Thought Leadership

Thought Leadership is more important than ever with the customer taking charge of the sales process. Thought Leadership attracts customers and opens the door to many opportunities. In each podcast, co-hosts Mitchell Levy and Michael Procopio will interview a thought leader or someone involved in thought leadership to tease out how to become an effective thought leader and best practices.

Wednesday, October 01, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 42: October 1, 2014

Thought Leadership with Mitchell and Michael

In this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview James Feldman (@ShiftHappensNow). We discuss the many facets of innovation and thought leadership.

James FeldmanJames knows hands down what it means to be successful in the midst of conflict – in both his personal life and professional career. It was that sense of challenge that drove James to rethink the way he lives and works which transformed his struggle into success. James inspires others to reexamine their own lives during pivotal moments and reinvent themselves. He has helped so many clients that I have become known as “The Bright Idea Guy.” From BASF to Aria Resort and Casino, AT&T to Toyota, Hewlett Packard to Marriott, InfoComm to Cremation Association of North America, US Department of Defense to Hired Education For Vets, Jim has a proven history working with every size and kind of organization from start ups to Fortune 100.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/01 at 03:59 PM
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Wednesday, September 24, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 41: September 24, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest this week was Axel Schultze (@AxelS).

2014 Founder & CEO Society3, Startup and Business Accelerator with focus on helping startups getting more traction, growing user base and gaining market validation. General Partner in Society3 Ventures founded summer 2014.

Axel Schultze2012 Developing social media management tools. User base grew quickly to 1.8 Million and became the foundation technology for Society3

2008 Founder & CEO of Social Media Academy, self funded, educating in aggregate over 5,000 attendees from 28 countries and team mates from corporations including Avaya, Dell, Oracle, SAP. Largest Social Media education provider in the world.

In this episode, Mitchell and Michael share insights with #ThoughtLeader Axel Schultze about the topic democratization of influence. Axel, who is the founder of business accelerator Society3 and the founder and CEO of Social Media Academy, believes #ThoughtLeadership happens when companies, specifically the leadership bench, communicate what really matters to them and gain influence for doing so. In defining democratization of influence, Axel says that theoretically, anybody can gain influence, given the tools and channels we have today, can become publishers. Experts and #ThoughtLeaders could be more influential by communicating their expertise to the world. The discussion also touches on the need for social media guidelines for company employees and even the management to be guided in communicating to customers through social media. A social media guideline will become more effective and powerful if it is done with the team. Axel also notes that this is different from social media monitoring and cites an example where a company manager pointed out they do not need to monitor what employees are saying on social media just as they don’t monitor what they are saying to customers who walk into the store every day.

One question about democratization of influence is whether the leadership is really engaging on social media, to which Axel notes that the leadership team has a very important role in embracing #ThoughtLeadership and in embracing democratization of influence. Axel also emphasizes mid-level companies, those with 100 to 500 employees, can gain influence by using the team, and the employee base, very efficiently to communicate to the market. It is all for free, and the only thing you need to invest is time. So spend 30 minutes online to communicate with the ecosystem and that will go a long way.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.

* The more people who have influence, the better. @AxelS
* A thousand voices for a company helps clean up any mess w/in an hour. @AxelS
* Just because you can doesn’t mean you should. @happyabout
* If you have something you stand for, communicate it. That’s the first step to gaining influence. @AxelS

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/24 at 09:49 AM
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Friday, September 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 40: September 19, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest this week is Randy Frisch. As COO, Randy Frisch (@RandyFrisch) runs around daily between strategy, operations, sales and execution of Uberflip’s awesomeness.

Randy brings an entrepreneurial and customer-focused background to Uberflip with leadership experience in both B2B & B2C operations. Randy holds an MBA from the Schulich School of Business and a Bachelor of Commerce from McGill University.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Randy FrischAny comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/19 at 03:02 PM
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Tuesday, September 09, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 39: September 9, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode we talk with Mark Babbitt (@MarkSBabbitt), CEO and Founder of YouTern and Ted Coine (@TedCoine) is co-founder of Switch and Shift.

This episode centers on the Social Age, and how it is quickly changing the way in which business is done. As recognized enablers of change in the time of social, Mark and Ted share the belief that #ThoughtLeadership is about having an original thought and gaining people’s trust. They co-authored the book, “A World Gone Social: How Companies Must Adapt to Survive” (http://www.amazon.com/World-Gone-Social-Companies-Survive/dp/081443326X) to make businesses, specifically the CEOs, become fully aware of the huge impact of social media. Mark and Ted lament the fact that less than 30 percent of world CEOs are actually on social, and so they push business leaders and all leaders to dive in, because people are there on social, and if you’re not, you can’t be a leader. One reason CEOs of many big companies refuse to engage and participate on social is because they are afraid to hear the bad stuff. Mark says it is not easy to get involved, listen, absorb, and react, especially to criticisms, but you have to be ready for that.

