Wednesday, July 09, 2014

Media Bullseye Roundtable joins the FIR Podcast Network

Media Bullseye RoundtableWe here at the FIR Podcast Network are excited to announce the latest addition to our lineup of shows: the Media Bullseye Roundtable.

Longtime listeners may remember the Roundtable, which we referenced frequently on The Hobson & Holtz Report. Each week, the show’s host joined a guest co-host to discuss three communication-related stories from the previous week. Guest hosts included thought leaders like Doug Haslam and Bryan Person.

Chip GriffinThe Roundtable—produced by longtime FIR sponsor CustomScoop—was suspended a couple years back for various reasons, but CustomScoop CEO Chip Griffin has revived it. The first shows of the reborn podcast have included Sarah Santucci of SMS strategies talking about PR spam, social media advertising, and oversight of marketing activities; and Doug Haslam digging into PR data, metrics, and audiences. The first new episode found Chip reunited with former CustomScoop executive Jen Phillips.

Beginning with the episode planned for next Tuesday, July 15, the Roundtable will become part of the FIR Podcast Network. You’ll be able to get it through our “Everything” feed (which delivers every FIR Podcast Network episode to you) or through a dedicated feed just for the Roundtable. It’ll also be available through all the various podcast directories, including iTunes.

We hope you’ll join us in welcoming Chip and the Roundtable to the FIR Podcast Network!

Posted by shel on 07/09 at 01:35 PM
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Thursday, May 08, 2014

FIR Live returns with IABC’s 2014 class of Fellows

The International Association of Business Communicators (IABC) has announced that five members will join the class of Fellows, the highest honor the association bestows on its members. Tomorrow at 2 p.m. EDT (11 a.m. PDT, 7 p.m. UK), all five will join FIR co-host Shel Holtz for the a session of FIR Live.

The 2014 class of Fellows includes…

  • John Deveney, ABC, Sr. Counsel, Deveney Communication
  • Tamara Gillis, ABC, Ph.D, Professor, Elizabethtown College
  • George McGrath, Principal, McGrath Business Communications
  • D. Mark Schumann, ABC, senior vice president, The Segal Group
  • Jennifer Wah, ABC, principal, Forwords Communication

Brad Whitworth, ABC, IABC Fellow, will also participate in the free-ranging conversation about the state of communication and the meaning of the Fellow designation.

The conversation will be held on a Google+ Hangout on Air, which you can view live on The FIR YouTube channel. Afterwards, the session will be available as a YouTube video (which we’ll post to the FIR website) and as an audio file distributed via the usual FIR feeds.

The new Fellows will be recognized at next month’s World Conference in Toronto.

Posted by shel on 05/08 at 08:57 AM
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Saturday, March 22, 2014

Igloo Software joins FIR as our latest sponsor

Igloo SoftwarePlease join us in welcoming Igloo Software as the latest FIR Podcast Network sponsor. Igloo, which offers a web-based platform for collaborating at work, will join Ragan Communications and CustomScoop as sponsors of The Hobson and Holtz Report.

Through the Igloo platform, employees can share files, get (and share) answers, solve problems, locate information and expertise, and tap into the collective knowledge of the company’s customers, partners and peers, from wherever they are.

For up to 10 people, Igloo is free, with per-user pricing after that. Gamification, social analytics and other state-of-the-art elements are built into the platform, which can be customized to reflect your organization’s image. Companies using Igloo’s intranet software include Kimberly-Clark and International Data Corporation.

Igloo Discussions

The company is headquartered in Kitchener, Ontario, Canada.

As always, we strive to identify sponsors whose products and services are relevant to the FIR community. We’re confident we’ve achieved that goal with the addition of Igloo to the Hobson and Holtz Report. Please show them your support by checking out the site and seeing what they have to offer.

