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Monday, March 24, 2014

Lilach Bullock on AMP UP Your Social Media

AMP UP Your Social MediaLilach Bullock is the founder of Socialable, a digital marketing agency that helps businesses leverage social media to generate more revenue. Lilach recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how to get the most out of your social media marketing.

“Try to be different. Don’t be afraid to be controversial. Some of the most controversial posts have received the most shares. It pays to be different.

Lilach offers these tips to maximize your social media marketing efforts:

  1. Don’t just bold post. Build and nurture relationships with your followers to create an engaged, organic fan base.
  2. Research to see where your customers are. Don’t just follow the bandwagon and join Facebook and Twitter, see what “smaller” platforms might work even better for you (ex: StumbleUpon, Reddit, Instagram, Pinterest, etc.)
  3. Make sure you have enough resources to respond to all of the comments you receive. Responding is crucial to building your social media relationships.

To connect with Lilach follow her on Twitter at @LilachBullock and visit www.socialable.co.uk.

About Lilach Bullock

Lilach BullockLilach is the founder and driving force behind Socialable, and highly regarded on the world speaker circuit. Forbes and Number 10 Downing Street have even been graced by her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digitelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.

After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.

A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.

When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by Glenn Gaudet on 03/24 at 08:51 AM
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The Hobson & Holtz Report - Podcast #748: March 24, 2014

FIRIntro: Neville on Skype via a 4G connection from Three UK; welcome to our new sponsor, Igloo Software; FIR interviews coming soon: with Ekaterina Walter and Jessica Gioglio on their new book "The Power of Visual Storytelling", and with Jay Lauf, Publisher of Quartz magazine;

Quick News: The rise of native advertising is fueling an increase in full-length mobile videos, Donna Papacosta and Steve Lubetkin collaborating on a new book about the business of podcasting, yes we’re talking about augmented reality again, 20 different ways of using the Twitter favourite button; Ragan promo;

News That Fits: How real-time content can be used to make the most of new devices; Michael Netzley’s Asia Report: daunting contextual challenges complicate messaging around missing Malaysian jet; angst over the future of PR; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is there a future for ‘social selling’ after Oracle fires Jill Rowley?; Dan York’s Tech Report: on the way to Singapore and an ICANN meeting, and more; Igloo Software promo; 4 new shows last week on the FIR Podcast Network; social media becomes a more powerful tool for B2B;

Outro: Neville’s speaking at the Norwegian Communications Association annual conference #komdagen in Oslo on March 27; and he’s not here live next week so Shel will be joined by guest co-host Olivier Blanchard; music from Kyle Hollingsworth Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 24, 2014: A 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 31…

Posted by neville on 03/24 at 01:31 AM
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Wednesday, March 19, 2014

FIR Presents Inside PR 366: Kelly Blazek, LinkedIn Connections, and Proper Communication

FIR Presents Inside PRMartin Waxman is back and we are grateful because he is much better at the intro and closing than Joe Thornley and me.

We kick the show off by talking about the Kelly Blazek crisis situation that happened a couple of weeks ago.

As a quick refresher (or the story, for those of you who missed it), the 2013 Cleveland Communicator of the Year received an email from a young professional who is moving to Ohio and searching for a job.

Because Blazek runs the 7,300 member marketing job board for the Cleveland area, this young woman sent her a LinkedIn message, explaining who she was, her business expertise, and what kinds of jobs she could do. She then asked to join the jobs board.

What she received from Blazek, in return, was both unprofessional and … strange … for a communicator.

Kelly Blazek reply

While we don’t beat this horse to death, it did create an interesting conversation about LinkedIn and how we each use the tool.

As it turns out, we have three different uses for it: Ambivalence, referrals, and contact management, which makes it an interesting look at how there really is no right way or wrong way to use social media. Except to not take your bad day out on someone asking or help.

Martin also mentions he hates the generic LinkedIn requests. You know the one. The, “I’d like to add you to my professional network” with no mention on how you know the person or why you’d like to connect.

He also talks about his pet peeve, which is people who have never worked with you asking you to write a recommendation.

