Show Notes

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Wednesday, April 15, 2015

FIR on Higher Education #32: Gregory Galant on the Leveraging Social Media in Media Relations


“The pitch is the first date. You don’t have to tell every detail – you have to get journalists interested.”

This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on episode 32 of FIR on Higher Education. Particularly, Greg delves into the findings from a journalist survey conducted by Edelman and Muck Rack.

Among the topics we discuss:

- How to build relationships with the media using social media
- The importance of sharing positive media coverage in the age of pageview journalism
- How should media relations professionals use social media
- The role of the press release in our digital communications landscape

In our tips and reports section, I talk about the importance of meeting face to face with media, while technology correspondent Harry Hawk provides an update on how he has integrated Vine in the classroom.

About Gregory Galant
Gregory Galant is the cofounder and CEO of Sawhorse Media, a movement to make it easy to find the right people on the social web through products including Muck Rack and the Shorty Awards. Muck Rack is the leading network for journalists on social media which TheNextWeb called “one of the most useful tools ever invented for media professionals”. The Shorty Awards honor the best of social media; past winners include Ricky Gervais, Cory Booker, Conan O’Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.

Previously, Greg was an associate producer at CNN.com where he analyzed the latest trends in citizens’ media. Greg has worked at Newlight Associates, a $120M technology venture capital firm. In 1996, Greg founded Halenet, an award-winning Internet strategy firm while in high school.

To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg’s a mentor in the TechStars startup accelerator. BusinessWeek named him one of the “Best Young Tech Entrepreneurs”. He’s also a member of Twitter’s exclusive first name club. You can follow him at @gregory.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Kevin Anselmo on 04/15 at 04:31 AM
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Monday, April 13, 2015

The Hobson & Holtz Report - Podcast #803: April 13, 2015

FIRCollaborate/London workshop with Igloo Software on April 16;

Quick News: US Postal Service could find new business using augmented reality glasses, where to find and create your own animated GIFs, traveling employees embrace Uber and AirBnB, the Wall Street Journal’s approach to native advertising; the Media Monitoring Minute with CustomScoop;

News That Fits: How to run a successful blogger relations programme; Dan York’s Tech Report: Friendfeed really did shut down on April 9, Twitter ends its partnership with Datasift, and more; if leaders don’t use the internal social network, nobody will; listener comments in audio and in the FIR Podcast Community on Google+; Apple Watch: altering the face of technology retailing forever?; Igloo Software promo; the past week on the FIR Podcast Network; new modeling of the mediums of communication;

Music from The Pink Tiles; and more.

Get FIR:

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 13, 2015: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 20…

Posted by neville on 04/13 at 08:01 AM
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Wednesday, April 08, 2015

FIR Presents Inside PR 406: All Things News

FIR Presents Inside PRIt’s been a big couple of weeks in the worlds of social media and journalism.

Periscope. Meerkat. Facebook hosting news sites. More snow in Ottawa. Oh my!

Facebook is in discussion with several media outlets to move their news into the social network. Facebook is clearly tired of people leaving their site to read news on other sites so they have gone to several news outlets to see if they can strike a deal to have content live there.

The New York Times is considering it for two reasons: They will gain new readers, even if it’s not on their own site, and Facebook has offered a revenue share from advertising.

It’s interesting, to say the least, but we are in disagreement about what this could mean and how it might affect readership, owned content, and access to data.

Nearly two weeks ago, Twitter launched a Meerkat competitor with Periscope. So, within the last month, livestreaming from your bed, the street, or your office has become an overnight sensation.

We’ve tested both while recording Inside PR. Martin has tried it from bed (accidentally). Joe has tried it from his office. And our mutual friend, Eric Tung, even tried it on the airplane.

Both subjects should be watched with careful consideration at what they mean for communicators.

What do you think?

We’d love to hear from you

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.  You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

We’d ask one favor of you. If you like this podcast, please rate us on iTunes.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

Posted by shel on 04/08 at 10:35 AM
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Tuesday, April 07, 2015

FIR Interview: Harry Hawk talks with Facebook marketing expert Dennis Yu

While digital marketing dollars still flow into Facebook, marketers continue to express frustration at the social network, its reduced organic reach, and its ever-shifting algorithms. BlitzMetrics Chief Technology Officer Dennis Yu has a different perspective. A longtime Facebook marketing expert, Dennis believes good content can thrive organically on Facebook but that PR needs to adopt paid amplification of messages. He also makes the case that paid reach via Facebook should be seen as a gateway to using Google and other similar services (e.g., promoted tweets) to amplify messages, and that these buys should be aggregated for a more comprehensive analysis. They’re not traditional ads, however, and should not be viewed that way. They can, however, contribute to ROI and other success metrics.

