Show Notes
LInks to items mentioned in the podcast
Friday, September 02, 2005
Book Review - “Podcast Solutions, The Complete Guide to Podcasting”
We get books. They come in the mail sent by authors, agents, and publishers who hope we’ll review them. Some of these books warrant our attention, so we’ll be reviewing them here as brief podcasts.
In the first of these reviews, Shel takes a 17:30-minute look at the excellent “Podcast Solutions: The Complete Guide to Podcasting,” by Michael W. Geoghegan (host of Reel Reviews) and Dan Klass (host of The Bitterist Pill); both authors also have podcast production businesses. The book includes a CD loaded with fully functional as well as trial versions of podcats-pertinent software. Podcast innovator Adam Curry wrote the forward.
Thursday, September 01, 2005
The Hobson & Holtz Report - Podcast #64: September 1, 2005
Content summary: Listeners’ comments discussion (more on the PR blogger trackback stand-off; trackback spam; affinity for podcasts; FIR impacts HR; anonymous ok, but not cute and clever; show notes, etc); Hurricane Katrina and the role of blogs; developments in instant messaging; fired for blogging; blogger being sued; the Spinfluencer with Leo Laporte.
Show notes for September 1, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:29 Neville introduces the show; what the show’s about; how to give your feedback; what’s in this edition; show notes
Listeners’ comments discussion:
- 02:37 The Steve Rubel and Jeremy Pepper post trackback stand-off - differing opinions on how it all could have been addressed, from Eric Eggertson, Andrew Marritt and Jeremy Pepper
- 08:35 Dennis Howlett trackbacks from his post about trackback spam, on the risk it presents to killing conversation
- 12:20 Derek Leverington tells us how he found FIR, his affinity for podcasts, advice on avoiding ‘podcast anxiety,’ on CBC podcasters
- 17:48 Patrick Williams on the impact FIR has for him in the HR arena
- 19:39 BJ Fisher doesn’t mind anonymous blogs as long as the the reason for doing so isn’t cute or clever
- 22:49 Dan York likes the show notes, asks about Shel’s recording set up, tells us his experience with Ziepod, offers his views about anonymous blogs, more on email spying software, and a reminiscence on 1980s software
News and Features:
- 29:10 The aftermath of Hurricane Katrina - a real tragedy and the role blogs are playing as a personal conduit for news and information
- 40:51 Microsoft buys Teleo - a signficant development in the instant messaging market
- 47:58 Fired for blogging and then new job withdrawn - would guidelines have helped in a work environment where you can be fired by your employer on a whim?
- 54:00 A blogger is being sued for comments left on his blog - where does the responsibility and liability lie for all content on your blog?
- 58:46 The Spinfluencer in LA: Eric Schwartzman - a conversation with Leo Laporte on the story behind the story on movie spoilers, how podcasting is changing media relations, the difference between good PR, bad PR and spin control
Outro:
- 71:03 show notes; how to give your feedback (new email address: fircomments@gmail.com); the music
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:
Listeners’ comments discussion - Eric Eggertson, Steve Rubel, Jeremy Pepper, Andrew Marritt, BL Ochman, Dennis Howlett, Lilac Rose, Movable Type, TypePad, Six Apart guidelines on combating comment spam, Derek Leverington, Warren Bickford, IABC, CBC, Patrick Williams, BJ Fisher, Effect Measure, Ragan, Deep Background, Dan York, Audacity, Ziepod, Marantz.
News and Features - Hurricane Katrina, Slidell Hurricane Damage Blog, IABC Cafe, Charles Pizzo, Gerard Braud, BBC News on Katrina, American Red Cross, Cisco Systems, Canon USA, General Motors, Bob Lutz appeal post, GM FastLane Blog,Microsoft, Teleo, Skype, MSN Messenger, Netscape, Firefox, Om Malik, Skype Journal, Google Talk, Hot Recorder, Yahoo Messenger, Windows Vista, Gizmo, Vonage, New York Times, Nadine Haobsh, Ladies Home Journal, Seventeen, Jeremy Blachman, The Anonymous Lawyer, Aaron Wall, Traffic Power, Wall Street Journal, Apple, Eric Schwartzman, Brooke Gladstone, On The Media, Bulldog Reporter PR Technology Conference, Leo Laporte, This Week in Tech (feed), Plaxo, Mark Jen, ParticipatoryPR.com.