After you listen, we leave the floor to you. What are your personal rules about LinkedIn connections?

P.S. While Terry Fallis’s new book, No Relation, doesn’t come out until May, as is his modus operandi, he is podcasting it for you ahead of time. Check it out!

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by shel on 03/19 at 02:46 PM
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Monday, March 17, 2014

Gina Joseph on AMP UP Your Social Media

AMP Up Your Social MediaGina Joseph is the Digital Engagement Manager for Cision, a PR Software Marketing Solutions company. Gina focuses on content creation, email marketing and engaging with clients.  Gina recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss the importance of content in social media marketing.

“If you are trying to kickstart your social media, do a lot of reading! I love RSS feeds! Look to see what is new and happening so you can share that content.”

Gina offers a few “tricks” for content creation:

  1. Meet regularly with your marketing and sales teams to have brainstorm sessions to decide on relevant content. Review questions and trends from your customers to create valuable content pieces.
  2. Create evergreen content (Q&As, Tip Sheets, etc.) that you can repurpose and repost.
  3. After you have your content, decide what the best avenues for sharing them are. Facebook? Twitter? Pinterest? Email? Who are you trying to reach and what would be most impactful?
  4. Rather than just reposting content from last season, refresh it with up-to-date trends or new tips and tricks.

About Gina Joseph

Cision's Gina JosephGina has a background rooted in the media and communications fields, including writing, marketing and public relations. In the past three years she has developed her skills in social media, and now uses social media platforms to engage with media professionals and to promote Cision. She uses social media tools to monitor customer inquiries, appreciation, complaints, and sales leads. She is constantly learning about new platforms and ways to connect digitally.

To connect with Gina email her at .(JavaScript must be enabled to view this email address) or find her on Twitter at @cisionnavigator.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by Glenn Gaudet on 03/17 at 05:30 PM
Show NotesAMP Up Your Social Media • (0) CommentsPermalink

The Hobson & Holtz Report - Podcast #747: March 17, 2014

FIRQuick News: The top 10 companies in the US doing the most to make their employees happier, Wikipedia considering change to paid-advocate rules, why every employee should be building weak ties at work, pushing back on Arik Hanson’s Digg preference with 21 reasons your boss should pay you to browse Reddit; Ragan promo;

News That Fits: Deloitte study says employees are overwhelmed; Dan York’s Tech Report: ICANN meeting in Singapore, Getty Images, the 25th anniversary of the World Wide Web, and more; what to do if you’re up against Accenture or Deloitte in your next competitive pitch; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; the best PR advice you’ve never heard (from Facebook’s head of tech communications); Michael Netzley’s Asia Report: Andrea Vasceralli takes Singapore by storm while China cracks down on We Chat; 5 new shows this past week on the FIR Podcast Network; social media marks "the end of the focus group as we know it" says the FT;

Music by City and Colour; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 17, 2014: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 24…

Posted by neville on 03/17 at 01:01 PM
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Friday, March 14, 2014

FIR on Higher Education #6 – Dan Schawbel on Millenials, Workforce Needs and Higher Education

What are hiring managers expecting out of university graduates? How should higher education innovate to meet these expectations?

Dan Schawbel, an expert on workplace trends and Gen Y careers, addresses these questions on episode six of For Immediate Release on Higher Education. He also delves into a recent research study he led on the future of education. According to this study, 50% of students surveyed noted that they don’t need a physical classroom, 53% believe that online colleges are reputable and
 39% view the future of education as being more virtual.

I also provide a report on the recent Gallup study on what business leaders look for in university graduates, and technology correspondent Harry Hawk’s report focuses on Iversity, a platform for MOOC courses.

About Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the author of the New York Times and Wall Street Journal bestselling book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press), which is a #1 Barnes & Noble business bestseller and was named the “career book of the year” by the Chicago Tribune. His first book, Me 2.0: 4 Steps to Building Your Future, was a #1 international bestseller and was named the #1 career book of 2009 by The New York Post. Combined, his books have been translated into 15 different languages and are used as textbooks at many schools including Stanford University, Boston University, The University of North Carolina at Chapel Hill, and The University of Texas at Austin. Both bestsellers were published before Dan’s 30th birthday.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 03/14 at 09:00 AM
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Wednesday, March 12, 2014

FIR Presents Inside PR 365: MasterCard ties one on, Facebook going mobile and the New Klout

FIR Presents Inside PRGini Dietrich and I do a two-hander in this episode as Martin is on a train with only spotty online access.

This week we talk about MasterCard’s aggressive PR tactics around the Brit Awards, more evidence that we’re all going mobile and the New Klout.

MasterCard ties one on

Gini pointed to MasterCard’s efforts to tie coverage of MasterCard to access to the Brit Awards. Dominic Ponsford detailed exactly what happened, from the PR company’s suggestion that access would be tied to agreement to mention MasterCard through the reactions to the Twitter backlash.

Ponsford published the text of an email to a reporter in which MasterCard’s PR company asked reporters to agree to tweet MasterCard messages in their feeds. The PR company went so far as to suggest content for tweets before, during and after the event:

Pre event – e.g. Really excited to be heading down to @BRITAwards tonight with @MasterCardUK #PricelessSurprises

Event night – live tweeting from the event including @MasterCardUK handle and #PricelessSurprises and to retweet @MasterCardUK tweets throughout the night where appropriate

Post event – tweet directing followers to @MasterCardUK BRITs YouTube videos

Needless to say, this prompted a backlash, with Twitter comments like this:

Good press coverage is hard to bribe. For everything else there’s Mastercard. #PricelessSurprises

— Felicity Morse (@FelicityMorse) February 19, 2014

The managing director of the PR agency didn’t back down, arguing that:

“The role of the PR agency is to pursue all coverage opportunities on behalf of its clients. This includes providing accurate brand references from the outset, for use across all platforms. It is a two-way conversation between the journalist and the PR in order to reach a mutually beneficial outcome. Editorial control always remains with the journalist.”

Gini and I discuss our views about this type of tactic. Gini sees this as an illustration of the fine line between legitimately promoting an event and the questionable offering of a benefit for coverage.

I see it as a clear example of tied coverage. “You scratch my back and I’ll scratch yours. You give me reference to my client and I will give you access to the awards.”  Yes we have seen this before. Think of auto journalists flown to exotic locations to review new cars. But in recent years, the trend has been against these kinds of junkets, with many news organizations telling their staff to refuse the benefits. “You can’t blame a guy for trying. But you can blame the other guy for playing along.”

What do you think of MasterCard’s media relations approach? Too cheeky? Or taking fair advantage of the an opportunity. Or somewhere in between.

Canadians go mobile with Facebook

The world truly is going mobile. New stats out of Facebook Canada indicate that Facebook Canada is making more money on mobile devices than on PCs and stationary devices. Of Facebook’s nineteen million Canadian users, ten million check their Facebook account once a day via mobile versus only four million who check it daily from non-mobile devices like desktops.

To me, this just underscores the importance of think mobile first. If you are thinking about communicating with people primarily in front of PCs or laptops, you’re failing to follow the audience where they’ve actually gone. They are looking at the mobile devices in their hand.

Gini cautions against following an overall trend without looking at your specific circumstance. In her experience, many sectors are lagging behind in the move to mobile, with many of her clients’ sites continuing to receive the majority of their traffic from desktop applications. It’s important that you know where your traffic is coming from. So check your analytics.

A New (Improved?) Klout

And finally, we discuss the new Klout. Gini finds it useful, because it surfaces content from people with whom she already engages. Gini also finds the measurement tab to be useful in that it’s suggests which individual pieces of content have generated the greatest engagement. For my part, I find the metrics to be even more dumbed down than they used to be and of the dubious value. It appears to me that Klout is positioning itself as a tool to assist content creators in competition with established players like HootSuite or Buffer.

What do you think? Is the new Klout a step forward or moved to irrelevance?

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by shel on 03/12 at 01:40 PM
Show NotesInside PR • (0) CommentsPermalink

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