In this FIR interview, FIR contributor Harry Hawk (@hhawk) delves into a variety of dimensions of Facebook marketing in a detailed conversation with Dennis.

Additional links from the episode:

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About our Conversation Partner

Dennis YuDennis Yu is the CTO of BlitzMetrics, which delivers Facebook analytics and content generation services. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at Adweek’s SocialTimes column.

Dennis has held leadership positions at Yahoo! and American Airlines.  He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

Connect with Dennis on Twitter at @dennisyu or on his blog.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 04/07 at 09:45 AM
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Monday, April 06, 2015

The Hobson & Holtz Report - Podcast #802: April 6, 2015

FIRThanks to Ragan Communications for their almost 8 years of sponsoring FIR; Gini Dietrich is guest co-host with Shel on the May 4 show while Neville is in Boston;

Quick News: Collaborate/London intranet workshop from Igloo Software on April 16, alarming declines in social media among Inc 500, good advice in BBC’s updated social media guidelines, companies just aren’t listening to what reporters want from their online newsrooms; the Media Monitoring Minute with CustomScoop;

News That Fits: Does it make sense to do online Q&As on Reddit, Twitter, etc?; Michael Netzley’s Asia Report: Gushcloud controversy and smear campaigns conducted by blogging cartels; would you use Periscope for employee communication as one CEO did?; listener comments in the FIR Podcast Community on Google+ and via email; The Economist study identifies Gen-narrators who could be effective brand advocates; Dan York’s Tech Report: Turkey blocks social networks, Flickr and the public domain, NASA space image library, and more; Igloo Software promo; the past week on the FIR Podcast Network; with social still treated as an ‘afterthought’ by PR agencies, we offer some advice;

Music from Adri-Ann Ralph; and more.

Get FIR:

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 6, 2015: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 13…

Posted by neville on 04/06 at 02:06 PM
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Monday, March 30, 2015

The Hobson & Holtz Report - Podcast #801: March 30, 2015

FIRA new podcast, Wag the Dog FM, from Philippe Borremans; FIR Interview coming: a second conversation with Millennials at Syracuse University London Campus;

Quick News: Brands flock to Periscope, being seen as innovative boosts a company’s bottom line says Ketchum survey, Slack is killing IRC, all 650 Members of Parliament in the UK will receive an iPad Air 2 after the May election; Ragan promo;

News That Fits: New apps - including Periscope, Meerkat and NewsByMe - could boost citizen journalism; Dan York’s Tech Report: Periscope and live streaming, Dave Winer’s MyWord, Facebook; drilling a social media crisis with Polpeo; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; wearable tech will shift from novelty to norm in the next five years; the past week on the FIR Podcast Network; Igloo Software promo; summary of what we learned from Facebook’s F8;

Music from Moon Taxi; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 30, 2015: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 6…

Posted by neville on 03/30 at 01:37 PM
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FIR Presents Inside PR #405: Starbucks Starcrossed

FIR Presents Inside PROn this week’s Inside PR, Gini Dietrich, Martin Waxman and I talk about three issues: Starbuck’s #RaceTogether initiative, the change to Google’s search algorithm to penalize Websites that are not mobile-friendly, and another move by Facebook to make itself more inviting to advertisers.

Starbucks #RaceTogether

Looking back at Starbucks’ #RaceTogether campaign, I can’t help but feel that, while laudable in intent, RaceTogether showed a remarkable lack of self awareness on Starbucks’ account. Martin and Gini disagree. They see more positive than negative in Starbucks’ initiative and its handling of the subsequent fallout.

Gini feels that Starbucks succeeded in getting us to talk about the issue. I think that Starbucks succeeded in getting us to talk about Starbucks – and not in a positive way. I think the issue came apart because of a lack of self awareness on Starbucks’ part. I see it as an unequal power relationship. A chain that sells premium-priced coffee to a well-heeled clientele asks its fairly low paid employees to raise a highly sensitive topic across the counter. Gini pushes back. She talks about her experience of her local Starbucks. Martin sees it as a grand gesture in the finest tradition of liberalism. Gini gets the last word. We’re talking about it. Starbucks had some success and she suggests they should not be timid about this type of social initiative in the future.

Mobile-friendly by April 21 or else

But that’s not all we talk about. We also point to the pending April 21 change to Google’s algorithm penalize Websites that are not mobile-friendly. Communications execs, make sure that your sites are up to date or be ready to see them disappear from the front page of Google Search.

Facebook entices advertisers

Finally, we discuss the disappearance of comments from corporate Facebook pages. Just one more step by Facebook to make Facebook a more attractive platform for advertisers.

We’d love to hear from you

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

We’d ask one favor of you. If you like this podcast, please rate us on iTunes.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 03/30 at 01:24 PM
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