Show Notes

LInks to items mentioned in the podcast

Thursday, June 30, 2005

The Hobson & Holtz Report - Podcast #46: June 30, 2005

Content summary: Listeners’ comments (on iTunes 4.9 and bandwidth, IABC Cafe posts, blogging the Nortel AGM); podcasts and Polish sausage; the launch of iTunes 4.9; Virgin Atlantic’s New York podcasts; PR Week UK talks about blogs; IABC International Conference; IABC Fellows; FIR celebrates 50 shows on July 14.

Show notes for June 30, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 79-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:29 Neville introduces the show; how to give your feedback; show notes; what’s in this edition
  • 02:05 Shel’s travel-weary experience from US east to west

Discussion on listeners’ comments:

  • 06:04 Dan York on bandwidth issues with iTunes 4.9; IABC Cafe posts that don’t identify the authors; blogging the Nortel AGM

Features:

  • 10:38 Ragan Report talks about podcasts and Polish sausage - and doubts they’ll ever catch on (podcasts, that is). Naturally we have a different view.
  • 18:20 The launch of iTunes 4.9 - opening up podcasting to a mass market; trends in podcasting growth; iTunes vs. other podcatchers; bandwidth issues as many try iTunes as a podcatcher
  • 28:50 Virgin Atlantic embraces podcasting for travellers, starting with guides to New York, and has big plans for the medium; indicators for the future and how the hardware is developing
  • 33:28 PR Week UK highlights blogs in this week’s edition to help raise awareness in the UK PR community - something sorely needed, it seems
  • 40:45 The IABC International Conference - Shel was there and talks about the blogging experiment and how it might work for the future; impressions of three sessions (Jeff de Cagna, James Carville and Mary Matalin, and TJ Larkin); Neville and Shel on the Technorati tag for conference blog posts
  • 68:57 IABC Fellows Awards - Shel describes the event (he was named a Fellow)

Short Take:

  • 72:03 FIR celebrates its 50th episode on July 14. What should we do to celebrate? Suggestions?

Outro:

  • 73:36 Shel outros the show; how to give your feedback; show notes; Neville outros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Jet Blue, Lee Hopkins.

Listeners’ comments discussion - Dan York, iTunes, Todd Cochrane, Linux News Blog, IABC Cafe, IABC.com, Nortel.

Features - Ragan Report, Steve Crescenzo, David Murray, FIR interviews: Mike Wing, Josh Hallett, Siemens USA, Angela Sinickas and Tudor Williams, Dawn & Drew Show, Judy Jones, IABC New York Chapter blog, Adam Curry, GM podcasts, Apple, iTunes, FeedBurner, Forrester Research, Pew Internet, iPod, iPodder, DopplerRadio, Nimiq, FeedDemon, LibSyn, Geek News Central, Nicole Simon, Virgin Atlantic, Travel podcasts, Starbucks, T-Mobile, PR Week UK, Ravi Chandiramani, Ketchum, Fredrik Wacka, Guillaume du Gardier, Joel Cere, Steve Rubel, Andy Lark, Communication Directors Forum, Danny Rogers, Business Week, IABC 2005 International Conference, Washington Hilton, IABC Cafe, Warren Bickford, Jeremy Pepper, conference Technorati tag, Charles Pizzo, Ragan Postcard, Julie Freeman, Treo 600, Audacity for Palm, WordPress, Expression Engine, TypePad, Movable Type, Technorati tag help page, Blogger, Jeff de Cagna’s conference session on Innovation, Toby Ward, James Carville’s and Mary Matalin’s conference keynote opening session, Shel’s post: Messages and channels, TJ Larkin’s conference session on channels, Shel’s post: Deconstructing Larkin, IABC conference closing address from HP CEO Mark Hurd, Lee Iaccoca, Chrysler, Roger D’Aprix’ Communicating for Change, IABC Fellows, Lord Gould’s general conference session speech, Roberta Resnick.

Outro - Garageband.com, Day 4, Christa Couture, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday July 4…

Posted by neville on 06/30 at 12:51 PM
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Monday, June 27, 2005

The Hobson & Holtz Report - Podcast #45: June 27, 2005

Content summary: Listeners’ comments (on wit and wisdom from FIR; being stunned by Tudor Williams and Angela Sinickas; the heroes from Siemens USA); nice London hotel: blogging the IABC conference; bad press for the EC and the waste of the EU; the PR, blogs and press releases mashup; MIT surveys blog usage; Todd Cochrane’s podcasting book; blogs, RSS PR and SEC requirements; long podcasts and listening to FIR.

