Show Notes

LInks to items mentioned in the podcast

Monday, March 02, 2015

FIR On Strategy with Andrea Vascellari, Episode 20: March 02, 2015

Strategy In this episode we understand what is the execution phase, why it’s so important and then I will share with you an actionable methodology to kickoff your execution phase more efficiently.

Here you can find the description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps organizations integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 03/02 at 08:33 AM
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The Hobson & Holtz Report - Podcast #797: March 2, 2015

FIRNeville recorded this episode solo as Shel is traveling; coming soon: podcast from Neville’s discussion with the class of #CRS400 at Syracuse University London;

Quick News: AP signs podcast deal with PodcastOne, ahead of its March 9 announcement Apple gives its Watch the luxury treatment in Vogue print ads, Edelman severs ties with oil lobby, is Weibo on the way out?; Ragan promo;

News That Fits: The CIPR’s 2015 ‘State of the Profession’ report: another wake-up call for PR say practitioners; Dan York’s Tech Report: Remembering Leonard Nimoy, Tweetdeck Teams announced, WordPress iOS app update, and more; can PR be automated?; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; meet the #PRStack community; Igloo Software promo; the past week on the FIR Podcast Network; sometimes you’re clever, sometimes you’re just a jerk (looking at you, Verizon);

Music from Broke Fuse; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 2, 2015: A 71-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 9…

Posted by neville on 03/02 at 01:01 AM
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Friday, February 27, 2015

FIR Presents Inside PR #401: On Citizen Journalism and PR

FIR Presents Inside PRYou could be one, so could your neighbour, colleague and friend. We’re talking about citizen journalists and, on today’s show, we discuss their place in the news cycle and how that affects PR.

Gini starts by recounting the story behind the first photo of the plane that crashed into the Hudson River in 2009, when Janis Krums, a bystander who watched it happen, took a picture, uploaded it to Twitter and the image went viral.

Joe discusses the nature of citizen journalism and says the photo was a snapshot – a one-time thing. He believes there’s a distinction between the act of witnessing and journalism, which involves editing, curation, analysis and context. A journalist’s focus should be to help people understand what a story means and that requires a more in-depth perspective.

I wonder about how citizen journalism is changing the nature of the scoop. Maybe that’s beyond a journalist’s domain and they need to rely on crowdsourcing breaking news from people who are there in real-time.

In our paid, earned, shared and owned landscape, PR people have to be resourceful about finding new ways to get their stories out there and engaging influencers.

Gini says her team approaches earned media from three angles and that includes citizen journalists. They target smaller, mid-level and influential publications and tailor the story so it resonates with each.

Final word from Joe: Look for the person who has something to say, covers a subject on a consistent basis and moves on to being a contributor to larger and more influential sources. Build relationships early and never ignore an individual if they’re intelligent, credible, trustworthy and can stick to it.

Here’s an interesting post by Mathew Ingram with examples of citizen journalism working well.

What do you think PR’s role is – or should be – with regards to engaging both citizen journalists and traditional media? We’d love to hear from you.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 02/27 at 04:15 PM
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Media Bullseye Roundtable 2015.02 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting to discuss three topics:

—The kerfuffle over a UK fashion company’s tweeted photo of their interns.
—Whether Facebook should ban anti-vaccine messaging.
—If the ad-based business model was the Internet’s “original sin”.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 02/27 at 07:25 AM
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Wednesday, February 25, 2015

FIR on Higher Education #29 – Author Jeremy Miller on Applying Sticky Branding Principles

Do you feel that your brand - whether personal or institutional – is sticking? Are you growing and attracting the right audiences? Is your brand differentiated in the marketplace?

Jeremy Miller, president of a brand building agency and author of the book Sticky Branding, will share some principles that will help you answer the above questions. Specifically he covers how brands can have simple clarity in messaging and foster conversations with audiences.

Last month, Jeremy had a very successful book launch, in part because of how he leveraged his Sticky Branding LinkedIn community group of 40,000 members. If you use LinkedIn community groups, or are thinking about starting a group to position your brand, then you will want to hear Jeremy’s best practice advice.

In our reports section, I share some thoughts on how academics can be strategic in creating their owned content, while correspondent Harry Hawk discusses the product Campus Packs.

About Jeremy Miller
Jeremy is a brand builder, keynote speaker, and the president of Sticky Branding — a brand building agency. After rebranding his family’s business, Jeremy embarked on a decade long study of how small- and mid-sized companies create incredible brands. Since 2005 he has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. Jeremy works with companies to make them stand out, challenge the giants of their industry, and grow incredible brands. He is a sought after speaker delivering highly entertaining and informative keynotes speeches on branding and business development. He is the author of the bestselling book, Sticky Branding.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 02/25 at 07:33 AM
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Monday, February 23, 2015

The Hobson & Holtz Report - Podcast #796: February 23, 2015

FIRQuick News: Krispy Kreme’s ‘KKK Wednesday’ faux pas, results of 2015 online newsroom report, Facebook virtual reality coming “in a while”, a real-time Academy Awards Twitter campaign from a brand that doesn’t suck; Ragan promo;

News That Fits: The rise of the new “content economy”; Michael Netzley’s Asia Report: Chinese companies face reputation challenge in APAC compared to other international firms; “Do you want to be part of the conversation or not?” Twitter has answers for marketers; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; is Twitter a bust for brands?; Dan York’s Tech Report: TweetDeck Teams, hackers and the NSA, the great SIM heist, Lenovo and Superfish; the past week on the FIR Podcast Network; Igloo Software promo; is marketing dead and did loyalty kill it?;

Music from The Subways; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 23, 2015: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 2…

Posted by neville on 02/23 at 11:01 AM
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Friday, February 20, 2015

FIR Presents Inside PR #400: The Social Media Mob

FIR Presents Inside PRJust a little more than a year after Justine Sacco sent the ill-fated, “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m White!” tweet, The New York Times Magazine wrote an in-depth piece on her (and others who have suffered the social media mob) to see where she is now and how this has affected her livelihood.

There has been a lot of subsequent coverage on the topic:

It’s an interesting look at the social media, whether the crime fits the punishment, and how we might all need to chill.

Jon Ronson, the article’s author, even researched how long it has been since society allowed public shamings in much the same way we ridicule online (the 14th Century).

The conversation turns from the social media mob and online lynchings to how we can use humor in our social media efforts without coming across as clueless and insensitive as the Sacco tweet.

Her point was that the tweet was so ridiculous, she couldn’t imagine anyone taking it seriously. She was making a satirical remark on the bubble we live in in North America. But what she learned is, unless you’re Louis CK or South Park, satire doesn’t work so well in 140 characters.

It’s an interesting world we live in. Many business leaders are scared of what happens when an employee doesn’t think and sends a tweet like this, or when a customer is unhappy and doesn’t get his way. There are, of course, ways to deal with critics, but Joe poses the question, “Does it make sense in some extreme cases to go completely dark?”

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 02/20 at 05:59 PM
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