For Immediate Release: The Hobson and Holtz Report

The Hobson & Holtz Report - Podcast #562: August 30, 2010

2010-08-30T19:10:22+00:00

Content summary: Follow-up on survey samples; correction on Disney blog aggregation story from last show; listener comments discussion; 5 minutes on… the Oxford English Dictionary may become an online-only publication, ghost-blogging firms, new thriller sells more e-books than hardcovers, how the public views PR/advertising; the Media Monitoring Minute with CustomScoop; News that Fits: Burson’s "State of Mobile Communications" report, Michael Netzley reports from Singapore on Pakistan and floods, meet the Chief Listening Officer, FTC issues order to PR firm to remove fake reviews, Dan York reports on video pictures books and more, Mark Story reports from inside the US federal government on enterprise 2.0 and gov 2.0; music from Alyshen; and more.

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For Immediate Release: The Hobson & Holtz Report, for August 30, 2010: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR #562 show notes at The New PR Wiki

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday September 6…

The Hobson & Holtz Report - Podcast #561: August 23, 2010

2010-08-23T19:30:44+00:00

Content summary: Listeners’ comments and discussion; 5 minutes on… Have you heard of Facebook Stories (and Twitter Tales)?, books disruption: Seth Godin will no longer publish the old way and ads are coming, Disney invites bloggers to get aggregated, Skype etiquette; the Media Monitoring Minute with CustomScoop; News That Fits: Dan York reports on serendipity and discovery, Michael Netzley in Singapore takes a look at mobile communications in Indonesia; music from A Band Called Quinn; and more.

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For Immediate Release: The Hobson & Holtz Report, for August 23, 2010: A 67-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR #561 show notes at The New PR Wiki

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 30…

The Hobson & Holtz Report - Podcast #560: August 16, 2010

2010-08-16T19:12:00+00:00

Content summary: FIR Live #18 posted; David Parmet joins Converseon; listener comments; 5 minutes on… Twitter’s official tweet button has arrived, a few mobile web stats and facts, HP has lost its way, GAP offering FourSquare discount; the Media Monitoring Minute with CustomScoop; News That Fits: TweetChats for business, Michael Netzley reports from Singapore on the tragic, the unusual and an accomplishment, a UK survey suggests that social networks rival newspaper sites for breaking news, social media in a disaster, Dan York’s report, UK PR agencies defend work for foreign governments following critical reporting in The Guardian; music from Reggae Far East; and more.

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For Immediate Release: The Hobson & Holtz Report, for August 16, 2010: A 72-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR #560 show notes at The New PR Wiki

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 23…

FIR Live #18 - August 14, 2010: Web Pages or Facebook?

2010-08-15T00:44:55+00:00

Content Summary:A panel of social media veterans discuss whether Facebook is a viable alternative for traditional websites and where Facebook fits into the branding and marketing mix.

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:

Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in thefirlive18-chatarchive.pdfconversation and questions (PDF file, opens in new tab/window) from the chat room.

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You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

The Hobson & Holtz Report - Podcast #559: August 9, 2010

2010-08-09T19:36:45+00:00

Content summary: FIR Interview with Lee Aase, Mayo Clinic, posted; diary note: FIR Live is on August 14; Thanks for your votes: we’re #1 on Podcast Alley (Business); listener comments; 5 minutes on… Virgin America’s Toronto Provacatuer, HP Labs analyzes what makes a tweet influential and Tom Foremski explains it, big brands using newspaper circulars on Facebook, new business podcast in the UK from Journalism.co.uk; News That Fits: Farewell Google Wave, Dan York reports, it’s in the metadata: US FDA warns pharma firm Novartis about Facebook promotion, Michael Netzley reports from Singapore; music from The Generators; and more.

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For Immediate Release: The Hobson & Holtz Report, for August 9, 2010: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR #559 show notes at The New PR Wiki

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 16…

FIR Interview: Lee Aase on Mayo Clinic’s Center for Social Media

2010-08-05T15:36:06+00:00

Lee Aase speaks with FIR co-host Shel Holtz about the July 27 announcement that the Mayo Clinic has established a Center for Social Media “to accelerate effective application of social media tools throughout Mayo Clinic and to spur broader and deeper engagement in social media by hospitals, medical professionals and patients to improve health globally.” Aase, who manages social media for The Mayo Clinic, will serve as one of the new Center’s leaders.

