Show Notes

LInks to items mentioned in the podcast

Thursday, November 20, 2014

AMP Up Your Social Media #40: Social Media Marketing and Reputation Management with Dustin DeTorres

AMP UP Your Social MediaDustin DeTorres is the cofounder of Market Loyal in Orlando, FL. Their focus is reputation management, mobile marketing, content marketing, and his team focuses on strategy and design. He has 12 years of experience working with small- to medium-size business owners across the country! Dustin recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing and reputation management.

“There’s really no excuse for a business to not be aware [of your reviews]. Be aware of what’s being said about you online.”

Dustin discusses tips for content marketing and reputation management within your social media strategy:

  1. Utilize the correct review sites. Google yourself! No, really – it’s a great way to find the directories that you’ve been rated on and to zero in on what you find important and relevant.
  2. Don’t ignore Facebook. While now Facebook reviews may not be driving customers your way, it’s a sleeping giant. We may see this trend turn around within the next year, so keep an eye on Facebook changes and evolve with it.
  3. Focus on review generation. Blogging and content marketing has its time and place, but many social media teams are overlooking review generation. While content is powerful, don’t drop the ball on your review strategy!
  4. Be active. Outside of major verticals (hotels, restaurants, etc), high-traffic businesses tend to be more aware of their online reviews. Plumbers, service-based business, and small companies tend to focus on their business as opposed to reviews. Try to allot resources, even if you’re a mom-n-pop joint, to review strategies.
  5. B2B companies can benefit more. B2B companies may have a smaller sample of people and may know their customers better. Thus, they may be able to gain more reviews from a smaller sample. Just because people don’t come to the location doesn’t mean the customer isn’t Google’ing reviews.
  6. Be aware. With a variety of free tools to track reviews and comments on social media, there’s really no excuse to not being aware of what’s being said about you. Respond and interact with reviews to show that you like to engage with customers!

Dustin would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn. You can also visit his website at http://www.marketloyal.com.

About Dustin DeTorres

Dustin DeTorresHailing from Orlando, FL, Dustin’s life passion is social media marketing. While he operates out of Orlando, his company is labeled ‘hyper-local’, and he’s willing to work with just about anyone with a need for improving their reputation. Give him a call if you’re in the area, and he’d love to grab a coffee and discuss your plans.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by shel on 11/20 at 10:14 AM
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Tuesday, November 18, 2014

Linked Conversations #23: The Anniversary Episode

Linked ConversationsWelcome to the latest episode of LinkedConversations with Chuck Hester.

This episode celebrates our one-year anniversary with a “greatest hits” of past guests, including:

—Craig Johnson, author of the Longmire mystery series
—Scott Monty, social media pioneer and former Ford executive
—Craig Newmark, founder of Craigslist
—Peter Shankman, branding and customer service guru
—Phil Collen, Lead Guitarist for Def Leppard and
—Paul Gillin, social media expert and content marketer

It’s an great compilation of past interviews with some really interesting social media, literary giants and well, a rock star!

Don’t forget my new book: Social Media for the Rest of Us: A Boomer’s Perspective is now available for pre-order..

Exclusively for my listeners, you can get 25 percent off by using the code: SM4Boomers (case sensitive)

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 11/18 at 10:59 AM
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Monday, November 17, 2014

AMP UP Your Social Media #39: Gary Lipkowitz on Social Media, Content Marketing and your Business

AMP UP Your Social MediaGary Lipkowitz, Chief Operating Officer of GoAnimate, works with video and animation creation. Evangelizing cloud-based video, his goal is to grow your business! He specializes in content creation, financing, and international distribution. Gary recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media, content marketing, and your business.

“Understand your brand, and understand that your brand promise is now a story - it is an ongoing narrative…and it is trans-media deliverable.”