Show notes for June 27, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 49-minute conversation recorded live from Washington, DC, USA, and almost live from London, England.

Download the file here (MP3, 20MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Shel introduces the show; how to give your feedback; show notes; what’s in this edition

Discussion on listeners’ comments:

Features:

  • 06:36 Neville likes his hotel room in London; on the IABC International Conference and the posse of bloggers; how the European Commission London office is rebutting negative press coverage; perceptions of the EU as a ‘wasted institution’ as the Wall Street Journal writes about Brussels
  • 18:27 Shel highlights the opening day of the IABC conference in Washington; on messages, sound bites, PR candour and blogs: fire PR people and just engage bloggers - it’s an absurd notion!
  • 31:32 Neville talks about blogs replacing press releases: what Steve Rubel, Tom Murphy and Trevor Cook said and asks why shouldn’t blogs be a PR channel; MIT’s blog usage survey; just received Todd Cochrane’s book on podcasting
  • 38:24 Shel again on press releases and blogs: repetition of messages, how blogs or RSS won’t meet regulatory requirements for disclosure (needs push not pull)

Outro:

  • 42:17 Shel plans to head on out to the conference and get some podcast interviews done; on the length of podcasts and thanks for listening to FIR
  • 44:07 Shel outros the show; how to give your feedback; show notes; music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Judy Jones, IABC New York Chapter blog, Lee Hopkins, Tudor Williams, Angela Sinickas, John Ridings, Big Chief Tablet, Siemens USA, Associations Unorthodox, Jeff de Cagna’s IABC conference session on Innovation.

Features - Road Weary, Hilton Paddington, IABC international conference, Shel’s conference session on the best of the web and intranets, IABC Cafe, Warren Bickford, Jeremy Pepper, Charles Pizzo, , Alex Bellinger, SmallBizPod, EC UK Representative Office, EC London press rebuttal page, Margot Wallstrom’s blog, Wall Street Journal Europe, Siim Kallas, Holocaust Museum, IABC conference opening session, David Kistle (PDF), James Carville’s and Mary Matalin’s IABC conference keynote opening session, CNN, Todd Cochrane, Geek News Central, Gnomedex, Chris Pirillo, Lockergnome, Dave Winer, Adam Curry, Steve Rubel, Burson-Marsteller, Marqui, Shel’s rant on blogs and press releases, Tom Murphy, Trevor Cook, Sally Saville Hodge, Marketing Profs, vSkype, MIT’s weblog survey, Amazon.co.uk, Podcasting: The Do It Yourself Guide by Todd Cochrane, Raytheon, Securities & Exchange Commission, Dow Jones, Investors Business Daily.

Outro - iRiver, PodcastNYC, The Law of Fives, Love Lies, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday June 30…

Posted by neville on 06/27 at 11:22 AM
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Friday, June 24, 2005

The Hobson & Holtz Report - Podcast #44: June 23, 2005

Content summary: Listeners’ comments (on CEOs blogging internally; lower case is the way to go; KetchumIdeas; more on RSS; polls on blogs; getting the right URL; more on Ketchum; introducing The Spinfluencer); audio report on the power of gossip; better ways for doing podcast show notes; read your email out loud; more on Ketchum; Scandinavian employee survey; BritCaster; Dutch business blog meeting.

Show notes for June 23, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Shel introduces the show; how to give your feedback; show notes; what’s in this edition

Discussion on listeners’ comments:

  • 04:09 Lee Hopkins on CEOs blogging internally to engage with employees - how could that be bad?
  • 05:19 Eric Schwartzman says lower-case for ‘website’ and ‘internet’ is the way to go.
  • 07:04 James Cherkoff asks if we’ve seen the KetchumIdeas website (yes we have and we say what we think of it)
  • 09:36 Marcel de Ruiter favours full-content RSS feed for reading on a PDA offline and wonders what role advertising might have
  • 11:07 Amy Gahran thinks we missed the point about RSS feeds; on not wasting time with poorly-written stuff; and not to tell people what to do! Shel and Neville have some thoughts on all this, and on how to pitch people to attend seminars, etc, on new media
  • 21:09 Richard Byrom with news on the latest version of Expression Engine which supports running polls on a blog
  • 22:19 Dan Cornwall with lots of URLs; on recommending FIR #42 for its discussion on fonts
  • 23:32 Dan York FYIs us on a summary page about Ketchum he’s put together, and suggests Ketchum as a candidate for a new wiki page at The New PR Wiki as a case study on what not to do [Post-show update: Constantin Basturea has now created such a page.]
  • 24:33 Introducing Eric Schwartzman, “The Spinfluencer”