Outro - Podsafe Music Network, Griddle, Preoccupied, For Immediate Release, A Shel of My Former Self, NevOn. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com (new email address), or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. So, until Monday September 5…
Monday, August 29, 2005
The Hobson & Holtz Report - Podcast #63: August 29, 2005
Content summary: Listeners’ comments discussion (pitching journalists; IABC recognition; great iRiver recording; how email spies work); blog etiquette: Steve Rubel and Jeremy Pepper trackback stand-off; Max Hansen’s second report from Blog Business Summit; the latest on Dell hell; Lee Hopkins reports from Australia; communication channels in organizations in times of change.
Show notes for August 29, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 79-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Concord, California, USA.
Download the file here (MP3, 33MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:29 Neville introduces the show; what the show’s about; how to give your feedback; what’s in this edition
Listeners’ comments discussion:
- 03:27 Heidi Miller‘s tips on researching and pitching journalists
- 04:43 Jerry Stevenson compliments Shel on his IABC Fellow award, his cool iRiver, email tracking and how spying works, usability and blogs (Neville adds comment on this point re his Movable Type experiment)
News and Features:
- 15:02 Blog etiquette and trackbacks: when does it become spam? Shel analyzes the stand-off between Steve Rubel and Jeremy Pepper last week and offers a clear opinion; Neville counter-argues with a contrary opinion
- 30:47 Max Hansen‘s second report from Blog Business Summit - themes that emerged: trust between top management and employees who blog, and blogger privacy
- 40:15 Dell hell - after a conversation with Dell’s PR person, Jeff Jarvis gives up on Dell’s lack of willingness to engage with and connect customers in the blogosphere
- 48:57 From Our Correspondent Down Under: Lee Hopkins - tweaking Firefox with tabs, professional associations and social media, training bloggers in media relations, what your website says about you, podcasts and ‘grey power’
- 57:33 Employee communication after an acquisition - what channels are appropriate during times of great change? Considering an employee’s preferred sources of information and the actual source is key to effective communication
Outro:
- 72:02 UK holiday weekend; how to give your feedback (new email address: fircomments@gmail.com); the music
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:
Listeners’ comments discussion - Heidi Miller, Chris Marlowe, Hollywood Reporter, Eric Schwartzman, Amy Gahran, Jerry Stevenson, iRiver IFP-890, Dallas IABC, Microsoft Outlook, Thunderbird, NEO Pro, Movable Type, TypePad, Six Apart, WordPress.
News and Features - Steve Rubel, Jeremy Pepper, Wikipedia definition of trackback, Six Apart technical specification on trackback, Max Hansen, Blog Business Summit, Robert Scoble, Janet Johnson, Marqui, Steve Ballmer, Rebecca Blood, The New PR Wiki, Dave Taylor on the blogger being sued, Creative Commons, Jeff Jarvis, Dell, Jennifer Davis, Media Guardian, Lee Hopkins, Alexandra Samuels, Firefox, Allan Jenkins, Robert French, IABC, PRSA, AAAF, Donna Papacosta, Podcasting News, Better Communication Results latest podcast, Shel’s post about TJ Larkin’s IABC presentation, Towers Perrin, FIR interview with Angela Sinickas and Tudor Williams, TJ Larkin’s response to Shel’s post.
