Monday, April 01, 2013
The Hobson & Holtz Report - Podcast #697: April 1, 2013
Intro: Coming soon - Steve Rubel interview, FIR Speakers & Speeches of London panel on content marketing with MarketingProfs’ Ann Handley, FIR Book Club with Andrea Weckerle, Bob LeDrew and Donna Papacosta on April 5;
Quick News: Google’s secrets of innovation empowering its employees, Google wants sponsored content out of Google News, BBC global survey shows evolving news consumption habits across multiple screens, language of social media permeates advertising; Ragan promo;
News That Fits: Flipboard now lets you publish your own magazine, what does that mean for you?; how Ford stopped a kerfuffle created by JWT, its ad agency in India, becoming a crisis; Dan York (visitor) and Michael Netzley (resident) share perspectives of Singapore, from Singapore; the Media Monitoring Minute with CustomScoop; listener comments; how social media can benefit a CEO in his first 100 days; Kred brings together 200+ influencers in London, introduces Kred for Brands;
Music from Harmony and Groove; and more.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for April 1, 2013: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
So, until Monday April 8…