Show Notes

LInks to items mentioned in the podcast

Tuesday, October 07, 2014

FIR Interview: Roger Bolton and Matt Gonring on Authentic Advocacy

Authentic Advocacy

Gauging the latest developments in stakeholder engagement theory and practice - and understanding their implications for those leading, managing and advising the communications function - is a primary goal of Authentic Advocacy, the latest research report from the Arthur W. Page Society.

Authentic Advocacy offers an in-depth look at how stakeholder engagement strategies are evolving and how Chief Communication Officers can best undertake them within their enterprise. It includes compelling findings about the nature of stakeholder engagement in today’s environment, learned through interviews conducted with CCOs at five leading companies - Cargill, Chevron, Lundbeck, Southwest Airlines and USAA. The report offers seven action steps for CCOs to consider when devising their approach to building and maintaining these critical stakeholder relationships.

In this FIR interview, co-hosts Neville Hobson and Shel Holtz discuss the Authentic Advocacy report with Arthur W. Page Society president, Roger Bolton, and Matt Gonring, co-chair of Page’s Stakeholder Engagement Workstream, and consider some of the challenges and opportunities the report highlights for CCOs, and the transformation required in the way companies operate and engage with their stakeholders.

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About our Conversation Partners

Roger BoltonRoger Bolton is the president of the Arthur W. Page Society, the premier professional association for senior corporate communications executives. Members include the chief communications officers of the world’s major corporations, the CEOs of the most influential public relations agencies and leading academics from select business and communications schools.

Previously, he served as senior vice president of communications at Aetna, a $35 billion provider of health care benefits, with responsibility for all internal and external communications, advertising, brand management and corporate public involvement. Before Aetna, Bolton was IBM’s director of corporate media relations and director of communications for the IBM server and software groups.
 
Prior to his business career, Bolton served as assistant secretary of the Treasury for public affairs under President George H.W. Bush, assistant US trade representative for public affairs in the Executive Office of the President under President Reagan, and special assistant to President Reagan in the White House, with responsibility for the president’s relations with business and labor. He is a recipient of the US Treasury Distinguished Service Award.

Matt GonringAs a seasoned corporate executive, Matthew Gonring has a proven record of accomplishments derived from more than 35 years of experience building and leading marketing and corporate communications teams in manufacturing, consumer goods, professional/financial services, healthcare and airlines.

Matt most recently served as VP Corporate Communications with Jackson National Life, a $25 billion leader in financial services and the largest underwriter of variable annuities in the US. Prior to that he served as Vice President and Chief Communications Officer for Pactiv Corporation, a $3.4 billion leader in the consumer and foodservice packaging markets. Late in 2010, the company was acquired by Reynolds Group Holdings Limited, and Matt joined Jackson.

Matt holds a Masters degree in Public Relations from the School of Business, American University in Washington, DC, and Bachelor of Science degree in Communications and Political Science from the University of Wisconsin/Stevens Point. He is a member of the Graduate Faculty, Integrated Marketing Communications Program, at Northwestern University’s Medill School of Journalism and currently serves on the graduate faculty at George Washington University. He currently is on the Board of Directors of the Arthur W. Page Society, and Chairman Emeritus of the Institute for Public Relations.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 10/07 at 06:31 AM
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Monday, October 06, 2014

AMP Up Your Social Media #33: How to Involve C-level Employees in Social Media Marketing

AMP UP Your Social MediaBrian Basilico started his first business - a recording studio - at age 18. After working for AT&T, he worked in recording and eventually worked with an agency in interactive marketing. 13 years ago, he opened his own business focusing on the trifecta of websites, analytics, and social media. Brian recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing and how it relates to C-level employees.

“Education is one of the best ways to get C-level people…[to use new social media techniques]. It’s even more powerful if you can show a competitor doing that!”

Brian talks about ways to help CEOs and businesses understand how to develop a social media strategy: 

  1. Establish your market. Knowing how to sell your product and how to utilize your marketing platform is all based on who your market consists of. People want to connect with businesses, so developing a presence through content helps to put a face to your business. Even if your marketing team is posting on behalf of the CEO, take the time to connect with and establish your market. Look for opportunities to utilize social media components to improve upon your traditional methods.
  2. Post in industry-specific groups. Even if your content is mostly informational, find content that creates a connection and engages your market. Build a reputation with skilled people in the industry in order to gain traction in the market and to gain a response. If you don’t have an industry-specific group to post to, create your own!
  3. Plan ahead. When you attend conferences and industry-related groups, take the time to plan ahead and meet up with folks who plan to attend. Then, when you attend the event, you can solidify the connection and develop the relationship further.
  4. Maintain the relationship. While many companies may be overzealous off the bat when it comes to their social media marketing, many falter over time and forget to maintain the relationships they’ve created. Partners, vendors, and clientele remain loyal to those who maintain and strengthen the relationship over time, so don’t let these efforts fall by the wayside.

Brian would love to hear from you! Chat with him on Twitter or find him on Facebook!

