Show Notes

LInks to items mentioned in the podcast

Monday, September 01, 2014

The Hobson & Holtz Report - Podcast #771: September 1, 2014

FIRShel’s recording solo this week;

Quick News: Google ends Authorship for search results, would you use your LinkedIn company page to replace your company website?, Facebook partners with Ditto to scan for brands in photos on Facebook and Instagram, organic search drives 51 percent of traffic to sites with social media driving only 5 percent, Facebook test lets users search old posts, ALS Association of America files trademark for ice bucket challenge;  Ragan promo;

News That Fits: GOP watchdog takes on US Labor Department’s employee communications efforts; cheer up, there’s a growing demand for communication skills; the Media Monitoring Minute with CustomScoop; Dan York’s Tech Report: Twitter Analytics, Apple’s big event, Instagram’s Hyperlapse, and more; listener comments in audio and from the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; Igloo Software promo; social media and the spiral of silence;

Music from Trigger Hippy; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 1, 2014: A 64-minute podcast recorded live from Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 8…

Posted by neville on 09/01 at 01:00 PM
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Thursday, August 28, 2014

FIR on Higher Education #16: Professor Michael Netzley on Communications in Asia

Many FIR listeners have grown accustomed to hearing Michael Netzley’s “This Week in Asia” reports on the Hobson and Holtz Report. I am thrilled to introduce Michael to the FIR on Higher Education audience on episode 16.

Among the topics Michael and I discuss:

• The ethnocentric bias and why one size does not fit all in terms of digital communications around the world
• How institutions can use digital communications to attract students from Asia
• Advice for communicators and professors looking to generate a media presence in Asian markets
• How taking part in podcasts can benefit professors
• Lessons from the classroom

In our reports sections, correspondent Harry Hawk talks about Google Classroom, while I discuss the significance of the Minerva Institute launching this month (more information at this Atlantic Monthly piece). I also outline my forthcoming Media Training for Academics online training program.

About Michael Netzley

A sought after executive facilitator, author, and keynote speaker, Dr. Michael Netzley now serves as the Academic Director of Executive Development at Singapore Management University. An award-winning educator, he received the 2011 Champion’s Award for innovative teaching and previously a 2 year research fellowship in new media. Michael has lived in Asia for 11 years and teaches communication, digital media, leadership and strategy implementation & change. His courses, books, and case studies have been featured in the New York Times, MIT’s Technology Review, Communication World magazine, Channel News Asia, and Business Communication Quarterly. Learn more at http://communicateasia.asia .

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 08/28 at 10:23 AM
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Wednesday, August 27, 2014

FIR Presents Inside PR #382: Considering native advertising

FIR Presents Inside PRThis has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it’s even broken through to our consciousness via mainstream media, thanks to John Oliver.

This week on the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about native advertising and the questions that have been raised about it. Is native advertising simply “disguising your ads to make them look like new stories?” Is it something insidious? Is it something with a short lifespan or a permanent fixture of the new media economy? How do we do it in a way that preserves the integrity of the news organization and the trust that we can place in it?

Yes, this week we’re all about native advertising on Inside PR. We hope that you’ll listen to and enjoy this full episode discussion.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 08/27 at 07:24 AM
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Tuesday, August 26, 2014

Media Bullseye Roundtable 2014.10 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

In this episode of the Roundtable, we welcome Jen Phillips of 4L Strategies back to the table to discuss several hot topics:

—The controversy around the hiring of Common Ground PR to help the City of Ferguson during its current global crisis. 

—The suggestion that bad metrics cause PR pros to get less respect than they deserve, according to measurement maven Katie Paine.

