For Immediate Release: The Hobson and Holtz Report

The Hobson & Holtz Report - Podcast #462: July 2, 2009

2009-07-02T18:35:35+00:00

Content summary: Lee Aase, manager of syndication and social media for The Mayo Clinic, joins Shel as guest co-host. Please vote for FIR on Podcast Alley. Lee and Shel discuss the growth of social media in health care. Media Monitoring Minute. Dan York reports on Facebook privacy changes. News That Fits: Malcolm Gladwell vs. Chris Anderson, A Johns Hopkins executive blogs and tweets her kidney donation, why you should monitor your URLs? on Twitter, the Blog Council becomes the Social Media Business Council and moves to socialmedia.org, half of intranets have adopted Enterprise 2.0, senior journalists are jumping ship for new careers in the PR industry; David Phillips reports on research he’ll present at a conference at Lake Bled, Slovenia; listener comments; music from Chester Bay; and more.

About our guest co-host: Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. Lee lives in Austin, Minnesota and is the chancellor of Social Media University Global (SMUG). Be sure to listen to our interview with Lee from February 2009.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for June 29, 2009: A 71-minute podcast recorded live from Concord, California and Rochester, Minnesota, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR #462 show notes at The New PR Wiki

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday, July 6…

The Hobson & Holtz Report - Podcast #461: June 29, 2009

2009-06-29T18:47:15+00:00

Content summary: Steve Crescenzo joins Shel as special guest co-host in Neville’s absence. The Mayo Clinic’s Lee Aase will fill in for Neville on Thursday. FIR Live from June 26 is up featuring a conversation about influencer outreach with special guest Gary Vaynerchuk, along with John Cass, Connie Bensen, Connie Reece, and Kaitlyn Wilkins of OgilvyPR. Neville welcomes Steve and explains his absence. Follow-up to a conversation from episode #459 about the value and future of paid conferences, with comments from Robin Brown, Chris Thilk and Tony Molloy. Michael Netzley reports from Singapore. Media Monitoring Minute. Discussion topic: One social media battle won, but now how do we get people to do it right? News That Fits: the cost and payoff of investing in social media; how to get your company to pay you to blog. Lisener comments. Music from Uncle Seth.

About our guest co-host: Through his work as a consultant, writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts. Recognized as one of the nation’s leading experts in employee communications, Crescenzo is the leader of three popular workshops: Strategic Employee Communication Vehicles, Integrating Print and Online Communication Vehicles, and The Master Class of Employee Communication. He has also taught seminars at IABC’s 2001 through 2008 International Conferences as well as at numerous IABC chapter and district events throughout America and Europe. He was the number one rated speaker of IABC’s International Conference in 2002 and 2008, and has been asked to speak in IABC’S “All Star Track” for the past four years. Steve also writes a regular column in IABC’s Communication World.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for June 29, 2009: A 67-minute podcast recorded live from Concord, California and Chicago, Illinois, USA.

FIR #461 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday, July 2…

Crescenzo, Aase to guest co-host upcoming FIR episodes

2009-06-27T16:18:47+00:00

With Neville unavailable for episodes 461 and 462 of The Hobson and Holtz Report (June 29 and July 2) we’re pleased to announce special guest co-hosts who will fill in for those shows.

Joining Shel on June 29 will be Steve Crescenzo, a well-known consultant, writer and speaker who specializes in employee communications. Steve’s blog, Corporate Hallucinations, is a great read with more than a few laugh-out-loud moments. He also writes a regular column for IABC’s Communication World magazine and contributes to the CW blog.

On July 2, Lee Aase sits in the co-host chair. Lee is director of syndication and social media for the legendary Mayo Clinic, one of the first hospitals to embrace social media. Lee is now a regular speaker and frequent interview subject as the media reports and others report on hospital adoption of social media. Lee is also the force behind the Social Media University Global (SMUG), a blog that offers courses on business use of social media.

Neville plans to have audio contributions for both shows, as well.

FIR Live #15 with Gary Vaynerchuk: June 26, 2009

2009-06-26T18:26:46+00:00

Content Summary: In today’s FIR Live, a panel discusses effective influencer outreach. The topic was kicked off by John Cass’s commentary on an email pitch sent out on behalf of online entrepreneur Gary Vaynerchuk, and the ensuing discussion that included considerable engagement from Gary. (The post attracted a separate set of comments from its cross-post on Social Media Today.)

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz. In addition, we were joined by the following guests:

Gary Vaynerchuk, entrepreneur and host of Wine Library TV
John Cass, longtime blogger and current director of Marketing for ideaLaunch
Kaitlyn Wilkins, Vice President of Digital Strategy at Ogilvy PR, principal author of the agency’s blogger outreach code of ethics
Connie Bensen, whose employment with Techrigy, Inc allows herto help people focus on social media monitoring.
Connie Reece, Chief Community Officer for New Media Lab, a startup that offers curriculum-based learning experiences designed for business professionals new to social media

Callers to the show included Krishna De and Paull Young.

The transcript from the BlogTalk Radio chat room is available here.