Posted by shel on 03/22 at 08:46 AM
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Wednesday, January 22, 2014

Introducing “FIR B2B” with Paul Gillin and Allan Schoenberg

B2BHow do B2B communicators evaluate and integrate the changes happening from digital media? What are the top brands doing to maintain marketing and sales leadership? Who are the people shaping the ideas and thoughts around B2B brands and marketing ideas?

If you think B2B social marketing is just a minor variation on the practices that work in consumer markets, then a new podcast added to the FIR Podcast Network will show you otherwise.

Our new podcast is FIR B2B, debuting this week and next, then continuing every other week. Hosted by Paul Gillin and Allan Schoenberg, FIR B2B will cover the latest news in B2B communications, interview practitioners at innovative companies, and present weekly ideas and tips for making the most of online and in-person conversations. Paul is a veteran B2B journalist and co-author of the 2011 book, Social Marketing to the Business Customer; Allan is the London-based Executive Director of Corporate Communications at CME Group. Both are past guests on FIR.

A podcast focused on B2B marketers and ideas is long overdue. FIR has long covered B2B topics, but B2B companies were actually some of the first movers in social media and this market continues to evolve and shift due to technology. Companies like Sun, Microsoft and IBM were blogging years before blogs went mainstream and with B2B decision cycles longer there’s an intense need for dealing with data and information at all stages of the buying process.

If you have ideas for topics you’d like to listen to and covered, we’d love to hear from you - join the conversation and leave your comments in the FIR Podcast Community on Google+.

You will find episodes of FIR B2B at the main website -

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor. He is the co-author of Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

About The FIR Podcast Network

FIR Podcast Network

The FIR Podcast Network is a series of business podcasts founded by Neville Hobson and Shel Holtz. The anchor podcast in the network is The Hobson and Holtz Report, a weekly show presented since January 2005.

For information about FIR, to see show notes for the podcasts and to subscribe, visit You can also subscribe via iTunes and other podcast directories.

Posted by neville on 01/22 at 04:40 AM
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Wednesday, January 15, 2014

“AMP Up Your Social Media” joins the FIR Podcast Network

The FIR Podcast Network is pleased to announce the addition of a podcast on social media marketing that will begin in late January 2014. Presenter Glenn Gaudet explains…

Marketing meetingWhat is the role of social media in marketing? How do companies take advantage of this fast growing medium? What strategies do leading practitioners use to get results? What do industry insiders see coming up on the radar? How do companies engage stakeholders to be part of their social media marketing efforts?

I’m Glenn Gaudet. I am the president and founder of GaggleAMP. I have been engaged in and driving enterprise marketing efforts for over 20 years. I also wrote the book, Connection, Community & Conversation: Making Social Media Work for Business. I’ve held positions from product marketing manager to CMO to strategy consultant. This has given me the experience to go deep with social media professionals and ask the questions that marketers want answered.

AMP Up Your Social Media was launched in October of 2013 as a weekly podcast. I am thrilled to be able to now bring the show to the FIR Podcast Network. Since 2005, FIR has been the gold standard for bringing relevant and timely industry knowledge to the professionals in PR and marketing roles. Adding a show dedicated to social media marketing to the line up is a powerful complement.

As a long time fan of FIR, I am honored to be part of the mix. With the FIR Podcast Network as our distribution hub, AMP Up Your Social Media will continue to drive the thought leadership discussions around corporate social media use as part of the marketing mix.

If you have ideas for the show, guest submissions or feedback, I encourage you to reach out to me. My Twitter handle is @glenng. You will find AMP Up Your Social Media on the FIR website later this month.

Please join me in exploring existing and new ways to leverage social media marketing.

About Your Host

Glenn GaudetGlenn Gaudet is the President & Founder of GaggleAMP and author of the book, Connection, Community & Conversation: Making Social Media Work for Business. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 billion in sales. He has delivered results in both marketing technology as well as using marketing technology to gain results.

Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.

Gaudet has spoken to audiences around the world on leveraging technology in their business infrastructure. He received his undergraduate degree in Business with a major in Marketing from Babson College. He pursued his graduate degree in Information and Telecommunication Systems from Johns Hopkins University.

