Show Notes
LInks to items mentioned in the podcast
Wednesday, April 12, 2006
Interview: David Bradfield, iStudio - April 12, 2006
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 30-minute conversation with David Bradfield, Senior VP of iStudio, about his work with client ALTANA Pharma in Canada to introduce social media (award-winning podcasts and blog) to the company as an effective internal communication channel.
Download the conversation here (MP3, 12.5 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
About our Conversation Partner:
David Bradfield is Senior Vice President of iStudio, one of Canada’s leading internet communication firms. He manages the firm’s strategic communications practice and helps clients develop a sound approach to e-communications that enhances the business and communication value of their online initiatives.
Prior to joining iStudio in 2000, David emerged as one of Canada’s internet PR pioneers, working for firms such as NATIONAL Public Relations, GreyInteractive, Lasso Communications and Fleishman-Hillard Canada. He has consulted for clients such as Bell Canada, CIBC, GlaxoSmithKline, Hudson’s Bay Company, Kraft Foods, Magna International, Nokia, Royal Bank, Sony PlayStation and the Richard Ivey School of Business.
In 2000-2001, David was President of IABC/Toronto, the world’s largest IABC chapter. He has served as IABC’s Canada District 2 Director-at-Large for E-Communication and has sat as an IABC Research Foundation Expert Panelist specializing in intranets. He regularly speaks at industry conferences and delivers workshops on a variety of web communication-related topics.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, April 10, 2006
The Hobson & Holtz Report - Podcast #127: April 10, 2006
Content summary: FPRA Blog Week begins; IABC conference blog launches today; update on the FIR listener survey; GM’s grassroots ad campaign for the Chevy Tahoe; the consequences of being quick on the draw in blogging press releases; David Phillips reports; BBC blog network launched; Lee Hopkins reports about nobodies; listeners’ comments discussion (FIR on social media, women PR bloggers, bloggers breaking stories); the music.
Show notes for April 10, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:29 Neville introduces the show; what the show’s about; show notes
- 01:37 FPRA Blog Week 2006 starts today
- 03:15 The IABC 2006 international conference - the first podcast is available from the new conference blog which launches today
- 08:07 An update on the FIR listener survey - a tremendous response so far
News and Commentary:
- 13:21 GM’s grassroots ad campaign for the Chevy Tahoe - with lots of views, who’s got the best take and what does GM say?
- 23:04 Steve Rubel was quick on the draw - the consequences of rapid posting a press release
- 28:18 David Phillips reports from Wiltshire, England - in PR we don’t spend much time surrounded by our peers with an
opportunity to let the conversation go where it will: a shame because the rewards are stunning - 33:21 The BBC launches a blog network - find and talk to the BBC’s bloggers
- 42:38 David Murray shouts out!
- 42:58 From Our Correspondent Down Under: Lee Hopkins - the nobodies: how to create a global project management tool in 72 hours (illustrating the very essence of social networking, says Linda Zimmer)
Listeners’ Comments Discussion:
- 54:03 Marcel de Ruiter has an idea for a FIR episode about social media
- 58:01 Kami Huyse on the under-representation of women PR bloggers
- 62:57 Olivier Blanchard says if a blogger breaks a story before mainstream media, there’s a PR firm somewhere that isn’t doing its job
Outro:
- 66:29 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 69:23 Outro podsafe music from Podsafeaudio.com - Daydream by Robin Stine
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday April 13…
Thursday, April 06, 2006
Interview - Andy Abramson on bloggers breaking news ahead of the media - April 6, 2006
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Andy Abramson, CEO of Comunicano, who used his VOIP-focused blog to break the story of RICO charges filed against Skye well ahead of the mainstream news media.”
Download the conversation here (MP3, 11.5 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
About our Conversation Partner:
Andy Abramson is the founder of Comunicano, Inc., a boutique marketing consultancy geared to providing clients with a full service agency, senior advising and marketer-in-residence services to start-ups, companies in transition and established brands with regard to marketing, advertising, public relations, promotion, events and reputation management. He is also co-founder, President and Senior Strategy Officer of The Next Box, Inc, a virtual marketing service agency.