Brian Basilico

Brian is an internationally recognized best selling author and sought after speaker on the topic of Social Networking, Relationship Marketing, and Internet Marketing for Business. With over 30 years experience with running businesses, he has a unique perspective on traditional and new marketing tools that help businesses make the most of their internet marketing efforts. He’s also a social advocate, webmaster, and leader of an independent ministry.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 10/06 at 01:08 PM
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The Hobson & Holtz Report - Podcast #776: October 6, 2014

FIRPlans for FIR in October with Shel on the road for the whole month;

Quick News: Facebook to address real-name issue after meeting with Transgender Law Center, Windows (10) Technical preview released, employees with work friends have more commitment to their employers, Dubai detectives to get Google Glass to fight crime; Ragan promo;

News That Fits: Wearable technology and implications for the future workplace; Dan York’s Tech Report: FIR On Technology #2 coming soon, RIP Orkut, reflections on Ello; is it time for your organization to be on Snapchat?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; Igloo Software promo; brace yourself for the corporate journalism wave; the past week on the FIR Podcast Network;

Music from Tasherra Project; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 6, 2014: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 13…

Posted by neville on 10/06 at 03:01 AM
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Friday, October 03, 2014

FIR Interview: Chris Christensen and Rick Calvert of BloggerBridge

FIR InterviewsChris Christensen was running into an experience many of us have faced. After he had left a town he was visiting, someone would email and say, “Oh, you were here? I would have loved to meet with you. Let me know when you’re back again.” Seeking a way to let interested people know in advance he was coming, his thinking evolved to include the ability to connect content producers with companies who want to tap into both their creativity and their expertise. New Media Expo CEO Rick Calvert had the same interest from the other side of the equation: wanting to be able to connect with people who were coming to town. The pair—already well acquainted through New Media Expo and the Travel Blog Exchange—joined forces to create a service that fulfills those needs.

BloggerBridgeBloggerBridge is a service that connects companies with “relevant bloggers, writers, podcasters, videographers, and other content creators,” according to the website, which goes on to suggest that “some people should not work together. Find the right match of skills, approach, content, and style for your brand.”

In this FIR interview, Shel Holtz talks with Christensen and Calvert about their vision for BloggerBridge, their experience building it, and their plans for the future.

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About our Conversation Partners

Rick CalvertRick Calvert is CEO and Co-Founder of New Media Expo, the world’s largest social media event. he has been active in the trade show industry since 1997, serving as Director of Sales for Tradeshow Week events, including the SEMA Show, AWFS Vegas, and the DEMA Show, as well as one of the nation’s largest consumer shows, Comicon. He is also the CEO of the TBEX (Travel Blog Exchange) conference series. he lives in San Diego, California, with his wife and daughter.

Follow Rick on Twitter at @BlogWorld.

Chris ChristensenChris Christensen is the owner of BloggerBridge.com which is a new startup connecting bloggers and industry contacts.

He is the host of the Amateur Traveler which is a popular online travel show that focuses primarily on travel destinations. It includes a weekly audio podcast, a video podcast, and a blog. Amateur Traveler was won both a SMITTY award from Travel+Leisure as the “best independent travel journalist” and a Lowell Thomas Travel Journalism Award. Chris is also a co-host for This Week in Travel which has won 3 North American Travel Journalist Association awards.

He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

Reach Chris on Twitter at @Chris2x.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/03 at 12:19 PM
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Wednesday, October 01, 2014

FIR Presents Inside PR 385: Wearable Technology

FIR Presents Inside PRA couple of years ago, a study was released that showed how bad sitting at your computer is for your body. So bad, in fact, Google has claimed the phrase: Sitting is the new smoking.

This research helped launch wearable technology and now, with the new Apple watch, we have personalized and customized data available to us that makes us smarter about our health, nutrition, and overall well-being. It helps you understand just how little you actually do move during the day, particularly in our industry, and it helps motivate you to get up and move.

I have a pretty strong opinion about wearable technology and how it not only helps us live better lives, but how it helps communicators target more specifically our messaging. We also discuss it from the perspectives of fashion, function, and plain old cynicism.

Do you agree with Joe and look askance at it? Do you agree with Martin that it’s all about fashion? Or do you agree with me, the technology and geek hound?

We’d love to hear from you. What do you think about wearable technology? What do you think the future is? How can we use it in communications and across cultures? Is it cool or scary to get this kind of data about about ourselves? Can we use that data to improve our lives? Or is really just about being a wearable fashion hound?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 10/01 at 09:08 AM
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Chats with Chip #1: Jonathan Bernstein of Bernstein Crisis Management

Chats with ChipIn this debut episode of Chats with Chip, Jonathan Bernstein of Bernstein Crisis Management joins me to talk about the journey that has allowed him to become one of the foremost experts in crisis communications.

PR Week says that Jonathan Bernstein is one of those people who should be on your speed dial in a crisis. A former journalist who came over to the Dark Side, he has been advising clients for more than three decades on every aspect of handling a crisis, from preparation to response and evaluation. He publishes the popular “Crisis Manager” newsletter, which he describes as being “for those who are crisis managers, whether they want to be or not.”

Jonathan’s career has followed an interesting path that made for some great conversation.  It includes time in Military Intelligence, as an investigative journalist, an agency executive, and even a period as Manager of Corporate Communications at Playboy Enterprises.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/01 at 08:56 AM
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Tuesday, September 30, 2014

Media Bullseye Roundtable 2014.15 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Jen Phillips of 4L Strategies to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—A look at different ways to measure success for advertising and public relations, based on a post about web analytics by Mark Story.

—A review of the merits of owned versus shared media, based on advice from Gary Vaynerchuk.

—A discussion of ethics in public relations and public affairs, based on a post about the “squishy grey line of ethics” by Gini Dietrich.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/30 at 07:16 PM
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