Features:

  • 26:27 The Spinfluencer - audio report from Los Angeles, the Entertainment Capital of The World, on the power of gossip
  • 33:59 Is there a better way to do podcast show notes than typing out HTML pages? Steve Lacey has some ideas on how RSS and OPML might fit the bill
  • 41:00 From Our Correspondent Down Under: Lee Hopkins - Georgia and Trebuchet on screen; read your email out loud before you send it; ketchup and email don’t mix
  • 46:58 RSS WTF?? Tutorials on RSS from Alexandra Samuel and Linda Zimmer, plus how the BBC helps you understand RSS and James Snell‘s suggestion for Atom.
  • 55:11 News Just In - Constantin Basturea posts a response from Ketchum!
  • 56:29 Fredrik Wacka’s report on an employee survey among companies in Scandinavia - big problems surfaced on employee attitudes towards their leaders. Should we be surprised?

Short Takes:

  • 61:07 BritCaster - a new site that aggregates information about British podcasters and their podcasts
  • 62:12 2nd Dutch Business Blog Meeting - great gathering of Dutch business bloggers and the launch of a new consumer blog network in The Netherlands

Outro:

  • 65:48 Shel outros the show; how to give your feedback; show notes; music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Lee Hopkins, Eric Schwartzman, Oxford English Dictionary, James Cherkoff, KetchumIdeas, Naked Conversations, Shel Israel, Bacons, Constanin Basturea, Marcel de Ruiter, Amy Gahran, FeedDemon, I, Reporter, Craig Jolley, Richard Byrom, Expression Engine, PMachine forum, Dan Cornwall, Dan York, The New PR Wiki, Technorati tags.

Features -Eric Schwartzman, iPressroom, National Association of Broadcasters, National Association of Television Program Executives, Tom Friedman, The World is Flat, New York Post’s Page 6, Richard Johnson, Hollywood Reporter, Radio Daddy, Adam Curry, Sirius Satellite Radio, Steve Lacey, RSS definition, OPML definition, Dave Winer, iPodder.org, Lee Hopkins, Justin Kruger, UIUC, Journal of Personality and Social Psychology, Heinz, Egocentrism over Email, NCSA, Alexandra Samual, RSStocracy, FeedBurner, BBC RSS help, James Snell, Atom definition, IETF, Constantin: response from Ketchum, Fredrik Wacka, Nordisk Kommunikation, Jonathan Schwartz, Steve Crescenzo, FIR interview on measurement with Tudor Williams and Angela Sinickas.

Short Takes - BritCaster, Alex Bellinger, 2nd Dutch Business Blog Meeting, Marco Derksen, Ton Zijlstra, Stephan Fellinger, Publicis, Blogo.nl, Gawker, WeblogsInc.

Outro - Evil Genius Chronicles, Jonathan Coulton, Skullcrusher Mountain, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday June 27…

Posted by neville on 06/24 at 10:41 AM
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Thursday, June 23, 2005

Interview: Jochen Specht and Jim Lukach, Siemens USA, June 23, 2005

imageIn this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Jochen Specht and Jim Lukach of Siemens USA addressing implementation of RSS feeds and blogs on the company’s intranet.


About our conversation partners: Jochen Specht is Manager of Web Strategy for Siemens USA at the company’s Iselin, New Jersey (USA) headquarters. Jim Lukach is Manager of Online Communication at the same office. Download MP3 podcast Download the conversation here (MP3, 21MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio). Interview Segment Time Points:

