Show Notes

LInks to items mentioned in the podcast

Friday, June 27, 2014

TV@Work #5 - 07/27/14 - Drew Keller

TV@WorkWelcome to episode #5 of .(JavaScript must be enabled to view this email address). If you like the show, please share it with your friends by sending them to this link to the show blog.

Drew Keller
This edition features an interview with Drew Keller, media consultant, instructor and founder of StoryGuide.net. Drew really knows his stuff, whether it’s time-honoured video storytelling techniques or insights into the latest trends in digital media.

How do you like the show?

I’d love to hear your feedback. Ask me a question, let me know who you’d like me to interview, suggest topics for future shows. Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at .(JavaScript must be enabled to view this email address).

Until next time…..keep rolling!

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About Your Host

Ron ShewchukRon Shewchuk Ron Shewchuk is a communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication.

Connect with Ron on Twitter: @rockinronnie and visit Ron’s Linkedin profile.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by RonShewchuk on 06/27 at 04:01 PM
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Wednesday, June 25, 2014

FIR on Higher Education #13: An Interview with Fortune Managing Editor Andy Serwer

Have an interesting pitch that might resonate with a reputable publication like Fortune Magazine / fortune.com? In episode 13 of FIR on Higher Education, Fortune managing editor Andy Serwer talks about how to approach this.

Andy also discusses the state of business journalism in 2014, how Fortune is innovating and its split from Time Inc.

Among his advice to commentators and professors on conducting interviews: “Have a focused idea. Have a real voice and have something that is differentiated. People’s attention spans are shorter and shorter and so you have to keep things succinct. There is a rythmn to having a conversation or interview.”

To PR professionals, he advises: “Do your homework. People write me and say ‘Dear Andrew’. That is my name but no one calls me that. When someone sends me that, it shows they don’t know me.”

After the interview, I provide a short report on Serwer’s actual talk to students at UNC School’s of Journalism, while technology correspondent Harry Hawk discusses how Facebook advertising can be leveraged by higher education communicators during crisis situations.

About Andy Serwer

Andy Serwer, the managing editor of Fortune, was named one of the 100 most influential business journalists of 2007 by NewsBios.com. Serwer is based out of Time Warner’s New York City office.  He has been managing editor at Fortune since November, 2006.

Shortly after graduating from Bowdoin College in 1981, Serwer joined the magazine as a reporter in 1984 and was later promoted to associate editor. Between 1995 through 1998, Serwer held the position of senior writer for the magazine. During his tenure at the magazine, he wrote a number of cover stories including ones on Bill Gates, Larry Ellison, John Chambers, Cisco Systems, among many others.

Before becoming managing editor of Fortune, Serwer was a regular contributor on CNN’s “American Morning”, and was a co-host of CNN’s “In The Money”. He has also appeared on ABC’s Good Morning America as well as a number of other national television shows including “The Today Show” and “The Tony Danza Show”. He has also written for Time, Sports Illustrated and SLAM Magazine.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 06/25 at 02:24 PM
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FIR presents Linked Conversations with Chuck Hester, Episode 18: June 25, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode is devoted entirely to a very special guest: Craig Johnson, the author the Walt Longmire mystery series.  Craig’s books are the basis for the hit A&E drama, Longmire, starring Robert Taylor, Lou Diamond Phillips, and Katee Sackoff. His latest novel in the series – By Any Other Name – just published in May and rose to number six on the New York Time Best Seller list.

Craig Johnson, author of the Walt Longmire mystery seriesPopular in the US and Europe, The Cold Dish was a Dilys Award finalist and the French edition won Le Prix du Polar Nouvel Observateur/BibliObs. He has been honored with the Wyoming State Historical Association’s Book of the Year, France’s Le Prix 813. He’s a Western Writers of America’s Spur Award winner and the Mountains & Plains Independent Booksellers’ Book of the Year. The Dark Horse, the fifth in the Walt Longmire series, was a Publishers Weekly Best Book of the Year. Hell Is Empty, selected by Library Journal as the Best Mystery of the Year, was a New York Times best seller, as was As the Crow Flies.

Johnson lives in Ucross, Wyoming, population 25.

For fans of the series who have not read the books I highly recommend you do so!

Craig Johnson is active on social media with a Facebook fan page with more than 10,000 likes, and a Twitter account (he participates in Twitter chats on occasion). You can connect with Craig on social media through his Facebook page. His Twitter handle is @ucrosspop25. For more information on Craig, check out his website.

It’s an amazing interview and a lot of fun. Enjoy!

