Show Notes

LInks to items mentioned in the podcast

Monday, October 06, 2014

The Hobson & Holtz Report - Podcast #776: October 6, 2014

FIRPlans for FIR in October with Shel on the road for the whole month;

Quick News: Facebook to address real-name issue after meeting with Transgender Law Center, Windows (10) Technical preview released, employees with work friends have more commitment to their employers, Dubai detectives to get Google Glass to fight crime; Ragan promo;

News That Fits: Wearable technology and implications for the future workplace; Dan York’s Tech Report: FIR On Technology #2 coming soon, RIP Orkut, reflections on Ello; is it time for your organization to be on Snapchat?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; Igloo Software promo; brace yourself for the corporate journalism wave; the past week on the FIR Podcast Network;

Music from Tasherra Project; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 6, 2014: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 13…

Posted by neville on 10/06 at 03:01 AM
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Friday, October 03, 2014

FIR Interview: Chris Christensen and Rick Calvert of BloggerBridge

FIR InterviewsChris Christensen was running into an experience many of us have faced. After he had left a town he was visiting, someone would email and say, “Oh, you were here? I would have loved to meet with you. Let me know when you’re back again.” Seeking a way to let interested people know in advance he was coming, his thinking evolved to include the ability to connect content producers with companies who want to tap into both their creativity and their expertise. New Media Expo CEO Rick Calvert had the same interest from the other side of the equation: wanting to be able to connect with people who were coming to town. The pair—already well acquainted through New Media Expo and the Travel Blog Exchange—joined forces to create a service that fulfills those needs.

BloggerBridgeBloggerBridge is a service that connects companies with “relevant bloggers, writers, podcasters, videographers, and other content creators,” according to the website, which goes on to suggest that “some people should not work together. Find the right match of skills, approach, content, and style for your brand.”

In this FIR interview, Shel Holtz talks with Christensen and Calvert about their vision for BloggerBridge, their experience building it, and their plans for the future.

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About our Conversation Partners

Rick CalvertRick Calvert is CEO and Co-Founder of New Media Expo, the world’s largest social media event. he has been active in the trade show industry since 1997, serving as Director of Sales for Tradeshow Week events, including the SEMA Show, AWFS Vegas, and the DEMA Show, as well as one of the nation’s largest consumer shows, Comicon. He is also the CEO of the TBEX (Travel Blog Exchange) conference series. he lives in San Diego, California, with his wife and daughter.

Follow Rick on Twitter at @BlogWorld.

Chris ChristensenChris Christensen is the owner of BloggerBridge.com which is a new startup connecting bloggers and industry contacts.

He is the host of the Amateur Traveler which is a popular online travel show that focuses primarily on travel destinations. It includes a weekly audio podcast, a video podcast, and a blog. Amateur Traveler was won both a SMITTY award from Travel+Leisure as the “best independent travel journalist” and a Lowell Thomas Travel Journalism Award. Chris is also a co-host for This Week in Travel which has won 3 North American Travel Journalist Association awards.

He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

Reach Chris on Twitter at @Chris2x.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/03 at 12:19 PM
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Wednesday, October 01, 2014

FIR Presents Inside PR 385: Wearable Technology

FIR Presents Inside PRA couple of years ago, a study was released that showed how bad sitting at your computer is for your body. So bad, in fact, Google has claimed the phrase: Sitting is the new smoking.

This research helped launch wearable technology and now, with the new Apple watch, we have personalized and customized data available to us that makes us smarter about our health, nutrition, and overall well-being. It helps you understand just how little you actually do move during the day, particularly in our industry, and it helps motivate you to get up and move.

I have a pretty strong opinion about wearable technology and how it not only helps us live better lives, but how it helps communicators target more specifically our messaging. We also discuss it from the perspectives of fashion, function, and plain old cynicism.

Do you agree with Joe and look askance at it? Do you agree with Martin that it’s all about fashion? Or do you agree with me, the technology and geek hound?

We’d love to hear from you. What do you think about wearable technology? What do you think the future is? How can we use it in communications and across cultures? Is it cool or scary to get this kind of data about about ourselves? Can we use that data to improve our lives? Or is really just about being a wearable fashion hound?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 10/01 at 09:08 AM
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Chats with Chip #1: Jonathan Bernstein of Bernstein Crisis Management

Chats with ChipIn this debut episode of Chats with Chip, Jonathan Bernstein of Bernstein Crisis Management joins me to talk about the journey that has allowed him to become one of the foremost experts in crisis communications.

PR Week says that Jonathan Bernstein is one of those people who should be on your speed dial in a crisis. A former journalist who came over to the Dark Side, he has been advising clients for more than three decades on every aspect of handling a crisis, from preparation to response and evaluation. He publishes the popular “Crisis Manager” newsletter, which he describes as being “for those who are crisis managers, whether they want to be or not.”

Jonathan’s career has followed an interesting path that made for some great conversation.  It includes time in Military Intelligence, as an investigative journalist, an agency executive, and even a period as Manager of Corporate Communications at Playboy Enterprises.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/01 at 08:56 AM
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Tuesday, September 30, 2014

Media Bullseye Roundtable 2014.15 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Jen Phillips of 4L Strategies to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—A look at different ways to measure success for advertising and public relations, based on a post about web analytics by Mark Story.

—A review of the merits of owned versus shared media, based on advice from Gary Vaynerchuk.

—A discussion of ethics in public relations and public affairs, based on a post about the “squishy grey line of ethics” by Gini Dietrich.


Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/30 at 07:16 PM
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Monday, September 29, 2014

The Hobson & Holtz Report - Podcast #775: September 29, 2014

FIRNew show ‘Chats with Chip’ to premiere on the FIR Podcast Network;

Quick News: Why we’re more likely to remember content with images and video, Yahoo kills Yahoo, KitKat’s #Bendgate tweet has officially eclipsed Oreo’s Super Bowl win, Sobo is Vine for audio; Ragan promo;

News That Fits: Is Ello a wakeup call or just another wannabe social network?; Dan York’s Tech Report: Ello, of course!, Facebook’s new “Atlas” ad platform, Known and IndieWeb, and more; the Apple iOS debacle, PR consequences and reputation damage; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: Clay Shirky’s decision to ban laptops in the classroom - the implications go far beyond education; the past week on the FIR Podcast Network;

Music from Tab Spencer; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 22, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 6…

Posted by neville on 09/29 at 02:06 PM
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Friday, September 26, 2014

FIR on Higher Education #19 – Dorie Clark on Building a Personal Brand


Probably most all of us want to innovate, grow and develop in different ways throughout our careers. On episode 19 of FIR on Higher Education, I discuss this topic with Dorie Clark, author of Reinventing You, an executive education instructor and a former presidential campaign spokeswoman. Dorie shares the following:

• How academics can build their individual brand and how this leads to new opportunities.
• The new realities of book publishing.
• Keys to developing a content strategy.

Remember the infamous “Dean Scream” – when Presidential candidate Howard Dean yelled too loudly in the microphone and it didn’t make him look so good?  I asked Dorie about what to do when things don’t come out as intended based on her experiences working as a spokeswoman for Howard Dean’s 2004 presidential campaign. Dorie offers advice on what we can do if our messaging goes off the rails.

In our reports section, Harry Hawk provides an update on how his students are creating Vines. You can access their work at Vine using the tag #Mkt2405.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Dorie Clark
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review and Forbes. A former presidential campaign spokeswoman,Clark teaches or has taught at Duke University’s Fuqua School of Business, Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business and Smith College Executive Education. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Russian, Chinese, Arabic, French, Polish, and Thai. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 09/26 at 01:20 AM
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