generation car executive whose career spans 25 years. He has broad based experience in automotive marketing, communications, motor sports, heritage, and brand management with brands including Alfa Romeo, Audi, Chrysler and Jeep.

In 1999, Scot joined General Motors Corporation where he currently holds the position of Director Communications GMnext. In this capacity, Scot directs the corporation’s day to day activities around the global centennial celebration and GMnext digital experience. He also has responsibility for GM’s Heritage Communications directing the corporation’s involvement in key events including The Amelia Island and Pebble Beach Concours d’Elegances.

Scot currently resides in Grosse Pointe Park, Michigan with his wife and two children.

Christopher BargerChristopher Barger is Director, Global Communications Technology at General Motors, and leads the company’s social media communications efforts.

Christopher is responsible for setting General Motors’ communications strategy in the emerging social media that make up “Web 2.0” (blogs, wikis, podcasting, user-generated content, social network engagement, and others). His team coordinates and counsels authors for GM’s corporate blogs (FastLane and FYI), builds and manages GM’s relationships with influential voices from across the social media landscape, and develops new social media resources for GM content and information.

Prior to joining General Motors in mid 2007, Christopher held a similar position at IBM where he was involved in such ground-breaking work as the investor relations department’s ”IBM and the Future Of…” series of podcasts.

download for immediate release podcast

Download the 38-minute conversation here (MP3, 17.4MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/03 at 07:01 AM
Show NotesInterviews • (0) CommentsPermalink

Monday, December 31, 2007

The Hobson & Holtz Report - Podcast #306: December 31, 2007

Content summary: New FIR discussion forum launching; the next FIR episode marks this podcast’s third anniversary; a listener contest coming; FIR live in January on BlogTalk Radio; Lee Hopkins looks forward to 2008; the Media Monitoring Minute with CustomScoop; Microsoft promotes Vista on YouTube with open commenting; are email and mobile phones the real social graph?; Tesla CEO blogs explanations; who’s got what you’re looking for: ask Hoosgot; Colgate in Second Life; senior employees obligated to blog at SonyBMG UK; listeners’ comments discussion; New Year’s Eve: music from Maria Daines; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for December 31, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 29.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 3, 2008…

Posted by neville on 12/31 at 10:58 AM
Show NotesHobson and Holtz • (2) CommentsPermalink

Thursday, December 27, 2007

FIR Cut: What Is An Intranet?

download For Immediate Release podcast

Download the file here (MP3, 2.4MB; length 5:09), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 12/27 at 11:13 AM
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FIR Cut: Best Buy Up To Its Old Tricks

download For Immediate Release podcast

Download the file here (MP3, 2.4MB; length 5:18), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 12/27 at 11:11 AM
Show NotesFIR Cuts • (0) CommentsPermalink

The Hobson & Holtz Report - Podcast #305: December 27, 2007

Content summary: Predictions for 2008; the Media Monitoring Minute with CustomScoop; Todd Cochrane’s 24-hour podcasts to support OLPC; Google Reader sharing private data stirs up a storm; Blognation writers live on; online TV ads more popular than TV TV ads; Dan York reports on Twitter; listeners’ comments discussion; next FIR episode on New Year’s Eve; music from Brother Love; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for December 27, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 27.3MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 31…

Posted by neville on 12/27 at 11:05 AM
Show NotesHobson and Holtz • (1) CommentsPermalink

Monday, December 24, 2007

The Hobson & Holtz Report - Podcast #304: December 24, 2007

FIR ChristmasContent summary: New NMRCast is up; discussion: frozen peas and the power of grassroots support for a cause; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports; discussion: the final entry in Jonathan Crow’s great social experiment; IBM’s been busy; the British Royal Family launches YouTube channel; David Phillips reports; listeners’ comments including discussion on employee bloggers prompted by Kris Gallagher and on social networks prompted by Mitch Joel; music by Natalie Brown; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for December 24, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 69-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 31.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 27…

Posted by neville on 12/24 at 11:07 AM
Show NotesHobson and Holtz • (1) CommentsPermalink

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