  • 00:00 - Introductions
  • 01:00 - How RSS and blogs came about on the Siemens USA intranet
  • 02:09 - The “name the blog” contest
  • 03:55 - Blogger von Siemens, the Corporate Communications blog
  • 06:25 - The Global CEO blog
  • 07:32 - The Web-O-Licious blog
  • 08:23 - Hopes for setting up feeds outside of Corporate Communications
  • 09:00 - The IT feed
  • 11:25 - Using RSS to syndicate news to regional sites and other servers
  • 13:00 - Move toward replacing HTML email with RSS
  • 14:18 - Education employees on RSS
  • 15:20 - The intranet page dedicated to RSS
  • 16:29 - News readers used at Siemens USA
  • 17:25 - A step ahead of IT and Legal
  • 18:42 - Personal blogs on the Siemens USA intranet
  • 21:00 - Reactions from management
  • 22:15 - The Legal Department’s reaction
  • 23:11 - How employees can start their own RSS feeds
  • 25:03 - The number of employees subscribing to RSS feeds is increasing
  • 25:32 - The future of blogs and RSS and Siemens USA
  • 27:16 - How RSS feeds are coded at Siemens
  • 28:29 - Wrap-up
  • 28:40 - About “For Immedate Release”

Links for the individuals and organizations we discussed or mentioned in the conversation:

Siemens USA, Siemens Global,

For Immediate Release.

Posted by shel on 06/23 at 12:27 PM
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Wednesday, June 22, 2005

Interview: Angela Sinickas and Tudor Williams - June 22, 2005

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 49-minute conversation with Angela Sinickas, ABC and Tudor Williams, ABC, two of the leading internal communications measurement authorities in the business.

About our conversation partners:

imageimageA pioneer in the field of organizational communication measurement, Angela Sinickas has been measuring the effectiveness of communications since 1981. Her prolific publications and speaking engagements on the topic since then have made her name synonymous with measurement of organizational communication. Angela and her measurement work have been cited in Harvard Business Review, Investors Business Daily, HR Magazine, Executive Solutions, PR News, Journal of Communication Management, Ragan Report and Communication World, among many other publications. Angela is the president of Sinickas Communications, Inc., an international communication consultancy helping corporations achieve business results through targeted diagnostics and practical solutions.

Management consultant, Tudor Williams, ABC, is recognized internationally for his knowledge management research, change management strategies and strategic communication planning. With over 25 years of professional wisdom in communication management, he leads Tudor Williams Inc. In recent years he has helped twisurveys earn a market niche with innovative best practices research. His communication management career began with eight years in corporate public affairs management. Since then he has led the communication practices for two international consulting firms, Towers Perrin and The Alexander Consulting Group (now AON). In 1994 he established his own consultancy and is a Principal with twisurveys Inc.

Download MP3 podcast

Download the conversation here (MP3, 21MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

Interview Segment Time Points:

  • 00:00 - Introduction
  • 01:54 - Can you measure internal communication? What should you measure?
  • 03:25 - The desire to measure results vs. needs; evaluating what’s already been done
  • 04:09 - Australian research done for the Institute of Public Relations (reveals that communicators don’t understand research or communication theory)
  • 05:14 - Research process - steps for a research engagement
  • 08:50 - Different types of measurement
  • 12:06 - Surveys and other tactics, and the need to customize surveys
  • 14:51 - The “preferred vs. actual communication source” trap
  • 17:52 - Other survey mistakes
  • 18:40 - Measuring change
  • 21:03 - Measuring individual communication activities
  • 24:36 - Behaviors as a criterion for measurement
  • 26:12 - Channels and tactics
  • 28:40 - Measuring electronic channels, including blogs, wikis, and podcasts
  • 37:22 - Cost-avoidance as a measure
  • 41:27 - Where can someone with no budget start?
  • 46.05 - On Angela’s website…
  • 46:46 - On Tudor’s website…
  • 47:20 - Angela’s and Tudor’s coordinates
  • 48:10 - Angela and Tudor at the IABC conference next week
  • 49.10 - About “For Immediate Release”

Links for the individuals and organizations we discussed or mentioned in the conversation:

Sinickas Communications, Inc., Tudor Williams, Inc., For Immediate Release.

Posted by shel on 06/22 at 07:38 PM
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Monday, June 20, 2005

The Hobson & Holtz Report - Podcast #43: June 20, 2005

Content summary: Listeners’ comments (on Bluetooth headsets; +1 isn’t just the US; how could it be bad for a CEO to blog internally?; on Wonkette; on fonts and fads; all the laptops were in Copenhagen; webinars about blogging produce good results; no politics in show #38; what about the LA Times wiki?); the LA Times wiki experiment; Edelman’s employee engagement blog; RSS feeds - again; WSJ’s Walt Mossberg on blogs; nice FIR review; new tech media podcast launches; FIR for people’s choice podcast awards.