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Download the MP3 file (9.99Mb, 24:52)
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About our Conversation Partner

Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG at http://social-media-university-global.org

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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FIR Cut: Facetime opens door to iPhone porn

2010-08-02T19:23:58+00:00

NYDailyNews.com: iPhone 4’s ‘Facetime’ video chat leads to porn-anigans: adult industry sneaks sex talk past Apple
Wired.com: Porn Industry Aroused by iPhone FaceTime

Download the file here (MP3, 1.58Mb; length 3:57), or sign up for the RSS feed to get this cut segment and all future ones automatically.

The Hobson & Holtz Report - Podcast #558: August 2, 2010

2010-08-02T19:08:28+00:00

Content summary: Vote for FIR at Podcast Alley; FIR Interview with Forrester’s Augie Ray posted plus Andy Smith on Speakers & Speeches, interview with Lee Aase, Mayo Clinic, coming this week; Dominic Sparkes joins panel for FIR Live on August 14; SNCR calls for entries for 5th Excellence in New Communications Awards; listener comments; 5 minutes on… QR codes hit the mainstream, Twitter newspapers like Paper.li offer new engagement opportunities; News That Fits: What the communicators at Europe’s air traffic control learned from the Iceland volcano ash cloud crisis, Mark Story reports from inside the US federal government, the Media Monitoring Minute with CustomScoop, here come the Cisco Old Spice copycats, Michael Netzley reports from Singapore, IABC/Buck survey on employee engagement, Dan York reports; music from Freeky Cleen; and more.

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For Immediate Release: The Hobson & Holtz Report, for August 2, 2010: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR #558 show notes at The New PR Wiki

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 9…

Speakers & Speeches: Andy Smith on “The Dragonfly Effect”

2010-08-01T22:04:51+00:00

Content summary: Andy Smith, former VP of Marketing at Dolby Labs, discusses the principles outlined in the book he has co-authored with Jennifer Aaker, “The Dragonfly Effect: Quick, Effective and Powerful Ways to use Social Media to Drive Social Change.” Smith spoke at the Social Media Breakfast SF East Bay in Walnut Creek, California on Thursday, July 29, 2010.

About “The Dragonfly Effect” (from the website)

Named for the only insect that is able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media.

While there are many books teaching the mechanics of Facebook, Twitter, and YouTube to compete in business, The Dragonfly Effect is the first to show how to tap social media and psychological insights to achieve a single, concrete goal – whether that is finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States.
Featuring dynamic, original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect demonstrates how to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies.

The Dragonfly Effect proves that you don’t need money or power to inspire seismic change.

A special thanks to Sallie Goetsch for supplying the recording.

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About Andy Smith

An economist and tech marketer by training, Andy Smith is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing, customer strategy and operations. Over the past 20 years, he has served as an executive in the high tech industry leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc. and PriceWaterhouseCoopers.

As a guest lecturer at Stanford’s Graduate School of Business, Andy speaks on social technology, engineering virality, and brand building, with a focus on applying technology to address real problems. He is a contributor to GOOD Magazine, where he writes on businesses that embrace and integrate a social mission. He has also spoken at World 50, Marketing Week, Intel, TechCore and Interbrand, and is on the boards of 140 Proof, ProFounder, LIF Brands, EveryWun, and One Family One Meal.

A permanent transplant to the Bay Area from New Jersey, Andy has studied in The Parthenon, lived in a converted South African prison, and counts a regiment of Windsor Castle’s Scots Guards among his drinking buddies.

Andy earned his MBA at UCLA’s Anderson School and holds an Economics degree from Pomona College.

Follow Andy on Twitter: @kabbenbock

Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

FIR Interview: Augie Ray, Sr. Analyst, Forrester Research

2010-07-26T21:34:06+00:00

Augie Ray speaks with FIR co-hostShel Holtz about “The ROI of Social Media Marketing,” a new research report that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, “Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short term and long term in ways both quantitative and qualitative. To properly value the impact of their social media marketing investments, interactive marketers must align their objectives, metrics, targets, and strategies across four perspectives — the financial perspective, the digital perspective, the brand perspective, and the risk management perspective.” The report is free to Forrester customers and can be purchased by anyone else for $449.

Get this podcast:

Download the MP3 file (12.5Mb, 31:19)
Get the show on iTunes
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About our Conversation Partner

Augie Ray is a Sr. Analyst of Social Computer at Forrester. Since joining Forrester, he has researched and reported on social topics including mass influence and the ROI of Social Media. He is a leading expert on social media strategy, organization, and consumer behavior and has been quoted in publications such as the Los Angeles Times, Wall Street Journal and BusinessWeek. Just last week he was named one of the 10 most influential analysts on Twitter.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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