Show Notes

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Wednesday, November 26, 2014

FIR on Higher Education #23: Social Media and Academic Freedom

Steve Salaita, a tenured professor, was all ready to make the leap from Virginia Tech to the University of Illinois. In fact, he had resigned from his job at Virginia Tech. But then, his job offer at U of I was rescinded, allegedly because of anti-Semitic tweets.

David Guth, a professor at the University of Kansas, posted insensitive tweets about the NRA following the Navy Yard shooting last year, which led to the institution suspending him and changing its social media policies.

Both these stories have led to significant debate about academics’ use of social media and academic freedom.

On episode 23 of FIR on Higher Education, social media attorney Scott Malouf offers his analysis and provides insights on using social media from a legal perspective. He also provides some best practice on how to go about drafting and reviewing social media policies.

In our reports section, we cover the film Ivory Tower an article that appeared on Marketing Profs about how internal online training can help organizations and different learning technologies.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Scott Malouf
Scott is a social media attorney. He helps litigators turn social media into court-ready evidence, reduce the cost of social media discovery, find evidence in unexpected places and identify new claims and strategies arising from social media. He also assists corporate and business attorneys in creating corporate social media programs that achieve business, compliance and legal objectives. More information at www.scottmalouf.com

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If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 11/26 at 08:51 AM
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Monday, November 24, 2014

FIR Presents Inside PR 391: Ch-ch-changes at F-F-Facebook—again

FIR Presents Inside PRMartin here and apologies to David Bowie but Facebook’s at it again and I couldn’t help myself.

Earlier this month, the company announced that in January, 2015 people will start seeing fewer promotional posts from brands, that is, things that push you to enter contests and sweepstakes, install an app or buy a product.

Joe and Gini think this is a positive shift because it puts the onus on brands to earn their way into a user’s news feed with relevant and useful content.

I say this goes well with the way Facebook lets folks mute brands and friends we may not want to hear from so often. Then I wonder about coupons. They’re both commercial and yet important to some people. Is Facebook treating coupons as pure promotion too? We’re interested if any of our listeners have insights on that.

We switch gears and Gini talks about Facebook’s Rooms app, which is trying to connect people through a common interest and not necessarily their social graph. Gini likens it to the early days of Internet communities and anonymous posting. Here’s a blog she wrote about it and why you may not be as anonymous as you think.

Joe says Facebook’s two recent changes – offering a less commercial newsfeed and simplifying their privacy offerings – are driving more value to its business. He thinks they’ve got their mojo back.

I close off by talking about the latest meshmarketing conference and some highlights, including Ann Handley’s fun and informative keynote.

What do you think about Facebook’s algorithm tweaks? Will it improve your experience and, as a result, will you be spending more time on the platform? Will you be changing your privacy settings? We’d love to hear what you think.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 11/24 at 04:43 PM
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The Hobson & Holtz Report - Podcast #783: November 24, 2014

FIRQuick News: Is reputation enough when stakeholder behavior is driven more by confidence?, the internet will hit 3 billion users in 2015 says eMarketer, Mattel’s in trouble again over Barbie, the post-PC CEO: no desk, no desktop; Ragan promo;

News That Fits: Is not allowing comments on your blog a good idea?; Dan York’s Tech Report: Why podcasts are suddenly back, the top 7 social media marketing trends that will dominate 2015, and much more; Uber’s crisis; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; the CIPR plans investment in owned and shared content in 2015, ends partnership with PR Week, forms new Editorial Board; the past week on the FIR Podcast Network; Igloo Software promo; should you care what the crowd says about your logo?;

Music from Robyn Hitchcock; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 24, 2014: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 1…

Posted by neville on 11/24 at 01:52 PM
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Media Bullseye Roundtable 2014.21 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting to discuss three topics:

—YouTube’s advice to brands and marketers to focus on consistent video content rather than rolling the dice on viral attempts.

—Recent social media marketing attempts that backfired for Dr. Oz, Bill Cosby, and the New England Patriots.

—The expansion of PR agencies through acquiring non-PR entities or building out products to sell in addition to traditional services.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 11/24 at 06:46 AM
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Thursday, November 20, 2014

AMP Up Your Social Media #40: Social Media Marketing and Reputation Management with Dustin DeTorres

AMP UP Your Social MediaDustin DeTorres is the cofounder of Market Loyal in Orlando, FL. Their focus is reputation management, mobile marketing, content marketing, and his team focuses on strategy and design. He has 12 years of experience working with small- to medium-size business owners across the country! Dustin recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing and reputation management.

“There’s really no excuse for a business to not be aware [of your reviews]. Be aware of what’s being said about you online.”