Show notes for June 20, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Amsterdam, The Netherlands, and Chicago, Illinois, USA.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Neville introduces the show; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 02:46 The interview with Josh Hallett on June 17 - great sound quality with Josh’ Bluetooth headset
  • 04:11 Dan York‘s quiz last week - Shel got the answer right: country code +1 isn’t just for US phone numbers
  • 06:17 Britt Parrott on his CEO’s intranet blog - how could it be bad for a CEO to blog?
  • 08:01 Charles Pizzo with more on Ana Marie Cox and her online column at Wonkette, and on the Ragan Postcard conference blog; Shel and Neville on the IABC conference and a reminiscence on an online IABC event from 11 years ago.
  • 16:02 Gershon Schwartz on problems with copying MP3 files
  • 17:33 Mike Strong via the Comment Line - on fonts, on blogs not being a fad, on eWeek, on being a fan of full-content blog posts
  • 21:09 Craig Jolley on how to communicate about new-media conference events; Neville and Shel on making such events compelling
  • 23:28 James Cherkoff says all the laptops were in Copenhagen last week
  • 25:02 Donna Papacosta on the great response she’s seeing to client webinars about blogging; Shel and Neville on communicators keeping open minds
  • 27:20 Dan Cornwall on Lee’s 4 learnings. And he didn’t hear any politics in show #38. And in a follow up email: he’d like to do a FIR user survey, and has some additional info on who’s been working on ‘brand America.’
  • 30:27 Alex McKenzie asks for opinion on the LA Times wiki

Features:

  • 32:20 The LA Times public editorial wiki experiment - it goes wrong and the wiki is pulled. Would a blog have been better?
  • 37:56 Edelman’s Employee Engagement blog - listing must-read blogs for employee communications
  • 42:54 RSS feeds - full or partial content? More pros than cons for full content, but everyone has their own choice. (Let’s do a reader poll about this.)

Short Takes:

Outro:

  • 59:40 Shel outros the show; how to give your feedback; show notes;
  • 60:37 Two interviews coming up - Angela Sinickas and Tudor Williams, Wed June 22; Jochen Specht, Siemens USA, Thurs June 23
  • 61:16 Neville outros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Josh Hallett, Jabra BT200 Bluetooth, Skype, Hot Recorder, Dan York, North American Number Planning Administration, Britt Parrott, Steve Crescenzo’s post on corporate blogs, Charles Pizzo, Audacity for Palm, Ana-Marie Cox, Wonkette, Ragan Postcard, Newsweek, IABC international conference, Warren Bickford, IABC conference bloggers, Jeremy Pepper, Debbie Weil, CompuServe PRSIG, IABC UK Chapter, Nick Durutta, Bill Lutholtz, Sheri Rosen, Allan Jenkins, Gershon Schwartz, Arcos Jukebox, Mike Strong, eWeek, Craig Jolley, Lexis-Nexis, Ragan Corporate Communciators Conference, Communication Directors Forum, Russell Grossman, James Cherkoff, Johnnie Moore, Reboot 7.0, Open Sauce Live, Trine-Maria Kristensen, Donna Papacosta, Dan Cornwall, Lee Hopkins, Margaret Tutwiler, Alex McKenzie, World Bank, LA Times, Slashdot, Wikipedia.

Features - LA Times wiki, Ross Mayfield, Shel’s post about the LA Times wiki, Edelman Employee Engagement, Christopher Hannegan, Elizabeth Albrycht, Toby Bloomberg, Steve Rubel, Jeremy Pepper, Christophe Ducampe, Blogging Planet, Steve Crescenzo, Richard Edelman, Ketchum, Constantin Basturea’s Ketchum dissection, Amy Gahran, FeedDemon, BL Ochman. Short Takes - Walt Mossberg, Wall Street Journal, Blogger, MSN Spaces, Yahoo 360, Judy Jones FIR review, IABC New York, MSN Messenger, Sam Whitmore, Tech Media This Week, PC World, Fast Company, Geek News Central, People’s Choice Podcast Awards. Outro - Tudor Williams, Angela Sinickas, Siemens USA, PodcastNYC, The Helots, Those Were The Days, For Immediate Release, A Shel of My Former Self, NevOn. If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. So, until Thursday June 23…