Outro - Edinburgh Festival, PodcastNYC, Again (Remix), Billy Klippert, Orange Record Label, For Immediate Release, A Shel of My Former Self, NevOn.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com (new email address), or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday September 1…
Thursday, August 25, 2005
The Hobson & Holtz Report - Podcast #62: August 25, 2005
Content summary: Listeners’ comments discussion (Google Talk; being offline for 24 hours; briefer show notes and iTunes Chapter Tool; CBC’s ad structure; PRblogs.org; show links; FIR brings Dan the news); Ziepod; Max Hansen reports from Blog Business Summit; Jeff Jarvis gets a result; Eric Schwartzman’s Spinfluencer report; CBC follow-up.
Show notes for August 25, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 67-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).
In this edition:
Intro:
- 00:29 Shel introduces the show; what the show’s about; how to give your feedback; what’s in this edition; show notes
Listeners’ comments discussion:
- 02:30 Dan York asks what we think of Google Talk? Neville has tried it.
- 09:01 Neville explains why he’s been offline for the past 24 hours
- 11:29 Steve Rubel suggests briefer show notes and use the iTunes Chapter Tool
- 13:51 Eric Eggertson clarifies CBC’s structure on advertising, TV vs. radio
- 14:51 Robert French on PRblogs.org
- 16:07 Sebastian Kiel thinks the column links on the podcast blog should go to the show notes not the MP3 files
- 17:18 Dan York again, in Ottawa, who finds out what’s going on through listening to FIR
News and Features:
- 18:43 Ziepod, a next-generation podcatcher, offers some cool options including streaming podcasts and a rating system
- 22:52 Max Hansen‘s first report from Blog Business Summit - themes that emerged: medium vs. genre norms
- 34:05 Jeff Jarvis’ open letter to Michael Dell finally gets a response from Dell
- 39:49 The Spinfluencer in LA: Eric Schwartzman - audience demand for porn podcasts; an interview with Chris Marlowe, executive editor of the Hollywood Reporter
- 57:16 CBC employee lockout follow-up
Outro:
- 60:10 How to give your feedback (new email address: fircomments@gmail.com); show notes; Shel won’t be live on Monday’s show
- 62:01 Shel intros the music
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:
Listeners’ comments discussion - Dan York, Google Talk, Fredrik Wacka, Gmail, Skype, MSN Messenger, AOL, Yahoo Messenger, News Corporation, Hot Recorder, Jyve, Starbucks, EasyInternetCafe, Steve Rubel, iTunes Chapter Tool, Eric Eggertson, CBC, Robert French, PRblogs.org, BlogSavvy, edublogs, Lexblogs, Sebastian Kiel, Tom Keefe.
News and Features - Robin Good on Ziepod, Ziepod, FeedZie.com, iTunes, FeedDemon, Winamp, Max Hansen, Blog Business Summit, Boeing, Randy’s Journal, Chris Brownrigg, DL Byron, Clip-n-Seal blog, Dave Winer, Jeff Jarvis, Dell, Online Media Daily report on Dell, Jennifer Davis, Business Week Online: Dell in the Bloghouse, Eric Schwartzman, Search Engine Watch, Sitemeter, FCC, Hollywood Reporter, Chris Marlowe, Variety, Slingbox, Slim Media, ParticipatoryPR.com, VNU Media, Lexis-Nexis, CBC, Howard Harawitz, CBC Unplugged, iLoveRadio.org, Tod Maffin, Robin Rowland.
Outro - Podsafe Music Network, CC Chapman, Podshow Network, Chance, Say What You Will, For Immediate Release, A Shel of My Former Self, NevOn.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com (new email address), or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday August 29…
Monday, August 22, 2005
The Hobson & Holtz Report - Podcast #61: August 22, 2005
Content summary: Listeners’ comments discussion (Josh buys a podcast rig; no problem with anonymous blogging; big thanks to FIR listeners); locked-out CBC employees with podcasts; an interview from the CBC picket line; Share your Story success; PodcastCon UK starts interviews; IABC Belgium starts a blog; no, your email is not private; get used to hearing about splogs; PRblogs.org launches; blog advice for Adobe; WordPress challenges; Skylook success; impressions of McGraw-Hill; an OPML party.