Gary discusses tips for content marketing with your social media strategy:

  1. Have a public relationship with your customers all the time. In fact, that’s what social media is! It’s a way to market yourself in a public forum on a constant basis, reaching customers continually. Be transparent and be honest!
  2. Embrace video. You knew this was coming! I’ve been around video my whole life, and I have always known that everyone wants to use more video. If we had the resources to do so, we’d all have television advertisements. With social media, we can utilize video and market to customers by using social media platforms.
  3. Make your landing page engaging and relevant. You may still utilize text pages, but video is a great way to gain an advantage and capture folks who reach your pages. And don’t just throw up any old video - make it useful! Which leads me to my next point…
  4. Plan videos and create professional videos. Keep a journal of ideas, because it’s hard to be creative under pressure. Whatever you respond best to is what you’ll have the most success with when developing video. Create a story, and keep your brand values in the back of your mind.
  5. Your brand is a promise. That promise is now told in story-form, and that could be done through video. Keep the origin story in mind as well as your vision, and keep your brand’s promise as your primary thrust. Communicate your origin and your values for maximum effectiveness.

Gary would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

Gary LipkowitzAbout Gary Lipkowitz

An INSEAD and NY University alum, Gary has years of experience and education leading to his expertise in video creation and content distribution. He’s a lover of both hockey and reggae and enjoys  the art of storytelling and public speaking.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/17 at 01:10 PM
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The Hobson & Holtz Report - Podcast #782: November 17, 2014

FIRIntro: FIR is listed in a new search engine for marketing podcasts launched by Jay Baer;

Quick News: Is Google Glass’ future clouded as some early believers lose faith?, beware of “domain laundering”, is YouTube the new television?, troubling results from the popular Serial podcast; Ragan promo;

News That Fits: Twitter and Dr Oz, Victoria’s Secret, New England Patriots, Bill Cosby, Calvin Klein… why does nobody ever ask beforehand, “What could go wrong?”; Dan York’s Tech Report, recorded from a plane at Honolulu airport; latest Pew research examines public perceptions of privacy and security in the post-Snowden era; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; organic reach on Facebook is not dead yet; Igloo Software promo; the past week on the FIR Podcast Network including a new FIR Interview;

Music by Adri-Anne Ralph; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 17, 2014: An 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 24…

Posted by neville on 11/17 at 06:01 AM
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Sunday, November 16, 2014

FIR Interview: Philip Young, Project NEMO, on Digital Naturals

Tablet at work

With every passing day, the distinction between online and offline becomes more obscure, says Philip Young as he explains his thinking behind ‘Digital Naturals,’ the topic of conversation with FIR co-host Neville Hobson in this FIR Interview, recorded in November 2014.

Today, Young says, nearly all of us have some digital competence. “We are becoming Digital Naturals, routinely using an array of online tools in our daily lives, even if few of us are completely comfortable in this new environment.”

Young believes the phrase ‘digital natural’ is a far more relevant and accurate way of describing people’s behaviours that transcend the rigidity and barriers of two behavioural phrases in current common use and that isn’t defined by generation, sex or age:

Digital Naturals helps both academics and practitioners understand today’s world. It is a helpful and necessary step forward from the outdated and divisive labeling of Digital Natives  and Digital Immigrants.

He explains how Digital Naturals help public relations practitioners, a topic that he references in this FIR Interview, expanding further on the ideas ands concepts presented during the third NEMO conference in Helsingborg in October.

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About our Conversation Partner

Philip YoungPhilip Young is project leader for NEMO: New Media, Modern Democracy, based at Lund University Campus Helsingborg, Sweden.

He has been researching the impact of social media on PR practice for ten years, presenting findings at conferences across Europe. He is co-editor with Jesper Falkheimer, Mats Heide and Timothy Coombs of Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals, which will be published next year in the prestigious Routledge New Directions in Public Relations and Communication Research series.

Philip also co-wrote Online Public Relations, second edition, with David Phillips.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Photo via Unify on Forbes.)

Posted by neville on 11/16 at 01:32 AM
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Wednesday, November 12, 2014

FIR Presents Inside PR 390: Throw Away Your Crisis Communications Playbook

FIR Presents Inside PRYou didn’t think we’d not do a show about Jian Ghomeshi, did you?

Though he was a CBC Canadian star, his crisis evolved beyond the borders and certainly hit the United States as we all watched in wonder to see what would come of it all.