Get FIR Live:

You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

The Hobson & Holtz Report - Podcast #460: June 25, 2009

2009-06-25T19:50:57+00:00

Content summary: Join us for FIR Live on Blogtalk Radio on June 26; sign up to the FIR mailing list; follow-up on Habitat UK and Twitter: blame the intern!; Dan York reports from Enterprise 2.0 in Boston with Eric Schwartzman and Christopher Penn; the Media Monitoring Minute with CustomScoop; News That Fits - Apple plus Steve Jobs’ health and a cult of secrecy, FTC becomes blogging’s Big Brother, research suggests email patterns provide early warning of organization crisis point, Washington Metro train crash exposes the sad state of emergency communications, King of Shaves asks customers for cash to bump up its marketing spend, how are Fortune 100 CEOs using social media?; news about next week’s shows; music from Sarah Fimm; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for June 22, 2009: A 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR #460 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 29…

The Hobson & Holtz Report - Podcast #459: June 22, 2009

2009-06-22T18:40:56+00:00

Content summary: Next FIR Live on Blogtalk Radio on June 26; join the FIR mailing list; discussion on conferences and unconferences prompted by listener Robin Brown; Michael Netzley reports on China’s Green Dam and censorship; the Media Monitoring minute with CustomScoop; News That Fits: Habitat UK shows how to behave like a Twitter spammer, Matrixx Initiatives shows the effective use of social media for Zicam; Friendfeed FIR Room round-up; Podsafe Music Network is now Mevio MusicAlley; music from Zoolab; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for June 22, 2009: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR #459 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday June 25…

Gary Vaynerchuk on the next FIR Live

2009-06-21T16:57:41+00:00

FIR Live #15
Friday, June 26, 2009
10 a.m. PDT / 1 p.m. EDT / 6 p.m. UK

An activity almost guaranteed to provoke reactions from people far beyond the PR community is that of pitching: the act of “stretching my imagination and getting me excited,” according to one definition via Twitter.

It’s part of the bread and butter of the PR business. It’s also an activity that many who do it get it very wrong indeed, say many who are on the receiving end, especially bloggers and others who use social media.

The next FIR Live on Blogtalk Radio on June 26 will look at PR pitching, taking as a specific example an email pitch conducted in early June on behalf of entrepreneur, personal branding expert and video blogger Gary Vaynerchuk.

We’re thrilled to have Gary as a guest on this live episode, together with John Cass whose post about the email pitch engaged a number of people in conversation with Gary; as well as John Bell, head of the 360° Digital Influence team at Ogilvy PR which produced Ogilvy’s Blogger Outreach Code of Ethics and Austin-based communicator Connie Reece.

FIR Live #15 is set for Friday June 26, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723. You can listen in live at the same number as well as online at http://www.blogtalkradio.com/fir. You can also join in the chat by text in the chat room.

After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report.

We hope you’ll join us on June 26.

NMRCast #19 - 06/20/09 - Release of the metadata specification

2009-06-20T20:46:26+00:00

The New Media Release Podcast, episode can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:The usual suspects: Chris Heuer, Shel Holtz, Tom Foremski, and Brian Solis. The Social Media Release working group has released the first draft of the metadata specification for the Social Media Release, which was unveiled at the 2009 World Conference of the International Association of Business Communicators..

Show notes for June 20, 2009

Welcome to NMRCast episode #19, a 29-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 11.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition: Sites and information referenced in this episode::

hRelease specification
Shel Holtz’s presentation on the Social Media Release at the IABC World Conference (audio and slides).
SEC Chief Mary Shapiro’s view of online disclosure

Social media release resources:

The Social Media Release site, home of the social media release requirements (in development)

The Hobson & Holtz Report - Podcast #458: June 18, 2009

2009-06-18T19:52:03+00:00

Content summary: Guest line-up confirmed for next FIR Live on Blogtalk Radio on June 26; Dan York reports on iPhone OS 3.0, TweetDeck, and more; the Media Monitoring Minute with CustomScoop; News That Fits - Top PR firms fail to make the grade online, British Airways asks its marketing team to work for free, study shows crowdsourcing and social networking urged in stimulus oversight, from the Strange But True PR Dept: confronting the power of the Blackberry ‘to save relationships in business and politics’; listeners’ comments discussion; music from Candye Kane; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for June 18, 2009: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR #458 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 22…

The Hobson & Holtz Report - Podcast #457: June 15, 2009

2009-06-15T19:02:13+00:00

Content summary: How to subscribe to the new FIR email newsletter; next FIR Live on Blogtalk Radio on June 26 will feature guest Gary Vaynerchuk; Eric Schwartzman interviews Leysia Palen, social media crisis communications researcher at the University of Colorado at Boulder; the Media Monitoring Minute with CustomScoop; News That Fits: the role of social media in political expression with contrasts from Iran and Australia, companies are using blogs to reach employees says IABC Research Foundation survey, social media plays large role in Refugee Week communication campaign in the UK, linking as a communication strategy; listeners’ comments discussion including WH Smith travel guide boycott; music from The Watermarks; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for June 15, 2009: A 67-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR #457 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday June 18…