Posted by neville on 06/20 at 10:17 AM
Show Notes • (4) Comments • Permalink

Saturday, June 18, 2005

Interview: Josh Hallett, Hyku - June 17, 2005

In this edition of For Immediate Release podcast interviews, Neville enjoyed a 40-minute conversation with Josh Hallett, CEO of Hyku LLC. Topics and themes discussed include: consulting on blogs and other new-media channels; how blogs are being used in Florida, eg, in education, local government; mainstream media and blogs; working with PR and marketing firms; views on BlogNashville; podcasting developments; a look ahead for blogs in Florida.

About our conversation partner:

Josh HallettJosh Hallett is an expert in the utilization of web and internet-based technologies for business communications. For more than ten years, he has been working with emerging internet communication technologies and is recognized as an early adopter who works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies.

As a blog consultant, Josh assists his clients by explaining how their organizations can effectively utilize blogs for public relations and marketing purposes. His understanding of the intersection of blogs and public relations from a technological standpoint allows him to provide his clients with the tools needed for strategic planning, such as monitoring and/or implementing blogs and measuring blog effectiveness. Josh is a member of the Information Architecture Institute (IAI) and the Florida Public Relations Association (FPRA). Based in Celebration, Florida, Josh serves clients throughout the United States.

Download MP3 podcast

Download the conversation here (MP3, 16MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

Interview Segment Time Points:

  • 00:01 Neville introduces the interview.
  • 01:17 Josh sets the scene with an overview of his background and about his business, and the concepts behind his company name, his website and blog.
  • 04:03 The Disney origins of Celebration, Florida.
  • 04:53 Josh explains why he moved into blog consultancy and the business opportunities, types of clients.
  • 09:11 Neville asks about issues and client needs: similar to elsewhere or are there local differences?
  • 09:48 Josh outlines one example: education, where a local school superintendent blogs.
  • 12:00 Neville comments on mainstream media enabling blogs for local communities.
  • 12:33 Josh on regional mainstream media attitudes to and awareness about new-media channels.
  • 15:11 Josh on the effects of tourism on local issues.
  • 16:02 Neville asks about local politicians blogging.
  • 16:11 Josh on Congresswoman Katherine Harris and political blogging in Florida.
  • 17:30 Neville comments on the true grassroots nature of blogging.
  • 18:11 Josh on public speaking about blogs, some reasons for blogging by organizations from the individual perspective, and some reasons why they shouldn’t blog.
  • 21:29 Neville asks about market competition.
  • 21:37 There isn’t much right now, says Josh: outlines his market position and competition; Neville overviews success factors.
  • 23:02 Neville comments on Ketchum’s entry into blog consulting.
  • 24:07 Josh on blog consulting and its relationship with the public relations service offering.
  • 26:22 Josh talks about last month’s BlogNashville which he attended.
  • 28:40 Josh on “Dave Winer’s respectful disagreement” at BlogNashville.
  • 30:38 Josh talks about the Gainesville podcasters’ meeting last week.
  • 31:41 ‘Slice and dice’ podcast listening was one lively talking topic at the Gainesville event: Neville and Josh discuss the merits or not.
  • 34:30 Josh on why he’s thinking he might start a podcast.
  • 36:21 Josh on how he sees the market for blogs in the next 1-2 years.
  • 38:45 Neville and Josh with concluding wrap up.
  • 39:18 Description of this podcast and where to find For Immediate Release.

Links for the individuals and organizations we discussed or mentioned in the conversation:

Skype, Josh Hallett, Hyku, Hyku blog, Jacob Nielsen, Celebration FL, Disney, Disney’s development of Celebration, FRPA, PubSub, Clayton Wilcox blog, St Petersburg Times, Orlando Sentinel, Tampa Tribune, Miami Herald, Katherine Harris, Mike Manuel, Ketchum, Jeremy Pepper, BlogNashville, Glenn Reynolds, Rebecca MacKinnon, Dan Gillmor, Dave Winer, “Dave Winer’s respectful disagreement”, Rex Hammock, Andy Kaufman, Gainesville podcasters’ meeting, New York Times, Kaye Trammell, George Colombo, Red Hat blogs, For Immediate Release.

Posted by neville on 06/18 at 03:02 AM
Show Notes • (2) Comments • Permalink

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