If you are like me and have never heard of him, the story goes that he was abusive to some former girlfriends in the bedroom. His story is that it was all consensual. The side of the women is that it wasn’t so much, particularly when he punched one of them in the face.

There, of course, are always three sides to a story (his side, her side, and the truth), but what has been interesting to watch is how Ghomeshi has handled the crisis, from a communications perspective.

The moment he was fired from the CBC, he wrote a long explanation to his fans on his Facebook page. Then he filed a $55 million lawsuit against the media company. Because he was a union employee, he cannot file a lawsuit, but speculation is he did it so he could tell his side of the story in legal documents that couldn’t be held against him later.

Then things got really hairy. His high-profile crisis firm dropped him and he “fled” to California. The case is ongoing and it certainly hasn’t died down because he stopped being vocal.

We discuss how he and his team framed the issue, what they did extraordinarily well, but also what they forgot to include, based on the flamethrowers on social media. Joe brings up a good point about how this also relates to Gamergate and how, in social media, people begin to define the issue themselves.

We’d love to hear what you think about how crisis should be handled in 2014/2015 versus 1990.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 11/12 at 10:39 AM
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AMP Up Your Social Media #38: Involving Employees in Social Media Strategy with Tara Zoumer

AMP UP Your Social MediaTara Zoumer is the PR coordinator and Social Media Manager for TriNet, a cloud-based HR management partner. From cupcakes to Alzheimer’s care, Tara has extensive experience in in-house PR and marketing. Tara stresses the importance of communication and enjoys the challenge of figuring out how to best communicate a message and making sure that it resonates with the intended audience.  Tara recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the importance of including your employees in your social media strategy.

“We brought GaggleAMP on as a tool to help provide and approve safe messaging for employees…GaggleAMP gave us a way to make it easier to share.”

Tara offers this insight to the importance of including your employees:

  1. A Social Strategy. Whether you like it or not, the conversation about your company or product is happening online. You don’t have to participate in it, however the more you try to ignore it, you will find that you end up running into it anyway. Instead of ignoring it, you should embrace it. Social media offers a unique opportunity to be transparent and open and have a two-way conversation between your clients, your employees and the general public. Further, if you find that you have negative reviews, definitely do not ignore them. The most important thing that you can do is to respond to them. This shows that you care and that you pay attention to what is happening to your brand online.
  2. Employees on Social Media. Many companies worry that employees on social media may be a liability, but the benefits greatly outweigh the risks. The small amount of “rogue” employees who may be a liability on social media are worth dealing with because you are gaining so much more. Training and talking to your employees is huge, too few companies have a social media policy or training program. Establishing that is a very important step for any company.  Create guidelines, policies and training for employee that clearly lay out the company do’s and don’ts for social media.  Your goal is to make your employees familiar with what they can do on social media and help your employees feel confident and comfortable with sharing content on social media.
  3. Finding Success. A successful social media strategy should include a combination of content and messages; PR activity, news publication pieces, relevant marketing events, suggested content, industry relevant content, generic industry pieces and actions all help to keep your followers engaged, and employees eager to share. Further, listen to your employees. Find out who is active on social media and use them as internal ambassadors. Keep your social media approach with your employees simple; figure out what they will like and what they will actually use. Regardless of your company or your product, make your approach relevant and make sure you use the right tools.

Tara would love to hear from you! Chat with her on Twitter!

About Tara Zoumer

Tara ZoumerBased in the San Francisco Bay area, Tara Zoumer is the PR Coordinator and Social Media Manager at TriNet. With a BA in Communication from Chapman University, Tara uses her passion as a communicator to help individuals, companies and brands create and communicate their messages. From traditional PR campaigns to social media to guerilla marketing, Tara feels that advertising, marketing, PR and social media should be blended together to create a cohesive and powerful communication arsenal. A PR Coordinator and Social Media Manager by trade, Tara is also passionate about cooking, and even works as a chef on occasion, and is an avid traveler.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/12 at 04:23 AM
Show NotesAMP Up Your Social Media • (0) CommentsPermalink

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