Dustin discusses tips for content marketing and reputation management within your social media strategy:

  1. Utilize the correct review sites. Google yourself! No, really – it’s a great way to find the directories that you’ve been rated on and to zero in on what you find important and relevant.
  2. Don’t ignore Facebook. While now Facebook reviews may not be driving customers your way, it’s a sleeping giant. We may see this trend turn around within the next year, so keep an eye on Facebook changes and evolve with it.
  3. Focus on review generation. Blogging and content marketing has its time and place, but many social media teams are overlooking review generation. While content is powerful, don’t drop the ball on your review strategy!
  4. Be active. Outside of major verticals (hotels, restaurants, etc), high-traffic businesses tend to be more aware of their online reviews. Plumbers, service-based business, and small companies tend to focus on their business as opposed to reviews. Try to allot resources, even if you’re a mom-n-pop joint, to review strategies.
  5. B2B companies can benefit more. B2B companies may have a smaller sample of people and may know their customers better. Thus, they may be able to gain more reviews from a smaller sample. Just because people don’t come to the location doesn’t mean the customer isn’t Google’ing reviews.
  6. Be aware. With a variety of free tools to track reviews and comments on social media, there’s really no excuse to not being aware of what’s being said about you. Respond and interact with reviews to show that you like to engage with customers!

Dustin would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn. You can also visit his website at http://www.marketloyal.com.

About Dustin DeTorres

Dustin DeTorresHailing from Orlando, FL, Dustin’s life passion is social media marketing. While he operates out of Orlando, his company is labeled ‘hyper-local’, and he’s willing to work with just about anyone with a need for improving their reputation. Give him a call if you’re in the area, and he’d love to grab a coffee and discuss your plans.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by shel on 11/20 at 10:14 AM
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Tuesday, November 18, 2014

Linked Conversations #23: The Anniversary Episode

Linked ConversationsWelcome to the latest episode of LinkedConversations with Chuck Hester.

This episode celebrates our one-year anniversary with a “greatest hits” of past guests, including:

—Craig Johnson, author of the Longmire mystery series
—Scott Monty, social media pioneer and former Ford executive
—Craig Newmark, founder of Craigslist
—Peter Shankman, branding and customer service guru
—Phil Collen, Lead Guitarist for Def Leppard and
—Paul Gillin, social media expert and content marketer

It’s an great compilation of past interviews with some really interesting social media, literary giants and well, a rock star!

Don’t forget my new book: Social Media for the Rest of Us: A Boomer’s Perspective is now available for pre-order..

Exclusively for my listeners, you can get 25 percent off by using the code: SM4Boomers (case sensitive)

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 11/18 at 10:59 AM
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Monday, November 17, 2014

AMP UP Your Social Media #39: Gary Lipkowitz on Social Media, Content Marketing and your Business

AMP UP Your Social MediaGary Lipkowitz, Chief Operating Officer of GoAnimate, works with video and animation creation. Evangelizing cloud-based video, his goal is to grow your business! He specializes in content creation, financing, and international distribution. Gary recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media, content marketing, and your business.

“Understand your brand, and understand that your brand promise is now a story - it is an ongoing narrative…and it is trans-media deliverable.”

Gary discusses tips for content marketing with your social media strategy:

  1. Have a public relationship with your customers all the time. In fact, that’s what social media is! It’s a way to market yourself in a public forum on a constant basis, reaching customers continually. Be transparent and be honest!
  2. Embrace video. You knew this was coming! I’ve been around video my whole life, and I have always known that everyone wants to use more video. If we had the resources to do so, we’d all have television advertisements. With social media, we can utilize video and market to customers by using social media platforms.
  3. Make your landing page engaging and relevant. You may still utilize text pages, but video is a great way to gain an advantage and capture folks who reach your pages. And don’t just throw up any old video - make it useful! Which leads me to my next point…
  4. Plan videos and create professional videos. Keep a journal of ideas, because it’s hard to be creative under pressure. Whatever you respond best to is what you’ll have the most success with when developing video. Create a story, and keep your brand values in the back of your mind.
  5. Your brand is a promise. That promise is now told in story-form, and that could be done through video. Keep the origin story in mind as well as your vision, and keep your brand’s promise as your primary thrust. Communicate your origin and your values for maximum effectiveness.

Gary would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

Gary LipkowitzAbout Gary Lipkowitz

An INSEAD and NY University alum, Gary has years of experience and education leading to his expertise in video creation and content distribution. He’s a lover of both hockey and reggae and enjoys  the art of storytelling and public speaking.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/17 at 01:10 PM
Show NotesAMP Up Your Social Media • (0) CommentsPermalink

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