Show notes for August 22, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).
In this edition:
Intro:
- 00:29 Neville introduces the show; what the show’s about; how to give your feedback; what’s in this edition; show notes
Listeners’ comments discussion:
- 03:01 Josh Hallett gets the same rig as Shel’s original for his own start at podcasting
- 05:21 Patrick Strang doesn’t have a problem with anonymous blogging, generally
- 09:53 Sebastian Kiel says thanks to FIR listeners for feedback to the questions he asked in show #48, and congrats on show #50, and offers some suggestions for the podcast blog
News:
- 15:06 How both sides in a bitter labour dispute are using online communication - the Canadian Broadcasting Corporation (CBC) locks out employees, who start podcasting radio shows and blogging their views
- 21:31 Howard Harawitz on the CBC picket line in Halifax, Canada - interview with Jean LaRoche, CBC reporter, on the use of the internet as a means for employees to communicate their points of view; Shel and Neville discuss the broad potential issues (and opportunities) in labour disputes in future
- 30:38 The success of ‘Share Your Story’ that gives parents the means to share and discuss their experiences through blogs and message boards
- 34:35 PodcastCon UK gears up for the event in London next month, including a series of podcast interview with participants, the first interview being with Neville
- 37:46 The Chairman of IABC Belgium Chapter starts a blog
Features:
- 40:30 Do you think your email is private? Tom Keefe’s story on software that can tell the sender when you open an email (and much more) and you’d never know - except in the case Tom outlines
- 46:55 Get used to this word: splogs - blogs set up as spam creators (with Blogger being accused as being the worst offender) and the means to report spammers - a new system set up by Google that’s already being abused
- 52:24 PRblogs.org launches, offering PR practitioners, educators and students a community for blogging
- 54:50 Advice for Adobe’s new blogging community from Niall Cook on design, navigation and policies
- 56:02 From Our Correspondent Down Under: Lee Hopkins - on the challenges of setting up a new WordPress blog, success with using Skylook, comments soon on Barons to Bloggers
- 62:12 Further thoughts on show #56 (podcasting from a McGraw-Hill conference in New York) - impressions and the tech issues, and the potential for this medium
- 67:43 Shel goes to Dave Winer’s OPML editor show - and why communicators should pay attention to this tool
Outro:
- 73:56 How to give your feedback (new email address: fircomments@gmail.com); show notes; Neville intros the music
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:
Listeners’ comments discussion - Josh Hallett, Patrick Strang, Steve Crescenzo, Eric Eggertson, Deep Background, Sebastian Kiel.
News - Canadian Broadcasting Corporation, CBC Negotiations, CBS Unplugged, Howard Harawitz, Todd Maffin, Canadian Media Guild, Jean LaRoche, New York Times, Mark Cuban, Charles Pizzo, Lee Lefever, March of Dimes, Share Your Story, PR Week, PodcastCon UK, Nicole Simon, PodcastCon UK signup wiki, IABC Belgium, IABC Belgium Chairman’s Blog, Gerard Murray, IABC New York, IABC Cafe.
Features - Tom Keefe, Warren Bickford, ReadNotify, Google, Blogger, Blog Herald, Blog Critics, TypePad, Dave Sifry’s state of the blogosphere re spam, Technorati, Robert French, PRblogs.org, Edublogs, Niall Cook, Adobe Blogs, Lee Hopkins, Ben Hamilton, WordPress, Skylook, Skype, Barons to Bloggers, Melbourne University Press, Feedster Top 500, Out of Costa Rica, WordPress hosted blogging service, Movable Type, McGraw-Hill, OPML, Dave Winer, Ray Ozzie, Robert Scoble, Dan Farber, Buzz Bruggeman, Max Hansen.
