Monday, April 10, 2006
The Hobson & Holtz Report - Podcast #127: April 10, 2006
Content summary: FPRA Blog Week begins; IABC conference blog launches today; update on the FIR listener survey; GM’s grassroots ad campaign for the Chevy Tahoe; the consequences of being quick on the draw in blogging press releases; David Phillips reports; BBC blog network launched; Lee Hopkins reports about nobodies; listeners’ comments discussion (FIR on social media, women PR bloggers, bloggers breaking stories); the music.
Show notes for April 10, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:29 Neville introduces the show; what the show’s about; show notes
- 01:37 FPRA Blog Week 2006 starts today
- 03:15 The IABC 2006 international conference - the first podcast is available from the new conference blog which launches today
- 08:07 An update on the FIR listener survey - a tremendous response so far
News and Commentary:
- 13:21 GM’s grassroots ad campaign for the Chevy Tahoe - with lots of views, who’s got the best take and what does GM say?
- 23:04 Steve Rubel was quick on the draw - the consequences of rapid posting a press release
- 28:18 David Phillips reports from Wiltshire, England - in PR we don’t spend much time surrounded by our peers with an
opportunity to let the conversation go where it will: a shame because the rewards are stunning - 33:21 The BBC launches a blog network - find and talk to the BBC’s bloggers
- 42:38 David Murray shouts out!
- 42:58 From Our Correspondent Down Under: Lee Hopkins - the nobodies: how to create a global project management tool in 72 hours (illustrating the very essence of social networking, says Linda Zimmer)
Listeners’ Comments Discussion:
- 54:03 Marcel de Ruiter has an idea for a FIR episode about social media
- 58:01 Kami Huyse on the under-representation of women PR bloggers
- 62:57 Olivier Blanchard says if a blogger breaks a story before mainstream media, there’s a PR firm somewhere that isn’t doing its job
Outro:
- 66:29 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 69:23 Outro podsafe music from Podsafeaudio.com - Daydream by Robin Stine
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday April 13…
Navigation
Home | About Us | Archives | FIR Book Club | Press | Subscribe | Contact Shel | Contact Neville
Search This Site
We want your feedback
Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.
North America Comment Line:
+1.415.895.2971
Europe Comment Line:
+44.20.3239.9082
Skype: fircomments
FIR Shows
Podroll: Other PR Podcasts
- Jaffe Juice(Joseph Jaffe)
- Voices of Public Relations (from PRSA)
- Online PR Podcast
- PR and Other Deadly Sins
- Cafe2Go from IABC
- Steve Lubetkin's Podcasts
- Jay Baer's Social Pros Podcast
- Donna Papacosta's Trafcom News Podcast
- On the Record Online (Eric Schwartzman)
- Six Pixels of Separation with Mitch Joel
- Inside PR with Gini Dietrich, Joe Thornley and Martin Waxman
- PRWeek Podcasts
- Marketing Edge from Provident Partners
- Marketing Over Coffee with John Wall and Christopher S. Penn
- Media Bullseye Roundtable
License
This work is licensed under a Creative Commons License.
Email Policy
Our email policy is simple. We send no email, so you'll never receive any from us. Not spam, not a personal note, nothing. We receive listener comments at this domain, but we both use our personal email accounts when we reply. The only thing to subscribe to here is the RSS feed. Visit our site without worry. We're email free.
Special Thanks
The FIR logo image shown at the top of this page was specially designed for us in October 2005 by Effective Edge Communications, Inc., Elmira, Ontario, Canada. Check out their podcast.