Media Bullseye Roundtable
A weekly roundtable discussion hosted by CustomScoop CEO Chip Griffin and a guest co-host, exploring three topical communication-related issues.
Wednesday, September 17, 2014
Media Bullseye Roundtable 2014.13 with Guest Co-Host Doug Haslam
In this episode of the Roundtable, I’m joined by Doug Haslam to discuss three topics:
—How should communicators be looking at keyword-targeting campaigns, like sponsored tweets, in an era in which real-time events may cause unintended consequences?
—How should brands address things like the 9/11 anniversary? Some argue for silence, but is there room for respectful recognition of the day?
—A new survey says that 35% of online donors give more because of compelling content, especially personal stories. What lessons can we take away from this as communicators?
Get this podcast:
- Download the MP3 file (29.9Mb, 31:10)
- Read the transcript
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Tuesday, September 09, 2014
Media Bullseye Roundtable 2014.12 with Guest Co-Host Chuck Hester
In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics:
—The prospect of Twitter moving away from a chronologically-driven news feed.
—The real cost of inbound marketing tools.
—The impact of recent security breaches on consumer confidence in the cloud.
Get this podcast:
- Download the MP3 file (29.4Mb, 30:38)
- Read the transcript
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Tuesday, September 02, 2014
Media Bullseye Roundtable 2014.11 with Guest Co-Host Mark Story
In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, joins to discuss three topics:
—Whether social networks discourage people from expressing their own views more honestly, both online and face-to-face.
—The notion that one can get certified as a social media professional for the low, low price of $99.
—The suggestion that companies should consider jettisoning their corporate websites in favor of just a LinkedIn company profile page.
Get this podcast:
- Download the MP3 file (30.3Mb, 31:32)
- Read the transcript
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Tuesday, August 26, 2014
Media Bullseye Roundtable 2014.10 with Guest Co-Host Jen Phillips
In this episode of the Roundtable, we welcome Jen Phillips of 4L Strategies back to the table to discuss several hot topics:
—The controversy around the hiring of Common Ground PR to help the City of Ferguson during its current global crisis.
—The suggestion that bad metrics cause PR pros to get less respect than they deserve, according to measurement maven Katie Paine.
—The new research that shows that 99 percent of organic social media posts get almost no engagement.
Get this podcast:
- Download the MP3 file (28.7Mb, 29:50)
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Wednesday, August 20, 2014
Media Bullseye Roundtable 2014.9 with Guest Co-Host Doug Haslam
In this episode of the Roundtable, I was joined by Doug Haslam to engage in our usual antics—I mean, discussion. We had a robust conversation about three topics (and ran about 3 minutes long as a result):
—The Edelman post about how mental health experts could participate in the coverage of the Robin Williams tragedy and the blowback that generated.
—The impact of Facebook’s news feed algorithm changes on nonprofits and others with limited budgets (and what it means about where you publish and promote content). Oh, and a bit on the Ice Bucket Challange in this segment, too.
—LinkedIn’s plan to become more of a B2B marketing platform, and the broader implications of that strategy for the overall social networking marketplace.
Get this podcast:
- Download the MP3 file (31.6Mb, 32:54)
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Tuesday, August 12, 2014
Media Bullseye Roundtable 2014.8 with Guest Co-Host Shel Holtz
In this episode of the Roundtable, we welcome Shel Holtz, co-founder of the FIR Podcast Network, to discuss three topics:
—Why the C-Suite doesn’t get social media—and what can be done about it, including teaching social media advocates more about business.
—How to use internal influencers to augment announcements by senior management, including a look at the similarities between internal and external communications.
—Whether the ALS Ice Bucket Challenge represents a successful model to follow, and how other organizations are likely to react to the viral reach of this program.
Get this podcast:
- Download the MP3 file (28.8Mb, 29:58)
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • Media Bullseye Roundtable • (0) Comments • Permalink
Tuesday, August 05, 2014
Media Bullseye Roundtable 2014.7 with Guest Co-Host Jen Phillips
In this episode of the Roundtable, we welcome Jen Phillips of 4L Strategies back to the table to discuss several hot topics:
—Jim Horton’s take on John Oliver’s bit attacking what he perceives as the diminishing separation between Church and State in news media.
—News that several major PR agencies have announced their intention not to do business with so-called “climate deniers” and what it means for the future of open debate on controversial topics.
—The importance of setting expectations early in agency-client relationships—and picking measures of success at the same time.
Get this podcast:
- Download the MP3 file (28.7Mb, 29:50)
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • Media Bullseye Roundtable • (0) Comments • Permalink
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