Outro - Garageband.com, A Different Rhythm, Jackson Brown, For Immediate Release, A Shel of My Former Self, NevOn.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com (new email address), or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday August 25…
Thursday, August 18, 2005
The Hobson & Holtz Report - Podcast #60: August 18, 2005
Content summary: Listeners’ comments discussion (blog comment moderation; alternatives to British Airways; FedEx the new ‘blogger Satan’; iPod display; news about Furl; why Hill & Knowlton started employee blogging; spicing up web pages; Skype for business calls; cool Jyve; smart Segway; Audacity and ID3); new audio recording equipment; no credibility for anonymous blogger; Cruisebox kick it; a cautionary blogging tale; speaking geek; Dell customer service hell again.
Show notes for August 18, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Portland, Oregon, USA.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).
In this edition:
Intro:
- 00:29 Neville introduces the show; what the show’s about; how to give your feedback; what’s in this edition; show notes
Listeners’ comments discussion:
- 03:17 Andrew Marritt on Wordpress for comment moderation; some suggested alternatives to British Airways when flying to the UK from continental European destinations
- 08:16 Frank Meeuwsen says FedEx is the new ‘bloggers Satan’
- 08:57 Susan Getgood‘s request for a better display of the show edition title in her iPod
- 11:10 Marshall Kirkpatrick‘s news about Furl and a very curious customer service approach by the different company who’s at the Furl.com address
- 13:04 Niall Cook explains why Hill & Knowlton launched their employee blogging initiative
- 16:30 Dan York on spicing up web pages with good logo graphics, using Skype for business calls, thinks Jyve is cool, complements a filmmaker on a Segway, and asks about Audacity’s ID3 tags
Features:
- 28:48 Shel tells us about his cool new audio recording equipment for on-the-road recording (and starts with a story about dinner) and what he’s got lined up in his recorded commentary for this show
- 34:48 What credibility does an anonymous blogger have, no matter the good-looking reasons? Shel’s analysis and strong critique of Deep Background
- 48:01 Greg St Clare says ‘kick it!’
- 49:16 A cautionary tale on advising a client about blogging when the client hasn’t told you his full story
- 54:52 Journalists need to learn to speak some geek, says Tom Foremski - as do communicators, says Neville
- 59:24 Corporate reputation - the impact of blogs that talk about businesses: about Dell, for instance
Outro:
- 68:57 How to give your feedback
- 69:47 One more listener comment, from singer Rebecca Dru whose song we played on April 28
- 70:50 Show notes; Neville intros the music selected by Shel
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:
Listeners’ comments discussion - Andrew Marritt, Wordpress, British Airways, Gate Gourmet, Easyjet, Swiss, Frank Meeuwsen, FedEx, Susan Getgood, iPod, iPod Mini, iTunes, Marshall Kirkpatrick, Furl, Nameview.com, Niall Cook, Hill & Knowlton, Collective Conversation, David Ferrabee, Ted Graham, Sally Costerton, Ketchum, Dan York, Skype, Jyve, Segway, Audacity, Skype Journal, Winamp.
Features - Behringer Eurorack, Marantz PMD660, Evil Genius Chronicles, Sound Flower, Ragan Communications, Roger D’ Aprix, Milton Moscowitz, Steve Crescenzo, David Murray, Deep Background, Home Improvement, Eric Eggertson, Stanley Bing, Fortune, Electronic Frontier Foundation, Captain Morgan Rum, Steve Rubel, Greg St Clare, Cruisebox, On A Podcast, Stephen Baker, Business Week, Blogging as you go belly up, Paul Purdue, iFulfill.com, BL Ochman, Blogspotting, Heather Green, Tom Foremski, Silicon Valley Watcher, Movable Type, Dell, University of Michigan Customer Satisfaction Index, Bloomberg, Apple, Jeff Jarvis’ Dell timeline, Allan Jenkins, Christopher Carfi, Cluetrain Manifesto, Jeff Jarvis’ open letter to Michael Dell.
Outro - Rebecca Dru, The Cool Waters Band, No Use Denying, Podsafe Music Network, For Immediate Release, A Shel of My Former Self, NevOn.