Mark S. BabbitMark and Ted insist that CEOs will be hard put to retain their jobs if they don’t participate on social. The Social Age is so powerful and different than anything humans have seen because it has the power to amplify attention, responsibility, and recognition, among other things.  Until leaders see the business lead on social, they are not going to leave their comfort zone. In the discussion, Mitchell and Michael also inquire about OPEN, or Ordinary People, Extraordinary Network, which is the subject of a new book by Mark and Ted. They encourage all listeners or viewers of #TLL to create or join open circles to find the right people who are capable of getting the job done.

Ted CoineTo learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.
• Soon, CEOs, social leaders will realize that if you’re not there on social, you’re not doing your job. @TedCoine @MarkSBabbitt
• What leader can afford not to have real-time intelligence?  @TedCoine
• People’s attention goes where it’s rewarded. @MarkSBabbitt
• We’re still in the industrial age in terms of management thinking & processes. @TedCoine
• To CEOs: Hey, you gotta go there yourself! @happyabout

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/09 at 02:32 PM
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Friday, September 05, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 38: Aug 30, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode, Mitchell and Michael talk with #ThoughtLeader Jim Cahill. Jim (@JimCahill) is Chief Blogger of Emerson Process Experts, www.EmersonProcessXperts.com for Emerson’s Process business. Leads the social marketing efforts for Emerson Process Management, the largest of the Emerson business segments was our guest.

Jim CahillHonored with BtoB magazine’s 2010 social media blog award. More about Jim at www.linkedin.com/in/jimcahill


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/05 at 10:14 AM
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Thursday, August 28, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 37: Aug 28, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode, Mitchell and Michael hang out with #ThoughtLeader Whitney Vosburgh. As the CEO and co-founder of the company The Brand New Purpose (http://www.brandnewpurpose.com) and a degree holder of Master of Science in social change, Whitney has gained recognition in organizational transformation through culture change. For him, a #ThoughtLeader is not someone who claims to be a #ThoughtLeader, because #ThoughtLeadership is something that other people recognize for someone to have. A #ThoughtLeader is not necessarily a subject matter expert, but someone who adds value and has vision and shares these. In the conversation, Whitney talks about the importance of brand leadership and the need for a strong link, a living connection between what leaders are thinking, saying, and doing and what is put out publicly in the social sphere. He also emphasizes the importance of culture in driving the brand experience, and why most corporations are afraid of the “C” word, or the fact that culture is the foundation of corporate value.

Whitney VosburghTalking about the idea behind The Brand New Purpose, Whitney says their message is that companies can actually do well by doing good. This means companies should take an active role in inviting and collaborating with stakeholders and their brand community. Besides doing top-down, consider a bottom-up-across engagement with the community in order to create true value. Apart from sharing his advice and tips with companies who would like to transition to a change in culture, Whitney also shares his insights about the best tools to use in communicating and collaborating and what the difference is between high-tech and high-touch. 
To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.
• A brand is not a brand in terms of what we say or do. It’s what other people say we are. @brandguru
• If you help your audience, they will stay and help you. It’s all about co-creation of value & exchange. @brandguru
• Technology certainly has its place. But the most dynamic connections are made face-to-face, preferably in the same room. @brandguru
• People follow what you do, not what you say. So walk the talk. @happyabout


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 08/28 at 10:55 AM
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Tuesday, August 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 36: August 26, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael talk with #ThoughtLeader Tatyana Kanzaveli (www.linkedin.com/in/tkanzaveli). As organizer of TEDx in the Bay Area and mentor to business startups, Tatyana shares her thoughts about what makes a good event, about the importance of social connections, and the use of analytics to everyday communication. Tatyana thinks #ThoughtLeadership is not single-dimensional, and likens it to a recipe with ingredients like expertise and innovation that are mixed together and sprinkled with communication. #ThoughtLeaders are not necessarily subject matter experts, but they have original ideas and are not afraid to speak their minds.

Tatyana KanzaveliIn the conversation, Tatyana shares some best practices in organizing events like TEDx. She reveals why she decided to make her TEDx shows even shorter than the usual 18 minutes, noting that limiting the talk to 12 minutes allows speakers to just nail it and pushes them to focus on the idea. The best way to organize successful events is to really care for the people who are coming to watch it and make sure you deliver the best experience for them before, during, and after the event. Tatyana says she always tries to find ways to connect people attending the event by setting up LinkedIn groups, sharing as many Twitter handles of all attendees, and using all communication channels to make introductions. She also emphasizes the importance of being connected, not for the sake of collecting followers, but because you want to learn more about people you admire. Communicating on social media is not about numbers, it’s about real people and interacting with those whom you share similarities.

Tatyana also answers questions about the tools she uses for social media monitoring, her tips about good mentorship, and why “TLC” is important. She shares how, after 20 years in the industry, she remains passionate about doing the things she cares about.   

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.
• Recipe for #ThoughtLeadership: Expertise + Innovation, sprinkled with Communication. @glfceo
• Connecting on social media is not about numbers, it’s about real people. @glfceo
• As a mentor, give “TLC,” or tender loving care, to everything you do in the time that’s necessary in order to deliver value. @happyabout
• In the race to become popular, you sometimes forget what you really care about. @glfceo

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 08/26 at 05:21 PM
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