A veteran of the marketing and public relations industry, Andy has over 31 years of experience in all facets of marketing and corporate communications. In addition to his daily marketing and public relations activities Andy also co-hosts “The World Technology Round Up,” a daily technology webcast that is heard via KenRadio.com and its syndication partners, by more than 200,000 daily listeners around the globe. He has also served as the BBC’s Consumer Electronics Market analyst in the USA at CES, and was seen in 46 countries and 45 PBS stations, by more than 11 million people. Along with Rutkowski, Abramson co-hosts the annual San Diego Telecom Council’s GadgetFest, each fall, a preview event of the newest and coolest consumer technology products around.
Often quoted both in the consumer and industry press, Andy authors VoIPWatch, a daily weblog.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
The Hobson & Holtz Report - Podcast #126: April 6, 2006
Content summary: Survey update; a deal for listeners; a new FIR interview; Neville rants about travel; IABC’s ConferenceCast; Forrester’s podcast report; David Phillips on blogs and relationships; the death of email mailing lists; Neville on Rellatio and other blog-related issues; reports from Dan York, David Phillips and Eric Schwartzman; listener comments (including podsafe music for podcasters); the music; and more.
Show notes for April 6, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 74-minute podcast recorded live from Concord, California, and nearly live from the UK.
Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes to come.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, April 10…
Monday, April 03, 2006
The Hobson & Holtz Report - Podcast #125: April 3, 2006
Content summary: Vote at Podcast Alley; podcast reviews at iTunes; take the FIR listener survey; Kami Huyse and the PR powerwomen; where should employee communications report?; how Mercedes-Benz is redeeming its reputation; David Phillips reports; one more contribution to the employee blogger credibility vs authority debate; Inside PR podcast launches; Strumpette very briefly; April Fool’s Day gags; the FIR mashup with Across The Sound; listeners’ comments discussion; music from Rob Safuto at PodcastNYC; and more.
Show notes for April 3, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 84-minute podcast recorded live from Amsterdam, The Netherlands, and nearly live from Concord, California, USA.
Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes to come.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, April 6…
Thursday, March 30, 2006
The Hobson & Holtz Report - Podcast #124: March 30, 2006
Content summary: Social tagging as an enterprise tactic; a look at the eyebrow-raising Strumpette blog; an update on our discussion of employee bloggers as authoritative sources; the CEO’s changing responsibilities: the example of Procter & Gamble; a new PR trade weekly in the UK; Dan York reports; listeners’ comments discussion (double-act via Skype; sharing FIR; the power of podcasting; Windows Vista communication; Flash websites); the music.
Show notes for March 30, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Concord, California, USA, and nearly live from Manchester, UK.
Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:29 Shel introduces the show; what the show’s about; how to give your feedback; show notes
News and Commentary:
- 03:08 Neville in Manchester, England, reports on the Melcrum workshop he’s co-presenting on March 30 about intranets and social media
- 06:43 Strumpette raises quite a few eyebrows in the PR community and beyond - is it a refreshing satire of the PR industry or a collection of offensive cheap shots? Or something else? And who is Strumpette (Amanda Chapel) anyway?
- 20:24 An update on the question of whether employee bloggers are authoritative sources - it only looks like ‘maybe’ at Microsoft; comment on a report of a Watson Wyatt survey on the bottom-line benefit of effective communication
- 33:18 Dan York reports - clarity about spam (report in show #118); dates as well as show numbers; companies’ blocking RSS; upcoming National Association of Broadcasters conference; the IAOC presentation; speaking at upcoming Yankee IABC Chapter conference
- 39:30 The spam problem: unauthorized use of content from blogs and now podcasts - this will become a big issue
- 41:35 Robert Scoble shouts out!