—The new research that shows that 99 percent of organic social media posts get almost no engagement.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 08/26 at 05:49 PM
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Monday, August 25, 2014

The Hobson & Holtz Report - Podcast #770: August 25, 2014

FIRQuick News: Go through US Customs Control with just an app on your iPhone, browser extension exposes native ads, the 25 most popular mobile apps in the US, Adam Carolla settles patent troll’s suit over podcasting; Ragan promo;

News That Fits: Should a PR firm reflect the client’s demographics when that client is the City of Ferguson?; Dan York’s Tech Report: the Twitter timeline, SoundCloud; Sky News’ digital platform for 16-25 year olds ahead of 2015 UK general election; the Media Monitoring Minute with CustomScoop; listener comments in email and in the FIR Podcast Community on Google+; a look at Amtrak’s content marketing and the Writer in Residence program; the past week on the FIR Podcast Network; Igloo Software promo; how the Financial Times is experimenting with FT Antenna, its new Twitter aggregation service;

Music from Winter Harvest; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for August 25, 2014: An 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 1…

Posted by neville on 08/25 at 01:53 PM
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Wednesday, August 20, 2014

FIR Interview: Melissa Agnes and Gerard Braud debate “going dark” with social media in a crisis

 

Dueling headlines

Social media has become a standard component of crisis communication efforts. In an August 6 blog post, crisis communications and media training consultant Gerard Braud of Braud Communications argued that there could be crisis situations in which institutions would be best served by taking down their Facebook page or other social media outposts. Looking at the flood of negative, critical, and even outrageous comments left to Emory Healthcare’s Facebook page after the hospital began treating an Ebola victim, Braud concluded, “Sometimes in a crisis, you may find that it is in your best interest to rely on conventional crisis communications tools. It may be better to take your social media sites down completely until the crisis is over. If people need information, they are smart enough to find it on your primary website.”

Melissa Agnes, president and co-founder of Anges+ Day, a crisis intelligence consultancy, took exception in a response on her own blog. “Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences,” Agnes wrote. “Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days. Doing so will only hurt your organization’s reputation.”

Braud and Agnes engaged in a very professional conversation in the comments sections of their posts. In this interview, FIR co-host Shel Holtz talks with both crisis experts about their points of view, where they agree and where they differ, the role of social media generally in a crisis, and how that role could vary depending on the nature of the organization and its social media presence.

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About our Conversation Partners

Melissa AgnesMelissa Agnes, President and co-founder of Agnes + Day Inc., has developed an international reputation for crisis management, planning and training. Her client list includes government agencies, Fortune 500 companies, the healthcare industry, the oil and gas industry and a wide range of public, private and not-for-profit organizations. A sought-after speaker on the topics of crisis and issues management in this digital age, Melissa travels the world speaking to audiences including NATO, GCC, Ministries of Foreign Affairs, Ministries of Defence, Oil and Gas Associations and more.

Melissa is the editor of the highly acclaimed Crisis Intelligence Blog, and the host of the globally recognized Crisis Intelligence Podcast.

Read Melissa on Twitter at @melissa_agnes.

Gerard BraudGerard Braud is a 20-year veteran in the field of crisis communications. Prior to that, he spent 15 years as a journalist. He prides himself not on the crises he’s managed after they went public, but through the vast number of events that never reached the crisis level. his strategy is to help organizations write an effective crisis communications plan on a clear sunny day so they can communicate at their best on their darkest day.

Gerard is author of a crisis communications blog.

Reach Gerard on Twitter at @gbraud.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/20 at 12:05 PM
Show NotesInterviews • (1) CommentsPermalink

Media Bullseye Roundtable 2014.9 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I was joined by Doug Haslam to engage in our usual antics—I mean, discussion. We had a robust conversation about three topics (and ran about 3 minutes long as a result):

—The Edelman post about how mental health experts could participate in the coverage of the Robin Williams tragedy and the blowback that generated.

—The impact of Facebook’s news feed algorithm changes on nonprofits and others with limited budgets (and what it means about where you publish and promote content). Oh, and a bit on the Ice Bucket Challange in this segment, too.

LinkedIn’s plan to become more of a B2B marketing platform, and the broader implications of that strategy for the overall social networking marketplace.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 08/20 at 08:02 AM
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