  • Connect with Glenn on Twitter: @glenng.

About The FIR Podcast Network

The FIR Podcast Network is a series of business podcasts founded by Neville Hobson and Shel Holtz. The anchor podcast in the network is The Hobson and Holtz Report, a weekly show presented since January 2005.

For information about FIR, to see show notes for the podcasts and to subscribe, visit You can also subscribe via iTunes and other podcast directories.

Posted by neville on 01/15 at 02:48 AM
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Sunday, January 05, 2014

A Collage of FIR Podcast Network Voices

Thanks, Bryan Person, for sharing this!

Bryan Person's Saturday Salute to the FIR Podcast Network

Posted by shel on 01/05 at 05:17 PM
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Monday, December 30, 2013

Introducing “FIR On Technology With Dan York”

The FIR Podcast Network is pleased to announce a new podcast on technology that will begin on December 31, 2013. Presenter Dan York explains…

Future tech

How can communicators best use new tools such as, say, Google+ Hangouts On Air to tell their stories in new ways or to reach new audiences? Are there tips and tricks they should be aware of? What is new in the latest release of WordPress? Why should someone in PR and marketing care about something like IPv6 or HTML5?

I’m Dan York and since 2005 I’ve been providing weekly reports into the For Immediate Release podcast where I’ve looked at questions such as these - what are the changes we are seeing in technology and why should communicators care about these changes.

Now, with the launch of the FIR Podcast Network I’ll be diving into more detail in "FIR On Technology With Dan York". Rather than just a 5-minute report, these periodic podcasts will take 15, 20, 30, 40 minutes or however long it takes to cover the subject.

Since the mid-1980s I’ve been working with online technologies - always with one foot deep in the technology and one foot deep in explaining the technology and using the technology for PR / marketing of various organizations. Today I work for a global non-profit where my task is to help persuade, inform and educate people about how new technologies can make the Internet work better, faster and be more secure.

In FIR On Technology episodes I’ll be bringing you the benefit of the view into both of those worlds - how the technology works and how you can use it - and I’ll be interviewing people who are leaders in their fields. I have no agenda - I’m just here to educate and to learn along the way and share my experiences.

If you have ideas for topics you’d like to hear me cover, I’d love to hear from you. Either leave a message in the FIR Podcast Community on Google+ or contact me directly at .(JavaScript must be enabled to view this email address). FIR On Technology shows can be found at the main website at

Please join me in exploring where the technology behind communications is going!


Hear Dan introduce "FIR On Technology":

About Your Host

Dan YorkDan York focuses on explaining the changes going on all around us within communication technology and practices. An author of multiple books on networking, security, IPv6 and Linux, Dan frequently presents at industry conferences and events and has been blogging and writing online for over 12 years.

Today Dan serves the Internet Society as the Senior Content Strategist focused on the Deploy360 Programme, seeking to help service provides, companies and individuals more quickly deploy Internet technologies such as IPv6 and DNSSEC. Separately, Dan is also the Chairman of the global Voice Over IP Security Alliance (VOIPSA).

Previously Dan worked for Voxeo Corporation heading up the company’s communication through both traditional and new/social media. Prior to that, Dan served in the Office of the CTO for both Voxeo and before that Mitel focused on analyzing/evaluating emerging technology, participating in industry standards bodies and addressing VoIP security issues.

Since the mid-1980s Dan has been working with online communication technologies and helping businesses and organizations understand how to use and participate in those new media.

More information about Dan can be found at and

  • Connect with Dan on Twitter: @danyork.

About The FIR Podcast Network

The FIR Podcast Network is a series of business podcasts founded by Neville Hobson and Shel Holtz. The anchor podcast in the network is The Hobson and Holtz Report, a weekly show presented since January 2005.

For information about FIR, to see show notes for the podcasts and to subscribe, visit You can also subscribe via iTunes and other podcast directories.

Posted by neville on 12/30 at 03:41 PM
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