If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday August 22…
Tuesday, August 16, 2005
Interview: Pete Blackshaw, Intelliseek - August 16, 2005
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer of Intelliseek, Inc, the company behind Blogpulse and Brandpulse. Topics and themes discussed include: consumer motivation and word-of-mouth marketing; measurement metrics; comparing blog search tools and what may develop in a period of Furious Innovation; new dynamics to emerge; customer experiences.
About our conversation partner:
Pete Blackshaw is a recognized expert in interactive marketing, word-of-mouth behavior and consumer understanding. Throughout Pete’s varied experiences in marketing, government, consumer affairs and entrepreneurship runs a common theme – the power of the internet to give individuals a voice and change the way things are done.
At Intelliseek, Pete manages the overall marketing strategy for the company and oversees client engagements and consulting projects. He also leads the firm’s popular webinar series.
Pete is the 2004 co-founder of the Word-of-Mouth Marketing Association, one of the fastest-growing industry organizations in the US in advertising and marketing circles, and he co-authors a bi-weekly column on digital marketing strategies for JupiterMedia’s ClickZ network.
Before receiving his master’s degree from Harvard Business School in 1995, Pete served as a press secretary and legislative consultant to then-Sen. Art Torres in the California legislature, where he guided several consumer-focused bills to passage and initiated the first “interactive” legislative hearing in the US. He has a bachelor of arts degree from the University of California at Santa Cruz.
Download the conversation here (MP3, 14MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).
Interview Segment Time Points:
- 00:01 Shel introduces the interview
- 00:39 Pete describes his background leading up to his job at Intelliseek
- 04:05 Pete on consumer motivation to speak their opinions
- 05:22 Pete explains the principles of word-of-mouth marketing
- 19:57 Neville: marketing similarities with PR with the ‘audience in charge’ of the message
- 11:08 Pete: lots you can measure in word-of-mouth communication with new metrics; how you can slice-and-dice those metrics
- 14:50 Shel: much of this is reactive - who’s using it proactively?
- 15:09 Pete on optimizing and making marketing strategies more efficient
- 16:30 Pete: consumer-generated media (CGM) help brands measure up; word-of-mouth is a long-term strategy
- 17:47 Neville comments on Mary Hodder’s analysis of blog search tools and asks Pete for his thoughts on that research and what should develop
- 19:54 Pete: biased towards ease of use and consumer focus for search tools; filtering spam will be a big issue; search for material other than textual, eg, video, audio; the importance of profiling the influencers
- 23:41 Shel: different techniques applied to search
- 24:11 Pete: Blogpulse goes deep into its search
- 24:20 Neville on the different methods search engine use, illustrated in Mary Hodder’s posts, doesn’t add to confidence in those tools
- 25:34 Pete: we are all so early in the blog search space, things will begin to converge as consumers dictate their preferences
- 26:57 Pete: bloggers held accountable for what they blog; the interesting dimension of strong opinions and observing
- 27:54 Pete: we’re still in a period of Furious Innovation
- 28:02 Shel: are you continuing to explore different approaches to measurement?
- 28:11 Pete: building unique and proprietary ways of measurement including for video and audio
- 29:25 Pete: the potential big impact of podcasting in word-of-mouth marketing
- 30:09 Pete: all sorts of new dynamics will emerge and PR firms haven’t begun to think about this
- 30:40 Pete: continuing to log thoughts on CGM; launching a new blog to do this
- 31:15 Shel asks about CGM best practices
- 31:36 Pete outlines some customer experiences with product launches and supporting activities
- 34:04 Conversation wrap up
- 34:35 About this podcast and where to find For Immediate Release.
Links for the individuals and organizations we discussed or mentioned in the conversation:
Pete Blackshaw, Intelliseek, Procter & Gamble, PlanetFeedback.com, WOMMA, Blogpulse, Brandpulse, Google, Technorati, PubSub, Feedster, Mary Hodder, Bloglines, Corante, GM FastLane Blog, Advertising Research Foundation, ConsumerGeneratedMedia.com.