Show Notes
LInks to items mentioned in the podcast
Friday, June 09, 2006
Interview - Craig Newmark, Founder Craigslist.org: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Craig Newmark, Founder of craigslist.org, talks about trust, Craigslist expansion, consumer-generated content, unconventional marketing, enabling communities, online advertising, Congresspedia, the changing role of marketing.
Download the conversation here (MP3, 5.4Mb, 12:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Dianne Hessan, CEO Communispace Corp: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Dianne Hessan, President and CEO of Communispace Corporation, talks about tapping into networks of customers to address business issues.
Download the conversation here (MP3, 8Mb, 18:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Deepak Advani, CMO Lenovo International: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Opening keynote speaker Deepak Advani, Senior Vice President and Chief Marketing Officer of Lenovo International, talks about the reactions surrounding the US State Department’s purchase of PCs made in China; viral marketing; employee communication at the time of Lenovo’s purchase of IBM’s PC business.
Download the conversation here (MP3, 7Mb, 17:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Johnnie Moore & John Winsor: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of Radar Communications, talk about the relationship between co-creation and open source marketing; what a brand is; beyond content and control: relationship development; figuring the mix of structure and spontaneity; where and how to apply co-creation; it’s not about monetization and ROI, it’s about passion; accomplishments vs experiences.
Download the conversation here (MP3, 8Mb, 18:50), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - David Sutherland, Launch Institute: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
David Sutherland, PhD, Founder and Managing Director USA of Launch Institute, talks about models for innovation in creating successful new products and services; the role of marketing in the innovation process; the organizational characteristics for co-creation.
Download the conversation here (MP3, 8Mb, 18:45), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Eric Mankin, Babson Executive Education: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Eric Mankin, PhD, Executive Director of Babson Executive Education, defines the concept of co-creation, a core theme of the CMO Summit; explains the difference between co-creation and co-invention; and outlines the three types of products and services that are best suited for co-creation and the degrees to which co-creation could actually work.
Download the conversation here (MP3, 6Mb, 13:35), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Thursday, June 08, 2006
The Hobson & Holtz Report - Podcast #144: June 8, 2006 - New York Edition
Content summary: Live recording from the 2006 Innovative Marketing Conference in New York; about the IABC international conference in Vancouver and show #143; Dan York reports; about the New York conference; a conversation with Christopher Carfi of the Social Customer Manifesto; listeners’ comments discussion; the music, and more.
Show notes for June 8, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute podcast recorded live at the 2006 Innovative Marketing Conference in New York City, USA.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes pending
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday June 12…
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