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/25 at 11:07 AM
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Monday, June 23, 2014

The Hobson & Holtz Report - Podcast #761: June 23, 2014

FIRIntro: Mobile Mind Shift FIR Book Review coming;

Quick News: FDA proposes new rules for pharma use of social media, LinkedIn notifications blitz annoys users, Wikipedia strengthens rules against undisclosed editing, forthcoming debate ‘Wearable Technology is an ethical nightmare for the communications, marketing and PR professions’ at the House of Commons in London on July 7; Ragan promo;

News That Fits: Wikipedia and PR: How Edelman enforces best-practice usage compliance among employees and clients; should podcasters read sponsor spots?; the Media Monitoring Minute with CustomScoop; Dan York’s Tech Report: ICANN conference in London, and more; listener comments from the FIR Podcast Community on Google+; the caveats on paid promotions in Facebook: Harry Hawk explains; Igloo Software promo; the past week on the FIR Podcast Network; iBeacon and Nearby signal era of proximity-aware communication;

Music from Eli Uno; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 2, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 30…

Posted by neville on 06/23 at 01:01 AM
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Wednesday, June 18, 2014

FIR presents Linked Conversations with Chuck Hester, Episode 17: June 18, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover a new initiative at LinkedIn that allows their employees to perform Random Acts of Kindness. More info on this in a LinkedIn blog post from Rachel Diamond, LinkedIn’s Employee Experience Lead.

Plus I’ll share a post I published on LinkedIn on why you need to take the meeting.

My guest this week is Kathy Bernard. Kathy is a public speaker, LinkedIn expert and LinkedIn profile optimizer who trains companies on how to use LinkedIn for selling, recruiting and fundraising through her LinkedWISE.com business.

She is also the creator of Get a Job Tips, a step-by-step site that helps the unemployed and miserably employed, as well as college students, land the jobs they want. She has received 33 awards for communications excellence and has a knack for translating complex concepts into powerful action steps to help you sell, recruit, fundraise, or get a job using LinkedIn.

More about Kathy can be found on her LinkedIn profile.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/18 at 08:58 AM
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Monday, June 16, 2014

FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark

FIR Presents Inside PRMartin here.

On today’s show, it’s Joe and me. Gini will be back in a couple of weeks. And throughout the summer, we’ll be having a few more two-handers when one of us is away – but we’ll keep recording!

We start off discussing the recent DDOS attacks on Feedly and Evernote that happened just before we recorded.

And we remark on how the two companies took different approaches when it came to communicating their situations to customers.

Feedly posted notifications on its Twitter feed and blog but nothing on Facebook.

Evernote updated its Twitter feed and used the same content on Facebook. But the company did not post on either of its two blogs.

Here are a few suggestions for communicating during a crisis that came out of our conversation:

  • Use your owned property – your blog or newsroom – to break the news and continue sharing regular updates there.
  • When posting updates on Twitter, link back to your blog to add details and context to the situation.
  • Personalize your message. Record a video or short series of videos to let people know what happened and the steps you’re taking to fix it.
  • By all means post on Facebook, but if you’re not buying ads, know that not as many people will see your news as on other sources.
  • Take a page from MSM and be consistent with your communications. Let people know when they’ll hear back from you. That way people will know you’re on top of things and more news will follow.

In the second part of the show, I offer my take on the 2014 IABC World Conference that was taking place in Toronto. One highlight was a talk by Leslie Quinton on the human side of crisis communications and how important it is to always remember your moral compass; that is, continue to ask yourself if what you’re doing is the right thing to do.

I also caught up with Shel Holtz who, if you haven’t seen him speak, is always a sharp, insightful and engaging presenter. He talked about visual storytelling and presented a strong case for why all communicators should move in that direction.

If you haven’t been to an IABC World Conference, it’s worth looking into because it offers you an opportunity to meet and learn from communicators around the globe. Next year’s conference is in San Francisco, June 14 to 17, 2015.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 06/16 at 03:50 PM
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The Hobson & Holtz Report - Podcast #760: June 16, 2014

FIRIntro: #FutureComms14 in London on June 18, Neville leading a panel discussion; Shel speaking at IABC Columbus on June 25; FIR Book Review of Mobile Mind Shift coming this week;

Quick News: Kit Kat gives rail passengers in Japan a break, global PR agencies issue joint statement endorsing Wikipedia policies and practices, Jaguar XF owner’s novel protest at poor service makes an ass out of dealer (and the brand), BBC economics editor Robert Peston vs Public Relations; Ragan promo;

News That Fits: New York Times debuts the "Snowfall" of native ads; advice for adaptive storytelling from the Washington Post; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; Dan York’s Tech Report: what major change is Soundcloud about to make to their mobile apps, ICANN London conference, and more; FleishmanHillard releases 2014 Authenticity Report; Igloo Software promo; what’s new in the past week on the FIR Podcast Network; Salesforce and others bet the business world is ready for wearables;

Music from Tab Spencer; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 16, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 23…

Posted by neville on 06/16 at 01:52 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

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