- 41:57 The CEO’s changing responsibilities - the example of Procter & Gamble CEO A.G. Lafley
- 50:10 First PR Week and now PR Business - a new PR trade weekly hits the UK newsstands this month
Listeners’ Comments Discussion:
- 52:19 Sallie Goetsch likes the double-act via Skype with the IAOC presentation and suggests a webcam; an iPod nano just for podcasts
- 54:42 Steve Fielding shares FIR listening with his colleagues; thinks Sparklines is a great tip (show #122); and has suggestions for the potential new intro music
- 56:54 Clarence Jones muses on the power of podcasting to get one’s voice out there; authority is the key issue for Microsoft on the Windows Vista communication issue; and likes the potential new intro music
- 61:33 Sebastian Keil is confused about the Windows Vista code rewrite issue
- 62:10 Bryan Person was impressed overall with the Flash website discussed in show #122, but has some caveats; and wonders why we don’t record the show together a day early if one of us is travelling
Outro:
- 68:27 A special episode of the show coming up soon - a mashup between FIR and Across The Sound with Joseph Jaffe
- 69:26 The growing FIR Frappr community - why not join?
- 70:45 Thanks for voting for FIR at Podcast Alley
- 71:17 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 75:01 Outro podsafe music from the Podsafe Music Network - Wasted by Kevin Reeves
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, April 3…
Monday, March 27, 2006
The Hobson & Holtz Report - Podcast #123: March 27, 2006
Content summary: The IAOC/PRSA keynote presentation; Allan Jenkins’ latest on Mobitype; followup on South West Airlines; Windows Vista “isn’t people-ready”; Microsoft employee bloggers: credibility vs. authority; exoneration/whitewash of The Lincoln Group; Eric Schwartzman interviews Jakob Nielsen; RICO lawsuit against Skype: PR and IR implications; David Phillips reports; listeners’ comments discussion (Flash-enabled websites; calendar of events; tips for subscribing via iTunes); the music.
Show notes for March 27, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:28 Shel introduces the show; what the show’s about; what’s in this edition; how to give your feedback; show notes
News and Commentary:
- 02:40 The IAOC/PRSA keynote - podcast and PowerPoint presentation available for download
- 06:46 Allan Jenkins places Mobitype on double-secret probation
- 10:07 South West Airlines and gaming the online check-in system - what the PR implications could have been
- 14:29 Windows Vista “isn’t people-ready,” says Forbes magazine (via Mike Soulier)
- 16:10 Microsoft and employee bloggers: the delay in the launch of Windows Vista, allegations of code rewrites, blogger denials, weekend blog discussions, and the regulatory and financial framework - are Microsoft employee bloggers official spokepeople? They may have credibility but do they speak with authority on behalf of the company to represent official views? And how ready is blogging to assume a primary role in organizational communication?
- 42:30 Exoneration of The Lincoln Group - whitewash, says Paul Holmes
- 48:32 From the Spinfluencer in LA - Eric Schwartzman talks to web usability guru Jakob Nielsen
- 62:03 RICO lawsuit filed against Skype, reports Andy Abramson; summary of the key issues; Skype is blowing it from the PR point of view, says Jeremy Pepper; a look at the PR and IR implications
- 71:44 Josh Hallett shouts out!
- 72:05 David Phillips reports from Wiltshire, England - Why are publishers so bad at providing new media conferences? Is it because they no longer have the asset of well-informed, finger-on-the-pulse journalists? Did the baby go out with the MBA’s bathwater?
Listeners’ Comments Discussion:
- 76:42 Mike Soulier has more on Windows Vista - the public perception is anything but confident in this upcoming release
- 77:27 Warren Allan Johnson on a good Flash-enabled website (show #119)
- 69:29 Justin Hunt’s $0.02 on adding info about upcoming events and presentations
- 80:32 Tips for Craig Coleman on subscribing to FIR via iTunes from Fred Zelders and Sebastian Keil
Outro:
- 82:19 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 84:22 Either Neville or Shel will be doing the next three shows solo
- 85:13 Outro podsafe music from the Podsafe Music Network - The Enron Song: Where Dat Money Go? by David Ippolito
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday March 30…
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