Thursday, December 29, 2005
The Hobson & Holtz Report - Podcast #98: December 29, 2005
Content summary: Say goodbye to ‘Intel inside’; Swicki search; businessman wins spam email lawsuit; PR Value Ratio measurement concept; Podzinger out of beta; listeners’ comments discussion; pithy online communications; CEO tagging; PR issues for Alaska Airlines; the music.
Show notes for December 29, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 24MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
- 00:27 Neville introduces the show, what the show’s about, where to send your comments
- 01:28 Relaxing during the Christmas/Hannuka holiday: blogging, movies and Broadway
- 04:01 Say goodbye to ‘Intel Inside’ as Intel prepares for a new corporate identity
- 10:09 Shel’s experimenting with Swicki search
- 15:13 Businessman wins first-of-its-kind spam email lawsuit
- 17:20 Katie Paine’s PR Value Ratio communication measurement concept - an effective measure? Shel’s keen but Neville’s cynical (and John Wagner says PR shouldn’t waste its time on measurement)
- 25:34 Search podcasts with Podzinger, now out of beta
- 27:39 A shoutout from Katie Paine (coincidentally)
Listeners’ Comments Discussion:
- 27:52 Tom Raftery enjoys listening to FIR in his car but has one complaint
- 31:10 Do communications online need to be more pithy?
- 34:33 Tagging into the mind of the CEO - Neville’s keen but Shel’s cynical
- 41:44 Blogging Alaska Airlines’ flight emergency - looks like big PR issues for the airline
- 52:44 Shel wraps the show; a week from today is show #100; how and where to send your comments; where to find the show notes
- 55:07 Outro podsafe music via the Podsafe Music Network - Sparkle Star by Bubble
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
So, until Monday January 2…